Tokamóvil
Tokamóvil is a Mexican Mobile Virtual Network Operator (MVNO) offering postpaid and prepaid cellular plans to small and medium businesses and individual consumers, operating under the diversified Grupo Toka conglomerate.
- Company typePrivate
- Founded2023
- HeadquartersCountry Club Hills, United States
- Headcount—
- GTM typeB2B and B2C
- OfferingServices
What Tokamóvil does
Tokamóvil is a Mobile Virtual Network Operator (MVNO) based in Jalisco, Mexico, operating as a subsidiary of TOKA INTERNACIONAL, S.A.P.I. de C.V., a diversified Mexican conglomerate. The company provides cellular telephony services — voice, SMS, and mobile data — over leased wholesale network capacity, targeting Mexican small and medium businesses as its primary segment, with individual consumers as a secondary segment. Its core offering is a five-tier postpaid Business Control CPP plan portfolio (Esencial through Business 4) priced $209–$509 MXN per month, differentiated by data allotment (4–13 GB) and by bundled app inclusions spanning WhatsApp, Uber/Didi, Grupo Toka apps, and tiered productivity and social platforms such as Outlook/Gmail, Teams/Zoom/Webex, X/LinkedIn, and Facebook/Instagram/Messenger.
The technology stack is conventional MVNO infrastructure: SIM provisioning, eSIM support, number portability, airtime top-ups, and regulatory line vinculacion. A "Control CPP" billing-control feature guarantees no surprise charges. Distribution is digital-first via tokamovil.mx, supported by phone-based inside sales, WhatsApp Business, and Facebook Messenger, with SIM card delivery tracked through a SkyDropx integration. The company operates within the Grupo Toka brand ecosystem, which spans electronic payment media issuance, insurance brokerage (Toka Seguros, 30+ years), call center services (CTI Call), and travel reservations (Toka Travel).
Tokamóvil firmographics
Firmographics- Name
- Tokamóvil
- Legal name
- TOKA INTERNACIONAL, S.A.P.I. DE C.V.
- Website
- https://tokamovil.com
- Company type
- Private
- Founded year
- 2023
- Operating status
- Operating
- Short description
- Tokamóvil is a Mexican Mobile Virtual Network Operator (MVNO) offering postpaid and prepaid cellular plans to small and medium businesses and individual consumers, operating under the diversified Grupo Toka conglomerate.
- Ownership category
- akta.pro rank
Tokamóvil industry classification
Industry- Product category
- Mobile Telecommunications (MVNO)
- NAICS
- Telecommunications Resellers (517121)
- SIC
- Radiotelephone Communications (4812)
- akta.pro primary industry
- Mobile Virtual Network Enablers & Full MVNO Operators (HDAIAAAC)
Keywords
Where Tokamóvil is headquartered
LocationHeadquarters
- HQ city
- Country Club Hills
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Tokamóvil business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Mobile Telephony Services: Recurring subscription revenue from prepaid and postpaid mobile telephony plans offering data, voice, and SMS services to consumers and business customers in Mexico
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Tokamovil Business Esencial - 4GB data plan for $209/month |
| Subscription | Monthly | Tokamovil Business 1 - 5GB data plan for $249/month |
| Subscription | Monthly | Tokamovil Business 2 - 7GB data plan for $309/month |
| Subscription | Monthly | Tokamovil Business 3 - 8GB data plan for $409/month |
| Subscription | Monthly | Tokamovil Business 4 - 13GB data plan for $509/month |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels7 records
Tokamóvil product offering
Product offeringCore offering
Tokamóvil operates as a Mobile Virtual Network Operator (MVNO) in Mexico, offering cellular telephony services including data, voice, and SMS over leased carrier network infrastructure. The company sells postpaid (Control CPP) business mobile plans ranging from 4GB to 13GB of data with bundled access to productivity and consumer apps, plus supporting services such as physical SIM cards, eSIM activation, number portability, airtime top-ups, and mandatory line registration for regulatory compliance.
Product overview
Tokamóvil is a Mobile Virtual Operator (MVNO) in Mexico operated by TOKA INTERNACIONAL, S.A.P.I. DE C.V. The company offers a platform of mobile phone service plans under the Tokamovil Business Control CPP (postpaid) line, including five plan tiers (Esencial, Business 1, Business 2, Business 3, and Business 4) ranging from 4GB to 13GB with varying app inclusions. All plans include unlimited calls, SMS, WhatsApp, and Uber/Didi, with higher-tier plans adding Outlook/Gmail, X/LinkedIn, Teams/Zoom/Webex, and Facebook/Instagram/Messenger access. Supporting services include physical SIM cards, eSIM activation, number portability, airtime top-ups, and mandatory line registration (vinculación) for regulatory compliance. The company operates as part of Grupo Toka alongside related financial services brands.
Differentiator
Problem solved
Functional benefit
Brands
- Toka: Electronic payment media issuer (emisora de medios de pago electrónico).
