What Torrons Vicens does

Torrons Vicens is a privately held, family-owned artisan confectionery manufacturer headquartered in Agramunt (Lleida), Spain, with documented origins in the nougat-making tradition of Agramunt from 1741 and continuous operation since 1775. The company produces traditional and innovative nougats (Torró d'Agramunt), stone-ground chocolate (Xocolata a la Pedra), and more than 350 product references spanning classic, sugar-free, organic, premium, and chef-collaboration lines. Its product portfolio is built on historical Agramunt recipes, a patented Torró Soufflé formulation (2013), and the IGP/IGPE-protected Torró d'Agramunt geographical indication, which is the first such recognition granted to a Catalan pastry-confectionery product at EU level.

The business reaches customers through three channels: (i) an owned retail network of more than 50 stores across Spain, France, Dubai, and Mexico; (ii) a multi-language direct-to-consumer e-commerce platform (vicens.com) with international shipping; and (iii) wholesale distribution through El Corte Inglés department stores and other partners. Pricing is unit-based on a premium tier, ranging from approximately €5.95 for entry-level artisan SKUs to €19.95 for premium Excellence collection items. Brand differentiation is reinforced through exclusive collaborations with Michelin-starred chefs (Albert Adrià, José Andrés, Jordi Roca, Quique Dacosta, Ángel León), licensing partnerships with FC Barcelona, Chupa Chups, and Nocilla, and a long-running solidarity-marketing initiative with RAC1 and Hospital Sant Joan de Dèu that has raised nearly €3 million for rare childhood disease research since 2015.

The group operates six wholly-owned subsidiaries covering chocolate (Xocolata Jolonch, acquired 2013), sugar-free nougat (Torrons Viar), organic nougat (Angel & Lluch), almond cultivation (Ametlles Vicens), nut-based energy foods (Almendrina), and frozen premium desserts. Two proprietary museums in Agramunt and Barcelona function as cultural heritage assets and customer engagement venues. The company is IFS-certified for food safety and holds the Generalitat de Catalunya Q-Certification. No disclosed revenue, funding, or institutional ownership signals are present in the data; the Velasco family retains full control.

Name

Torrons Vicens

Legal name

Torrons Vicens SL

Website

https://vicens.com

Company type

Private

Founded year

1775

Operating status

Operating

Headcount range

51–100 employees

Short description

Torrons Vicens is a family-owned Spanish artisan confectioner founded in 1775 in Agramunt, producing traditional and innovative nougats, stone-ground chocolate, and 350+ premium SKUs for retail, e-commerce, and wholesale customers across Spain, France, Dubai, and Mexico.

Ownership category

akta.pro rank

Product category

Artisan Confectionery (Nougat and Chocolate)

NAICS

Other Specialty Food Retailers (44529)

SIC

Food And Kindred Products (2000)

akta.pro primary industry

Pastry, Cakes & Tortes Manufacturing (AFAKAAAB)

akta.pro secondary industry

Patisseries & Dessert Boutiques (CRAHAGAB)

Keywords

• Artisan nougat production
• Stone ground chocolate
• Spanish confectionery
• Premium christmas sweets
• Chocolate manufacturing

Headquarters

HQ city

Agramunt

HQ country

Spain

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Retail Store Sales: Revenue generated from more than 50 company-owned and operated retail stores across Spain, France, Dubai, and Mexico. Stores are located in prime retail areas including Las Ramblas in Barcelona, El Corte Inglés department stores, major Spanish cities, and international locations.
2. E-commerce / Online Store: Direct-to-consumer online sales through vicens.com, offering the full product catalog with home delivery. Free shipping for orders over €50 in mainland Spain; international delivery within 72 hours for Europe.
3. B2B / Wholesale Distribution: Supply of Torrons Vicens and group company products (Torrons Viar, Angel & Lluch, Xocolata Jolonch, Almendrina) through department store partnerships such as El Corte Inglés and other wholesale accounts.
4. International Export: The company exports to most countries of the world. International markets are served through both direct retail presence (stores in France, Dubai, Mexico) and distribution partnerships.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

Torrons Vicens manufactures and sells artisan nougat (turrón) and stone-ground chocolate (Xocolata a la Pedra) under heritage recipes from Agramunt dating to 1775. The company sells more than 350 product references through its own network of 50+ retail stores across Spain, France, Dubai, and Mexico, plus its e-commerce site vicens.com, El Corte Inglés department stores, and international export channels.

