Allshares
Allshares is a Sweden-based equity and incentive management software platform serving 1,500+ companies across 110+ countries via five Studios, Incentive Operations, and Chieftain AI, with 250+ certified equity experts supporting startup, private, and listed enterprise clients.
- Company typePrivate
- Founded2010
- HeadquartersStockholm, Sweden
- Headcount—
- GTM typeB2B
- OfferingSoftware
What Allshares does
Allshares is a Sweden-based, privately held ownership and incentive management software company founded in 2010 and majority-owned by European PE firm Bregal Milestone since March 2024. The company operates a single connected platform organized into five Studios (Intelligence, Design, LTI, STI, Governance), an Incentive Operations engine (with Bring-Your-Own integration to Morgan Stanley ShareWorks, JP Morgan Workplace Solutions, Carta, Fidelity, and Ledgy), and a services layer, with Chieftain AI embedded across all layers. The platform serves three horizontal customer segments — Startup (via the Allshares Grow sub-brand), Private/PE-backed, and Listed Enterprise — across 110+ countries, supporting use cases from first option grants and cap table discipline through IFRS 2 valuations, MAR filings, Section 16 disclosures, IRS 6039 reporting, and EU Pay Transparency compliance.
Allshares monetizes through a combination of enterprise SaaS subscriptions (quote-based, annual billing calibrated to stage, scope, and services engagement) and professional services engagements (Plan Strategy, Plan Design, Plan Administration, Board & Governance, 6039 Reporting). Go-to-market is consultative enterprise field sales with senior equity experts embedded in the sales motion; distribution is direct-only with no channel reseller or self-service model. Customer count has expanded from 630+ across 40 countries (post-Novare Pay, 2024) to 1,500+ companies managing €28bn in ownership AUM, supported by 250+ certified equity experts across Stockholm (HQ), Helsinki, Nyon, Lisbon, Lille, and Nashville/Franklin.
The business is the product of an aggressive buy-and-build strategy: since the Bregal Milestone investment, Allshares has completed six acquisitions (Evli Alexander Incentives, Novare Pay, Aktieinvest Incentives, Bolago, Stock & Option Solutions in January 2026, and Amalia in March 2026), expanding both geographic reach (notably the US via SOS) and product surface (sales commission management via Amalia). Compliance posture is enterprise-grade (GDPR, ISO 27001, ISO 42001, SOC 2 Type 2, NIST 800-171, EU AI Act). Revenue is not publicly disclosed.
Allshares firmographics
Firmographics- Name
- Allshares
- Legal name
- Allshares
- Website
- https://allshares.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Short description
- Allshares is a Sweden-based equity and incentive management software platform serving 1,500+ companies across 110+ countries via five Studios, Incentive Operations, and Chieftain AI, with 250+ certified equity experts supporting startup, private, and listed enterprise clients.
- Ownership category
- akta.pro rank
Allshares industry classification
Industry- Product category
- Equity Management Software
- NAICS
- Software Publishers (513210), Custom Computer Programming Services (541511)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Endpoint & Mobile Asset Management (UEM/MDM Asset Controls) (BPAEAOAI)
- akta.pro secondary industries
- IT Asset Disposition (ITAD) Services (Data-Bearing Asset Handling) (BPALAIAA), Managed Platforms & Wrap Programs for Private Clients (Model Portfolios, UMA/SMAs) (FSAAABAM), Managed Accounts & Unified Managed Accounts (UMAs) — Multi-Asset (FSAAAJAE)
Keywords
Where Allshares is headquartered
LocationHeadquarters
- HQ city
- Stockholm
- HQ country
- Sweden
- HQ region
- Europe
Offices6 records
Markets served
Allshares business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Software Platform Subscription: SaaS/platform subscription model for access to the Allshares Studios, Operations, and AI capabilities. Pricing likely tiered by company size, plan complexity, and scope of services.
- Professional Services: Add-on services including Plan Strategy, Plan Design, Plan Administration, Board & Governance, 6039 Reporting, and Professional Services. Scoped engagements with defined outcomes.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Enterprise-grade platform with expert services layer |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels5 records
Allshares product offering
Product offeringCore offering
Allshares operates a global ownership management platform that combines five Studios (Intelligence, Design, LTI, STI, Governance), an Incentive Operations engine, and Chieftain AI to design, run, and govern equity and incentive programs from first grant through IPO. The platform is supported by 250+ certified equity experts embedded in the same system and serves 1,500+ companies across 110+ countries.
