Heilbronn Falcon
Heilbronner Falken is a Heilbronn-based German ice hockey club competing in the Oberliga Süd, operating the professional team via Heilbronner Falken GmbH & Co. KG alongside the HEC e.V. association, serving regional fans through ticketing, merchandise, sponsorships, and streaming at the Eishalle Heilbronn arena.
- Company typePrivate
- Founded1986
- HeadquartersHeilbronn, Germany
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Heilbronn Falcon does
Heilbronner Falken (Heilbronn Falcon) is a German ice hockey club headquartered in Heilbronn, Baden-Württemberg. Founded in 1986 as the Heilbronner Eishockeyclub (HEC), the organization has operated professional and semi-professional ice hockey for four decades and currently fields a team in the Oberliga Süd, the third tier of German professional ice hockey. It plays home games at the 4,000-capacity Eishalle Heilbronn (800 seated, 3,200 standing), opened in 2002, which also hosts youth fixtures, HEC Eisbären games, public skating, and Eisdisco events. The operating entity is Heilbronner Falken GmbH & Co. KG (a limited partnership), with the parent Heilbronner Eishockeyclub Falken GmbH and the member-based HEC e.V. association club providing the club's institutional backbone.
The core commercial offerings are ticket products — single-game tickets (€9-€27.50), season tickets (€194-€630 across early-bird and regular tiers in standing and seating categories), and a ten-game Zehnerkarte bundle (€90-€150 with an 11th game free) — distributed through the ditix online shop, the Tourist-Information Heilbronn physical outlet, and on-site box office. Secondary revenue lines include merchandise (jerseys, apparel, accessories) via the heilbronner-falken.shop e-commerce storefront and a match-day stadium shop, sponsorship placements with regional partners (e.g., Lidl, Kaufland, HNVG, GW-STB, Beyerdynamic, VR Bank HSH, Dr. Hoertkorn, Müller-Bucher), and away-game streaming distributed through Sprade TV. Fan communication runs through the official website, Facebook, LinkedIn, YouTube, a Spotify channel, and an email newsletter, with in-person engagement via Fantreffen fan meetings and the Stadionfest anniversary events.
The organization's recent operating history is defined by a financial restructuring. In February 2026, Heilbronner Falken GmbH & Co. KG filed for preliminary insolvency under PLUTA's administration; an investor process culminated in April 2026 with a restart under new controlling ownership led by Kai Sellers (managing partner) and Jan Hey (partner). In July 2026, the new HEC-Falken entity received an unconditional Oberliga license for the 2026/2027 season, formalizing the operational continuation of professional ice hockey in Heilbronn under the relaunched brand while the underlying e.V. association and youth development structure (HEC Eisbären e.V.) were preserved across the transition.
Heilbronn Falcon firmographics
Firmographics- Name
- Heilbronn Falcon
- Legal name
- Heilbronner Eishockeyclub Falken GmbH
- Website
- https://heilbronner-falken.de
- Company type
- Private
- Founded year
- 1986
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Heilbronner Falken is a Heilbronn-based German ice hockey club competing in the Oberliga Süd, operating the professional team via Heilbronner Falken GmbH & Co. KG alongside the HEC e.V. association, serving regional fans through ticketing, merchandise, sponsorships, and streaming at the Eishalle Heilbronn arena.
- Ownership category
- akta.pro rank
Heilbronn Falcon industry classification
Industry- Product category
- Professional Ice Hockey
- NAICS
- Spectator Sports (71121)
- SIC
- Services-Membership Sports & Recreation Clubs (7997)
- akta.pro primary industry
- Sports Events & Match Tickets (THAJAFAE)
- akta.pro secondary industries
- Concession & Stadium / Arena Catering (THAFAIAG), Neighborhood & Sports Bars (THAFAEAA)
Where Heilbronn Falcon is headquartered
LocationHeadquarters
- HQ city
- Heilbronn
- HQ country
- Germany
- HQ region
- Europe
Markets served
Heilbronn Falcon business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Season tickets - Standing room (Frühbucher bis 26. Juni 2025) |
| Subscription | Annual | Season tickets - Standing room (Regulärer Preis ab 27. Juni 2025) |
| Subscription | Annual | Season tickets - Seating (Frühbucher bis 26. Juni 2025) |
| Subscription | Annual | Season tickets - Seating (Regulärer Preis ab 27. Juni 2025) |
| One time/ perpetual license | Pay-as-you-go | Single game tickets - Standing room (Hauptrunde 2025/2026) |
| One time/ perpetual license | Pay-as-you-go | Single game tickets - Seating (Hauptrunde 2025/2026) |
| One time/ perpetual license | Pay-as-you-go | Wheelchair tickets (Hauptrunde 2025/2026) |
| One time/ perpetual license | Pay-as-you-go | Ten-game card (Standing room, Hauptrunde 2025/2026) |
Distribution channels5 records
Marketing channels8 records
Heilbronn Falcon product offering
Product offeringCore offering
Heilbronn Falcon operates a professional men's ice hockey franchise that competes in Germany's Oberliga Süd, hosting ticketed home games at the Eishalle Heilbronn arena. Its sellable offerings consist of live game attendance (single-game tickets, season tickets, and a 10-game flex bundle), official team merchandise (jerseys, scarves, accessories), and away-game livestreaming via Sprade TV, supported by corporate sponsorship partnerships.
