Wine Locals
Wine Locals is a Brazilian digital marketplace that aggregates wine tourism experiences across five Brazilian regions and Uruguay/Chile, enabling consumers to discover and book winery tours, tastings, harvest festivals, and accommodations at partner wineries.
- Company typePrivate
- Founded2020
- HeadquartersPorto Alegre, Brazil
- Headcount11–50
- GTM typeB2C
- OfferingDigital Commerce or Content
What Wine Locals does
Wine Locals is a Brazilian digital marketplace that aggregates and curates wine tourism experiences across multiple regions, connecting wine enthusiasts, tourists, and event attendees with wineries offering tours, tastings, harvest celebrations, accommodations, and festivals. The platform operates primarily through its website (wine-locals.com), where consumers can discover, compare, and book experiences directly, with pricing displayed per person ranging from budget tours (R$ 150/person) to premium international experiences (R$ 5,470 for 2 persons). Its catalog spans five Brazilian wine regions — Serra Gaúcha, São Paulo, Minas Gerais, and Serra Catarinense — as well as Uruguay and Chile, covering partner wineries such as Miolo, Valduga, Salton, Casa Chandon, Vinícola Thera, Bodega Garzón, Bodega Bouza, and Vik Chile Hotel.
The underlying technology is a standard e-commerce marketplace for experience booking, with no disclosed proprietary AI, recommendation, or data capabilities beyond listing curation and transactional functionality. Distribution is digital-first, leveraging organic social media presence across Instagram, TikTok, Facebook, YouTube, and Telegram, complemented by editorial content marketing around regional wine guides. The company's product portfolio includes regional wine tours, food-and-wine pairings, signature events such as the annual Wine Locals Festival 2026 in São Paulo, and vineyard accommodation offerings.
Wine Locals is a privately held, founder-operated company (Wine Locals Plataforma de Experiencias e Eventos LTDA, CNPJ 32.603.492/0001-04), founded in 2020 and headquartered in Porto Alegre, Brazil, with 11-50 employees. It generates revenue through transaction fees or commissions on bookings facilitated between consumers and winery partners, with no disclosed external funding to date. The business model is product-led growth via self-serve online booking, targeting wine enthusiasts, food-and-wine travelers, and event attendees in a fragmented Brazilian wine tourism market that lacks consolidated discovery and booking infrastructure.
Wine Locals firmographics
Firmographics- Name
- Wine Locals
- Legal name
- Wine Locals Plataforma de Experiencias e Eventos LTDA
- Website
- https://wine-locals.com
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Wine Locals is a Brazilian digital marketplace that aggregates wine tourism experiences across five Brazilian regions and Uruguay/Chile, enabling consumers to discover and book winery tours, tastings, harvest festivals, and accommodations at partner wineries.
- Ownership category
- akta.pro rank
Wine Locals industry classification
Industry- Product category
- Wine Tourism Marketplace
- akta.pro primary industry
- Culinary & Wine Travel Agencies (THAKAFAH)
- akta.pro secondary industry
- Wine Tastings & Vineyard/Winery Tours (THAJAGAD)
Keywords
Where Wine Locals is headquartered
LocationHeadquarters
- HQ city
- Porto Alegre
- HQ country
- Brazil
- HQ region
- Latin America
Offices1 record
Markets served
Wine Locals business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Marketing or Sales, Operations, Personnel, Technology or R&D
Revenue model
- Experience Bookings: Wine Locals operates as a booking platform connecting wine enthusiasts with winery experiences. The platform facilitates transactions between customers and winery partners, earning revenue through transaction fees or commissions on bookings made through the platform.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Per-person experience pricing |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels6 records
Wine Locals product offering
Product offeringCore offering
Wine Locals is a digital marketplace platform that aggregates and curates wine tourism experiences across Brazilian regions (Serra Gaúcha, São Paulo, Minas Gerais, Serra Catarinense) and international destinations (Uruguay, Chile). The platform connects individual wine enthusiasts with partner wineries, enabling discovery, comparison, and booking of vineyard tours, wine tastings, harvest festivals, food pairings, sunset experiences, vineyard picnics, and accommodations. The company also organizes its own flagship annual event, the Wine Locals Festival.
