MyHome.ie
MyHome.ie is Ireland's leading online property marketplace, founded in 2001, connecting buyers, renters, and sellers with estate agents and developers across residential, rental, commercial, new homes, and auction listings. It monetises via recurring agent listing fees and supports adjacent tools including a price register, advice hubs, and a professional services directory.
- Company typePrivate
- Founded2001
- HeadquartersDublin, Ireland
- Headcount11–50
- GTM typeB2B and B2C
- OfferingDigital Commerce or Content
What MyHome.ie does
MyHome.ie is an Irish online property marketplace founded in 2001 and headquartered in Dublin. The company operates a two-sided portal connecting property buyers, renters, and sellers with estate agents and property developers across Ireland. It was originally co-founded by three of Ireland's most established estate agency brands — Douglas Newman, Gunne Residential, and Sherry FitzGerald — which underpins its credibility on the supply side of the marketplace.
The platform's core offering is a comprehensive property search covering residential sales and rentals, new homes, commercial property, auctions, residential and commercial land, farms, sites, shared accommodation, and a narrow overseas holiday homes segment. Surrounding the marketplace are several adjacent products and tools: a Property Price Register providing historical transaction data, a Price Changes tracker, an Advice Hub with specialised sub-sections for buyers, sellers, retrofit/renovation, and lifestyle ("MyHome Living"), Property Reports, a Professional Services Directory (BER Assessors, Conveyancing Solicitors, Pre Purchase Surveyors), an Estate Agent Finder, an Auction Properties module, and an email-alert service for saved searches. Technology is described as a conventional online marketplace with property search, filtering, and listing management; no APIs, SDKs, or AI/ML features are disclosed.
MyHome.ie monetises primarily through recurring listing fees paid by estate agents and property developers to advertise properties on the platform, with categories spanning residential, rental, commercial, and new homes. The company is privately held with no disclosed funding rounds, ownership structure, or parent entity, and operates exclusively within Ireland (plus a narrow overseas holiday homes offering). Headcount is stated as 11–50 employees, and the most recent publicly visible leadership change is the appointment of April Geraghty as Head of Marketing.
MyHome.ie firmographics
Firmographics- Name
- MyHome.ie
- Legal name
- MyHome
- Website
- https://myhome.ie
- Company type
- Private
- Founded year
- 2001
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- MyHome.ie is Ireland's leading online property marketplace, founded in 2001, connecting buyers, renters, and sellers with estate agents and developers across residential, rental, commercial, new homes, and auction listings. It monetises via recurring agent listing fees and supports adjacent tools including a price register, advice hubs, and a professional services directory.
- Ownership category
- akta.pro rank
MyHome.ie industry classification
Industry- Product category
- Online Property Marketplace
- NAICS
- Offices of Real Estate Agents and Brokers (5312), Web Search Portals and All Other Information Services (51929)
- SIC
- Real Estate Agents & Managers (For Others) (6531)
- akta.pro primary industry
- Online/Virtual Real Estate Auctions (Marketplace Platforms) (BPAJAEAJ)
- akta.pro secondary industries
- Residential Real Estate Brokerage (Buy/Sell) (FSAEAJAA), Traditional Residential Brokerage (Existing Homes) (BPAJAAAA)
Keywords
Where MyHome.ie is headquartered
LocationHeadquarters
- HQ city
- Dublin
- HQ country
- Ireland
- HQ region
- Europe
Markets served
MyHome.ie business model
Business model- GTM type
- B2B and B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations
Revenue model
- Property Listing Fees: Estate agents and property developers pay to list properties on the MyHome.ie platform, generating revenue through listing fees for residential, rental, commercial, and new home properties.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
MyHome.ie product offering
Product offeringCore offering
MyHome.ie operates an online property marketplace portal that aggregates residential, rental, commercial, new homes, land, and farm property listings across Ireland. Estate agents and property developers pay to list properties on the platform, while property seekers use search, filtering, and alert tools to discover available homes. The platform also offers a Property Price Register, Price Changes tracker, Property Reports, an advice hub, and a Professional Services Directory connecting users with BER Assessors, conveyancing solicitors, and pre-purchase surveyors.
Product overview
MyHome.ie operates as a comprehensive property marketplace platform offering Ireland's leading property portal. The core product is the MyHome.ie Property Marketplace, a unified portal featuring residential and commercial property listings for sale and rent across Ireland. The platform integrates additional modules including the Property Price Register, Price Changes tracker, Advice Hub (with MyHome Living, Retrofit Hub, Buyer Advice Hub, and Sellers Advice Hub sub-modules), Property Report analytics, and a Professional Services Directory. Users can also access auction properties, estate agent finder tools, and create custom property search alerts. The platform covers all major Irish counties and property types including houses, apartments, new homes, commercial property, land, farms, and overseas holiday homes.
