PEKARNA PECJAK

What PEKARNA PECJAK does

Pekarna Pečjak d.o.o. is a family-owned Slovenian food manufacturer founded in 1972 by Stanislav Pečjak, currently led by director Silvester Pečjak. The company operates a centralized production facility in Škofljica and produces six core product lines: frozen ready meals and side dishes (dumplings, strudels, fried items), fresh and frozen pastries (burek, croissants, navihanci), doughs (filo, puff, bread), fresh and dried pasta in multiple shapes, fresh bread and bakery products, and traditional Slovenian desserts including potica, cakes, and cookies. Production is built on traditional Slovenian recipes and frozen-food manufacturing technology, with an emphasis on free-range eggs and local Slovenian ingredient sourcing; the company has earned 26 GZS gold quality awards and 10 Stars of Quality from 2022 through 2026.

The company monetizes through a hybrid wholesale-plus-direct-to-consumer model. Wholesale distribution reaches more than 5,000 retail locations across Slovenia and 13 international export markets. Direct channels include approximately 14 owned retail stores and cafés (Ljubljana, Maribor, Logatec, Šenčur, Litija, Škofljica, Arja vas), the on-site Restavracija Piramida in Trzin, three P-stop highway service stations, seven regional traveling mobile-store routes, and a direct e-commerce platform with home delivery above €60 and designated pickup locations. Pricing is unit-based (€2.00 to €110.28 per item, or per kilogram) with bulk/wholesale tiers and a 10% first-purchase newsletter discount.

Pekarna Pečjak targets general Slovenian consumers seeking convenient traditional meals, the HoReCa channel for events and special-occasion orders, and wholesale retail/wholesale partners stocking the brand. Marketing relies on the corporate website, recipe content featuring a MasterChef finalist, email newsletters, and social channels rather than paid digital acquisition. The company remains privately held by the Pečjak family with no disclosed institutional investors, subsidiaries, or funding rounds.

Name

PEKARNA PECJAK

Legal name

Pekarna Pečjak d.o.o.

Website

https://pekarna-pecjak.si

Company type

Private

Founded year

1972

Operating status

Operating

Headcount range

11–50 employees

Short description

Pekarna Pečjak is a family-owned Slovenian bakery and frozen-food manufacturer founded in 1972, producing traditional pastries, pasta, bread, and frozen ready meals distributed through 5,000+ Slovenian retail points, 13 export countries, and an owned store, café, restaurant, and e-commerce network.

Ownership category

akta.pro rank

Product category

Bakery and Frozen Food Manufacturing

NAICS

Commercial Bakeries (311812), Baked Goods Retailers (445291), Bread and Bakery Product Manufacturing (31181), Bakeries and Tortilla Manufacturing (3118)

SIC

Bakery Products (2050), Food And Kindred Products (2000), Retail-Grocery Stores (5411), Retail-Eating Places (5812)

akta.pro primary industry

Ethnic & Regional Bakeries (e.g., Middle Eastern, Asian, Latin) (THAFAFAJ)

akta.pro secondary industries

Bread & Pastry Specialty Stores (CRAHAGAC), Ethnic Bakery, Confectionery & Snacks Wholesale (AFAIAIAE)

Keywords

• Frozen bakery products
• Fresh bread manufacturing
• Slovenian pastries
• Frozen ready meals
• Traditional bakery

Headquarters

HQ city

Skofljica

HQ country

Slovenia

HQ region

Europe

Offices14 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Retail Store Sales: Direct sales through owned retail stores, cafes, and restaurants including Restaurant Piramida in Trzin
2. E-commerce / Online Store: Direct-to-consumer online sales with home delivery and pickup options at designated locations
3. Wholesale Distribution: Distribution of products through 5000+ retail locations across Slovenia and exports to 13 countries
4. Traveling Store Sales: Mobile store operations serving various regions including Celjska, Gorenjska, Notranjska, Osrednja Slovenija, Posavska, Suha krajina/Dolenjska, and Zasavska

Pricing tiers

Go-to-market motion1 record

Distribution channels7 records

Marketing channels5 records

Core offering

Pekarna Pečjak is a family-owned Slovenian bakery and food manufacturer founded in 1972 that produces and sells frozen and fresh bakery products including burek, rogljički, strudels, pancakes, dough products, fresh and dried pasta, fresh bread, cakes, traditional potica, cookies and frozen ready meals (cmoki, dumplings, cannelloni, pizzas). The company operates an integrated retail network of owned stores, cafes, a restaurant, mobile traveling stores, highway P-stop outlets, and a direct-to-consumer e-commerce platform with home delivery across Slovenia, while also distributing through 5,000+ retail points domestically and exporting to 13 countries.

