Naturstein Süd

What Naturstein Süd does

Naturstein Süd is a privately-held, founder-owned specialty retailer of natural stone and tiles, established in 1988 by Michael Schabmeyer and headquartered in Schiltberg, Bavaria, Germany. The company operates from a single 3,000+ sqm facility that combines an outdoor natural stone exhibition, a 240 sqm indoor tile showroom, and a raw slab warehouse expanded by 600 sqm in 2006. Its product portfolio centers on granite, limestone, slate, and marble sold as floor tiles, window sills, stair steps, and kitchen countertops, alongside a modern tile assortment featuring international brands such as Villeroy & Boch, Ariostea, and brands associated with MAPEI. Supporting services include computer-aided bathroom planning for project visualization and a clearance tent (Sonderpostenzelt) offering surplus stock from €1.00 since January 2012.

The business serves two primary customer segments: residential end consumers (homeowners undertaking bathroom, kitchen, stair, and entrance renovations) and trade professionals sourcing stone and installation materials. Go-to-market is direct-to-consumer through the physical showroom and exhibition space, with appointments available for project consultations. The company relies on long-standing Italian supplier partnerships established at founding to combine German quality standards with Italian processing precision, and operates an in-house delivery service. The 8-person team handles consultation, order processing, master stonemason technical work, and delivery, with no disclosed external capital, subsidiaries, or parent company.

Name

Naturstein Süd

Legal name

Michael Schabmeyer Naturstein Süd

Website

https://naturstein-service.de

Company type

Private

Founded year

1988

Operating status

Operating

Headcount range

51–100 employees

Short description

Naturstein Süd is a founder-owned natural stone and tile retailer in Bavaria, Germany, serving homeowners and trade professionals from a 3,000+ sqm showroom and warehouse facility with products including granite, marble, slate, limestone, and international tile brands.

Ownership category

akta.pro rank

Product category

Natural Stone and Tile Retail

NAICS

Floor Covering Retailers (449121), Home Centers (444110)

SIC

Retail-Building Materials, Hardware, Garden Supply (5200), Cut Stone & Stone Products (3281)

akta.pro primary industry

Tile & Stone Specialty Retail (CRAIAGAA)

akta.pro secondary industries

Ceramic, Porcelain & Natural Stone Tile Flooring (IMADAJAE), Tile, Natural Stone & Porcelain Surface Care (Non-Grout Focus) (HSAEAOAI)

Keywords

• Natural stone retail
• Tile sales
• Bathroom planning
• Stone fabrication
• Surface materials

Headquarters

HQ city

Schiltberg

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Natural Stone Sales: One-time sales of natural stones including granite, limestone, slate, and marble. Products sold include tiles, floor plates, window sills, stair steps, and kitchen countertops. German quality standards combined with Italian manufacturing partnerships.
2. Tile Sales: Retail sales of modern tiles for bathrooms and living spaces. Includes premium brands and clearance items. One-time product sales through showroom.
3. Clearance/Special Items: Clearance tent (Sonderpostenzelt) selling remaining stock starting from €1.00, operational since January 2012

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Naturstein Süd sells natural stone products (granite, limestone, slate, marble) and modern tiles for bathrooms and living spaces through a 3000+ sqm showroom and outdoor exhibition in Schiltberg, Germany. The company also offers computer-aided bathroom planning to help customers visualize projects, along with in-house stone cutting and finishing supported by long-standing Italian supplier partnerships.

Product overview

Naturstein Süd operates as a natural stone and tile specialist offering a comprehensive product portfolio centered on natural stones (granite, limestone, slate, marble) and modern tiles. The core product line includes natural stone materials available as floor tiles, window sills, stair steps, and kitchen countertops for both interior and exterior applications. Complementing the stone offerings is a diverse tile collection showcased in a 240 m² exhibition featuring international brands. The company also provides computer-aided bathroom planning services to help customers visualize designs before implementation. A clearance section offers discounted tiles starting from €1.00. Decorative items such as stone figures and fountains round out the product assortment.

Differentiator

Problem solved

Functional benefit

Products and services

• Natural Stone Products Natural stone products including granite, limestone, slate, and marble available in various processing states for interior and exterior applications, supplied through long-standing Italian partnerships.
• Floor Plates (Bodenplatten) Stone floor tiles for interior and exterior applications, available in various natural stone materials.
• Window Sills (Fensterbänke) Custom-cut stone window sills made from natural stone materials.
• Stair Steps (Treppenstufen) Stone stair steps for residential and commercial applications, crafted from natural stone.
• Kitchen Countertops (Küchenplatten) Stone kitchen countertops made from various natural stone materials including granite and marble.
• Tiles (Fliesen) Modern, high-quality tiles for bathrooms and living spaces from international manufacturers, showcased in a 240 sqm exhibition.
• Bathroom Planning Service Computer-aided bathroom planning service that allows customers to visualize their living spaces in 3D before implementation.
• Decorative Articles (Dekoartikel) Decorative stone items including figures and fountains, displayed in the outdoor exhibition area.
• Bargain and Clearance Tiles (Sonderposten) Discounted tile remnants and clearance items available from €1.00 in a dedicated clearance tent.

Quantifiable outcome

• Extended raw slab exhibition by 600 sqm in 2006 to better serve customers
• +1 more outcomes

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered core.

• MAPEIcoreTechnology or IntegrationPartnership began 01.01.2004. MAPEI is one of the world's largest manufacturers of construction chemicals. Special products for tile and natural stone installation are offered for all application areas.
• ARIOSTEAcoreTechnology or IntegrationItalian high-tech tile manufacturer. Long-standing partnership since founding. Products showcased in 240 sqm tile exhibition since 01.09.2001.
• Villeroy & BochcoreTechnology or IntegrationPremium bathroom and tile brand. Products featured in tile exhibition since opening in 2001. One of the flagship brands showcased.
• Italian PartnerscoreStrategic or Co-development PartnerLong-standing partnerships with Italian suppliers since the company's founding in 1988. These partnerships combine German quality and punctuality with Italian flexibility and precision from modern processing machines.

Scale indicators5 records

Recent moves9 records

Expansion highlights4 records

Broad incumbents

• OBI: German home-improvement and DIY market chain carrying tile and flooring categories. Overlaps with Naturstein Süd's end-consumer and small-renovator target segments across Bavaria.
• Bauhaus: Major European DIY and home-improvement chain with broad tile, sanitary, and stone assortments. Represents the broad-incumbent competitive threat for both DIY consumers and small trade buyers in Bavaria.
• Hornbach Baumarkt: Large German big-box DIY retailer with a substantial tile and natural stone assortment. Comparable as an alternative purchase channel for Bavarian consumers and trade customers shopping for tiles and flooring.

Others

• MAPEI: Global construction chemicals manufacturer and core installation-product partner of Naturstein Süd since 2004. Adjacent peer because its products and technical guidance are integral to the tile/stone installation value chain the retailer enables.
• Villeroy & Boch: German premium tile and bathroom manufacturer that is also a core merchandising partner of Naturstein Süd. Relevant as both a supplier and as an indicator of premium positioning in the same tile category.

Direct peers

• Fliesenmax: German specialty tile retail chain operating showroom-based sales across multiple regions. Closest direct peer by virtue of being a tile-focused retailer with physical showrooms and a similar end-consumer + trade customer mix.
• Keramundo: German tile retail chain owned by the Saint-Gobain group, operating showroom-format stores nationwide. Directly comparable as a tile specialist retailer with both consumer and trade segments, although operating at significantly greater scale.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Naturstein Süd