El Artesano Turrones

What El Artesano Turrones does

El Artesano Turrones, legally Mira y Llorens S.A., is a family-owned Spanish confectionery producer founded in 1969 in Jijona, Alicante, by the Filliol sisters (Carmen, Pilar, and María), using profits from their father Vicente Filliol's carpentry business. The company produces traditional artisanal nougat (turrón) and marzipan under the El Artesano brand, with two protected-designation flagship products — Turrón de Jijona (soft nougat) and Turrón de Alicante (hard nougat) — alongside a workshop (obrador) line of innovative flavors, artisanal chocolates, fig bread, and marzipans. Production relies on traditional techniques including stone-mill grinding (molienda), the boixet cooking process, and hand-mixing with stainless-steel 'les punxes', all supervised by a resident master nougat maker (maestro turronero); the company holds Denominación de Origen certification guaranteeing authenticity of method and origin.

The business operates a dual revenue model. Primary revenue comes from direct-to-consumer product sales through the factory store at Polígono Industrial El Espartal in Jijona and the global e-commerce platform tiendaturron.com, supported by participation in the annual Christmas Fair of Jijona and Salón Gourmets in Madrid. A secondary, growing revenue stream comes from paid industrial tourism — guided factory visits priced at €10 for adults and €5 for children, plus premium tasting experiences at €50 per session. Customer segments include individual gift buyers (primary, especially during Christmas), tourists and visitors, local restaurants participating in the 'Tapeando con Turrón' tapa route, and schools/educational groups. The company has received two public innovation grants (CDTI 2017-2018 and IVACE 2018) for industrial process development and new product innovation, and maintains a 55+ year continuous operating history with 11-50 employees under family control with no external institutional ownership identified.

Name

El Artesano Turrones

Legal name

Mira y Llorens S.A.

Website

https://elartesano.es

Company type

Private

Founded year

1969

Operating status

Operating

Headcount range

11–50 employees

Short description

El Artesano Turrones (Mira y Llorens S.A.) is a family-owned Spanish artisanal nougat and marzipan producer founded in 1969 in Jijona, Alicante, serving individual consumers, tourists, and local restaurants via a factory store, online shop, and paid factory-visit experiences.

Ownership category

akta.pro rank

Product category

Confectionery

NAICS

Nonchocolate Confectionery Manufacturing (31134), Sugar and Confectionery Product Manufacturing (3113)

SIC

Canned, Fruits, Veg, Preserves, Jams & Jellies (2033)

akta.pro primary industry

Dried Fruit & Fruit Snacks Manufacturing (AFAKAIAL)

akta.pro secondary industry

Pastry, Cakes & Tortes Manufacturing (AFAKAAAB)

Keywords

• Artisanal nougat production
• Spanish confectionery manufacturing
• Marzipan sweets
• Protected designation nougat
• Industrial food tourism

Headquarters

HQ city

Jijona

HQ country

Spain

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Nougat and confectionery product sales: Sale of artisanal nougat (turrón), marzipan, nougat, fig bread, and related sweets through their own factory store and online shop (tiendaturron.com). Products include traditional Jijona and Alicante varieties, obrador-style nougats, chocolates, and pastries.
2. Industrial tourism and factory visits: Revenue from guided factory tours, tasting experiences, and workshops offered at their manufacturing facility. Visitors can tour production and packaging areas, learn about the company's history, and sample products.

Pricing tiers

Distribution channels3 records

Marketing channels9 records

Core offering

El Artesano Turrones produces and sells artisanal nougat (turrón) and marzipan from its factory in Jijona, Alicante, using traditional methods including stone mill grinding and the boixet cooking process. Core products are Turrón de Jijona and Turrón de Alicante under Protected Designation of Origin certification, complemented by workshop-style (obrador) nougat varieties, artisanal chocolates, marzipan sweets, and fig bread, all made with 100% natural ingredients. The company also operates an industrial tourism division offering guided factory visits and paid tasting experiences.

Product overview

El Artesano Turrones (Mira y Llorens S.A.) is a traditional Spanish confectionery company founded in 1969 in Jijona, Alicante, specializing in artisanal nougat (turrón) and marzipan products. The product portfolio centers on two Protected Designation of Origin products—Turrón de Jijona (soft nougat) and Turrón de Alicante (hard nougat)—complemented by an obrador (workshop) line of innovative nougat varieties (yema tostada, crema catalana, chocolate flavors, fruit nougats), artisanal chocolate products, traditional fig bread (panes de higo), and marzipan sweets. All products are made with natural ingredients (Marcona almonds, orange blossom honey) without preservatives or colorants. The company also operates an industrial tourism division offering factory visits and nougat tasting experiences.