Differentiator

Problem solved

Functional benefit

Brands

• Xocolata Jolonch: Chocolate brand dating to 1770, specializing in Xocolata a la Pedra (stone chocolate). One of the oldest chocolate factories in Europe.
• Almendrina
• Ametlles Vicens
• Torrons Viar
• Biolluch
• Angel & Lluch
• Cherry Times
• Sinergia
• Torrons Excellence
• Di & Vi

Products and services

• Turrón de Nocilla Licensed-collaboration nougat combining hazelnut and cocoa praline with creamy Nocilla filling and chocolate coating, sold at €5.95 per 150g unit.
• Turrón Dubai de Chocolate con Pistacho & Kadaif (Excellence collection) Premium Excellence-collection nougat pairing intense chocolate with pistachio cream and crunchy kadaif pastry, priced at €19.95 per 175g unit.
• Turrón Cromatismo con Praliné de Naranja by Jordi Roca (Sinergia collection) Chef-collaboration nougat created by Jordi Roca, marrying chocolate, orange caramel, carrot cake, and pecan nut in a 300g bar.
• Turrón de Almendra Frita by Ángel León (Sinergia collection) Sinergia chef-collaboration nougat pairing lightly salted fried almonds with dark chocolate for a crunchy, savory-sweet profile (300g).
• Turrón de Panettone by Quique Dacosta (Sinergia collection) Sinergia chef-collaboration nougat that reinterprets Italian panettone with candied fruits and chocolate in a 300g bar priced at €14.95.
• Chocolate Dubai (Xocolata Jolonch) Artisan stone-ground chocolate tablet from the Xocolata Jolonch brand, featuring intense chocolate with oriental-inspired flavor notes, 130g at €11.95.
• Cherry Times Nougat (with Albert Adrià & José Andrés) Charity-linked gourmet nougat combining cherry ganache, pecan praline, crispy rice, and Ras el Hanout toffee; proceeds support the Sant Joan de Déu Pediatric Cancer Center Barcelona.
• Albert Adrià Natura nougat line Collaborative line with chef Albert Adrià of innovative, light, alveolated nougats (including Torró Aire, 2018) that won the Madrid Fusión 2015 Technological Innovation Award.
• Torrons Excellence collection Premium nougat collection presented in 300g long bars across multiple varieties (soft almond, Salt, croquant, chocolate, cream, gold, soufflé, ratafia).
• Torró SoufflÉ (patented) Patented (2013) hard almond nougat with an air-incorporated soufflé for a lighter, softer, crunchier texture, made by Master Nougat Maker Ángel Velasco; winner of the Superior Taste Award 2016.
• Turrón Solidario RAC1 (Solidarity Nougat) Solidarity nougat whose proceeds fund rare childhood disease research at Hospital Sant Joan de Déu; raised nearly €3 million since 2015.
• Di & Vi (Xocolata Diví) chocolate collection Premium chocolate collection with organic cocoa, coconut sugar, probiotics, and up to 30% soluble fiber, co-created by World Pastry Champion Jordi Bordas and psychoneuroimmunologist Xevi Verdaguer.
• © FC Barcelona licensed nougat collection Licensed FC Barcelona-branded nougat collection sold via Torrons Vicens stores and e-commerce, tapping sports-themed gifting demand.
• Chupa Chups Strawberry & Cream Nougat (licensed) Chupa Chups-licensed nougat combining almond praline, cream, strawberry, and crunchy Chupa Chups pieces with white and ruby chocolate coating (300g, €13.40).
• Xocolata Jolonch stone-ground chocolate brand Group brand specializing in Xocolata a la Pedra (stone-ground chocolate) dating to 1770, including grated hot chocolate and chocolate tablets.
• Torrons Viar sugar-free nougat brand Group brand (tradition dating to 1919) specializing in sugar-free nougat and traditional nougat.
• Angel & Lluch / Biolluch organic nougat brand Group brand making traditional Torró d'Agramunt (Angel & Lluch, founded 1948) and organic nougat (Biolluch, CCPAE-certified).
• Almendrina nut-based natural products brand Group brand of natural nut-based products, energy foods, antioxidants, and vitamins, produced since 1935.

