Luxe Living

What Luxe Living does

Luxe Living is a private residential real estate brokerage headquartered in Denver, Colorado, serving home buyers and sellers across the Denver metropolitan area. The firm's service territory spans Highlands Ranch, Littleton, Castle Rock, Parker, and surrounding communities across Douglas, Arapahoe, Jefferson, and Boulder counties. Luxe Living operates as a three-person team of licensed real estate professionals: Co-Founders Brian Grimm and Sarah Grimm, joined by Broker Associate Marshall Henry. The brokerage delivers full-service residential representation including property search, showings, pricing strategy, marketing, offer negotiation, and closing coordination, with an emphasis on serving both standard and luxury home segments (the latter typically in master-planned communities such as BackCountry with properties above $1M).

The company is built on a website platform powered by Luxury Presence, with listing data integrated via MLS through REColorado. The site offers an interactive property search portal with filters for price, property type, bedrooms, bathrooms, and square footage, a complimentary home valuation tool, and an extensive educational blog (50+ articles) covering local neighborhoods, market trends, and homeowner resources. Distribution extends beyond the firm's own site to third-party real estate portals including Zillow and Realtor.com. Luxe Living has adopted generative AI (large language models) to assist in producing marketing content such as property descriptions, blog posts, social media copy, email communications, and advertising material, with human review applied for accuracy, and uses AI-assisted tooling to draft and prioritize inbound inquiry responses.

Luxe Living earns revenue through standard real estate transaction commissions, taking a percentage of each property sale or purchase transaction it facilitates; specific rates are negotiated transaction by transaction and are not publicly disclosed. The firm is privately held, founder-owned, and operated without external venture or private equity investment and without a parent company structure. According to firm disclosures, the team has achieved over $76 million in cumulative production since founding and has been recognized with the 2020 2 Carat Diamond Award and the 2021 3 Carat Diamond Award. The primary go-to-market motion is direct agent relationships supported by client referrals, content marketing, local SEO, social media presence (notably Instagram), video property showcases, and email newsletters.

Name

Luxe Living

Legal name

Brian Grimm

Website

https://luxelivingrealestate.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

Luxe Living is a Denver-based residential real estate brokerage serving home buyers and sellers across the Denver metro area including Highlands Ranch, Littleton, Castle Rock, and Parker. The three-person team, led by Co-Founders Brian and Sarah Grimm, provides full-service buying and selling representation supported by construction and local market expertise.

Ownership category

akta.pro rank

Product category

Residential Real Estate Brokerage

NAICS

Offices of Real Estate Agents and Brokers (53121), Offices of Real Estate Agents and Brokers (531210)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro industry

PRIMARYBPAJAAAC

Luxury & High-End Residential Brokerage

Business & Public Services/Real Estate Services (Brokerage, Property Management)/Residential Real Estate Brokerage

Keywords

• Residential real estate brokerage
• Home buying representation
• Home selling services
• Property valuation reports
• Denver metro real estate

Headquarters

HQ city

Denver

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure

Revenue model

1. Real Estate Transaction Commissions: Traditional real estate commission-based revenue model where agents earn a percentage of each property sale or purchase transaction they facilitate. Commission is typically split between listing agent and buyer's agent, with the brokerage taking a portion.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Luxe Living is a residential real estate brokerage serving the Denver metro area, including Highlands Ranch, Littleton, Castle Rock, Parker, and surrounding communities. The firm provides buyer and seller representation through licensed agents Brian Grimm, Sarah Grimm, and Marshall Henry, offering property search support, marketing and pricing strategy for sellers, negotiation, and closing guidance. The offering is complemented by a complimentary home valuation service and a website with an MLS-powered property search portal.

Product overview

Luxe Living is a real estate brokerage operated by Brian Grimm, Sarah Grimm, and Marshall Henry serving the Denver metro area including Highlands Ranch, Littleton, Castle Rock, Parker, and surrounding communities. The company offers a unified suite of residential real estate services including property buying representation, home selling/marketing, and complimentary home valuation reports. Their service portfolio is built around a property search portal powered by MLS data and a curated selection of featured listings. The team provides educational content through a blog covering market trends, neighborhood guides, and homeowner resources. No separate software products, platforms, or modules are offered — the offering is purely service-based real estate brokerage.

Differentiator

Problem solved

Functional benefit

Products and services

• Real Estate Buying Services Full-service real estate agent representation for homebuyers, including property search, showings, offer negotiation, home inspection coordination, and closing support. Designed for individuals and families purchasing residential property in the Denver metro area.
• Real Estate Selling Services Home listing and marketing services including professional photography, pricing strategy, marketing campaigns, negotiation, and transaction management through closing. Targeted at homeowners selling residential property in Highlands Ranch, Littleton, Castle Rock, and surrounding Denver metro areas.
• Home Valuation Complimentary market evaluation service providing homeowners with customized reports on property value based on current market conditions in the Denver metro area. Intended for homeowners considering selling their home.

Quantifiable outcome

• Over $76 Million in Total Production
• +2 more outcomes

Named customers7 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Feature1 record

Scale indicators3 records

Recent moves1 record

Expansion highlights4 records

Broad incumbents

• Redfin:
• eXp Realty: Cloud-based, tech-enabled residential brokerage with a national agent network including Colorado. Competes on the same transaction-commission model but with very different economics (low overhead, revenue share) that put margin pressure on traditional independent brokerages like Luxe Living.
• Compass: National technology-driven residential brokerage with significant Denver-metro agent presence; competes directly for the same buyer/seller pool but operates at vastly greater scale with proprietary tech, marketing platform, and agent support. Most relevant scaled competitor in Luxe Living's territory.
• Coldwell Banker Realty: Large national brokerage with established agent rosters across Denver suburbs. Competes on the same residential buy/sell motion with broader geographic coverage and brand recognition; relevant for benchmarking against a global incumbent.
• Berkshire Hathaway HomeServices: National residential brokerage brand with established Denver-metro agent base and strong brand trust. Comparable on traditional buy/sell services and suburban Denver coverage; a relevant incumbent competitor.

Direct peers

• Kentwood Real Estate: Denver-metro luxury residential brokerage known for premium-segment listings. Comparable to Luxe Living in luxury positioning, transaction-based revenue model, and focus on higher-end Denver-area properties; serves as a relevant local luxury peer.
• RE/MAX Alliance: Major Denver-metro residential brokerage franchise with deep Highlands Ranch, Littleton, and Castle Rock agent concentration. Comparable transaction-based commission model and suburban Denver focus; one of the most directly competitive firms for Luxe Living's buyer/seller flow.
• LIV Sotheby's International Realty: Denver-metro luxury-focused residential brokerage affiliated with the Sotheby's International Realty network. Directly comparable to Luxe Living on luxury positioning, geography (Highlands Ranch, Castle Rock, Cherry Creek area), and buyer/seller segments; represents the most direct luxury-local competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/LuxeLivingRealEstateColorado
• LinkedInlinkedin.com/company/luxe-living-real-estate

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Luxe Living