Product overview
Allshares is a global ownership management platform combining production-grade technology with certified equity expertise. The core platform is organized into three layers: (1) Five Studios — Intelligence, Design, LTI, STI, and Governance — for designing and managing ownership programs; (2) Operations — Incentive Operations (native), Cap Table Management, and Bring Your Own (BYO) for integrating Morgan Stanley ShareWorks, JP Morgan Workplace Solutions, Carta, Fidelity Stock Plan Services, and Ledgy; and (3) a Services layer covering Plan Strategy, Plan Design, Plan Administration, Board & Governance, 6039 Reporting, and Professional Services. AI is woven through all layers via Chieftain. Solutions are segmented for Startup (Allshares Grow), Private, and Enterprise companies. Recent acquisitions include Stock & Option Solutions (January 2026), Amalia (March 2026), Novare Pay (2024), and Bolago (2025), all integrated into the platform.
Differentiator
Problem solved
Functional benefit
Brands
- Allshares Grow: Platform designed to bring clarity to ownership and incentives in fast-growing startups, helping modern teams understand, communicate, and engage with their share ownership more effectively
- Incentive Online
- Chieftain
- About Pay
Products and services
- Allshares Platform Global ownership management platform combining five Studios, Incentive Operations, Cap Table Management, Bring Your Own (BYO) integrations, and AI via Chieftain for companies from startup through IPO across 110+ countries.
- Chieftain AI Allshares' AI system embedded across all platform layers. Comprises Chieftain Participant AI (conversational equity Q&A), Chieftain Onboarding and Document Intelligence (automated document extraction), and workflow automation. Fully optional, auditable, and never trained on client data.
- Intelligence Studio Analytical layer providing internal ownership data, market benchmarks across 110+ countries, scenario modeling, and peer analysis to ground design decisions in market context.
- Design Studio Plan design environment with seven surfaces (philosophy, structure, KPIs, legal, tax, valuation, communications) translating ownership strategy into board-defensible plans that flow directly into LTI and STI Studios.
- LTI Studio Long-term incentive management from grant through vesting, performance tracking, and payout. Manages participant lifecycles, KPI-linked performance, IFRS 2 valuation, and reward generation across multi-year plans.
- STI Studio Short-term variable pay management including commission and bonus runs. Connects CRM, HR, and finance data sources (Salesforce, HubSpot, Workday, SAP), applies plan logic, runs automated calculations, and routes approvals with audit trail.
- Governance Studio Policy, approvals, and disclosure management for ownership governance. Tracks decision timelines, produces remuneration reports, EU Pay Transparency (EUPTD) and statutory filings, and delivers board-ready packs with full audit trail.
- Incentive Operations
- Cap Table Management
- Bring Your Own (BYO)
- Allshares Grow Ownership platform designed for startups and fast-growing companies. Combines cap table, share register, investment rounds, and incentive programs in one system with expert guidance for equity decisions and scenario modeling.
- Plan Strategy
- Plan Design
- Plan Administration
- Board & Governance Services
- 6039 Reporting
- Professional Services
- Stock & Option Solutions (SOS) Acquired in January 2026. U.S. market leader in equity ownership management with 25+ years of platform-agnostic plan administration capabilities. Adds plan administration support across multiple equity technology systems and countries.
- Amalia Acquired in March 2026. France-based sales commission and performance management software company founded in 2020. Provides a rules-based compensation planning engine supporting 40+ organizations including Nespresso, TheFork, and Rakuten.
Quantifiable outcome
- 68% of boards flag policy version drift as top audit risk when managing governance across disconnected systems
- +2 more outcomes
Companies that use Allshares
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
Allshares technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration9 records
AI capability6 records
Feature7 records
Allshares partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core, major and minor.
- AmaliacoreFrench technology company specializing in sales commission and performance management software. Founded in 2020, Amalia provides a rules-based compensation planning engine supporting 40+ organizations. Acquisition adds sophisticated rules-based engine to expand Allshares' ownership and incentive management capabilities.
- Novare PaymajorStockholm-based compensation services provider acquired in May 2024. Rebranded as part of Allshares, expanding client reach to 630+ clients across 40 countries and strengthening Allshares' position as leading European compensation software provider.
- Stock & Option Solutions (SOS)coreU.S. market leader in equity ownership management with 25+ years of platform-agnostic plan administration capabilities. Acquisition positions Allshares in its 'largest and fastest-growing market' with SOS's expertise in US equity plan administration.
- Morgan Stanley ShareWorksmajorIntegration partnership allowing Morgan Stanley ShareWorks users to layer Allshares design, intelligence, and governance capabilities on top of their existing equity plan administration. Part of 'Bring Your Own Operations' strategy.