Product overview

Pekarna Pečjak is a traditional Slovenian bakery founded in 1972, operating as a family-owned food manufacturing company. The product portfolio consists of six core product lines: (1) zamrznjene gotove jedi in priloge (frozen ready meals and side dishes) including various dumplings (cmoki), strudels (zavitki-štruklji), and fried items; (2) sveže in zamrznjeno pecivo (fresh and frozen pastries) such as burek, rogljiči, and navihanci; (3) testa (dough products including filo, puff, and bread dough); (4) testenine (fresh and dried pasta in various shapes and with fillings); (5) sveži kruh in pekovski izdelki (fresh bread and bakery products); and (6) sveže slaščice, potice in keksi (fresh desserts, traditional potica, and cookies). The company also operates an online store (spletna trgovina) with delivery across Slovenia, a restaurant (Restavracija Piramida), and a mobile shop service (potujoča trgovina) serving multiple Slovenian regions. Products emphasize high-quality ingredients including free-range eggs and priority sourcing from local Slovenian suppliers. The company holds 26 gold quality awards from GZS and 10 Quality Stars for 2022-2026.

Differentiator

Problem solved

Functional benefit

Products and services

• Frozen Ready Meals and Side Dishes (Zamrznjene gotove jedi in priloge) Frozen ready meals and side dishes including various dumplings (cmoki), stuffed pastries (zavitki), strudels (štruklji), and fried items (ocvrtki, svaljki) requiring thermal processing at home. Targeted at consumers seeking convenient home meal preparation.
• Burek Fresh and frozen burek pastry products sold to consumers through retail stores, cafes, and wholesale channels.
• Rogljiči (Croissants) Butter French croissants with sweet fillings such as pistachio, sold as fresh and frozen bakery products to consumers.
• Navihanci Pastries Traditional Slovenian-style navihanci pastries included in the fine bakery product range.
• Fino Pekovsko Pecivo (Fine Bakery Pastries) Fine bakery pastry assortment available as fresh and frozen products to consumers.
• Zavitki-Štruklji (Strudels and Filled Rolls) Strudels and filled rolls made from filo or strudel dough with sweet fillings such as apple, blueberry, cherry, and cottage cheese, featuring 100% Slovenian ingredients.
• Palačinke (Pancakes) Frozen pancakes with various sweet and savory fillings such as chocolate-hazelnut, pistachio, cottage cheese, walnut, apricot, and buckwheat variants.
• Štruklji (Slovenian Dumplings) Slovenian yeast-leavened walnut struklji sold as fresh and frozen dumplings to consumers.
• Cmoki (Dumplings) Slovenian-style dumplings (cmoki) including pirini (buckwheat) variants with apricot filling and other fillings, sold as fresh and frozen ready meals.
• Kaneloni in Polpeti (Cannelloni and Meatballs) Cannelloni (stuffed pasta tubes) and polpeti (meatballs) sold as frozen ready-to-prepare meals to consumers.
• Testa (Dough Products) Fresh and frozen dough products including filo/strudel dough, puff pastry, and bread dough for home preparation.
• Testenine (Pasta) Fresh and dried pasta products in various shapes including butterfly pasta (metuljčki), fidellini, wide noodles (široki rezanci), egg noodles (jajčni rezanci), and stuffed pasta (tortelini, kanelloni).
• Pizze (Pizzas) Frozen and fresh pizzas prepared for quick oven baking by consumers at home.
• Sveži Kruh in Pekovski Izdelki (Fresh Bread and Bakery Products) Fresh bread and bakery products for daily consumption, distributed through owned retail stores and wholesale channels across Slovenia.
• Slaščice (Fresh Desserts and Cakes) Fresh desserts including cakes (torte), pastries, and cream-based sweets sold through the Slaščičarna confectionery outlets and retail stores.
• Potice in Kolači (Traditional Potica and Cookies) Traditional Slovenian potica (rolled dough pastry) and cookies/biscuits produced and sold as signature items.
• Piškoti (Cookies/Biscuits) Cookies and biscuits including walnut (orehovi) variants; biscuit production was the founding product line of Pekarna Pečjak in 1972.
• Spletna Trgovina (Online Store with Home Delivery) Direct-to-consumer online store enabling sales across Slovenia with home delivery and pickup point options at retail locations. Includes free delivery over €60 and promotional discounts.
• Restavracija Piramida (Restaurant) On-site restaurant located in Trzin offering daily freshly prepared meals and lunches to walk-in customers.
• Potujoča Trgovina (Traveling Mobile Store) Mobile shop service that travels to multiple Slovenian regions serving customers in areas without fixed retail locations, including Gorenjska, Celjska, Notranjska, Osrednja Slovenija, Posavska, Suha krajina/Dolenjska, and Zasavska regions.

