The Terminus Hotel

What The Terminus Hotel does

The Terminus Hotel is a private hospitality venue operating as a traditional Australian pub at 605 Victoria Street in Abbotsford, Victoria, Australia. Established in 1866 and operated by parent company Aus Venue Co, the venue offers a multi-bar, two-level layout with four bars, seven distinct function spaces accommodating groups of 1 to 100+ guests, and 20+ screens for live sport broadcasting. Core service lines comprise food and beverage (modern interpretations of pub classics alongside draught, bottled, craft beer, spirits, cocktails and wine), private function and event hire, live sport viewing (AFL, NRL, UFC, NBL, Rugby, State of Origin, World Cup), and ticketed special events such as the AFL Grand Final Block Party.

The business operates a direct-to-consumer model with walk-in dining and bar service as the primary channel. Digital infrastructure is limited to industry-standard tooling: SevenRooms for online table reservations, shared across sibling Aus Venue Co venues; The Pass, a third-party loyalty app spanning 200+ Australian pubs and bars that enables mobile ordering and 10% cashback rewards; and standard POS/e-commerce for gift vouchers via AusVenue Co. There is no proprietary technology platform, no API, no developer-facing integrations, and no AI/ML components.

Revenue is generated across five streams: food and beverage sales (transaction-based), function room hire (one-time licence with no minimum spend until end of July), ticketed event sales, loyalty-affiliate commissions through The Pass at 200+ venues, and gift voucher sales. Pricing is unit-based across a weekly specials calendar (Parma Day Thursdays, Trivia & Steak Tuesdays, Barks & Bites Wednesdays, Happy Hour Mon-Fri 4-6pm, Express Lunch Mon-Fri, Rollin' Roast Sundays, Locals Night Fridays). The venue operates within a single geographic market (Victoria, Australia) with no disclosed expansion plans. Management team composition, ownership structure details, and financial performance are not publicly disclosed.

Name

The Terminus Hotel

Legal name

The Terminus Hotel

Website

https://theterminushotel.com.au

Company type

Private

Founded year

1866

Operating status

Operating

Headcount range

11–50 employees

Short description

The Terminus Hotel is a heritage Australian pub established in 1866 in Abbotsford, Melbourne, operating four bars across two levels, seven function spaces, and 20+ screens for live sport. It serves local residents, sports fans, and private event organizers through food and beverage, function hire, and ticketed special events under parent company Aus Venue Co.

Ownership category

akta.pro rank

Product category

Pub, Bar & Restaurant Hospitality

SIC

Retail-Eating Places (5812)

akta.pro primary industry

Lounge Bars & Hotel Bars (THAFAEAI)

Keywords

• Pub hospitality
• Food and beverage
• Function venue hire
• Live sports viewing
• Loyalty rewards program

Headquarters

HQ city

Abbotsford

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Food and Beverage Sales: Primary revenue from restaurant and bar sales including pub classics, cocktails, draught beer, wine, and spirits across multiple bars.
2. Function Room Hire: Private event and function venue hire generating revenue from corporate events, weddings, birthday parties, and other celebrations. No minimum spend until end of July.
3. Ticket Sales: Special event ticketing for AFL Grand Final Block Party and other major sporting events.
4. The Pass Loyalty Program: Commission from loyalty app transactions at 200+ venues across Australia, earning 10% back on purchases.
5. Gift Vouchers: Gift voucher sales through AusVenue Co platform.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

Core offering

The Terminus Hotel is a historic Melbourne public house established in 1866, located at 605 Victoria St, Abbotsford, VIC 3067. It operates as a pub and dining venue selling food and beverage, hosting live sports viewing, running recurring daily/weekly specials, and providing function-room hire for private events, alongside a customer loyalty program delivered through The Pass app.

Product overview

The Terminus Hotel is a traditional Australian pub offering a single unified hospitality service portfolio. The core offering centers on food and beverage service combined with function room hire for private events. Supporting services include live sport viewing across multiple screens and a loyalty program (The Pass). Weekly recurring specials include Parma Day (Thursdays), Trivia & Steak Night (Tuesdays), Barks & Bites (Wednesdays), Happy Hour (Mon-Fri 4-6pm), Express Lunch (Mon-Fri), Rollin' Roast (Sundays), Termo Members Club (Fridays), and Locals Night Fridays. The venue also hosts one-off events such as AFL Grand Final Block Parties and World Cup viewing.

Differentiator

Problem solved

Functional benefit

Products and services

• Pub Food and Beverage Service

Quantifiable outcome

• Dog-friendly venue with outdoor seating and complimentary puppaccinos for dogs
• +1 more outcomes

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core and minor.

• AusVenue CocoreOthersParent company operating The Terminus Hotel as part of a venue network. Manages gift vouchers, careers, and website platforms including privacy policies and terms.
• SevenRoomscoreTechnology or IntegrationOnline reservation and booking platform used for table reservations and event ticketing. Integrates multiple venue bookings including Terminus Hotel, Auburn Hotel, Bridge Hotel Richmond, and other venues.
• The PasscoreGTM or Marketing PartnerLoyalty app network spanning 200+ pubs and bars across Australia. Provides $10 off first order, 10% points back on spending, birthday rewards, and exclusive member offers. Used for ordering and payment.
• FareShareminorStrategic or Co-development PartnerCharity partner for Local Heroes initiative. Donating $1 from every chicken parmi sold on Wednesdays. FareShare has been cooking free, nutritious meals for people doing it tough since 2001.
• Carlton DraughtminorOthersNeighbouring brewery providing abundant Carlton Draught on tap at the venue.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• The Crafty Squire: Inner-Melbourne craft beer pub with strong live-sport programming and food offering. Direct competitor for sports-viewing and casual dining occasions in the Melbourne CBD fringe.
• The Corner Hotel: Long-established Richmond pub with comparable live-music/sport, food, and bar offerings. Direct competitor for the same sports-fan and casual dining customer base.
• The Standard Hotel: Heritage Fitzroy pub with multi-level bars, beer garden, food, and live entertainment. Closest like-for-like competitor in venue layout, audience, and programming cadence.
• Hawthorn Hotel: Inner-Melbourne heritage pub operated by AusVenue Co and integrated into the same SevenRooms and The Pass systems. Directly comparable offering of dining, bars, functions, and live sport.
• Auburn Hotel: Sister venue in the AusVenue Co network, sharing the same SevenRooms booking platform, The Pass loyalty app integration, and management group. Same multi-bar, function-hire, and live-sport operating model.
• Bridge Hotel Richmond: Another AusVenue Co venue co-listed with Terminus in the SevenRooms reservation widget. Operates a similar inner-Melbourne pub model with food, beverage, functions, and live sport.
• Fairfield Park Boathouse: Another AusVenue Co venue integrated into the same SevenRooms booking widget. Operates a similar events/functions model with food and beverage service.
• Studley Park Boathouse: Sister AusVenue Co venue co-listed in Terminus's reservation platform, offering function and event hire alongside dining. Comparable in operating model and tech stack.

Broad incumbents

• Endeavour Group (ALH Hotels): Australia's largest pub operator through ALH Hotels, with hundreds of venues nationally. Overlaps with Terminus in food, beverage, sports viewing, and function hire, but at vastly greater scale.
• Merivale: Major Australian hospitality group operating pubs, bars, restaurants, and event venues across Sydney and Melbourne. Broader portfolio player competing for similar function and casual dining spend.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/terminus-hotel

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Terminus Hotel