Löwen Frankfurt

What Löwen Frankfurt does

Löwen Frankfurt Eishockey-Betriebs GmbH operates the professional ice hockey club Löwen Frankfurt, Frankfurt am Main's and Hesse's only representative in Germany's top-tier PENNY DEL (Deutsche Eishockey Liga). The club was relaunched in 2010 in the fourth tier by Stefan Krämer and Andreas Stracke, rose through the German hockey pyramid, and was promoted to the PENNY DEL in 2022; the 2026/27 season is its fifth consecutive in the top flight, secured without license conditions. Core operations are matchday-driven at the NIX Eissporthalle Frankfurt and span four revenue streams: ticket sales (single-game, season tickets, VIP/Hospitality including the Techem Löwen Lounge and Event Loge by NIX, distributed via Reservix), sponsorship and corporate hospitality (main sponsor Mainova from 2026, plus Techem, Bitburger, LOTTO Hessen, Autohaus NIX, HOLY, and others), merchandise (jerseys, apparel, accessories, and game-worn collectibles sold through shop.loewen-frankfurt.de operated by LMS Sport GmbH), and broadcasting/media rights delivered through Magenta Sport.

The technology stack is conventional sports-club infrastructure rather than a technology business: a TYPO3-based main website, a Synway e-commerce platform for the official online shop, Reservix for ticketing, Magenta Sport for streaming, Calovo for calendar integration, and Google Analytics for web analytics. As of June 2026, stackwork (a subsidiary of strategic partner Eintracht Frankfurt) is engaged to modernize the club's digital infrastructure and data collection systems, and Eintracht Frankfurt has assumed overall responsibility for commercialization including sponsorship, hospitality, and merchandising licensing under a strategic partnership that also included a 10% equity investment. The Mission 2030 strategic plan — financed by co-shareholder PRANGE since 2024 and now augmented by Eintracht Frankfurt — frames the club's longer-term sport, commercial, and organizational development.

Name

Löwen Frankfurt

Legal name

Löwen Frankfurt Eishockey-Betriebs GmbH

Website

https://loewen-frankfurt.de

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

Löwen Frankfurt is the professional ice hockey club representing Frankfurt am Main and Hesse in Germany's top-tier PENNY DEL, operating matchday ticketing, sponsorship/hospitality, merchandise, and media rights revenue streams from the NIX Eissporthalle, with commercialization now managed in partnership with Eintracht Frankfurt.

Ownership category

akta.pro rank

Headquarters

HQ city

Hessen

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D, Supply Chain

Revenue model

1. Ticket Sales: Revenue from selling day tickets, season tickets (Dauerkarten), VIP tickets, and hospitality packages for PENNY DEL home games at the NIX Eissporthalle Frankfurt. Season ticket pre-sales run from August 5-12 for existing season ticket holders, with general public sales opening August 13.
2. Sponsorship & Hospitality: Corporate sponsorship packages and VIP/Hospitality services (e.g., Techem Löwen Lounge, Event Loge by NIX). Following the June 2026 Eintracht Frankfurt partnership, commercial sponsorship and hospitality operations are managed by Eintracht Frankfurt Fußball AG. Historical main sponsor ORION supported the club for 12 years total (including 4 DEL seasons 2022-2026). Mainova has returned as a main sponsor from 2026 onwards, previously sponsoring from 2010-2012.
3. Merchandise Sales: Sale of club-branded merchandise including jerseys, apparel, accessories, and collectibles through the club's own e-commerce shop (shop.loewen-frankfurt.de) and physical fan stands at home games. Eintracht Frankfurt serves as the licensing partner for merchandising under the June 2026 agreement.
4. Broadcasting & Media Rights: Revenue from PENNY DEL broadcasting rights, with live streams available via Magenta Sport. The club also operates Löwen TV (YouTube channel) and a live ticker for fan engagement.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

Löwen Frankfurt operates a professional ice hockey club competing in the PENNY DEL (Germany's top-tier Deutsche Eishockey Liga) at the NIX Eissporthalle Frankfurt. The organization sells single-game and season tickets, VIP/hospitality packages, branded merchandise (jerseys, apparel, accessories, collectibles) via its own online shop and arena stores, and provides live streaming of games via Magenta Sport. It also develops youth players through its Nachwuchs academy and operates the NIX Eissporthalle Frankfurt as a multi-purpose ice arena.