Quantifiable outcome

• 26 gold awards and 10 Stars of Quality 2022-2026 from GZS

Named customers2 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Žito (Atlantic Grupa): Žito is the most established Slovenian bakery and confectionery brand, part of Atlantic Grupa. It competes directly with Pekarna Pečjak across bread, pastries, biscuits and snacks in the same Slovenian retail and HoReCa channels.
• Mlinotest: Mlinotest is a leading Slovenian producer of flour, bread, pasta and frozen bakery products. It is the closest domestic direct peer, sharing the same retail-grocery customers, the same bakery manufacturing base, and overlapping frozen/pasta product categories.
• Don Don (Donut Factory / pastry producer): Don Don is a leading regional producer of donuts, pastries and bakery products serving Central/Eastern Europe, including Slovenia. Comparable in scale, product format (industrial bakery) and channel strategy to Pekarna Pečjak.
• Pekarna Grosuplje: Slovenian regional bakery producing fresh and frozen bread, pastries and frozen ready meals. Operates in overlapping geography and product categories with Pekarna Pečjak, targeting similar retail and foodservice customers.

Broad incumbents

• Dr. Oetker: Dr. Oetker is a large European food group covering frozen pizza, baking aids and desserts. Comparable to Pekarna Pečjak's frozen pizza and desserts categories in product format and consumer positioning, though with broader portfolio and geographic reach.
• Aryzta: Aryzta is a global leader in frozen bakery products supplying retail, foodservice and quick-service restaurants. Comparable to Pekarna Pečjak's frozen bakery business model, though it operates at much larger scale and across many more geographies.
• McCain Foods: McCain is a global frozen food major. Pekarna Pečjak already resells McCain onion rings in its stores and online, illustrating how a global frozen incumbent sits adjacent to (and partially inside) Pekarna Pečjak's category, with overlapping frozen-meal and frozen-bakery consumers.
• Nestlé (frozen meals, frozen bakery): Nestlé is a global FMCG major with frozen ready meals and frozen bakery offerings (e.g., Buitoni, Maggi). Pekarna Pečjak competes with Nestlé products in Slovenian retail and foodservice for the same frozen-meal and bakery occasions.

Regional players

• Grüner Stern / Ströck (regional Austrian bakery competitor): Ströck is an Austrian artisanal-industrial bakery producing fresh and frozen bakery products. Comparable to Pekarna Pečjak as a regional Central European bakery brand with similar product mix and Austrian retail presence, useful as a cross-border peer benchmark.
• Podravka: Podravka is a leading Croatian/South-East European food manufacturer with frozen meals, pasta and bakery products. Comparable to Pekarna Pečjak as a regional family-rooted food brand with frozen-meal, pasta and bakery products distributed across South-East Europe.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/PecjakPekarna

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PEKARNA PECJAK