GROVEKO

What GROVEKO does

Groveko B.V. is a Dutch B2B wholesale distributor of professional cleaning products, machines, and hygiene solutions, founded in 1964 and headquartered in Ede, Netherlands. The company sells an integrated catalog spanning cleaning chemistry (its own Ecodos line plus brands such as Ewepo, Dr. Schnell Ecolution, Green Care Professional, and Vermop), professional cleaning machines (scrubbers, vacuums, sweepers, single-disc machines, carpet cleaners), cleaning robots (Cenobot L3/L4/L50/SP50 and Gausium Phantas/Vacuum 40), dosing hardware (Ecodos Easy smart dispensers that capture usage data for HACCP plans), paper and dispensers, PPE, and waste-management systems, including a circular/sustainable range with European Ecolabel certifications and refill/recycling programs.

Groveko's commercial model is B2B wholesale aimed at professional cleaning companies and end-user institutions, served through an account-based e-commerce order portal, direct account management, and three physical service points across the Netherlands. The company offers machine financing, certified training, custom HACCP plans, and a digital Robot Helpdesk with instructional content, effectively positioning itself as an "alles-in-één" (all-in-one) cleaning partner rather than a pure SKU distributor. Its primary end-verticals are cleaning companies, healthcare, retail, education, government, logistics, and hospitality/sports/leisure, with named case studies spanning a hotel/sauna group (Thermen), a disability-care facility (De Schutse), and a sustainable school (Campus aan de Lanen).

Groveko is a wholly-owned subsidiary of Bunzl plc, a global non-food consumables distribution group present in 32 countries with more than 250 distribution centers and over 22,000 employees, which provides supplier scale, cross-border reach (operating geographies listed include Belgium and Germany alongside the Netherlands), and procurement leverage. Strategic positioning in 2024 centers on bundling consumables with robotics and data-enablement (smart dosing, Robot Helpdesk) and using circular-economy credentials as a tender-differentiator in regulated verticals.

Name

GROVEKO

Legal name

Groveko B.V.

Website

https://groveko.nl

Company type

Private

Founded year

1964

Operating status

Operating

Headcount range

101–250 employees

Short description

Groveko B.V. is a Dutch B2B wholesale distributor of professional cleaning chemistry, machines, cleaning robots, and hygiene systems, serving cleaning companies and end-customers in healthcare, retail, education, government, logistics, and hospitality across the Netherlands as a subsidiary of Bunzl Group.

Ownership category

akta.pro rank

Product category

Professional cleaning supplies wholesale distribution

SIC

Wholesale-Professional & Commercial Equipment & Supplies (5040)

akta.pro primary industry

Cleaning Tools, Mops, Brooms & Brushes Distribution (CRAOAGAD)

akta.pro secondary industries

Green/Eco-Certified Cleaning Products Distribution (CRAOAGAN), Foodservice & Kitchen Cleaning (Warewashing) Distribution (CRAOAGAH), Janitorial & Sanitation Supplies (Foodservice) Wholesale (AFAIALAD)

Keywords

• Professional cleaning supplies
• Cleaning equipment distribution
• Cleaning robot solutions
• Hygiene product wholesale
• B2B cleaning chemicals

Headquarters

HQ city

Ede

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Cleaning Products Sales: Wholesale distribution of cleaning supplies including cleaning agents, cleaning materials, machines, disposables, and hygiene systems. Products are sold to professional cleaning companies and other businesses through account-based B2B sales.
2. Machine Sales and Financing: Sale and financing of cleaning machines including professional floor scrubbers, vacuum cleaners, and cleaning robots. Offers financing solutions for cleaning machine purchases.
3. Customized Solutions and Services: Provides tailored cleaning solutions including custom HACCP plans, branch-specific certified training, and unique dishwashing and laundry systems.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Groveko is a B2B wholesale distributor that supplies professional cleaning companies and institutional end-customers with cleaning robots, professional cleaning machines, cleaning chemicals, cleaning materials, paper and dispensers, waste systems, and PPE. It bundles these products with expert cleaning advice, customized solutions (HACCP plans, certified training), smart dosing technology (Ecodos Easy) with data integration, and a digital Robot Helpdesk. The company also offers machine financing and automated cabinet replenishment services to professional buyers in the Netherlands (and selected Western European markets).

