Blair Drummond Safari & Adventure Park

What Blair Drummond Safari & Adventure Park does

Blair Drummond Safari & Adventure Park is a privately-held family wildlife attraction located near Stirling, Scotland, operated by Scottish African Safari Park Limited (company number 00977880, registered in England). The park hosts over 300 wild and domestic animals across drive-through reserves (lions, macaques, African and Asian enclosures) and walkaround habitats (Chimp Island, Lemur Land, Pets' Farm, penguins, meerkats, sea lions), augmented by an animatronic dinosaur forest, adventure playground, bird-of-prey flying displays, and an on-site railway. It holds full memberships in EAZA and BIAZA, participates in European Endangered Species Breeding Programmes, and is certified to ISO 9001 and ISO 45001 standards with Green Tourism Silver status.

The business operates a diversified revenue model spanning standard admission tickets (£14–£23.50, with Summer Savings 2026 reductions and Safari Saver weekday late-entry tiers), 12-month seasonal memberships with early-access and guest-rate benefits, premium animal experiences (£50–£325 per individual/family, including Keeper for a Day, Giraffe/Meerkat/Penguin/Bird of Prey experiences, and the new Breakfast with the Lions), animal adoption packs (20% donated to Link to the Wild), branded retail, gift vouchers, food and beverage, school visits with weekday term-time pricing, and B2B venue hire for corporate meetings, conferences, team building and birthday parties.

The go-to-market is digital-first and direct-to-consumer: tickets must be pre-booked online (no walk-up sales) on a SecuTix-powered platform, with separate member and retail storefronts. Corporate and education bookings are handled by dedicated sales teams via phone and enquiry forms. Marketing is multi-channel across the company website, monthly email newsletter, Tripadvisor, Green Tourism and AccessAble partnerships, and an active press office. Customer segments include families (primary), schools, corporate groups, and returning members, anchored by a Scottish regional catchment within easy reach of Glasgow and Edinburgh.

Name

Blair Drummond Safari & Adventure Park

Legal name

Scottish African Safari Park Limited

Website

https://blairdrummond.com

Company type

Private

Founded year

1970

Operating status

Operating

Headcount range

101–250 employees

Short description

Blair Drummond Safari & Adventure Park is a privately-held Scottish wildlife attraction near Stirling, hosting 300+ animals across drive-through and walkaround reserves, dinosaur forest, and adventure playground. It sells admissions, seasonal memberships, premium animal experiences, adoptions, retail, and corporate venue hire direct-to-consumer via a SecuTix-powered online platform.

Ownership category

akta.pro rank

Product category

Safari Park / Wildlife Visitor Attraction

NAICS

Zoos and Botanical Gardens (71213), Nature Parks and Other Similar Institutions (712190)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Safari Parks & Drive-Through Wildlife Parks (THAAAFAD)

akta.pro secondary industries

Safari & Overland Wildlife Adventures (4x4/Jeep) (THAJABAD), Safari & Game Drives (Land-Based) (THAAAEAC), Safari & Wildlife Adventure Tour Operators (Land-Based) (THAAADAD)

Keywords

• Wildlife park attractions
• Animal encounter experiences
• Educational school visits
• Family day out venues
• Corporate venue hire

