w.academy

What w.academy does

w.academy S.r.l. is an Italian Digital Business School headquartered in Pesaro, Italy, that delivers professional Master programs, university-affiliated Masters (CFU), and corporate training to individual professionals and Italian enterprises. The company operates a proprietary "Liquid Learning" delivery model combining synchronous live streaming (via Cisco Webex), asynchronous on-demand content, podcast materials, and in-person sessions, all routed through its "My Edu" learning management platform. Course completion is verified through blockchain-based diploma certification, and the school reports 58,000+ alumni, 200+ instructors, 15,000+ hours of live instruction, and an ~90% alumni employment rate within field of study, supported by a network of approximately 2,000 partner companies for internships.

The product portfolio spans Master programs (AI for Business, HR Management, Web Marketing & Social Media, Operations & Supply Chain, Global Export Management, Green Innovation & Sustainability, Legal HR, Digital Store Management, Front Office Management), Master Universitari with university accreditation, on-demand courses, and B2B offerings (Masterclass, Corporate Academy, One Day Programs, Experiential Training Roadmaps). Revenue is generated through individual tuition (€3,900–€8,000 per master program), per-course on-demand fees (€370 single access), negotiated corporate contracts, and funded training programs leveraging regional, national, and European subsidies (PNRR, Fondo Nuove Competenze). Distribution channels include a self-service e-commerce platform (online.w.academy), consultation-driven direct sales, B2B field sales, and the PosteWelfareXTe corporate welfare marketplace.

The company is privately held, founder/management-led (CEO Giulio Guidi, Director Matteo Bartoloni, Sales Director Claudia Bartolini), with no disclosed venture capital, private equity, or parent company ownership. Strategic positioning is reinforced through partnerships with Italian universities (Sapienza Università di Roma, Università degli Studi di Roma Foro Italico, UNIDAV, UNICAM), industry associations (Federterme, Confindustria Alberghi), and corporate partners (Poste Italiane, TIM, The Begin Hotels, Websolute). The company also operates the Ministry of Tourism-promoted Scuola di Alta Formazione per l'Innovazione e l'Eccellenza nel Turismo del Benessere, representing a government-supported vertical expansion into wellness and thermal hospitality training.

Name

w.academy

Legal name

w.academy S.r.l.

Website

https://w.academy

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

101–250 employees

Short description

w.academy S.r.l. is an Italian Digital Business School headquartered in Pesaro that delivers professional Master programs, university-affiliated degrees, and corporate training to individual professionals and Italian enterprises through a proprietary Liquid Learning methodology combining live streaming, on-demand content, and blockchain-certified diplomas.

Ownership category

akta.pro rank

Product category

Professional Education Services

NAICS

Professional and Management Development Training (61143), Business Schools and Computer and Management Training (6114), Colleges, Universities, and Professional Schools (61131), Computer Training (61142)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Corporate Training Course Marketplaces (B2B Content Libraries) (EDAFAIAH)

akta.pro secondary industries

Live Class & Webinar Marketplaces/Directories (EDAFAIAE), Project- & Inquiry-Based Digital Learning Modules (EDAFACAD), AI & Machine Learning (Foundations & Applied) (EDAMACAG), Corporate Learning & Training Content Development (EDAGAKAC)

Keywords

• Professional education
• Corporate training
• Executive education
• Digital learning
• Business school

Headquarters

HQ city

Pesaro

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations, Infrastructure

Revenue model

1. Professional Master Programs: Live streaming Master programs combining online instruction with practical projects. Revenue generated from tuition fees ranging from approximately €3,900 to €8,000 per program. Programs include AI for Business, Human Resources Management, Web Marketing, Operations & Supply Chain, and Global Export Management.
2. On-Demand Courses: Self-paced online courses available for individual purchase. Revenue generated from per-course fees (approximately €370 per AI Act course) and corporate volume packages.
3. Corporate Training & B2B Services: Customized training programs for enterprises including Masterclass (40-hour intensive team programs), Corporate Academy, One Day Programs, and Experiential Training Roadmaps. Revenue generated through negotiated enterprise contracts with companies.
4. University Master's Degrees (CFU): University-recognized Master programs offering academic credits (CFU) that count toward master's degrees and civil service competitions, in partnership with universities.
5. Technical Assistance and Funded Training: Support services for companies accessing training funds (regional, national, and European), including assistance with Fondo Nuove Competenze applications.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

w.academy is an Italian Digital Business School (w.academy S.r.l.) that sells professional Master programs, university-affiliated Master's degrees (Master Universitari with CFU credits), self-paced On-Demand courses, and customized corporate training solutions including Masterclass, Corporate Academy, One Day Programs, and Experiential Training Roadmaps. Programs cover AI for Business, Human Resources Management, Web Marketing, Operations & Supply Chain, Global Export Management, Sustainability, Legal HR, Generative AI for Marketing, and a specialized Tourism & Wellness School. All programs use the proprietary Liquid Learning methodology combining live streaming with on-demand content and conclude with blockchain-certified diplomas.