Product overview
Wine Locals is a Brazilian wine tourism booking platform that aggregates and curates wine experiences across multiple regions. The platform operates as a unified marketplace connecting wine enthusiasts with experiences at partner wineries. The portfolio includes regional wine tours and tastings in Brazil's key wine regions (Serra Gaúcha, São Paulo, Minas Gerais, Serra Catarinense), as well as international experiences in Uruguay and Chile. Core offerings encompass vineyard tours, wine and food pairings, harvest festivals, sunset experiences, picnics, accommodations, and signature events like the annual Wine Locals Festival. The platform serves as an intermediary, enabling bookings for experiences at partner wineries while providing itinerary planning and event management services.
Differentiator
Problem solved
Functional benefit
Products and services
- Wine Locals Festival Annual flagship wine festival organized by Wine Locals featuring tastings, food pairings, and cultural experiences across venues. The Wine Locals Festival 2026 in São Paulo starts at R$ 935 per person.
- Serra Gaúcha Wine Experiences Curated wine tourism experiences in the Serra Gaúcha region of Rio Grande do Sul, including vineyard tours, wine tastings, and food pairings at partner wineries such as Casa Chandon, Vinícola Miolo, Casa Perini, Casa Valduga, and Vinícola Salton.
- São Paulo Wine Experiences Wine tourism experiences in the São Paulo region including vineyard tours in São Roque, Espírito Santo do Pinhal, and Campos do Jordão. Offerings include brunches, wine pairings, sunset experiences, and picnics at wineries such as Vinícola Merum, Vinícola Amana, and Vinícola Góes.
- Minas Gerais Wine Tours Wine experiences in Minas Gerais including guided tours, sunset experiences, and tasting sessions at wineries such as Vinícola Trindade, Vinícola Barbara Eliodora, Vinícola Stella Valentino, Vinícola Casa Geraldo, and Vinícola Mil Vidas.
- Serra Catarinense Wine Region Experiences Wine tourism experiences in the Santa Catarina highlands including tastings, vineyard picnics, and accommodations at wineries such as Vinhedos do Monte Agudo, Vinícola Thera, Vinícola Serra do Sol, Vinícola Villa Francioni, Vinícola Pericó, Vinícola Abreu Garcia, and Vinícola Alto Dos Ventos.
- Uruguay Wine Experiences International wine tourism experiences in Uruguay covering Montevideo, Canelones, José Ignacio, and Garzón regions. Offerings include winery tours, premium tastings, and dining experiences at Bodega Garzón, Bodega Bouza, BraccoBosca Winery, Bodega Cerro del Toro, Bodega Familia Deicas, Bodega Sacromonte, and Pizzorno Family Estates.
- Chile Wine Tours International wine tourism experiences in Chile including tours in Valle del Colchagua and Valle del Casablanca. Offerings include vineyard tours, wine tastings, and accommodations at Vik Chile Hotel, Viña Maquis, and Viña Casas del Bosque. Premium experience at Vik Chile Hotel priced at R$ 5,470 for 2 persons.
- Vineyard Accommodation Booking Wine tourism accommodation offerings including stays at vineyard properties such as Casa Petite Province B at Domora Homes in Tiradentes (Minas Gerais) and Pousada Fazenda Bom Retiro at Vinícola Thera in Santa Catarina.
Companies that use Wine Locals
Customer profileSegments3 records
Ideal customer profiles2 records
Wine Locals technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Wine Locals partnerships and signals
Strategic signalScale indicators1 record
Recent moves5 records
Expansion highlights4 records
Wine Locals competitors and assessment
Company assessmentEmerging players
- Withlocals: Marketplace for tours and experiences hosted by local guides, with food and wine tour categories. Comparable to Wine Locals on marketplace tour aggregation, though Wine Locals is more specialized in wine tourism.
