JAM

What JAM does

JAM (株式会社JAM) is a Tokyo-based management consulting firm founded on May 1, 2013 by Takehiko Mizutani, a former operating leader at Recruit and Link and Motivation. The firm exclusively serves venture and growth-stage Japanese companies — including mega-ventures, pre/post-IPO firms, and rapidly scaling startups — and has accumulated 300+ client engagements across industries such as HR tech, internet advertising, e-commerce, web production, and bridal services. Its stated mission is to "Innovate Working Spirits," i.e., to change Japanese attitudes toward work by strengthening organizational management capability in fast-growing firms.

The company operates two service lines. The Organization Consulting line delivers project-based engagements (≥1 year) covering vision/mission/values articulation, HR system design and operation, and talent development themes such as next-generation leader development and sales capability building. The Training line sells five tiered programs — Masterpiece (executive, 6 months), Marcato (manager, 6 months), Glide (leader, 4 months), Solfège (young employees, 3 months), and Unison (new hires, 3 days) — each structured as multi-session instructor-led programs with chat-based follow-up to drive behavioral change. In 2019 JAM extended into software with Manadic, a SaaS e-learning platform combining entertainment-style video, Q&A, and test features with in-person workshops; it also operates the 研修素材.com content service for clients seeking to internalize training delivery.

Commercially, JAM runs a direct, quote-based sales motion supported by a content-driven inbound funnel: a long-running blog, gated white papers, recurring online seminars, and the "Ale Sugoi" live talk series featuring executives from named growth-stage clients. The firm is privately held by its founder, who simultaneously serves as CHRO at AnyMind Japan and HR Managing Director at AnyMind Group (since 2021) and as Outside Director at PKSHA Technology (since 2017) — affiliations JAM publicly endorses as part of a "Dual Work" philosophy applied internally. The company has no disclosed outside funding, no subsidiaries, and no operations outside the Tokyo metropolitan area.

Name

JAM

Legal name

株式会社JAM

Website

https://jam-inc.jp

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

JAM is a Tokyo-based management consulting firm that provides organizational consulting and tiered training programs exclusively to venture and growth-stage Japanese companies, supported by the Manadic SaaS e-learning platform, with 300+ clients served since 2013.

Ownership category

akta.pro rank

Product category

Management Consulting

NAICS

Administrative Management and General Management Consulting Services (541611), Human Resources Consulting Services (541612), Professional and Management Development Training (61143)

SIC

Services-Management Consulting Services (8742), Services-Educational Services (8200)

akta.pro primary industry

Process Mapping & Improvement (SIPOC, VSM, BPM) (EDABAKAG)

Keywords

• Organizational consulting services
• Management training programs
• Venture company advisory
• Human resources consulting
• Talent development services

Headquarters

HQ city

Tokyo

HQ country

Japan

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Organization Consulting Services: Project-based organizational consulting engagements addressing vision/mission/vale language, human resource systems, and talent development for venture and growth-stage companies.
2. Training Services: Instructor-led training programs (and SaaS-based 'Manadic' e-learning) covering executive, management, leader, and new employee segments, delivered over multi-month program durations.

Go-to-market motion2 records

Distribution channels1 record

Marketing channels5 records

Core offering

JAM provides organizational consulting and multi-tier management training services specialized for venture and growth-stage companies in Japan. Its offerings span vision/mission/values articulation, HR system design and operation, leadership pipeline development, and structured training programs (Masterpiece, Marcato, Glide, Solfège, Unison) delivered over multi-month engagements, supplemented by a SaaS e-learning platform called Manadic.

Product overview

JAMは「Innovate Working Spirits!（就労観の変革）」を事業ミッションに掲げる организации経営コンサルティング会社。主力サービスとして、組織コンサルティング事業と研修事業の2本を柱とし、ベンチャー/成長企業に特化しています。研修事業では、オンラインSaaSプラットフォーム「マネディク」を中心に、Masterpiece（経営幹部研修）、Marcato（管理職研修）、Glide（リーダー研修）、Solfège（若手研修）、Unison（新入社員研修）の5つの階層別研修プログラムを展開。組織コンサルティング事業では、ビジョンマネジメント、人事制度設計・運用、人材育成（営業力強化）を支援します。研修内製化支援サービス「研修素材 .com」も運営。

Differentiator

Problem solved

Functional benefit

Brands

• 組織コンサルティング事業: 組織コンサルティングサービス
• 研修事業
• Masterpiece（マスターピース）
• Marcato（マルカート）
• Glide（グライド）
• Solfège（ソルフェージュ）
• Unison（ユニゾン）
• マネディク（Manadic）