- Toka Seguros
- CTI Call
- Toka Travel
Products and services
- Tokamóvil Business Mobile Service Postpaid (Control CPP) mobile telephony plan offering data allocation ranging from 4GB to 13GB, unlimited calls and SMS, unlimited Grupo Toka apps, unlimited WhatsApp, Uber and Didi, plus tier-based inclusions for Outlook/Gmail, X/LinkedIn, Teams/Zoom/Webex, and Facebook/Instagram/Messenger. Targeted at small and medium businesses needing cost-controlled mobile telephony with productivity app bundles, available on 30-day monthly subscriptions priced from $209 MXN to $509 MXN.
- SIM Card Physical SIM card for Tokamóvil mobile service activation, shipped to customers via tracked delivery.
- eSIM
Companies that use Tokamóvil
Customer profileSegments2 records
Ideal customer profiles2 records
Tokamóvil technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Tokamóvil partnerships and signals
Strategic signalScale indicators1 record
Recent moves6 records
Expansion highlights5 records
Tokamóvil competitors and assessment
Company assessmentDirect peers
- Oui Movil: Mexican MVNO operating on the AT&T Mexico network, offering low-cost prepaid and postpaid plans with bundled apps. Closest direct competitor to Tokamóvil in the Mexican MVNO segment with similar value-based positioning.
- Virgin Mobile México: Mexican MVNO (historically on the Movistar network) targeting digital-first consumers with app-bundled plans. Directly comparable in MVNO model, digital onboarding, and youth/SMB-oriented positioning.
- Pillofon: Mexican MVNO providing affordable mobile plans and digital distribution. Comparable in business model (MVNO, digital-first) and target customer (price-sensitive Mexican consumers and SMBs).
- Flash Mobile: Mexican MVNO offering low-cost prepaid mobile service through digital channels. Competes with Tokamóvil for similar price-sensitive and digitally-engaged Mexican mobile customers.
- Bait: Mexican MVNO focused on value-conscious consumers and SMBs, offering app-bundled mobile plans. Directly comparable to Tokamóvil in target segment, distribution model, and value proposition.
- Weex: Mexican MVNO operating on a major host MNO's network, with emphasis on app-based plans and digital onboarding. Competes head-to-head with Tokamóvil in the Mexican digital-first MVNO category.
Broad incumbents
- Movistar México: Third major Mexican MNO offering nationwide postpaid and prepaid plans. Sets the competitive pricing and app-bundling benchmarks against which Tokamóvil's MVNO plans are evaluated by Mexican consumers.
- AT&T México: One of Mexico's three major MNOs and the host network for several domestic MVNOs. Serves as both a competitor (premium and budget plans) and a wholesale infrastructure counterparty to Tokamóvil's MVNO operations.
- Telcel (América Móvil): Market-leading Mexican MNO with dominant subscriber share. Competes with Tokamóvil on price-promotion intensity and serves as a wholesale host-network option for Mexican MVNOs at scale.
Others
- Grupo Toka (parent): Diversified Mexican parent group including Toka (electronic payments), Toka Seguros, CTI Call, and Toka Travel. Not a competitor but the corporate sponsor whose adjacent financial-services, call-center, and travel brands drive cross-sell and bundling opportunities for Tokamóvil.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Tokamóvil social profiles
Digital presenceTokamóvil financial estimates
Financial estimateRevenue estimate
Valuation estimate
Tokamóvil leadership team
Management profileNumber of profiles
Tokamóvil funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Tokamóvil M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Tokamóvil
What does Tokamóvil do?
Tokamóvil operates as a Mobile Virtual Network Operator (MVNO) in Mexico, offering cellular telephony services including data, voice, and SMS over leased carrier network infrastructure. The company sells postpaid (Control CPP) business mobile plans ranging from 4GB to 13GB of data with bundled access to productivity and consumer apps, plus supporting services such as physical SIM cards, eSIM activation, number portability, airtime top-ups, and mandatory line registration for regulatory compliance.
Is Tokamóvil a public or private company?
Tokamóvil is a private company. It is classified as corporate owned and is currently operating.
When was Tokamóvil founded?
Tokamóvil was founded in 2023.
Where is Tokamóvil based?
Tokamóvil is headquartered in Country Club Hills, United States, in the North America region.
How does Tokamóvil make money?
One revenue line is on record: mobile Telephony Services.
Who are Tokamóvil's main competitors?
Direct peers on record are Oui Movil, Virgin Mobile México, Pillofon, Flash Mobile, Bait and Weex. Broad incumbents are Movistar México, AT&T México and Telcel (América Móvil). Grupo Toka (parent) is listed as an others.
Does Tokamóvil have an API?
No public API is recorded for Tokamóvil.
What industry is Tokamóvil in?
Tokamóvil's product category is Mobile Telecommunications (MVNO). Its primary akta.pro industry code is HDAIAAAC, Mobile Virtual Network Enablers & Full MVNO Operators. Its NAICS code is 517121 and its SIC code is 4812.