Product overview
Heilbronn Falcon (Heilbronner Falken) is a professional ice hockey organization based in Heilbronn, Germany. The core offering is the Oberliga Süd professional ice hockey team competing under Heilbronner Eishockeyclub Falken GmbH & Co. KG, supported by the HEC Eisbären e.V. association club. The club's primary revenue-generating products are ticket products —Einzeltickets (single-game tickets), Dauerkarten (season tickets), and Zehnerkarte (10-game bundles) — all sold through the ditix online ticketing platform and at the Tourist-Information Heilbronn. The club operates a fan merchandise shop (heilbronner-falken.shop), streams away games via Sprade TV, and hosts home games at the Eishalle Heilbronn (4,000 capacity arena). The organization celebrated its 40th anniversary in 2026 and is currently undergoing a restart following a period of insolvency.
Differentiator
Problem solved
Functional benefit
Products and services
- Single-Game Tickets (Einzeltickets)
Companies that use Heilbronn Falcon
Customer profileSegments2 records
Ideal customer profiles3 records
Heilbronn Falcon technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Heilbronn Falcon partnerships and signals
Strategic signalRecent moves7 records
Expansion highlights5 records
Heilbronn Falcon competitors and assessment
Company assessmentBroad incumbents
- Schwenninger Wild Wings: DEL ice hockey club in Villingen-Schwenningen within the same southwest German region; serves as a comparable higher-tier reference for sponsorship pricing and ticket economics.
- Adler Mannheim: DEL (top-tier) ice hockey club and the dominant club in the Baden-Württemberg/Palatinate region; relevant as the regional incumbent whose catchment overlaps Heilbronn and sets the upper-bound sponsorship/media benchmark.
- Löwen Frankfurt: DEL ice hockey club in Frankfurt with comparable arena-driven revenue model and German professional hockey operations; broader incumbent relevant for sponsorship/media benchmarks.
Direct peers
- ESV Kaufbeuren: DEL2 ice hockey club in Bavaria with comparable small-market regional identity, season ticket base, and arena-driven revenue model relevant to Heilbronn's Oberliga/DEL2 trajectory.
- SC Riessersee (Garmisch-Partenkirchen): Historic German ice hockey club with a similar small-town traditional identity, fan-driven matchday revenue and recent restructuring history; comparable trajectory to Heilbronn's regional ice hockey revival.
- Bietigheim Steelers: DEL2 (now DEL-affiliated) ice hockey club in Baden-Württemberg operating a comparable regional German ice hockey model with season tickets, arena-based revenue and corporate sponsorship in the same southwest German catchment as Heilbronn.
- EV Füssen: Historic Bavarian ice hockey club competing in lower German tiers with a comparable small-town, community-driven fan base and arena-anchored operating model.
- ECDC Memmingen Indians: Oberliga Süd competitor and direct divisional peer, operating a similar regional southern-German matchday business model with season tickets and local sponsorship.
Others
- ditix: Ticketing platform provider that Heilbronner Falken uses for online ticket sales; included as an ecosystem/technology partner relevant to understanding the club's digital distribution economics.
Emerging players
- Eisbären Heilbronn (HEC Eisbären e.V.): The club's own youth/development association that feeds the professional team; relevant peer because it is structurally tied to Heilbronner Falken and represents the player development pipeline asset.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Heilbronn Falcon social profiles
Digital presenceHeilbronn Falcon financial estimates
Financial estimateRevenue estimate
Valuation estimate
Heilbronn Falcon leadership team
Management profileNumber of profiles
Profiles3 records
Heilbronn Falcon funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Heilbronn Falcon M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Heilbronn Falcon
What does Heilbronn Falcon do?
Heilbronn Falcon operates a professional men's ice hockey franchise that competes in Germany's Oberliga Süd, hosting ticketed home games at the Eishalle Heilbronn arena. Its sellable offerings consist of live game attendance (single-game tickets, season tickets, and a 10-game flex bundle), official team merchandise (jerseys, scarves, accessories), and away-game livestreaming via Sprade TV, supported by corporate sponsorship partnerships.
Is Heilbronn Falcon a public or private company?
Heilbronn Falcon is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Heilbronn Falcon founded?
Heilbronn Falcon was founded in 1986. It employs 11 to 50 people.
Where is Heilbronn Falcon based?
Heilbronn Falcon is headquartered in Heilbronn, Germany, in the Europe region.
Who are Heilbronn Falcon's main competitors?
Broad incumbents on record are Schwenninger Wild Wings, Adler Mannheim and Löwen Frankfurt. Direct peers are ESV Kaufbeuren, SC Riessersee (Garmisch-Partenkirchen), Bietigheim Steelers, EV Füssen and ECDC Memmingen Indians. ditix is listed as an others. Eisbären Heilbronn (HEC Eisbären e.V.) is listed as an emerging player.
Does Heilbronn Falcon have an API?
No public API is recorded for Heilbronn Falcon.
What industry is Heilbronn Falcon in?
Heilbronn Falcon's product category is Professional Ice Hockey. Its primary akta.pro industry code is THAJAFAE, Sports Events & Match Tickets, with a secondary code of THAFAIAG, Concession & Stadium / Arena Catering. Its NAICS code is 71121 and its SIC code is 7997.