Product overview

w.academy is a Digital Business School offering a comprehensive portfolio of professional education products. The core offerings include Master programs (live streaming with international managers and on-demand channels), Master Universitari (university-affiliated with CFU credits), and Corsi On-Demand (self-paced courses with blockchain certification). For corporate clients, offerings include Masterclass (intensive team programs), Corporate Academy (customized training), One Day Programs, and Experiential Training Roadmaps. Specialized programs span AI for Business, Human Resources Management, Web Marketing & Social Media, Operations & Supply Chain, Global Export Management, Green Innovation & Sustainability, Digital Store Management, and Legal HR. The Scuola di Alta Formazione per il Turismo provides advanced training for wellness tourism. All programs use the proprietary Liquid Learning methodology and are delivered through the My Edu platform, with blockchain-certified diplomas.

Differentiator

Problem solved

Functional benefit

Brands

• Liquid Learning: The proprietary educational methodology of w.academy combining live streaming, on-demand content, and in-person experiential training sessions.

Products and services

• Master Programs Professional Master programs delivered via live streaming with international managers, in-person sessions at prestigious companies, and on-demand channels. Includes internship placement and blockchain-certified diplomas.
• Master Universitari University-affiliated master's programs offering academic credits (CFU) applicable toward graduate degrees and civil service exams, combining theoretical learning with immediate practical application.
• Corsi On-Demand Self-paced online courses designed for flexible professional growth, taught by top executives, with blockchain attestation and LinkedIn certification upon completion.
• Masterclass Intensive 40-hour programs for corporate teams using the Liquid Learning method combining online and in-person training for effective, fluid learning experiences.
• Corporate Academy Customized training programs to develop team competencies and support company strategy, combining flexible training and coaching for concrete, continuous value.
• One Day Program Immersive single-day training sessions designed to encourage participant discussion and deep application of new knowledge to professional contexts.
• Experiential Training Roadmap Off-site training programs taking corporate teams to interact with leaders, multinationals, and industry experts for inspiration and innovation through immersive networking.
• Scuola di Alta Formazione per il Turismo del Benessere Advanced training school for innovation and excellence in wellness and spa tourism, promoted by the Ministry of Tourism, offering university-level programs and specialization courses including a University Master's degree in Wellness & Spa Hospitality Management.
• Talent Academy per l'Hospitality Talent development program for hospitality professionals, creating connections between talented individuals and partner companies with internship placements and on-the-job training.
• Master in AI for Business Live streaming master program designed to guide managers and professionals in strategic integration of Artificial Intelligence into business processes through practical learning combining managerial vision, operational tools, and real cases. Price: 3,900 EUR + VAT per participant.
• Master in Human Resources Management Comprehensive HR management program covering recruitment, performance evaluation, training, onboarding, career paths, administrative HR management, organizational change, and HR Business Partner role. Taught by managers from LinkedIn, Deloitte, Fastweb, Microsoft.
• Master in Web Marketing, Social Media & Graphic Design Professional program training digital marketing, online communication, and data/AI-driven innovation specialists. Covers digital strategy, social media marketing, SEO, advertising, branding, e-commerce, copywriting, and content creation using tools including Canva, Meta Business Suite, Shopify, GA4, HubSpot, Adobe.
• Master in Operation & Supply Chain Management: Agile, AI & Sostenibilità Strategic and operational program in operations, logistics, and contemporary supply chain management, covering operations management, advanced logistics, Lean production, process optimization, sustainable supply chain, and AI in operations. Includes ISIPM Base certification preparation.
• Master in Global Export Management & International Marketing Strategies Internationalization-focused program covering export management, logistics, customs, international negotiation, and foreign market development. Uses live case studies, trade simulations, and real company scenarios.
• Master in Green Innovation & Sustainability Management Sustainability-focused master program for developing competencies in environmental innovation and sustainable business management.
• Executive Master in Digital Store Management Retail management executive program developed with Unascom-Confcommercio and EBiCom, covering soft skills, internet marketing, website management, social media, email marketing, and e-commerce. 120 hours over 5 months.
• Executive Master in Legal HR Legal HR executive program covering labor law, trade union relations, privacy and data protection, and Legal Tech with automation of legal processes.
• Executive Master in Generative AI for Marketing Generative AI program developed with Arkage covering ChatGPT, Midjourney, Bard for AI-powered marketing applications including email automation, copywriting, image generation, and customer care.
• Master in Front Office Management (The Begin Academy) Front office management specialization in partnership with The Begin Hotels collection, combining classroom, on-demand, in-person, and on-the-job training with 6-month internship. 15 young talents per edition.
• Masterclass AI Act for Business Tailor-made Masterclass training program designed for company-specific needs to transfer practical skills, develop responsible AI culture, and produce measurable results for teams. For teams of approximately 15 people. Price: 8,000 EUR + VAT.
• Corso On-Demand AI Act Fully on-demand course designed to help all employees use Artificial Intelligence with greater awareness and build effective AI governance. Single access: 370 EUR + VAT. Corporate packages available (20 accesses: 2,500 EUR; 50 accesses: 5,000 EUR; 100 accesses: 9,000 EUR).
• Assistenza Tecnica e Fondo Nuove Competenze Technical assistance and funding support service helping companies access financing for training through regional, national, and European funds including Fondo Nuove Competenze applications.

