Nude Brand Creation

What Nude Brand Creation does

Nude Brand Creation is an independent, London-based branding and packaging design consultancy founded in 2003 by four people starting from scratch. The firm is headquartered at 2 Old Street, London (EC1V 9AA) and operates with a senior-partner-led engagement model, employing 11-50 staff across creative, strategy, and production functions. Its core services span brand strategy and positioning, visual identity development, naming, and graphic and structural packaging design, with particular depth in the spirits, wine, beer, FMCG, and consumer products sectors. The firm's technical capabilities include bespoke structural bottle engineering (e.g., the Midleton Very Rare crystal decanter, Rockpool Gin's wave-patterned glass), innovative label printing techniques (reverse-printed labels visible through liquid, distressed gilded copper treatments), and sustainable packaging design (Wrangler Indigood foam dyeing, Redbreast Bird Feeder second-life packaging).

The firm's business model is professional services, generating revenue through project-based engagements with global enterprise clients and select start-ups. Pricing is bespoke and not publicly disclosed, with a dedicated start-up programme offering reduced rates for small businesses. All client work is managed directly from the London studio with senior directors involved at every stage, and the firm has explicitly remained independent by design, with no parent company, no external funding rounds, and no acquisition activity disclosed. The client base is heavily concentrated in the Pernod Ricard portfolio (Chivas Regal, Ballantine's, Martell, Royal Salute, The Glenlivet, Malfy Gin, Campo Viejo, Lillet, Havana Club, Jameson, Midleton Very Rare, Redbreast, Scapa, The Chuan, LINK 8) and Irish Distillers, alongside other enterprise clients such as Peroni/Asahi, Wrangler, and Electrolux, with a long tail of start-up challengers in spirits, food, and personal care. The firm's reputation is reinforced by sustained agency-level recognition, including Design Agency of the Year at Whisky Magazine Awards (2021, 2023) and Brand & Packaging Design Agency of the Year at the World Whiskies Awards (2025).

Name

Nude Brand Creation

Legal name

Nude Brand Creation

Website

https://nudebrandcreation.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

11–50 employees

Short description

Independent London-based branding and packaging design consultancy founded in 2003, serving global spirits, wine, beer, and consumer brands with a senior-partner-led model, deep category expertise in premium packaging, and a heavy enterprise client roster led by Pernod Ricard.

Ownership category

akta.pro rank

Product category

Brand Design and Packaging Consultancy

NAICS

Graphic Design Services (54143), Graphic Design Services (541430)

SIC

Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Packaging & Brand Identity Creative Agencies (MPAAAAAN)

akta.pro secondary industries

Creative & Brand Campaign Development (BPAFAAAB), Naming & Verbal Identity (BPAFAEAB), Naming & Verbal Identity (Taglines, Messaging) (MPAAAEAB), Prepress, Plate-Making & Artwork Services (IMALAKAM)

Keywords

• Branding and packaging design
• Brand strategy consulting
• Visual identity design
• Structural packaging design
• Consumer brand identity

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Brand Design Consultancy Services: Nude Brand Creation generates revenue as a brand design consultancy offering brand strategy, identity, and packaging design services to ambitious businesses. Revenue is project-based, ranging from brand refreshes for global FMCG leaders to branding for start-ups. They have also been involved in limited-edition and prestige packaging projects that command premium fees.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Nude Brand Creation is a London-based branding and packaging design consultancy that delivers brand strategy, visual identity, naming, and packaging design (graphic and structural) services. They work with global FMCG and spirits leaders as well as emerging challenger brands, producing brand refreshes, limited editions, prestige packaging, and full brand development programmes. Engagements are project-based, delivered by senior directors from a single London studio serving clients globally.

Product overview

Nude Brand Creation is an award-winning London-based branding and packaging design consultancy offering brand strategy, visual identity, naming, and packaging design services. Their core offering comprises brand strategy & identity services and packaging design (both graphic and structural). They specialize in premium packaging for spirits, FMCG, and consumer products sectors. Their portfolio includes work for global luxury brands across whiskey, gin, rum, vodka, beer, wine, vermouth, sake, RTD beverages, food, personal care, and environmental products. Notable client projects include Campo Viejo wines, Ballantine's whisky range, Chivas Regal, Peroni beer, Martell cognac, Midleton Very Rare Irish whiskey, Havana Club rum, Malfy gin, Royal Salute, The Glenlivet, Lillet, Wrangler Indigood, and many others spanning from global leaders to emerging challenger brands.

Differentiator

Problem solved

Functional benefit

Brands

• Art Series: Annual artist commission program started in 2009 featuring limited edition artwork shared with clients and friends. Artists include Noma Bar, Eine, David Shillinglaw, Geraldine Georges, Dessy, Penny, Remi Rough, Rob Draper, Si Scott, and Ian Berry.

