Old Vines Wine Bar

What Old Vines Wine Bar does

Old Vines Restaurant Group is a privately held, multi-concept casual fine-dining operator founded in 2009. The group runs two active locations in Naples, Florida — Old Vines Naples – Mercato (casual fine dining with wine and cocktails from lunch to late night, in the heart of the Mercato lifestyle center) and Old Vines Naples – Supper Club (seasonal tasting menus and immersive dining experiences at Shoppes at Vanderbilt) — after permanently closing its Kennebunk, Maine wine bar on May 3, 2025. Revenue is generated through on-premise food and beverage sales, private dining events, gift cards and branded merchandise, and a recurring Cocktail Club membership (Naples Cocktail Club) offering two complimentary cocktails daily to members; pricing for the membership and menu items is not publicly disclosed.

The company serves dining enthusiasts — local residents and visitors seeking elevated yet approachable casual fine-dining experiences with curated wine and cocktail programs, flexible lunch-to-late-night hours, and private event hosting — with no disclosed proprietary technology, AI/ML capability, mobile app, API, or third-party integrations. Customer acquisition and engagement are driven by Instagram (organic social showcasing awards and menu items), a Squarespace-hosted website hosting reservations, gift card e-commerce, private-dining bookings, and careers information, and recognition from Wine Spectator (Award of Excellence 2024, 2025), Star Wine Awards (2025 Silver Badges for Florida Best Short List and Best By The Glass List), and Gulf Shore Life Magazine (Best of the Gulf Shore 2025). Old Vines is closely held, with no disclosed institutional investors, venture capital, or parent company, and the legal entity of record is Old Vines Restaurant Group in the United States.

Name

Old Vines Wine Bar

Legal name

Old Vines Restaurant Group

Website

https://oldvineswinebar.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

Old Vines Restaurant Group is a privately held casual fine-dining operator running two Naples, FL locations — Mercato and Supper Club — plus a Cocktail Club membership, serving local diners and visitors after closing its Kennebunk, ME wine bar in May 2025.

Ownership category

akta.pro rank

Product category

Wine Bar & Restaurant

NAICS

Drinking Places (Alcoholic Beverages) (722410), Drinking Places (Alcoholic Beverages) (7224)

SIC

Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Wine Bars (THAFAEAF)

akta.pro secondary industries

Wine Bars (CRANACAE), Wine Tastings & Vineyard/Winery Tours (THAJAGAD)

Keywords

• Casual fine dining
• Wine bar service
• Tasting menu experience
• Private dining events
• Cocktail club membership

Headquarters

HQ city

Kennebunk

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Food and Beverage Sales: Revenue from casual fine dining, wine, cocktails, lunch to late night service across restaurant locations.
2. Membership Program (Cocktail Club): Recurring membership providing two complimentary cocktails every day. Details on pricing not publicly disclosed.
3. Gift Cards and Merchandise: Sales of gift cards and branded gear/swag.
4. Private Dining: Revenue from private dining events and experiences.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels2 records

Core offering

Old Vines Wine Bar operates a multi-location restaurant group providing casual fine dining, curated wine and cocktail programs, seasonal tasting menus, and private dining services. Offerings are sold on-premises at Naples, FL locations (Mercato and Supper Club), supplemented by gift cards, branded merchandise, and a daily-cocktail membership program.

Product overview

Old Vines is a restaurant group operating multiple casual fine dining locations in Florida and Maine. The company offers two distinct dining concepts at its Naples, FL locations: Mercato (wine and cocktails from lunch to late night) and Supper Club (seasonal tasting menus with immersive experiences). A third location in Kennebunk, ME closed permanently on May 3, 2025. Additional offerings include private dining services, gift cards and branded merchandise, and a Cocktail Club membership program providing daily complimentary cocktails.

Differentiator

Problem solved

Functional benefit

Brands

• Naples Cocktail Club: Membership program offering two complimentary cocktails every day to members.

Products and services

• Old Vines Naples - Mercato Casual fine dining restaurant in Naples, FL offering a curated wine and cocktail program with service from lunch through late night, located at Mercato.
• Old Vines Naples - Supper Club Seasonal tasting menus and immersive dining experiences at Shoppes at Vanderbilt in Naples, FL, offering a multi-course chef-driven format distinct from the Mercato concept.
• Private Dining Private dining services for events and special occasions at the Naples, FL locations, targeting hosts seeking dedicated event venues.
• Gift Cards + Gear Gift cards and branded merchandise sold via the company's online storefront, available to individual consumers and as gifts.
• Cocktail Club Membership Recurring membership program that provides members with two complimentary cocktails each day, operated via the Naples Cocktail Club website.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves1 record

Expansion highlights4 records

Broad incumbents

• Fleming's Prime Steakhouse & Wine Bar: Upscale steakhouse concept with a "Wine Bar" program and curated 100-glass list. Directly comparable to Old Vines on the wine-bar-within-restaurant concept and Wine Spectator-recognized wine programs.
• Seasons 52: Darden-owned fresh-grill and wine-focused restaurant brand with an award-winning wine program and seasonal menu. Overlaps with Old Vines on wine list curation, seasonal tasting offerings, and casual fine-dining positioning.
• Cooper's Hawk Winery & Restaurants: National wine-focused casual fine-dining chain with proprietary winery and wine club. Comparable to Old Vines in wine-centric hospitality, tasting menu experiences, and wine-club-driven repeat visitation, though at far greater scale.
• Brio Tuscan Grille: Italian-focused casual upscale chain with notable wine program. Comparable to Old Vines for casual fine-dining positioning, group/private event hosting, and emphasis on wine pairings.
• The Capital Grille: National upscale steakhouse chain with a deep wine list (Wine Spectator award winner). Comparable to Old Vines for premium dining occasion, wine-program excellence, and private dining/event hosting.

Others

• Total Wine & More: Largest U.S. independent wine retailer with in-store tastings and educational events. Adjacent comparison to Old Vines for wine merchandising expertise and tasting-program customer acquisition approach.
• Wine Spectator (Restaurant Awards): Awarding body whose Award of Excellence program Old Vines has won in 2024 and 2025. Relevant ecosystem participant that benchmarks peer wine programs and influences diner selection.

Direct peers

• Cru Wine Bar (Cru Hospitality): Multi-location wine bar and small-plates concept with retail component. Most directly comparable niche wine-bar operator to Old Vines Wine Bar in format, beverage-led positioning, and casual fine-dining service style.
• Vintage Wine Bar & Bistro: Independent wine bar and bistro operator. Comparable to Old Vines as a small-format, beverage-led neighborhood concept with light food menu and curated wine list.

Emerging players

• California Wine Flights: Smaller emerging wine-tasting and small-plates concept. Comparable to Old Vines on a curated tasting experience model and on-premise wine retail/direct-to-consumer dynamic.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/p/DB1virCKoKe/?utm_source=ig_web_copy_link
• Xx.com/oldvineswinebar

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Old Vines Wine Bar