- CartamajorIntegration allowing Carta cap table and equity execution users to add Allshares' ownership design and governance layer. Particularly relevant for private companies transitioning from Carta to Allshares.
- Fidelity Stock Plan ServicesmajorIntegration with Fidelity's equity plan execution and participant services. Allows enterprise clients using Fidelity to layer Allshares Studios and governance capabilities.
- JP Morgan Workplace SolutionsmajorIntegration with JP Morgan's equity plan administration and participant services. Part of BYO strategy enabling enterprise clients to add Allshares layer without migrating execution.
- beqomminorStrategic partnership for integrated pay transparency solution. Allshares partnered with beqom to help companies navigate EU Pay Transparency regulations set to take effect June 2026.
Scale indicators7 records
Recent moves6 records
Expansion highlights6 records
Allshares competitors and assessment
Company assessmentDirect peers
- Carta: Largest US-based cap table and equity management platform serving private companies from startup to IPO. Direct head-to-head competitor, particularly for Allshares Grow and Private Company Solutions segments; named integration partner under BYO strategy.
- Morgan Stanley ShareWorks: Equity plan administration platform within Morgan Stanley's wealth management division, serving large enterprise clients. Both a direct competitor and named BYO integration partner that Allshares layers design and governance capabilities on top of.
- JP Morgan Workplace Solutions: Equity plan administration and participant services offered by JP Morgan to corporate clients. Competes with Allshares for enterprise equity admin deals while simultaneously acting as a BYO execution integration partner.
- Fidelity Stock Plan Services: Fidelity's equity plan execution and participant services division, serving large public and private issuers. Direct competitor for enterprise stock plan administration and named BYO integration partner for Allshares' governance and design layers.
- Ledgy: European cap table and equity execution platform focused on scale-ups and venture-backed companies. Direct competitor for Allshares Grow and European startup segments; also a named BYO integration partner.
- beqom: Compensation management platform covering variable pay, sales performance, and pay transparency. Strategic partnership partner with Allshares for EU Pay Transparency Directive solutions; competing on STI and pay equity diagnostics.
Emerging players
- Pave: Compensation management platform focused on benchmarking, salary planning, and equity benchmarking. Competes in adjacent compensation planning workflows rather than full equity plan administration.
- Deel: Global employment, payroll, and equity platform for international teams. Overlaps with Allshares on cross-border equity and incentive administration for globally distributed workforces.
Broad incumbents
- Workday: Large enterprise HCM platform covering HR, payroll, and compensation planning. Competes with Allshares' STI Studio and overall compensation analytics but lacks a dedicated equity ownership management depth.
- ADP: Largest global payroll and HR services provider with adjacent equity and stock plan administration offerings. Competes primarily via scale and captive payroll relationships rather than specialized equity expertise.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Allshares social profiles
Digital presenceAllshares compliance and trust
Trust signalCompliance6 records
Allshares financial estimates
Financial estimateRevenue estimate
Valuation estimate
Allshares leadership team
Management profileNumber of profiles
Profiles17 records
Allshares subsidiaries and ownership
Company hierarchySubsidiaries6 records
Allshares funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Allshares M&A and investment
M&A and investmentM&A4 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Allshares
What does Allshares do?
Allshares operates a global ownership management platform that combines five Studios (Intelligence, Design, LTI, STI, Governance), an Incentive Operations engine, and Chieftain AI to design, run, and govern equity and incentive programs from first grant through IPO. The platform is supported by 250+ certified equity experts embedded in the same system and serves 1,500+ companies across 110+ countries.
Is Allshares a public or private company?
Allshares is a private company. It is classified as private equity controlled and is currently operating.
When was Allshares founded?
Allshares was founded in 2010.
Where is Allshares based?
Allshares is headquartered in Stockholm, Sweden, in the Europe region.
How does Allshares make money?
Two revenue lines are on record. Software Platform Subscription is the primary driver. The others are professional Services.
Who are Allshares's main competitors?
Direct peers on record are Carta, Morgan Stanley ShareWorks, JP Morgan Workplace Solutions, Fidelity Stock Plan Services, Ledgy and beqom. Emerging players are Pave and Deel. Broad incumbents are Workday and ADP.
Does Allshares have an API?
No public API is recorded for Allshares.
What industry is Allshares in?
Allshares's product category is Equity Management Software. Its primary akta.pro industry code is BPAEAOAI, Endpoint & Mobile Asset Management (UEM/MDM Asset Controls), with a secondary code of BPALAIAA, IT Asset Disposition (ITAD) Services (Data-Bearing Asset Handling). Its NAICS code is 513210 and its SIC code is 7370.