Product overview

Löwen Frankfurt is a German professional ice hockey club competing in the PENNY DEL (Deutsche Eishockey Liga). The organization's product portfolio centers on its core sports entertainment offering: PENNY DEL game operations at the NIX Eissporthalle Frankfurt, supplemented by a comprehensive e-commerce operation through the official online shop (operated by LMS Sport GmbH) selling branded merchandise including jerseys (Home/Away/Third Authentic and Fan variants for 2025/26 season), apparel, accessories, special Spieler-Originale (game-worn player items), limited-edition collectibles, food & beverage items (coffee products), and home goods (LED lamps via GlasKeil partnership). Additional revenue streams include ticket sales (single-game, season tickets, VIP hospitality via Techem Löwen Lounge), live streaming via Magenta Sport partnership, and youth development programs. The organization recently entered a strategic partnership with Eintracht Frankfurt for digital modernization and commercial operations.

Differentiator

Problem solved

Functional benefit

Products and services

• Tickets & Eintrittskarten Single-game day tickets (Tageskarten), season tickets (Dauerkarten), VIP/Hospitality packages, and ticket gift vouchers for PENNY DEL home games, sold via Reservix ticketing platform and the club's own sales channels. Targeted at individual fans and corporate hospitality buyers.
• Trikots & Jerseys Home, Away, and Third jerseys for the 2025/2026 season available in Authentic and Fan variants, with customizable player names and numbers (non-returnable when personalized).
• Löwen Frankfurt Online Shop (Fanshop)

Quantifiable outcome

• 5th consecutive PENNY DEL season secured without conditions (2026/27 license)
• +2 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Partnerships

Nine partnerships are on record, tiered flagship, core and minor.

• Eintracht Frankfurt Fußball AGflagshipStrategic or Co-development Partner · 17 June 2026Eintracht Frankfurt Fußball AG acquired a 10% minority equity stake in Löwen Frankfurt Eishockey-Betriebs GmbH on June 17, 2026. Under the agreement, Eintracht Frankfurt assumes overall commercial responsibility for sponsorship and hospitality operations, and serves as the licensing partner for merchandising. The partnership is part of the Löwen's 'Mission 2030' strategic plan and aims to bring Eintracht's proven professional club management expertise (sports, commercial, and organizational) to Frankfurt ice hockey. stackwork, an Eintracht Frankfurt subsidiary, is tasked with modernizing the Löwen's digital infrastructure and data management.
• stackwork (Eintracht Frankfurt subsidiary)coreTechnology or Integrationstackwork, a subsidiary of Eintracht Frankfurt, has been commissioned by Löwen Frankfurt to handle the ongoing modernization of the club's digital infrastructure and data collection systems. The partnership is focused on data-driven club management to improve processes and accessibility for partners and fans.
• Magenta Sport / Deutsche TelekomcoreGTM or Marketing PartnerMagenta Sport (Deutsche Telekom) is the official live streaming partner for all PENNY DEL games, including Löwen Frankfurt matches. The platform provides live streaming, highlights, and on-demand content. Magenta Sport and PENNY DEL branding appear on the club's website and official channels.
• PENNY DEL (Deutsche Eishockey Liga GmbH)coreStrategic or Co-development PartnerPENNY DEL is Germany's top professional ice hockey league. Löwen Frankfurt has been a member since promotion in 2022. PENNY provides league infrastructure, broadcasting rights, scheduling, regulatory/licensing framework, and cross-club marketing. The league's logo appears on official club channels.
• Autohaus NIXminorGTM or Marketing PartnerAutohaus NIX is a car dealership sponsor and partner of Löwen Frankfurt. The Event Loge by NIX is a hospitality suite named after the sponsor. NIX branding appears on official channels and the NIX Eissporthalle Frankfurt is the club's home arena.
• BitburgerminorGTM or Marketing PartnerBitburger is a beer brand and sponsor of Löwen Frankfurt. The Bitburger Premium Bundesliga / DEL partnership provides promotional support.
• TechemminorGTM or Marketing PartnerTechem is an energy services company and sponsor of Löwen Frankfurt. The 'Techem Löwen Lounge' is a VIP hospitality suite at the NIX Eissporthalle Frankfurt.
• LOTTO HessenminorGTM or Marketing PartnerLOTTO Hessen is the Hessian state lottery and a sponsor of Löwen Frankfurt, appearing on the club's official website sponsor section.
• GlasKeil Frankfurt GmbH & Co. KGminorChannel Partner/ Reseller/ DistributorGlasKeil Frankfurt is a third-party manufacturer that produces and ships the limited-edition ClubGlow LED lamp (Löwen Frankfurt Limited Edition 250). Löwen Frankfurt acts as a distributor/affiliate. The vendor handles payment, shipping, and customer service under their own AGB.