Quantifiable outcome

• Over 50 Torrons Vicens stores across Spain, France, Dubai, and Mexico
• +3 more outcomes

Named customers9 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Eleven partnerships are on record, tiered core and minor.

• RAC1 (Catalan Radio Station)coreGTM or Marketing Partner · 1 January 2015The RAC1 Solidarity Nougat (El Turrón Solidario) is a joint initiative between Torrons Vicens, RAC1, and Hospital Sant Joan de Déu Barcelona. Since 2015, all funds raised from the sale of this solidarity nougat are donated to the hospital for research into rare childhood diseases. The initiative has raised nearly €3 million (English sources) to €1.5 million (Catalan/French sources). The project is promoted through RAC1's radio broadcasts and Torrons Vicens' retail and e-commerce channels.
• Hospital Sant Joan de DéucoreStrategic or Co-development Partner · 1 January 2015Both the RAC1 Solidarity Nougat and Cherry Times solidarity projects benefit Hospital Sant Joan de Déu in Barcelona. The hospital is the recipient of all charitable funds raised. For RAC1 Solidarity Nougat, nearly €3M has been raised since 2015. For Cherry Times, proceeds support the Sant Joan de Déu Pediatric Cancer Center Barcelona.
• José AndréscoreStrategic or Co-development Partner · 1 January 2015Celebrity chef José Andrés collaborates with Torrons Vicens on Jolonch by José Andrés chocolate, Turrones by José Andrés, the Cherry Times solidarity nougat (with Albert Adrià), and the RAC1 Solidarity Nougat initiative. José Andrés has collaborated altruistically, directing all his profits to charitable causes at Sant Joan de Déu.
• Albert AdriàcoreStrategic or Co-development Partner · 1 January 2013Albert Adrià, one of the world's most influential chefs (formerly of elBulli), collaborates with Torrons Vicens on multiple lines: the Albert Adrià Natura nougat collection, the Jolonch by Albert Adrià chocolate line, and the Case of 5 tubes of Nougat Cream with Neula. The collaboration won the Madrid Fusión 2015 Technological Innovation Award and has established nougat as a high-gastronomy product.
• Quique DacostaminorStrategic or Co-development PartnerMichelin-starred chef Quique Dacosta is a collaborator in the Sinergia (Los chefs en casa) collection, creating innovative nougat products such as the Turrón de Panettone — a reinvention of the classic Italian panettone as a nougat combining candied fruits and chocolate.
• Ángel LeónminorStrategic or Co-development PartnerCelebrated chef Ángel León collaborates in the Sinergia collection, creating the Turrón de Almendra Frita (Fried Almond Nougat) — combining lightly salted fried almonds with dark chocolate for an intense, crunchy contrast.
• Jordi RocaminorStrategic or Co-development PartnerChef Jordi Roca (of Celler de Can Roca) creates the Turrón Cromatismo con Praliné de Naranja, inspired by the Cromatisme dessert. It features chocolate, orange caramel, carrot cake, and pecan nuts for a sweet, fresh, and surprising experience.
• Jordi Bordas & Xevi VerdaguerminorStrategic or Co-development PartnerWorld Pastry Champion Jordi Bordas and psychoneuroimmunologist Xevi Verdaguer co-created the Di & Vi (Xocolata Diví) chocolate collection under the Xocolata Jolonch brand. Features organic cocoa and coconut sugar, probiotics, and up to 30% soluble fiber, marketed for health-conscious consumers.
• FC BarcelonaminorGTM or Marketing PartnerLicensed © FC Barcelona branded nougat collection, sold through Torrons Vicens stores and e-commerce. Capitalizes on the FC Barcelona brand for sports-themed gifting.
• Chupa ChupsminorGTM or Marketing PartnerLicensed collaboration with Chupa Chups brand for the Turrón Chupa Chups de Maduixa i Nata (Strawberry & Cream Nougat), combining almond praline, cream, strawberry, and crunchy Chupa Chups candy bits with white and ruby chocolate coating.
• Nocilla (Artiach)minorGTM or Marketing PartnerLicensed collaboration with the Nocilla brand (Artiach) for the Turrón de Nocilla — a nougat with hazelnut and cocoa praline, creamy Nocilla filling, and chocolate coating, fusing traditional nougat with the iconic hazelnut-cocoa spread flavor.

