BulIns Insurance company

What BulIns Insurance company does

BulIns Insurance Company (ЗД "БУЛ ИНС" АД) is a privately held Bulgarian insurance carrier founded in 1995 and headquartered in Sofia. The company operates as a multi-line insurer offering a broad portfolio that includes auto insurance (CASCO, civil liability, auto assistance, and the differentiated HIT CASCO product with a -35% advance bonus), property and home insurance, medical and accident insurance, professional and carrier liability, cargo and transport insurance, guarantee bonds, and specialty lines such as aviation and marine vessel coverage. Distribution is omnichannel: a network of physical offices and independent agents across Bulgaria, a 24/7 contact center (070016633), and the BulIns Online digital self-service platform, supported by social media presence on Facebook, Instagram, YouTube and LinkedIn.\n\nThe underlying technology stack is modest — a standard website with online insurance services and a customer portal, website analytics powered by Clicky, no mobile app, and no public APIs. BulIns generates revenue through recurring insurance premiums across its product lines; pricing is quote-based and not publicly disclosed, with promotional discounts (e.g., HIT CASCO -35%, home insurance -20%) serving as the primary customer acquisition lever. Customer segments are horizontal, serving individuals (vehicle, property and health policyholders) and business customers (professional liability, transport and cargo operators) on a nationwide Bulgarian footprint, with no disclosed enterprise anchor customers or geographic expansion outside Bulgaria.

Name

BulIns Insurance company

Legal name

ЗД "БУЛ ИНС" АД

Website

https://bulins.bg

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

BulIns Insurance Company is a privately held Bulgarian multi-line insurer founded in 1995, offering auto, property, health, liability, transport and specialty insurance products to individuals and SMBs nationwide through physical offices, an agent network and a digital self-service platform.

Ownership category

akta.pro rank

Product category

General Insurance

NAICS

Insurance Carriers (5241), Direct Insurance (except Life, Health, and Medical) Carriers (52412), Direct Health and Medical Insurance Carriers (524114)

SIC

Insurance Carriers, Nec (6399), Fire, Marine & Casualty Insurance (6331), Accident & Health Insurance (6321)

akta.pro primary industry

Baggage & Personal Effects Insurance (FSAJAJAE)

akta.pro secondary industries

Individual Supplemental Health (Hospital Indemnity, Critical Illness, Accident) (FSAIAEAD), Standalone Umbrella Liability (FSAJANAE)

Keywords

• General insurance products
• Auto casco insurance
• Property insurance Bulgaria
• Professional liability coverage
• Cargo transport insurance

Headquarters

HQ city

Bulgaria

HQ country

Bulgaria

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Insurance Premiums: BulIns generates revenue by collecting insurance premiums from policyholders across multiple insurance categories including vehicle insurance (Kasko, civil liability, auto assistance), property insurance (home/property), health insurance (medical), accident insurance, professional liability, transport/cargo insurance, and guarantee insurance products.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

BulIns Insurance company is a Bulgarian general insurer that sells a broad portfolio of insurance policies to individuals and businesses across Bulgaria. Core offerings include auto insurance (CASCO, mandatory civil liability, auto assistance, and the differentiated HIT CASCO with -35% advance bonus), home and property insurance, medical/health insurance, accident insurance, professional and product liability, carrier liability and cargo insurance, aviation and marine hull coverage, travel assistance, and contract guarantee bonds. Products are distributed through company offices, a nationwide agent network, an online self-service portal, and a 24/7 contact center.

Product overview

BulIns Insurance Company (ЗД "БУЛ ИНС" АД) is a Bulgarian insurance company offering a comprehensive portfolio of insurance products. The core offerings include vehicle insurance (CASCO, Civil Liability, Auto Assistance), property insurance (home/property), health insurance, accident coverage, travel assistance, and professional liability insurance. Additional specialized products cover aircraft, vessels, cargo/transport insurance, and guarantee bonds. The company differentiates through innovative products like HIT CASCO with its unique -35% advance bonus structure.

Differentiator

Problem solved

Functional benefit

Brands

• ХИТ КАСКО: A unique auto insurance product offering a -35% advance bonus with optional additional payment for full coverage in case of damage.

Products and services

• CASCO (Каско) Comprehensive vehicle insurance covering risks related to the policyholder's automobile, designed for individual vehicle owners in Bulgaria seeking financial protection against vehicle damage.
• HIT CASCO (ХИТ КАСКО) Differentiated CASCO auto insurance product offering a -35% advance bonus; customers pay less upfront and decide at the time of a claim whether to supplement to full coverage or retain the discount. Aimed at price-sensitive Bulgarian vehicle owners.
• Civil Liability (Гражданска отговорност) Mandatory third-party liability insurance for vehicle owners, providing coverage for damages caused to third parties.
• Auto Assistance (Автоасистанс) Roadside assistance insurance providing support in various road situations for vehicle owners.
• Property Insurance (Имущество / Домашно имущество) Home and property insurance protecting policyholders' property and belongings against damage, theft, and natural disasters. Aimed at Bulgarian homeowners and property holders.
• Medical Insurance (Медицински) Medical insurance providing healthcare coverage and peace of mind for individual policyholders.
• Professional Liability (Професионални отговорности) Professional liability insurance covering risks associated with various professions, targeted at professionals and SMEs needing contractual liability protection.
• Accident Insurance (Злополука)

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves4 records

Expansion highlights4 records

Broad incumbents

• UNIQA Bulgaria: Austrian-headquartered UNIQA's Bulgarian subsidiary providing non-life and health products. Comparable as an EU-backed broad-line competitor with deeper capital base.
• Generali Bulgaria: Generali Group's Bulgarian operation offering life and non-life insurance including motor, property, and personal lines. Comparable as a multinational broad-line incumbent in the same market.
• Groupama Bulgaria: Groupama's Bulgarian arm offering motor, property, and personal insurance. Comparable multinational incumbent targeting the same SME and consumer segments as BulIns.
• Allianz Bulgaria: Subsidiary of Allianz Group providing motor, property, health, and life insurance in Bulgaria. Larger incumbent competing across all of BulIns' core lines with greater capital and brand strength.

Emerging players

• Lev Ins (ЗК Лев Инс): Smaller Bulgarian insurer offering niche and general insurance products. Comparable as an emerging/niche Bulgarian carrier with overlapping product lines but smaller scale.

Regional players

• HDI Bulgaria: Talanx/HDI's Bulgarian operation offering non-life insurance products. Comparable as a foreign-affiliated broad-line insurer operating within the same Bulgarian regulatory framework.

Direct peers

• Armeetz Insurance (ЗК Армеец): Bulgarian insurance carrier offering motor, property, and specialty lines with a multi-channel distribution approach including agents and offices. Closely comparable mid-size domestic competitor.
• DZI (ДЗИ - Държавна Застрахователна Институция): One of Bulgaria's largest multi-line insurers offering motor, property, health, accident, and liability coverage. Directly comparable as a domestic full-line carrier competing for the same Bulgarian customer segments as BulIns.
• Bulstrad (ЗК Булстрад): Bulgarian insurance company offering general insurance products including motor and property. Direct peer sharing the same domestic market and product categories as BulIns.
• Euroins Insurance (Евроинс): Bulgarian insurance carrier historically focused on motor and property lines. Comparable domestic competitor in the same regulatory and competitive environment, despite past regulatory scrutiny.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCK9TMQhsjrGQXMVqjPi468w
• Facebookfacebook.com/BulinsAD
• LinkedInlinkedin.com/company/bulins-insurance-company
• Instagraminstagram.com/bul.ins

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BulIns Insurance company