Differentiator
Problem solved
Functional benefit
Products and services
- MyHome.ie Property Marketplace Ireland's leading online property marketplace portal featuring thousands of houses, apartments, new homes, rentals, shared accommodation, holiday homes, overseas properties, commercial properties, land, and farms listed by estate agents and developers.
- Property Price Register
Quantifiable outcome
- Average house prices in Ireland are eight times higher than average earnings (per MyHome.ie report)
Companies that use MyHome.ie
Customer profileSegments2 records
Ideal customer profiles2 records
MyHome.ie technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
MyHome.ie partnerships and signals
Strategic signalScale indicators1 record
Recent moves5 records
Expansion highlights5 records
MyHome.ie competitors and assessment
Company assessmentRegional players
- Idealista: Leading property portal in Spain, Portugal, and Italy with a similar agent-listing marketplace model and country-focused footprint. Comparable in single-market leadership dynamics versus MyHome.ie's Irish focus.
- Otodom: Leading Polish property portal (owned by OLX Group) operating an agent listing-fee marketplace. Comparable as a single-market leader with similar breadth of property verticals (sale, rent, commercial).
Direct peers
- Daft.ie: Ireland's other leading property portal and the primary direct competitor to MyHome.ie. Both operate online marketplaces where Irish estate agents and developers list residential, rental, and commercial properties for buyers and renters.
Broad incumbents
- Zillow: Largest US property portal with marketplace, data, and now agent services businesses. Highly comparable on the data + marketplace flywheel, though with a much broader geographic and product footprint.
- Immobilienscout24: Germany's largest property portal, operating an agent listing-fee marketplace with property valuation tools. Directly comparable marketplace mechanics, though in a much larger market.
- Domain Group: Australian property portal (owned by CoStar) operating a listing-fee marketplace model similar to MyHome.ie, with adjacent products in agent SaaS and price data.
- Rightmove: The UK's largest property portal, operating the same listing-fee marketplace model as MyHome.ie but at materially greater scale. Highly comparable in business model (agent subscription revenue, portal-led discovery) and useful as a public-market proxy for valuation and unit economics.
- Realtor.com: US property portal operated by Move Inc. (News Corp) using a listing-fee marketplace model. Comparable in marketplace mechanics and adjacent data products.
- Zoopla: UK property portal owned by Silver Lake/Perion. Operates a near-identical agent listing-fee marketplace model with added data/valuation products, making it a strong comparable for MyHome.ie's marketplace + data monetization trajectory.
Emerging players
- PropertyFinder: Property marketplace serving MENA markets (UAE, Egypt, etc.) with a listing-fee model and growing data products. Comparable as a regional portal scaling monetization beyond listings.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
MyHome.ie social profiles
Digital presenceMyHome.ie financial estimates
Financial estimateRevenue estimate
Valuation estimate
MyHome.ie leadership team
Management profileNumber of profiles
Profiles1 record
MyHome.ie funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
MyHome.ie M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about MyHome.ie
What does MyHome.ie do?
MyHome.ie operates an online property marketplace portal that aggregates residential, rental, commercial, new homes, land, and farm property listings across Ireland. Estate agents and property developers pay to list properties on the platform, while property seekers use search, filtering, and alert tools to discover available homes. The platform also offers a Property Price Register, Price Changes tracker, Property Reports, an advice hub, and a Professional Services Directory connecting users with BER Assessors, conveyancing solicitors, and pre-purchase surveyors.
Is MyHome.ie a public or private company?
MyHome.ie is a private company. It is classified as unknown and is currently operating.
When was MyHome.ie founded?
MyHome.ie was founded in 2001. It employs 11 to 50 people.
Where is MyHome.ie based?
MyHome.ie is headquartered in Dublin, Ireland, in the Europe region.
How does MyHome.ie make money?
One revenue line is on record: property Listing Fees.
Who are MyHome.ie's main competitors?
Regional players on record are Idealista and Otodom. Daft.ie is listed as a direct peer. Broad incumbents are Zillow, Immobilienscout24, Domain Group, Rightmove, Realtor.com and Zoopla. PropertyFinder is listed as an emerging player.
Does MyHome.ie have an API?
No public API is recorded for MyHome.ie.
What industry is MyHome.ie in?
MyHome.ie's product category is Online Property Marketplace. Its primary akta.pro industry code is BPAJAEAJ, Online/Virtual Real Estate Auctions (Marketplace Platforms), with a secondary code of FSAEAJAA, Residential Real Estate Brokerage (Buy/Sell). Its NAICS code is 5312 and its SIC code is 6531.