Scale indicators6 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• Caffarel: Italian heritage chocolate maker founded in 1826, known for gianduiotto and Turin-style chocolate specialties; comparable as a Southern European premium artisanal confectionery house competing in similar gourmet and gift channels.
• Pernigotti: Italian heritage confectionery maker founded in 1860 specializing in nougat (torrone), gianduja and chocolate, directly comparable in artisanal nougat/chocolate category, Mediterranean heritage positioning, and premium gifting use case.
• Lacasa: Spanish family-owned chocolate, nougat and confectionery maker best known for its Nocilla hazelnut-cocoa spread, competing in overlapping retail channels and licensed collaborations that intersect with Torrons Vicens' chocolate and hazelnut-product lines.
• El Almendro: Spanish heritage nougat manufacturer founded in 1883 in Alicante, with national retail distribution and a Christmas-focused product range; the most direct domestic head-to-head to Torrons Vicens in traditional Spanish turrón.
• Valor (Chocolates Valor): Family-owned Spanish chocolate and confectionery producer founded in 1881 in Villajoyosa, with broad retail distribution and a premium artisan positioning that overlaps with Torrons Vicens in chocolate and gift confectionery.

Emerging players

• Pierre Hermé Paris: French luxury patisserie and chocolate house famous for its macarons and chef-driven innovation; comparable as a chef-anchored premium confectionery brand that has used Michelin-starred collaboration to command premium pricing, mirroring Torrons Vicens' Sinergia model.

Broad incumbents

• Lindt & Sprüngli: Swiss premium chocolate maker with global travel-retail and department-store presence, competing for the same premium gifting shelf space as Torrons Vicens in El Corte Inglés, Dubai, and Mexico duty-free channels.
• Ferrero: Italian global confectionery incumbent (Nutella, Ferrero Rocher, Mon Chéri) competing for the same premium gifting, hazelnut, and chocolate occasions; relevant as the dominant scaled player Torrons Vicens benchmarks against in premium confectionery retail.
• Suchard / Mondelēz confectionery portfolio: Mass-market chocolate and confectionery brands (Milka, Côte d'Or, Toblerone) owned by Mondelēz, defining the mainstream competitive context against which Torrons Vicens' premium artisan positioning is differentiated.

Regional players

• Maison Fossier: Historic French biscuit and confectionery house (1756) sold in premium gift channels and department stores; analogous as a long-lived European heritage confectionery brand that has pursued museum, retail, and premium positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/torronsvicens
• Facebookfacebook.com/torronsartesans
• Instagraminstagram.com/torronsvicens

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Torrons Vicens