Differentiator

Problem solved

Functional benefit

Products and services

• Turrón de Jijona Traditional soft nougat from Jijona carrying the Protected Designation of Origin seal, made with honey, sugar, egg white, and toasted almonds. Produced through artisanal methods including mixing, cooling, stone grinding, and final cooking in the boixet. Targeted at consumers seeking authentic traditional Spanish confectionery.
• Turrón de Alicante Traditional hard nougat bar from Alicante carrying the Protected Designation of Origin seal, made with honey, sugar, egg white, and whole toasted almonds. Molded into blocks and cut with manual saws. Targeted at consumers seeking authentic traditional Spanish confectionery.
• Mazapanes (Marzipan) Artisanal marzipan sweets made following traditional recipes of Jijona's confectionery craft, using almonds and other natural ingredients without preservatives or colorants. Sold to consumers seeking premium traditional sweets.
• Nougat (Nougat Line) Dedicated production line for traditional nougat with French-origin traditions, available year-round in various presentations. Sold to consumers through the company's online store and factory shop.
• Turrones de Obrador (Workshop-style Nougats) Workshop-made nougat varieties including yema tostada, crema catalana, natillas, chocolate variants, fruit nougats, and specialty flavors developed through innovation projects. Sold to consumers seeking novel takes on traditional nougat.
• Panes de Higo (Fig Bread) Traditional fig bread made from dried figs, almonds, matalahúva, and other dried fruits. An energy-rich, healthy food product of Arabic origin, popular year-round. Sold to consumers through the online store.
• Chocolate Artesano Products Artisanal chocolate products including chocolate with milk and almonds, crunchy chocolate, chocolate with whiskey, truffled chocolate, rum with raisins, white chocolate, and chocolate grageas, made with lecithin from soy as emulsifier. Sold to consumers through the online store and factory shop.
• Visitas a Fábrica (Factory Visits) Industrial tourism experience offering guided tours of the nougat production facility, including visits to production and packaging areas, history of the family company, and nougat tasting. Priced at €10 for adults and €5 for children (6+), lasting 60 minutes; children under 6 free. Targeted at tourists and educational groups.
• Degustación Turrones (Tasting Experience) Nougat tasting experience lasting approximately 60 minutes, allowing visitors to sample various artisanal nougat varieties. Priced at €50 per person. Targeted at tourists and food enthusiasts.

Quantifiable outcome

• Production capacity of 20,000-30,000 kg during initial founding period

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Consejo Regulador de Jijona y Turrón de AlicantecoreOthersRegulatory body that grants Denominación de Origen (IGP) certification. El Artesano's Jijona and Alicante nougats carry this official seal, guaranteeing compliance with traditional production methods and quality standards.
• Salón GourmetsminorGTM or Marketing PartnerInternational premium food and beverage exhibition held in Madrid where El Artesano showcases products. Previous editions attracted 90,158 professional visitors from 63 countries, providing international exposure.
• Jijona Local Restaurants and BarsminorGTM or Marketing PartnerCollaboration with local hospitality businesses for the 'Tapeando con Turrón' tapa route event, where establishments create nougat-infused dishes. The 8th edition featured a dozen bars and restaurants.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Turrones El Almendro: Recognized Spanish hard turrón brand rooted in Alicante tradition. Direct competitor in the artisan-looking but nationally distributed turrón category, with overlapping target consumer (Spanish Christmas gift-buyers) and similar core ingredient focus.
• Torrons Vicens: Catalan-based premium artisanal turrón and nougat producer with strong premium positioning and own retail storefronts. Closely comparable to El Artesano in emphasizing handcrafted traditional turrón, premium pricing, and brick-and-mortar factory/tourism experiences.
• Dulces El Avión: Small Spanish artisanal confectionery producing traditional Christmas sweets including turrones and mazapanes. Comparable in scale, family ownership, and emphasis on regional heritage recipes.
• Turrones 1880: Traditional Spanish turrón producer (hard and soft varieties) also based in the Alicante region. Directly comparable to El Artesano in product mix (Jijona soft, Alicante hard nougats), traditional artisan production, and D2C/regional retail model.
• Lacasa: Major Spanish family-owned confectionery company producing turrón, chocolates, and seasonal sweets. While larger and more distributed nationally than El Artesano, it competes in the same product categories (Spanish Christmas nougat, marzipan, chocolates).
• Valor Chocolates: Alicante-based chocolate and nougat producer with a heritage brand and own factory stores. Comparable to El Artesano in geographic origin (Alicante province), traditional artisan roots, and overlapping product lines in chocolates and turrones.

Broad incumbents

• Ferrero: Global confectionery incumbent operating across chocolate, seasonal sweets, and spreads. Relevant as a benchmark for scale and distribution in confectionery broadly, and as a competitive force in premium holiday gifting segments El Artesano targets.
• Suchard (Mondelez): Global confectionery giant (parent of Suchard) with broader chocolate and seasonal confectionery portfolio across European markets. Not a direct artisan competitor but shapes pricing and shelf dynamics in the Spanish turrón/chocolate category.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/ElArtesanomll
• YouTubeyoutube.com/channel/UCO7C3-FNH2z8a1YKyQn4SBQ
• Facebookfacebook.com/elartesanoturrones
• LinkedInlinkedin.com/company/turrones-el-artesano
• Instagraminstagram.com/turroneselartesano

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about El Artesano Turrones