What Amarant does

Amarant is a Sofia-headquartered private insurance broker operating in Bulgaria under the legal name Amarant and the consumer-facing brand Amarant - Дигиталният Брокер (The Digital Broker). Founded in 2004, the company has operated as a leading insurance brokerage in Bulgaria for over 20 years, building a customer base of more than 260,000 individuals and a nationwide network of 230+ physical offices. In 2022, Amarant launched a mobile application for iOS and Android described as the first comprehensive car-management app in Bulgaria, unifying insurance purchases and renewals, vignette sales, technical inspection tracking, traffic fine checking and payment, parking zone payments, dashcam recording, damage claim filing, expense tracking, and calendar management in a single interface. The app has surpassed 500,000 downloads in under 2 years and holds a 4.9/5 rating across 15,000+ reviews.

The platform's core technology consists of a mobile application integrated via secure connections to Bulgarian government agencies (KAT traffic police and Ministry of Interior) for real-time automated retrieval of vehicle registration, civil liability validity, technical inspection, vignette, and traffic fine data. Distinctive features include an automated quick-check function that extracts full vehicle information by scanning registration certificates, a smartphone-based dashcam capturing the last 60 seconds of driving events with cloud storage and KAT submission, and an in-app automated claims chat. Amarant has integrated damage-claim filing with three Bulgarian insurance carriers (ARMEETS, BULINS, DZI), enabling policyholders to complete kasko claims entirely within the app.

Amarant's revenue model combines transactional and recurring streams. The company earns brokerage commissions on insurance products (primarily civil liability and auto kasko), transaction fees on vignette sales and parking zone payments, and recurring revenue from premium subscriptions priced at 4.99 BGN/month or 49.99 BGN/year, which unlock automatic daily traffic fine checking (with 30% government early-payment discount alerts), cloud dashcam storage, unlimited vehicles and drivers, and priority technical support. The go-to-market motion is direct-to-consumer and product-led, targeting individual Bulgarian car owners through app store distribution, social media (Instagram, Facebook, YouTube), and the 230+ physical offices for in-person service. Customer segments are horizontally distributed across individual car owners, multi-vehicle households, and shared-vehicle users.

Name

Amarant

Legal name

Amarant

Website

https://amarantbg.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Amarant is a Bulgarian insurance broker founded in 2004 that operates 230+ offices and a unified mobile app for individual car owners to manage insurance, vignettes, technical inspections, fines, parking, dashcam, and expenses in one place.

Ownership category

akta.pro rank

Product category

Insurance Brokerage

NAICS

Agencies, Brokerages, and Other Insurance Related Activities (5242)

SIC

Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Telematics & Usage-Based Insurance (UBI) Platforms (FSAGAGAF)

Keywords

• Insurance brokerage
• Vehicle management
• Mobile insurance
• Digital broker
• Car insurance app

Headquarters

HQ city

Sofia

HQ country

Bulgaria

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Premium Subscription: Monthly and annual subscription fees for access to premium features including automatic traffic fine checking, dashcam with cloud storage, priority technical support, and unlimited vehicle/driver management. Monthly subscription at 4.99 BGN (2.55 EUR) and annual at 49.99 BGN (25.56 EUR) with 2 months free.
2. Insurance Products (Civil Liability): As a leading insurance broker in Bulgaria, Amarant earns commissions from selling civil liability insurance and other insurance products. Users can purchase, renew, and pay installments on policies directly through the app.
3. Vignette Sales: Revenue from facilitating vignette purchases for vehicles. Integrated into the app allowing users to buy vignettes directly.
4. Parking Payments: Commission or transaction fees from processing parking payments in blue and green zones through the app.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

Amarant is a Bulgarian insurance broker that operates a mobile application and a network of 230+ retail offices, allowing car owners to purchase motor insurance policies, pay e-vignettes, book technical inspections, pay parking and traffic fines, and submit damage claims from a single platform. The company combines a digital-first mobile experience with in-person support through its nationwide branch network.