- Vivino: Wine marketplace and discovery app used by millions of consumers. Overlaps with Wine Locals on consumer wine engagement and content, and is expanding into wine experiences and events as a complement to bottle sales.
- Wine Folly: Wine education and content brand that produces wine region guides, courses, and curated experiences. Adjacent to Wine Locals through wine region content marketing and audience overlap with wine travelers.
Broad incumbents
- GetYourGuide: Berlin-based global experiences marketplace with strong wine, food, and vineyard tour categories. Operates the same aggregator business model as Wine Locals but at significantly larger scale and broader category coverage.
- Viator: Global experiences marketplace owned by Tripadvisor that aggregates wine tours, tastings, and vineyard experiences across dozens of countries. Direct competitor to Wine Locals in the wine experience booking vertical, though much broader in scope.
- Airbnb Experiences: Online travel giant offering hosted experiences including wine tastings, vineyard tours, and harvest celebrations. Overlaps with Wine Locals on the wine tourism booking use case, leveraging the massive Airbnb traveler base.
Direct peers
- Winerist: Specialist wine tourism booking platform offering wine experiences, tastings, and vineyard tours globally. Most direct comparable to Wine Locals: same niche focus on wine tourism, similar marketplace aggregation model, similar target customer segment.
- Wine Paths: Specialist wine travel agency curating wine tours, tastings, and vineyard visits across multiple countries. Operates the same luxury and premium wine tourism niche as Wine Locals, with strong European-region coverage.
- Cellartours: Specialist wine travel company offering curated wine tours and trips to regions like Mendoza, Tuscany, and Bordeaux. Comparable to Wine Locals in the niche wine tourism focus, though more oriented toward multi-day immersive trips.
Regional players
- Decolar: Latin American online travel agency (Despegar) covering flights, hotels, and packages across Brazil and South America. Adjacent competitor for wine tourism bookings in Brazil, though broader in travel category.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Wine Locals social profiles
Digital presenceWine Locals financial estimates
Financial estimateRevenue estimate
Valuation estimate
Wine Locals leadership team
Management profileNumber of profiles
Wine Locals funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Wine Locals M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Wine Locals
What does Wine Locals do?
Wine Locals is a digital marketplace platform that aggregates and curates wine tourism experiences across Brazilian regions (Serra Gaúcha, São Paulo, Minas Gerais, Serra Catarinense) and international destinations (Uruguay, Chile). The platform connects individual wine enthusiasts with partner wineries, enabling discovery, comparison, and booking of vineyard tours, wine tastings, harvest festivals, food pairings, sunset experiences, vineyard picnics, and accommodations. The company also organizes its own flagship annual event, the Wine Locals Festival.
Is Wine Locals a public or private company?
Wine Locals is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Wine Locals founded?
Wine Locals was founded in 2020. It employs 11 to 50 people.
Where is Wine Locals based?
Wine Locals is headquartered in Porto Alegre, Brazil, in the Latin America region.
How does Wine Locals make money?
One revenue line is on record: experience Bookings.
Who are Wine Locals's main competitors?
Emerging players on record are Withlocals, Vivino and Wine Folly. Broad incumbents are GetYourGuide, Viator and Airbnb Experiences. Direct peers are Winerist, Wine Paths and Cellartours. Decolar is listed as a regional player.
Does Wine Locals have an API?
No public API is recorded for Wine Locals.
What industry is Wine Locals in?
Wine Locals's product category is Wine Tourism Marketplace. Its primary akta.pro industry code is THAKAFAH, Culinary & Wine Travel Agencies, with a secondary code of THAJAGAD, Wine Tastings & Vineyard/Winery Tours.