Headquarters

HQ city

Stirling

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Park Admission Tickets: Online pre-booked entry tickets for day visits. Standard pricing with seasonal discounts and special offers such as Safari Saver late entry deals and Summer Savings scheme. Tickets are non-refundable and non-transferable.
2. Seasonal Memberships: Annual membership passes providing free unlimited entry, early park access, exclusive member tickets, and reduced guest rates. Runs for 12 months from purchase date. Non-refundable and non-exchangeable.
3. Animal Experiences: Premium behind-the-scenes experiences including Keeper for the Day, Giraffe Experience, Meerkat Experience, Penguin Experience, Birds of Prey Experience, and Breakfast with the Lions. Includes park admission. Vouchers valid for 12 months.
4. Animal Adoptions: Adoption packs available in adult and child versions. Include admission ticket, factsheet, merchandise (toys, poster, magnet, keyring, canvas print), and name displayed in online Adoption Hall of Fame. 20% of purchase price donated to Link to the Wild conservation programme.
5. Retail Products: Soft toys with and without hoodies featuring park animals (lion, tiger, giraffe, penguin, elephant, cheetah). Gift vouchers available in fixed amounts (£20, £30, £40, £50, £60, £100) or custom values (£5-£500).
6. Venue Hire and Corporate Events: Safari marquee hire for meetings, conferences, corporate fun days, birthday parties, and venue hire. Catering options available. Team building activities including scavenger hunts and animal experiences at additional cost.
7. Food and Beverage: On-site food and drink outlets including catering for events and pre-booked packed lunches for school groups. BBQ hire available for visitors.
8. School Visits: Educational visits with weekday term-time pricing. Includes workshop sessions. One free adult ticket per 5 children (or per 4 for nursery groups).

Pricing tiers

Go-to-market motion3 records

Distribution channels7 records

Marketing channels9 records

Core offering

Blair Drummond Safari & Adventure Park operates a major UK wildlife and safari visitor attraction near Stirling, Scotland, housing 300+ animals across drive-through reserves and walkthrough areas. The park sells day admissions, seasonal memberships, premium keeper-led animal experiences, animal adoption packs, educational school programs, corporate venue hire, on-site food and beverage, and retail merchandise to families, schools, and corporate groups.

Product overview

Blair Drummond Safari & Adventure Park is a family safari park and visitor attraction near Stirling, Scotland. The core offering consists of drive-through and walk-around wildlife experiences featuring over 300 animals including lions, elephants, giraffes, rhinos, chimpanzees, lemurs, penguins, and meerkats. The park operates on a tiered product model combining general admission (park entry tickets and seasonal memberships) with paid enhancement experiences. Premium animal experiences include Keeper for a Day (£275), Giraffe Experience, Meerkat Experience, Penguin Experience, Bird of Prey Experience, and the exclusive Breakfast with the Lions (£200). Related products include animal adoption packs supporting conservation (Adult £45, Child), branded merchandise, and venue hire for corporate events. The park also offers educational programmes for schools and hosts special events including Dreamnight and conservation awareness days. Sustainability initiatives and accessibility partnerships with AccessAble complement the visitor experience.

Differentiator

Problem solved

Functional benefit

Products and services

• Day admission tickets Single-day entry tickets granting visitors access to the safari park's drive-through reserves, walkthrough animal enclosures, and standard park amenities; available to families, individuals, and groups purchasing either online or at the gate.
• Season ticket / annual membership Annual membership pass allowing repeat visits throughout the park's operating season for individuals or families seeking year-round access to the wildlife attraction.
• Premium animal experiences Paid, bookable close-encounter sessions with selected animals, typically led by keepers, providing premium hands-on or behind-the-scenes wildlife interactions for visitors seeking upgraded experiences beyond standard admission.
• Corporate venue hire Hire of on-site event spaces and facilities for corporate meetings, team-building events, private functions, and away-days, marketed to businesses and organisations seeking a distinctive safari-themed venue.
• Educational school visits Structured group visits for primary and secondary schools providing curriculum-linked wildlife and conservation learning experiences, sold to teachers and school trip coordinators.
• Animal adoption packs Symbolic adoption packages allowing members of the public to 'adopt' a specific park animal for a period, typically including updates, recognition materials, and park support benefits.