Product overview

Amarant is a Bulgarian digital insurance broker offering a single unified mobile application that consolidates all car management services in one place. The core Amarant Mobile Application includes modules for automatic vehicle information retrieval (Бърза Проверка), vehicle status reports (Справки), insurance purchases, parking payments (Паркиране в Зона), dashcam recording (Видеорегистратор), damage claim filing (Завеждане на Щети), expense tracking (Разходи), and calendar management (Календар). The platform is available as a free app with premium features accessible through the paid Абонаменти subscription (4.99 BGN/month or 49.99 BGN/year) offering unlimited vehicles, priority support, and automatic traffic fine monitoring.

Differentiator

Problem solved

Functional benefit

Products and services

• Car Insurance
• E-Vignette Purchase
• Technical Inspection Booking
• Parking Payment
• Traffic Fine Payment

Quantifiable outcome

• 500,000+ app downloads in under 2 years
• +4 more outcomes

Named customers3 records

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Four partnerships are on record, tiered core.

• ARMEETS (Армеец)coreTechnology or IntegrationARMEETS is a Bulgarian insurance company integrated with Amarant's damage reporting feature. Users with ARMEETS auto kasko policies can file damage claims directly through the Amarant app, with digital communication of damage numbers, additional information, and compensation methods.
• BULINS (Булинс)coreTechnology or IntegrationBULINS is a Bulgarian insurance company partnered with Amarant for damage reporting functionality. Amarant app users with BULINS auto kasko policies can submit damage claims digitally through the automated chat system.
• DZI (ДЗИ)coreTechnology or IntegrationDZI is a Bulgarian insurance company integrated with Amarant's damage reporting feature. Policyholders can file damage claims directly through the Amarant mobile app, with digital document and claim processing.
• Bulgarian Government Agencies (KAT/MVR)coreTechnology or IntegrationAmarant maintains secure connections with Bulgarian government agencies (Traffic Police/KAT and Ministry of Interior) for automatic retrieval of vehicle information including civil liability validity, technical inspection status, vignette validity, and traffic fine records.

Scale indicators5 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Marshmallow: UK-based insurtech using mobile-first data and underwriting for auto insurance. Comparable to Amarant in its smartphone-native approach to car insurance and broader driver services.
• Root Insurance: US auto insurer using a mobile-first, telematics-driven model. Comparable to Amarant in leveraging smartphone data and app-native UX to differentiate auto insurance distribution and customer engagement.
• Lemonade: US-headquartered mobile-first insurance company that has expanded into several European markets. Comparable to Amarant in its app-led consumer experience, digital claims processing, and ambition to own the full insurance customer relationship through technology.
• Verivox: Major German online comparison portal for insurance and energy products. Analogous to Amarant as a digital insurance intermediary that monetizes through carrier commissions and offers policy management through a digital interface.
• Coverfox: Indian insurtech broker focused on auto and health insurance through a mobile app. Comparable to Amarant in using a mobile-first interface to drive insurance sales and serve consumers in a price-sensitive, fragmented market.
• Check24: Germany's largest digital price-comparison and broker platform, most active in insurance. Closely comparable to Amarant in business model (online broker with insurer commissions), mobile-first customer experience, and bundling of multiple insurance and financial products into a single app.

Regional players

• Sravni.ru: Russia's largest insurance and financial-services comparison platform. Comparable in role as a regional digital insurance broker/aggregator, though operating in a different geography and under very different regulatory conditions.

Broad incumbents

• PolicyBazaar (PB Fintech): India's leading insurtech aggregator and broker. Comparable to Amarant as a digital insurance broker driving carrier commissions, with a mobile-app-led strategy and a broad insurance product portfolio. Operates at much larger scale but in a structurally similar intermediary role.
• GoCompare: UK insurance comparison and acquisition platform. Comparable as a digital insurance intermediary monetizing through carrier commissions across multiple product lines, with an established consumer brand.

Others

• DZI (ДЗИ): Bulgarian insurance carrier that is both an Amarant integration partner for digital claims and a broader industry incumbent. Comparable as a major Bulgarian auto-insurance provider with overlapping customer base and potentially overlapping digital ambitions.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCAmarantBulgaria
• Facebookfacebook.com/amarantbg
• Instagraminstagram.com/amarant_bg
• Xx.com/amarantburgas

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Amarant