TheCasinoDB

What TheCasinoDB does

TheCasinoDB is an online casino comparison and affiliate-referral platform launched in January 2015 and operated by iSolutions UK Limited (Company No. 07477245), a private limited company headquartered in Colchester, Essex, UK. The platform serves online casino players by providing a database of 200+ casino reviews, a bonus comparison tool with automated wagering calculator, 1000+ free-to-play slot games from major providers (NetEnt, Microgaming, IGT, Play'n Go, Playtech, Quickspin), and community features enabling players to follow casinos, write reviews, and claim tracked bonuses. Localized versions are available for five European markets: UK, Finland, Germany, Sweden, and Norway.

Name

TheCasinoDB

Legal name

iSolutions UK Limited

Website

https://thecasinodb.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

TheCasinoDB is a privately-held online casino comparison platform serving European players with 200+ casino reviews, bonus comparison tools, 1000+ free slot games, and community features, monetized through affiliate commissions from listed operators and game suppliers.

Ownership category

akta.pro rank

Product category

Online Casino Comparison and Review

akta.pro primary industry

Casino/iCasino Affiliate & Review Sites (MPAEAMAB)

akta.pro secondary industry

Price Comparison, Deals, Cashback & Loyalty Shopping Platforms (BPAMAGAH)

Keywords

• Online casino comparison
• Casino bonus listings
• Slot game directory
• Casino brand reviews
• Gambling affiliate platform

Headquarters

HQ city

Colchester

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Marketing or Sales, Personnel, Operations

Revenue model

1. Affiliate Commission: TheCasinoDB receives affiliate commission from Operators and Suppliers when Players register with their partners. The platform is provided to players free of charge, monetized through these referral relationships with online casino operators and game suppliers.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

TheCasinoDB is an online casino comparison and review platform that aggregates information on online casino brands, bonuses, and slot games for consumers. It operates free brand listings for casino operators and earns revenue through affiliate commissions when players sign up with listed operators. The platform includes community reviews, a bonus calculator, multi-language support, and dedicated mobile applications.

Product overview

TheCasinoDB is a dedicated online casino comparison platform that operates as a unified database of casino reviews, bonus information, and slot games. The core product consists of a casino reviews database with player ratings, brand listings for operators and suppliers, and a bonus comparison tool. The platform also offers an online slots library with over 1000 free-to-play games, a casino comparison wizard for filtering by preferences, community features including following and reviews, a bonus calculator tool, and mobile apps for iOS and Android. The platform connects players with online gambling operators through affiliate partnerships.

Differentiator

Problem solved

Functional benefit

Brands

• Online Casinos XYZ: A brand new casino site launched in 2020 for players around the world, featuring bonuses, games, and complete guides on how to gamble online.

Products and services

• Online Casino Comparison Platform

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Casino Operators (Operators)coreGTM or Marketing PartnerOnline casino operators create brand listings on TheCasinoDB platform to reach players. TheCasinoDB receives affiliate commission when players register with these operators. Operators benefit from visibility, reviews, and access to engaged player community.
• Game Suppliers (Suppliers)coreGTM or Marketing PartnerCasino game software suppliers create listings to promote games to an engaged audience of online slots and casino enthusiasts. TheCasinoDB receives commission when referred players engage with these suppliers' games.
• Online Casinos XYZminorStrategic or Co-development PartnerBrand launched to celebrate TheCasinoDB's fifth anniversary in 2020, applying lessons learned from the main platform. A casino site for players around the world packed with bonuses, games and complete guides.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Others

• AffiliateRadar: Affiliate program directory and intelligence platform for iGaming operators; adjacent ecosystem participant rather than a direct competitor, but anchored in the same casino affiliate ecosystem TheCasinoDB monetizes.

Direct peers

• BonusFinder: Casino and sportsbook affiliate focused on bonus comparison and exclusive offers for players in regulated US and international markets; directly comparable in bonus-comparison and affiliate revenue model.
• AskGamblers: Long-standing online casino review and affiliate platform covering bonuses, reviews, and player complaints across multiple markets; directly comparable to TheCasinoDB in product, business model, and SEO-driven GTM.
• VegasSlotsOnline: Slot-focused review and free demo site with casino affiliate listings; comparable to TheCasinoDB's free-to-play slot library and casino comparison tools.
• Casinos.com: Affiliate-driven casino review and comparison site with global reach and localized content; overlaps with TheCasinoDB on core product, SEO strategy, and operator affiliate relationships.
• Latest Casino Bonuses (LCB): Casino affiliate and community platform featuring player reviews, bonus codes, and a complaint forum; comparable in community-led GTM and deep bonus database.
• CasinoGuru: Global casino affiliate and review site with community-driven user reviews, complaint resolution, and detailed bonus data; mirrors TheCasinoDB's community and review-led value proposition.

Broad incumbents

• Catena Media: Listed performance marketing and affiliate media company focused on online gambling and financial services; competes for the same operator affiliate commissions and SEO keywords in regulated markets.
• Gambling.com Group: Publicly-listed gambling affiliate operator with a portfolio of comparison and review sites across casino, sports, and other verticals; competes in the same affiliate channel at much greater scale.
• Oddschecker: UK-focused comparison and affiliate platform spanning sportsbook, casino, bingo, and other gambling verticals; broader than TheCasinoDB but competes in the same multi-vertical affiliate space.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/thecasinodb

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about TheCasinoDB