Products and services

• Manadic (マネディック) SaaS-based e-learning service for management training. Enables self-paced video learning (entertainment-oriented e-learning), assessment and testing functions on the web, and is combined with on-site training to deliver a hybrid training program for individual managers.
• Masterpiece (マスターピース) 6-month executive training program for management-level executives. Participants acquire organizational strategy perspectives through case studies of visionary companies, learning organizations, and classic works on management.
• Marcato (マルカート) 6-month training program targeting middle managers. Themes include confronting conflict, sources of influence, delegation skills, the courage not to teach, tolerance of ambiguity, decision-making, and successor leader development.
• Glide (グライド) 4-month training program for leaders, taking dependable ace players to stronger leaders. Combines leadership and followership development, with themes such as the courage to refuse, the courage to be disliked, raising one's own work standards, followership, recognition, and boss management.
• Solfège (ソルフェージュ) 3-month training program for young employees, designed to instill business-appropriate behavior, emotional control, and improved sociability, including themes such as the trust balance, organizing private life, self-control, accepting feedback, and decision-making.
• Unison (ユニゾン) 3-day training program for new hires, focused on knowing oneself, knowing peers, and understanding one's own company's identity and expected behavior, including themes such as clarifying the point of contact with one's own company and developing self-awareness as a representative of the company.
• Organizational Consulting Services (組織コンサルティング事業) Consulting services specialized for venture and growth-stage companies, covering vision management (mission, vision, and value articulation and dissemination), HR system design and operation (including objective management and evaluation feedback training), and talent development (next-generation leader development and sales capability strengthening).
• 研修素材.com (Training Materials Support Service) Support service for internalizing training within client companies, providing materials supporting in-house trainer development and training design. Includes downloadable resources such as an 11-step guide to successful training design and a series on training internalization pitfalls.

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• AnyMind GroupminorOthers · 1 January 2021JAM's founder and representative director Takehiko Mizutani additionally serves as CHRO of AnyMind Japan (a role he took on in 2021) and Managing Director of AnyMind Group. This is a personal executive appointment of JAM's founder rather than a formal corporate partnership between JAM and AnyMind Group. No integration, reseller, or strategic co-development arrangement is described between the two companies.

Scale indicators2 records

Recent moves1 record

Expansion highlights5 records

Emerging players

• SmartHR: Cloud HR and labor-management platform for Japanese SMBs and mid-market firms, automating onboarding, employee records, and social insurance. Sells into the same growth-company buyer JAM targets but via self-serve SaaS.
• Kaonavi: Talent management SaaS platform widely adopted by Japanese mid-market companies for HR visualization and review processes. Comparable customer base and adjacent product strategy to JAM's HR system consulting work.
• HRBrain: HR cloud platform serving Japanese mid-market companies with performance evaluation, employee engagement surveys, and HR analytics. Adjacent to JAM's HR system design practice—targets similar growth-stage customers with a software-led approach.

Direct peers

• Schoo: Online business learning platform targeting Japanese working professionals with live and on-demand video courses. Overlaps with JAM's training business and Manadic SaaS in addressing mid-career Japanese learner needs at growth companies.
• Link and Motivation: Japan's largest pure-play organizational consulting and HR services firm. Directly comparable to JAM in service mix (vision/HR system design, employee surveys, training); notably, JAM's founder Takehiko Mizutani was a director at Link and Motivation before founding JAM.

Broad incumbents

• McKinsey & Company (Japan): Global management consultancy with an Organization Practice advising Japanese corporates and growth-stage firms on organizational design and leadership. Reaches the upper tier of JAM's addressable market with substantially deeper resources.
• Works Applications: Large Japanese enterprise HCM (HUE) provider serving major corporates. Reaches the upper end of the venture/growth segment that JAM also serves, but with a much broader enterprise platform portfolio.
• Mercer Japan: Global HR and organizational consulting firm with a strong Japan presence in compensation benchmarking, talent strategy, and organizational design. Competes with JAM on HR consulting for larger Japanese growth-stage clients.
• Deloitte Tohmatsu Consulting: Big-4 consultancy with a Human Capital practice in Japan covering organizational design, HR transformation, and leadership development. Competes for the same Japanese growth-company engagements as JAM but at significantly larger scale and price points.

Others

• Unipos: Peer recognition and employee engagement platform for Japanese companies. Thematically adjacent to JAM's organizational culture work rather than a direct competitor, often referenced in JAM's own content around engagement and culture.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about JAM