Product overview

Groveko is a Dutch wholesale distributor of professional cleaning products and equipment operating an e-commerce platform. The product portfolio centers on cleaning robots (Cenobot and Gausium series), professional cleaning machines (vacuum cleaners, scrubber machines, sweepers, single-disc machines), and a comprehensive range of cleaning chemicals under brands like Ecodos, Ewepo, and Dr. Schnell. The company offers specialized solutions including the Ecodos Easy dosing system with data collection for HACCP compliance, Wecoline cleaning equipment (mop buckets, wringers, cloths), and sustainable bamboo paper products. Additional offerings include personal protective equipment, paper dispensers, and waste management systems. Groveko also provides a digital Robot Helpdesk with instructional videos for maintaining cleaning robots.

Differentiator

Problem solved

Functional benefit

Products and services

• Cenobot L3 cleaning robot Autonomous floor cleaning robot from partner brand Cenobot, sold to professional cleaning companies and institutional customers in the Netherlands for autonomous floor care in commercial environments.
• Cenobots L4 cleaning robot Autonomous floor cleaning robot for larger areas from partner brand Cenobot, distributed in the Netherlands through Groveko.
• Cenobots L50 cleaning robot Autonomous cleaning robot with enhanced capacity from partner brand Cenobot, distributed by Groveko for professional floor care.
• Cenobots SP50 cleaning robot Autonomous cleaning robot for specialized applications from partner brand Cenobot, distributed by Groveko.
• Gausium Phantas cleaning robot Autonomous cleaning robot from technology partner Gausium for professional floor care in commercial environments, distributed and supported by Groveko in the Netherlands.
• Gausium Vacuum 40 robot vacuum Autonomous vacuum robot from Gausium, distributed and supported by Groveko for professional cleaning of commercial floor areas.
• Professional cleaning machines (vacuum, scrubber-drier, sweeper, single-disc, carpet cleaners) Range of professional cleaning machines including stof- en waterzuigers (dry and wet vacuum cleaners), schrobzuigmachines (scrubber-driers), veegmachines (sweepers), éénschijfsmachines (single-disc machines) and tapijtreiningers (carpet cleaners), sold to professional cleaning companies and institutional end-customers.
• Reinigingsmiddelen (professional cleaning agents) Professional cleaning chemicals including interieurreiniging (interior cleaners), sanitairreiniging (sanitary cleaners), vloerreiniging en onderhoud (floor cleaners and maintenance), vaatwas en keukenreiniging (dishwashing and kitchen cleaners) and laundry/textile cleaning products, sold to B2B customers.
• Ecodos Easy smart dosing system Smart dispenser system that automatically dispenses the correct amount of Ecodos concentrated cleaning product, preventing over-dosing, reducing costs, and capturing usage data that can be integrated into HACCP plans. Sold to professional cleaning companies and institutional customers.
• Ecodos concentrated cleaning product line Concentrated cleaning product line including floor cleaners, degreasers, kitchen cleaners, sanitizers, disinfectants, and interior cleaners, designed for use with the Ecodos Easy dosing system to reduce packaging weight and environmental impact.
• Schoonmaakmaterialen en werkwagens (cleaning materials and trolleys) Range of professional cleaning materials and trolleys including mop and dust-wipe systems, werkwagens (cleaning trolleys), rol- and mopemmers (mop buckets), doeken/sponzen/zemen (cloths, sponges and squeegees), and spray and dosing materials from brand partner Wecoline and others.
• Papier, dispensers en (toilet)hygiëne Paper products, soap and disinfectant dispensers, toilet paper dispensers, hand towel dispensers, and industrial roll and cloth dispensers for washroom and hygiene facilities in commercial buildings.
• Afvalzakken en -systemen (waste bags and systems) Waste bags and waste separation systems supporting circular-economy waste handling for B2B customers.
• Persoonlijke beschermingsmiddelen (PPE) Personal protective equipment including disposable gloves, protective clothing, and safety equipment sold to professional cleaning teams and institutional end-customers.
• Ecowipe bamboo paper products Sustainable bamboo-based toilet paper and paper towels from brand partner Ecowipe, sold as environmentally friendlier alternatives to traditional paper products.
• Dr. Schnell Ecolution sustainable cleaning line Eco-friendly professional cleaning product line with European Ecolabel certification, including Ecolution spray bottles made from recycled materials, distributed by Groveko.
• Robot Helpdesk digital support service Digital support platform with instruction videos and helpdesk assistance for maintenance and troubleshooting of Gausium and Cenobot cleaning robots deployed by Groveko customers.
• Werkkastbelevering (automated cabinet replenishment service) Automated supply replenishment service for cleaning supply cabinets at customer sites, ensuring continuous availability of chemicals, paper, and consumables.
• Customized cleaning solutions and certified training Tailored cleaning solutions including custom HACCP plans, branch-specific certified training, and unique dishwashing and laundry systems, delivered to professional cleaning companies and institutional customers.
• Data en koppelingen (data integration service) Data integration services connecting Groveko's cleaning equipment, dosing systems, and robots to customer business and HACCP systems for usage analytics and process optimization.