Scale indicators6 records

Recent moves8 records

Expansion highlights3 records

Direct peers

• Schwenninger Wild Wings: PENNY DEL club with a strong regional identity, sharing the same ticketing, sponsorship, and merchandise business structure as Löwen Frankfurt within Germany's top ice hockey league.
• Augsburger Panther: PENNY DEL club with a similar regional focus, comparable ticketing/sponsorship mix, and the same broadcast partner (Magenta Sport) as Löwen Frankfurt.
• Düsseldorfer EG (DEG): Historic DEL club in Düsseldorf with similar sporting, ticketing, sponsorship, and merchandise operations, competing in the same league and broadcast ecosystem as Löwen Frankfurt.
• ERC Ingolstadt: Mid-tier PENNY DEL club with corporate ownership (Audi) that exemplifies a comparable business structure of regional sponsorship, ticketing, and merchandise within Germany's top ice hockey league.
• Kölner Haie: A traditional PENNY DEL club with a strong regional identity in Cologne, sharing a comparable business model of ticketing, sponsorship, hospitality, and merchandise sales in Germany's top ice hockey league.
• Iserlohn Roosters: PENNY DEL club with a comparable mid-tier professional hockey business model including ticketing, sponsorship, hospitality, and merchandise, serving a defined regional fan base in Germany.
• Eisbären Berlin: The record DEL champion and a benchmark professional ice hockey club in Germany. Eisbären Berlin shares the same league, broadcast partner (Magenta Sport), ticketing/sponsorship model, and merchandise business as Löwen Frankfurt.
• Nürnberg Ice Tigers: DEL club in Nuremberg, directly comparable as a mid-tier professional ice hockey team with similar ticket, merchandise, and sponsorship economics; scheduled as Löwen Frankfurt's home-opponent in 2026/27.
• Adler Mannheim: One of the most successful and established clubs in the PENNY DEL, Adler Mannheim is a direct peer competing in the same top-tier German ice hockey league with similar ticketing, sponsorship, and merchandise revenue models.
• Straubing Tigers: PENNY DEL club operating in a similarly-sized regional market with a comparable mix of ticketing, corporate sponsorship, hospitality, and merchandise revenue streams.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xtwitter.com/loewenfrankfurt
• YouTubeyoutube.com/loewenfrankfurt
• Facebookfacebook.com/loewenfrankfurt
• LinkedInlinkedin.com/company/loewen-frankfurt
• Instagraminstagram.com/loewenfrankfurt
• TikToktiktok.com/@loewenfrankfurt

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Löwen Frankfurt