What Novare Pay Consulting does

Novare Pay Consulting is a Stockholm-based remuneration advisory firm serving international corporations, operating with a small team in the 11-50 employee range. Its functional offering centres on compensation and pay advisory services to multinational clients, a category that typically spans executive remuneration design, benchmarking, incentive plan structuring, and related governance support. The firm was originally part of the Wallenberg sphere and was divested around 2022, after which it operated independently; on 2026-06-30 it was relaunched back into the Wallenberg-linked corporate network on the stated rationale that demand for replacement advisory services has increased. David Lindquist serves as chairman and has publicly framed the relaunch as a high-growth opportunity.

Operational detail on product surface, technology stack, pricing, go-to-motion, and customer base is not disclosed in the available sources. No specific products, platforms, integrations, pricing models, marketing channels, or named customer relationships are documented. The firm's competitive positioning post-relaunch is materially shaped by its affiliation with the Wallenberg network, which functions as both a reputational anchor and a potential source of warm client introductions into Swedish and international industrials and large corporates. The data does not establish revenue, employee count beyond the 11-50 band, headcount trend, geographic coverage, or evidence of AI, proprietary technology, or automation in the advisory workflow; consequently, the financial and operational profile of the business cannot be triangulated with confidence from the inputs supplied.

Name

Novare Pay Consulting

Website

https://novarepay.se

Company type

Private

Founded year

2024

Operating status

Operating

Headcount range

11–50 employees

Short description

Novare Pay Consulting is a Stockholm-based remuneration advisory firm serving international corporations, recently relaunched into the Wallenberg sphere under chairman David Lindquist to capture growing demand for replacement advisory services.

Ownership category

akta.pro rank

Product category

Executive Compensation Advisory

NAICS

Human Resources Consulting Services (541612), Management Consulting Services (54161)

SIC

Services-Management Consulting Services (8742), Services-Engineering, Accounting, Research, Management (8700)

akta.pro primary industry

Compensation, Benefits & Rewards Consulting (BPAHAGAF)

akta.pro secondary industry

Compensation, Benefits & Total Rewards Advisory (BPACAJAG)

Keywords

• Remuneration consulting
• Executive compensation advisory
• Pay strategy services
• International compensation consulting
• Salary benchmarking services

Headquarters

HQ city

Stockholm

HQ country

Sweden

HQ region

Europe

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Core offering

Novare Pay Consulting is a remuneration services provider that advises international corporations on pay, compensation, and rewards matters. The firm delivers executive and employee compensation advisory services to corporate clients operating across multiple countries, with operations based in Stockholm, Sweden.

Differentiator

Problem solved

Functional benefit

Products and services

• Remuneration Services for International Corporations Advisory service delivering remuneration, pay strategy, and compensation design support to international corporations, headquartered in Stockholm, Sweden with 11-50 employees.

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves5 records

Expansion highlights3 records

Broad incumbents

• PwC (People & Organisation): Big-4 People & Organisation practice delivering total rewards, executive compensation, and workforce strategy. Competes with Novare Pay on enterprise-level pay mandates but offers a much wider service portfolio.
• Deloitte (Human Capital): Big-4 advisory with a sizeable global Reward & Performance Management practice. Overlaps with Novare Pay on multinational pay design and benchmarking but bundles it with broader consulting and tax engagements.
• EY (People Advisory Services): EY's People Advisory Services practice includes executive remuneration, equity plan design, and pay benchmarking — overlapping materially with Novare Pay's remit but delivered as part of an integrated tax/audit/consulting suite.

Direct peers

• Korn Ferry: Korn Ferry's Reward & Organizational Strategy practice (absorbing Hay Group) competes directly on executive and broad-based compensation design, benchmarking, and incentive plan structuring.
• WTW (Willis Towers Watson): Global leader in rewards, talent, and risk advisory. Its Rewards & Talent line of business — including the Radford and Reward practice — is the closest direct competitor to Novare Pay's international remuneration advisory offering.
• Pearl Meyer: U.S.-headquartered independent firm focused exclusively on executive and broad-based compensation consulting. Closely comparable in business model to Novare Pay as a specialist rather than full-line consultancy.
• Aon: Through its Human Capital practice (including McLagan and the rewards segments), Aon delivers executive compensation benchmarking and pay design services to multinational corporations, directly competing with Novare Pay's core offer.
• Mercer: Marsh McLennan's flagship HR consultancy, with globally recognized compensation, benefits, and total rewards advisory. Mercer is a top-of-mind competitor for any independent remuneration specialist targeting international corporates.

Emerging players

• Lane4: UK-based performance and rewards consultancy. Comparable to Novare Pay as a focused, mid-sized specialist in performance-linked reward design, primarily serving European clients.
• Allshares: Stockholm-headquartered equity and incentive plan specialist (250+ experts across LTI, STI, and governance studios). Directly comparable as a Nordic, founder-focused compensation/incentive consultancy; smaller scope on cash remuneration but adjacent on incentives.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/novare-pay-consulting

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Novare Pay Consulting