DEISS

What DEISS does

DEISS (legal entity EMIL DEISS KG (GmbH + Co.)) is a Hamburg-headquartered, family-owned German manufacturer of professional waste bags, refuse sacks, and related disposable products, founded in 1931 and operating as a core subsidiary of the SUND Group. The company runs 5,000+ SKUs organized into tiered sub-brands (PREMIUM PLUS, RE:SOURCE, RE:SOURCE PLUS, FIRST PLUS PCR, LOOP PLUS, UNIVERSAL PLUS, DEISS BIOLINE, PREMIUM, FIRST PLUS, UNIVERSAL, ECOFINE, DEISS CARE, DEISS for you, GOLDPACK) plus distribution of sister-company BINGOLD gloves taken on in 2024. Manufacturing is polymer-based – extrusion, conversion, and finishing of plastic films from virgin plastic, post-consumer recycled (PCR), post-industrial recycled (PIR), and biodegradable inputs. A proprietary RE:SOURCE PLUS line converts PolyAl material from recycled beverage cartons into ≥80% PCR waste bags certified under Blauer Engel; the DEISS BIOLINE line uses 50% renewable raw materials and is DIN EN 13432 compostable; a traceless materials partnership adds plant-residue-based compostable bags.

The business model is exclusively B2B, with revenue generated by direct sales of physical bags, films and protective coverings to professional buyers. Pricing is quote-based with a €500 minimum order for German customers and is not publicly disclosed. Go-to-market is a direct field-sales organization with seven Germany regional teams plus Key Account Management, wholly-owned sales subsidiaries in Austria (Vienna), Netherlands/Belgium (Oud Gastel), Switzerland (Kaiseraugst), and a Europe export function under a Head of Sales, supported by a central inside-sales (Innendienst) team. Customer segments are verticalized into Building Cleaning, Healthcare, Industry & Trade, HoReCa, and Municipalities. Marketing runs through LinkedIn, Facebook, Xing, YouTube, paid search (Google Ads/Microsoft Advertising), industry trade shows (CMS Berlin, Interclean Amsterdam), and the interactive Product Finder on the corporate site.

Commercial differentiators include 95 years of brand history, stated German market leadership, EcoVadis Platinum 2025 (top 1% globally) alongside ISO 9001/14001 and Blauer Engel certifications, and the unique beverage-carton-to-PCR recycling route. The company maintains wholly-owned sales entities across Germany, Austria, the Netherlands, Belgium and Switzerland, with broader European coverage via export sales.

Name

DEISS

Legal name

EMIL DEISS KG (GmbH + Co.)

Website

https://deiss.de

Company type

Private

Founded year

1931

Operating status

Operating

Headcount range

51–100 employees

Short description

DEISS is a Hamburg-based, family-owned German manufacturer (founded 1931) of professional waste bags, refuse sacks and related disposable products, selling exclusively B2B across cleaning, healthcare, industry, hospitality, and municipal customers in Germany, Austria, the Benelux and Switzerland.

Ownership category

akta.pro rank

Product category

Industrial Plastic Packaging

NAICS

Plastics Bag and Pouch Manufacturing (326111), Paper Bag and Coated and Treated Paper Manufacturing (322220), Plastics Packaging Film and Sheet (including Laminated) Manufacturing (326112), Paper Bag and Coated and Treated Paper Manufacturing (32222)

SIC

Plastics, Foil & Coated Paper Bags (2673), Unsupported Plastics Film & Sheet (3081), Plastics Products, Nec (3089), Paperboard Containers & Boxes (2650)

akta.pro primary industry

Trash Bags & Bin Liners (CRAJAGAA)

Keywords

• Waste bag manufacturing
• Plastic packaging products
• Recycled plastic packaging
• Professional refuse sacks
• Biodegradable packaging materials

Headquarters

HQ city

Hamburg

HQ country

Germany

HQ region

Europe

Offices5 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. B2B Product Sales: DEISS generates revenue through direct B2B sales of waste bags, refuse sacks, and related packaging products to commercial and industrial customers. Sales are conducted through a network of regional field sales representatives and inside sales teams. Minimum order value of 500 EUR applies for German customers. The company works exclusively with commercial customers (B2B), providing customized solutions for professional waste management.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels8 records

Core offering

DEISS manufactures and sells professional waste bags, trash bags, and refuse sacks made from virgin plastics, post-consumer recycled (PCR), post-industrial recycled (PIR), and biodegradable materials. The portfolio spans 5,000+ articles including bio bags, paper bags, covering and protection films, disposable gloves (BINGOLD), and related disposable products, sold exclusively to commercial and industrial customers across the DACH region and broader Europe.