Products and services

• Brand Strategy & Identity Strategic brand positioning, strategic thinking, and visual identity development services that help brands stand out, command consumer preference, and drive long-term value. Designed for ambitious consumer, luxury, and lifestyle businesses from global leaders to emerging challengers.
• Packaging Design Graphic and structural packaging design services, including bottle and secondary packaging design, label artwork, and bespoke glass detailing, for premium brands across spirits, FMCG, and consumer products sectors.
• Naming Brand naming service for new products and company identities, supporting start-ups and challenger brands in establishing distinctive market names.

Quantifiable outcome

• Midleton Very Rare The Pinnacle Vintage NFT sold for $130,000 via BlockBar NFT platform in 2 seconds
• +4 more outcomes

Named customers26 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Four partnerships are on record, tiered minor and core.

• Diversity HoneysminorStrategic or Co-development Partner · 1 January 2023Nude created branding and packaging for Diversity Honeys, a honey importer raising awareness about indigenous Asian honey bee species under threat from the spread of European honey bees. The project held special significance for the Nude team as a tribute to their late friend and semiotician Grant Venner who introduced the project.
• Bare NativeminorStrategic or Co-development Partner · 1 January 2022Nude Brand Creation became partners of Bare Native, a global award-winning environmental company focused on natural cleaning of wastewater, restoration of waterbodies, and removing carbon from the atmosphere. Nude is proud to support Bare Native's mission to care for the planet and reverse climate change using nature-based solutions.
• BirdLife InternationalminorStrategic or Co-development Partner · 1 January 2020Redbreast Irish Whiskey (an Irish Distillers brand, Nude client) partnered with BirdLife International to launch a limited-edition copper whiskey casing that transforms into a bird feeder. €15 per bottle donated to support common bird conservation. This second-life packaging initiative won multiple awards.
• Surrey Copper DistillerycoreStrategic or Co-development Partner · 1 January 2019Nude has an ongoing partnership with The Surrey Copper Distillery, founded by Professor Katherine Smart (former Chief Brewer at SABMiller) and Dr Chris Smart. Nude has developed the complete brand identity and packaging for multiple products including Copperfield London Dry Gin, Sanditon Rum, and Chimes English Extra Dry Vermouth. The literary-themed branding draws on the founders' academic backgrounds and passion for rare books.

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Carter Wong Design: Independent London brand and packaging design consultancy with overlapping FMCG, beverage and food client mix. Comparable mid-sized studio model focused on identity and packaging craft.
• BrandOpus: Independent London brand design consultancy serving FMCG, food and beverage clients globally. Comparable in scale, sector focus and positioning around combining strategic brand thinking with packaging craft.
• Design Bridge and Partners: Global brand and packaging design agency with deep spirits and FMCG credentials, including work for Diageo, Pernod Ricard peers, and luxury beverage brands. Directly comparable on client mix, craft-led positioning, and senior-talent-led engagement model.
• Bulletproof: London-based brand and packaging design agency with strong spirits, beverage and FMCG portfolio. Direct competitor for Pernod Ricard-adjacent and challenger brand briefs, with comparable headcount and studio model.
• Stranger & Stranger: Boutique London/New York packaging and brand design agency specializing in spirits and adult beverages. Highly comparable on category focus (whisky, gin, rum, vodka), premium positioning, and structural bottle design capabilities that directly overlap with Nude's craft.
• Jones Knowles Ritchie (JKR): London-headquartered brand design and packaging consultancy with comparable global FMCG, spirits and food clients. JKR is the closest direct competitor to Nude in scale, sector focus, and senior-led project model, competing for the same Chivas, Ballantine's and global brand budgets.
• Pearlfisher: Independent London brand and packaging design consultancy with comparable FMCG and premium drinks client base. Competes in the same mid-sized independent segment with similar positioning around strategic thinking plus creative craft.
• Coley Porter Bell: London-based brand and packaging design agency with longstanding FMCG and grocery credentials (part of WPP). Direct competitor in the brand identity and packaging design category with comparable client mix.

Broad incumbents

• Superunion: Global brand and design network with extensive spirits, beverage and luxury credentials including Pernod Ricard-adjacent brands. A larger, broader incumbent competing for the same enterprise client base but with a wider portfolio of brand services.
• Landor & Fitch: Larger global brand consultancy (WPP) with spirits, luxury and FMCG portfolio including work for major spirits houses. Competes for the same enterprise design briefs but operates at broader scale and as part of a wider brand services portfolio.

Market position

Strengths5 records

Weaknesses3 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/nude-brand-creation
• Instagraminstagram.com/nudebrandcreation
• Xx.com/nudebranddesign

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Nude Brand Creation