Quantifiable outcome

• 90% of students find employment in their field of study after completing programs
• +3 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability7 records

Feature3 records

Partnerships

Nine partnerships are on record, tiered core, major and minor.

• Poste Italiane / Poste Welfare Servizi (PosteWelfareXTe)coreGTM or Marketing Partnerw.academy entered the PosteWelfareXTe ecosystem, the corporate welfare marketplace of Poste Italiane. This partnership makes w.academy's Master programs and On-Demand courses available to Poste employees with preferential conditions, significantly expanding distribution reach through Italy's largest corporate employer network.
• Sapienza Università di RomacoreStrategic or Co-development PartnerAcademic partner in the Scuola di Alta Formazione per l'Innovazione e l'Eccellenza nel Turismo del Benessere. Sapienza's Management Department collaborates on curriculum design and provides university accreditation for the Master Universitario di I livello in Wellness & Spa Hospitality Management.
• FEDERTERMEcoreStrategic or Co-development PartnerNational federation of Italian thermal spas partnering with w.academy for the tourism wellness school. FEDERTERME provides industry expertise and connections to thermal resort operators for both curriculum development and student internship placements.
• Associazione Italiana Confindustria AlberghicoreStrategic or Co-development PartnerItalian hospitality association partnering in the tourism wellness school initiative. Contributes industry perspective and connections to hotel and accommodation sector for program development and employment opportunities.
• WebsolutemajorStrategic or Co-development PartnerDigital company specializing in digital marketing and e-commerce. Co-developed Executive Master in Digital Store Management with Unascom-Confcommercio. Provides digital marketing expertise and industry case studies for training programs.
• Università degli Studi di Roma Foro ItalicomajorStrategic or Co-development PartnerAcademic partner in the Tourism Wellness School, providing university-level accreditation and curriculum development for specialized hospitality and wellness management programs.
• UNIDAV - Università Telematica Leonardo da VincimajorStrategic or Co-development PartnerDistance learning university partner contributing to the Tourism Wellness School initiative, enabling flexible academic credential pathways for working professionals.
• The Begin HotelsmajorStrategic or Co-development PartnerCollection of 8 boutique hotels in Italy collaborating on The Begin Academy program. Provides internship placements, on-the-job training, and potential employment for 15 young talents per edition in Front Office Management.
• Università degli Studi di Camerino (UNICAM)minorStrategic or Co-development PartnerAcademic partner for the HUB-LAB project offering free digital and agrifood training courses in Marche, Abruzzo, and Umbria regions, funded by PNRR (National Recovery and Resilience Plan).

Scale indicators6 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• Coursera for Business: Global online learning marketplace with a dedicated B2B arm offering enterprise content libraries — competing for Italian corporate training budgets with broader catalog and international recognition.
• MIP Politecnico di Milano: Business school of Politecnico di Milano offering executive MBAs, specialized Masters, and corporate training — a broader incumbent targeting the same Italian corporate upskilling budgets.
• SDA Bocconi School of Management: Italy's leading business school within Bocconi University, offering executive Masters and corporate custom programs; broader and more prestigious incumbent than w.academy but overlapping in the Italian management education space.
• Udemy Business: Enterprise-tier online course marketplace offering curated content libraries to corporate L&D — overlaps with w.academy's Masterclass and Corporate Academy offerings at the broader, less specialized end of the market.
• LUISS Business School: Italian university-affiliated business school offering Masters, MBAs, and corporate programs — competing for the same Italian professional and B2B audience as w.academy but with stronger academic brand.
• LinkedIn Learning: LinkedIn's professional learning platform with strong distribution to enterprise HR/L&D buyers — competing for on-demand professional development spend that overlaps with w.academy's on-demand and Masterclass offerings.

Direct peers

• 24Ore Business School: Italian business school owned by Il Sole 24 Ore offering professional Masters, executive programs, and corporate training — directly overlapping w.academy's Master/Masterclass/Corporate Academy portfolio in the same Italian market.
• Talentform: Italian training provider offering corporate Master programs, on-demand courses, and B2B training — overlapping with w.academy's blended live-streaming + on-demand product set.
• GEMA Business School: Italian business school focused on professional Masters and corporate training programs, competing head-to-head with w.academy for the same pool of Italian professionals and corporate clients.

Emerging players

• Talent Garden: Italian education and innovation platform offering digital skills and coding training, with overlap in digital/AI upskilling and a shared Italy-first market focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCtehfT4kSR34EV0rXDzEHhw
• Facebookfacebook.com/w.academysrl
• LinkedInlinkedin.com/school/wacademy-srl
• Instagraminstagram.com/w.academy_

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about w.academy