Product overview

DEISS is a manufacturer of professional trash bags, waste bags, and related disposable products. The product portfolio includes multiple sub-brands (PREMIUM PLUS, PREMIUM, UNIVERSAL, RE:SOURCE, RE:SOURCE PLUS, FIRST PLUS, FIRST PLUS PCR, LOOP PLUS, UNIVERSAL PLUS, DEISS BIOLINE, ECOFINE, DEISS CARE, DEISS for you, GOLDPACK) organized by quality tier and sustainability level. Core products span trash bags/waste bags (6-360L capacity), bio bags, paper bags, covering/protection materials (tarpaulins, films, fleece, cover caps), and additional products (aprons, spit bags, bag dispensers, laundry bags, cling film, aluminum foil, freezer bags, carrier bags). Since 2024, DEISS also handles sales of Bingold gloves. The company emphasizes sustainability with RE:SOURCE products containing ≥80% Post-Consumer-Rezyklat (PCR) and Blue Angel certification. An interactive Product Finder tool helps customers select appropriate products. DEISS serves B2B customers across building cleaning, healthcare, industry, HoReCa, and municipalities.

Differentiator

Problem solved

Functional benefit

Brands

• PREMIUM PLUS: High-quality waste bags and trash bags
• RE:SOURCE
• RE:SOURCE PLUS
• FIRST PLUS PCR
• LOOP PLUS
• UNIVERSAL PLUS
• DEISS BIOLINE
• PREMIUM
• FIRST PLUS
• UNIVERSAL
• ECOFINE
• DEISS CARE
• DEISS for you
• GOLDPACK
• BINGOLD

Products and services

• Trash Bags & Waste Bags (Müllsäcke & Müllbeutel)
• Bio Bags (Biobeutel)
• Paper Bags (Papiersäcke)
• Covering & Protection Products (GOLDPACK)
• BINGOLD Disposable & Reusable Gloves
• Additional Disposable Products

Quantifiable outcome

• Top 1% in EcoVadis sustainability rating globally (2025)
• +2 more outcomes

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Six partnerships are on record, tiered core, strategic and minor.

• BINGOLDcoreGTM or Marketing Partner · 1 January 2024DEISS assumed sales responsibility for BINGOLD gloves in spring 2024, building on successful partnership during COVID-19 pandemic. DEISS handles market development and brand management while BINGOLD focuses on regulatory matters. BINGOLD produces disposable and reusable gloves.
• SUND GroupcoreStrategic or Co-development PartnerDEISS is a subsidiary of SUND Group, a Hamburg-based corporate group consolidating multiple specialty companies. SUND Group provides centralized services including HR, IT, finance, and coordinates group-wide sustainability initiatives. DEISS operates alongside sister companies BINGOLD (gloves), FIPP, and SUND Digital within the group.
• traceless materialsstrategicTechnology or IntegrationHamburg-based partnership to develop biodegradable waste bags and freezer bags using plant-based biomaterials from agricultural residues (grain waste). The traceless® film is fully compostable and represents an innovative sustainable alternative to conventional plastics.
• AGA Service GmbHminorImplementation/ SI/ Consulting PartnerCollaboration established for whistleblower protection system compliance with German Hinweisgeberschutzgesetz (HinSchG). AGA operates the whistleblower hotline and reporting system, with trained lawyers receiving and processing reports on behalf of SUND Group.
• IK Industrievereinigung Kunststoffverpackungen e.V.minorOthersDEISS is a member of the IK Industry Association for Plastic Packaging, the German federal association of plastic packaging and film manufacturers. Provides industry representation and standards development participation.
• Stadtreinigung HamburgminorGTM or Marketing PartnerAnnual sponsorship of 'Hamburg räumt auf' (Hamburg Cleans Up) citywide cleanup action. DEISS provides 45,000 waste bags made from recycled materials. This is the 20th consecutive year of support for the environmental initiative.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Market position

Strengths4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCu6YN2a1Hh_379mpDx6Gj4A
• Facebookfacebook.com/pages/category/Plastic-Manufacturer/Emil-Deiss-KG-551116015323300/?utm_source=facebook&utm_medium=homepage&utm_campaign=socialmedia_link&utm_content=homepage-footer&utm_term=deiss-de
• LinkedInlinkedin.com/company/emil-deiss-kg-gmbh-co-

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about DEISS