Quantifiable outcome

• 80% reduction in packaging weight achieved through concentrated cleaning products (traditional packaging 10kg reduced to 2kg)
• +2 more outcomes

Named customers3 records

Segments7 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Bunzl GroupcoreOthersGroveko is part of the Bunzl Group, an international leader in the distribution of non-food consumables. Bunzl operates in 32 countries with more than 250 distribution centers and over 22,000 employees. This parent company relationship provides Groveko with global scale and supplier network advantages.
• EcowipeminorOthersBrand partner offering bamboo paper products and sustainable hygiene solutions. Products include bamboo toilet paper and bamboo paper towels.
• EwepominorOthersBrand partner offering professional cleaning products including Ecodos Easy cleaning solutions, floor cleaners, degreasers, and sanitizers.
• Green Care Professional (Werner & Mertz)minorOthersBrand partner offering professional green cleaning products with certified sustainability standards.
• VermopminorOthersBrand partner offering professional cleaning equipment and tools.
• WecolineminorOthersBrand partner offering professional cleaning materials including microfiber cloths, mops, buckets, and dispensers.
• Dr. SchnellminorOthersBrand partner offering professional cleaning products including Ecolution spray bottles made from recycled materials.

Scale indicators2 records

Recent moves1 record

Expansion highlights5 records

Broad incumbents

• Diversey Holdings: Global provider of hygiene, cleaning, and infection-prevention products and services — direct overlap with Groveko's chemical, dosing, and foodservice-cleaning categories across healthcare, hospitality, and foodservice verticals.
• Ecolab: U.S.-headquartered global leader in water, hygiene, and infection-prevention solutions — competes in the same institutional cleaning-chemicals and dosing-systems category that anchors Groveko's chemical and Ecodos Easy offering.
• Nilfisk: Danish global manufacturer of professional cleaning equipment (floor scrubbers, vacuum cleaners, autonomous robots) — overlaps Groveko's machine and robot distribution categories and serves the same European facility customers.
• Rentokil Initial: UK-listed hygiene-services group (pest control, washroom, workplace hygiene) — competes for the same Dutch institutional and facilities-management budgets and increasingly bundles cleaning consumables with service contracts.
• Kärcher: German global leader in cleaning technology with broad B2B and B2C product range including professional scrubbers, sweepers, and dosing systems — a benchmark incumbent in the categories where Groveko distributes machines and chemicals.

Emerging players

• Numatic International: UK-based manufacturer of professional and commercial cleaning machines (notably the Henry vacuum range) — a relevant principal/competitor in Groveko's professional vacuum and floor-care equipment category.

Direct peers

• Hako Group: German manufacturer and distributor of professional indoor and outdoor cleaning machines (scrubbers, sweepers, vacuum cleaners) — directly comparable product category to Groveko's cleaning-machine portfolio and a key potential principal or competitor.
• Vileda Professional: Freudenberg Home & Cleaning Solutions' professional cleaning brand selling microfiber tools, mops, buckets, and cleaning systems to B2B cleaning companies — directly overlaps Groveko's Wecoline and cleaning-equipment categories.
• CWS International: Dutch-headquartered hygiene and cleaning-solutions provider (part of Haniel Group) operating across Europe with a similar multi-vertical B2B model spanning washroom hygiene, cleanroom, and professional cleaning supplies — directly comparable customer segments and product breadth.
• Bunzl Cleaning & Hygiene Supplies (UK): Sister Bunzl subsidiary operating the UK JanSan distribution model — same parent playbook, same multi-category assortment (chemicals, paper, machines, robotics), making it the closest functional comparator for Groveko's operating model.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat6 records

Key risks5 records

Key highlights5 records

Customer concentration

• YouTubeyoutube.com/channel/UCx6FY0yJldfbzR8bX07MVHg
• Facebookfacebook.com/groveko
• LinkedInnl.linkedin.com/company/groveko
• Instagraminstagram.com/groveko.nl

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GROVEKO