Quantifiable outcome

• Over 1,900 visitors attended Dreamnight 2026
• +2 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• Dreamnight at the ZoocoreStrategic or Co-development Partner · 1 January 2026Global initiative where zoos open doors for one free evening for children with disabilities, serious illnesses, or additional support needs and their families. Blair Drummond participated in the 30th anniversary event, welcoming approximately 1,900 visitors.
• Dreamnight Supplier DonorsminorOthers · 1 January 2026Corporate suppliers who donated toys, treats, and refreshments for Dreamnight 2026 event including Monument Press, Deluxebase, Keel Toys, Wild Republic, Ravensden, Igloo, Bestway, Vimto, Barr's, Brakes, Cadbury UK, Froneri, NIC Services Group, Henry's Coffee Company, Slushee, Caterlink, and Tri Star.
• AccessAblecoreStrategic or Co-development PartnerPartnership to provide detailed accessibility guides for visitors with disabilities. AccessAble surveyors assessed the venue to create Detailed Access Guides for each general area of the park including Entrance, Ticket Office, Dinosaur Forest, Elephant Habitat, Giraffe House, Outdoor Enclosures, Pets' Farm, Rhino House, Birds of Prey, Safari Drive-Thru, Adventure Playground, California Cove, Lemur Land, and function suites.
• European Association of Zoos and Aquaria (EAZA)coreStrategic or Co-development PartnerFull membership in EAZA enabling participation in European Endangered Species Breeding Programmes (EEPs) for conservation of endangered species. The park contributes to maintaining insurance populations of threatened species in conservation-focused zoos across Europe.
• British and Irish Association of Zoos and Aquariums (BIAZA)coreStrategic or Co-development PartnerFull membership in BIAZA, the professional body representing zoos and aquariums in Britain and Ireland. Membership demonstrates adherence to high standards of animal welfare, conservation, and education.
• Green TourismminorStrategic or Co-development PartnerSilver member of the Green Tourism Business Scheme. Partnership focuses on sustainable practices including energy efficiency, renewable energy, water conservation, waste management, biodiversity enhancement, sustainable procurement, and visitor awareness.
• Feedback MadagascarcoreStrategic or Co-development PartnerConservation partner through the Link to the Wild programme. Supports lemur conservation in the wild in Madagascar, including habitat protection and anti-poaching efforts. 20% of animal adoption pack prices are donated to this initiative.
• Link to the WildcoreStrategic or Co-development PartnerIn-situ conservation programme supporting wildlife protection worldwide. 20% of adoption pack proceeds support this initiative. Proceeds from events like Chimp Day and Ungulate Day tombola go to Link to the Wild partners.
• SecuTixcoreTechnology or IntegrationTechnology provider powering the online ticketing, membership management, and experience booking platform. Enables secure online ticket purchases, membership accounts, and event scheduling.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Whipsnade Zoo (Zoological Society of London):
• Chester Zoo: One of the UK's largest zoos with a broad animal collection, EAZA membership, premium experiences, memberships and conservation focus. Comparable in scale, professional zoological credentials and experience/membership revenue mix, though without a drive-through safari component.

Regional players

• Edinburgh Zoo (RZSS): Scottish zoological attraction operated by the Royal Zoological Society of Scotland with similar animal experiences, membership programmes, EAZA/BIAZA standing, and conservation programmes. Most comparable Scottish competitor though without drive-through safari element.

Direct peers

• Woburn Safari Park: Drive-through safari and walkaround park in Bedfordshire with similar animal collection (lions, giraffes, rhinos, monkeys) and family-day-out positioning. Direct UK safari peer with comparable ticketing and experience model.
• Knowsley Safari: Merseyside drive-through safari with foot safari and premium experiences, sharing the UK drive-through safari model, animal encounter packages, and membership programme structure as Blair Drummond.
• Longleat Safari Park: Iconic UK safari park combining drive-through safari with walkaround attractions and historic estate experiences. Directly comparable as a UK drive-through safari operator with premium animal experiences and seasonal memberships.
• Port Lympne Reserve (The Aspinall Foundation): Kent safari and conservation park combining drive-through safari, walkaround reserves, premium lodges (overnight safari stays) and conservation breeding programmes (EAZA member). Comparable mix of safari experiences, conservation positioning, and premium/animal encounter products.
• West Midland Safari Park: UK safari park with drive-through and walkaround experiences, similar family day-trip proposition and revenue mix of tickets, premium experiences and memberships. Most directly comparable UK safari park competitor to Blair Drummond.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/BlairDrummondSP

Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Blair Drummond Safari & Adventure Park