Hansen Auction & Realty

What Hansen Auction & Realty does

Hansen Auction & Realty is a family-run, full-service auction and real estate brokerage headquartered in Beloit, Kansas, serving North Central Kansas. The firm conducts multiple auction formats — live on-site auctions at its own facility or at customer locations, and online-only timed auctions via the HiBid platform — covering farm equipment, estate liquidations, gun auctions, land parcels, and consignment goods. Beyond auctions, it operates as a licensed real estate brokerage listing residential homes ($79K–$465K range), commercial properties, land parcels, and rental units ($425–$675/month), and actively manages those rental properties.

The firm is small (~13 named team members across auction, brokerage, marketing, operations, and shipping functions), privately held, and dependent on a concentrated regional customer base. Its technology stack is composed entirely of third-party platforms: HiBid powers online bidding with soft-close functionality, Sandhills Global / MachineryTrader.com hosts the website and underlying inventory management system, CurrencyFinance provides buyer financing calculators, and Shipping Saint handles shipping logistics for auction items won remotely. Revenue is generated transactionally through auction buyer premiums (typically 10% with a $500 per-item cap, waived for some events), real estate brokerage commissions on closed sales, and monthly rental income on managed properties. Go-to-market is direct-to-consumer via the website, phone, email, and physical walk-in traffic at the Beloit office, with no evidence of digital marketing investment beyond a mailing-list signup and standard website listings. The firm's competitive positioning rests on local presence, licensed professionals, integrated auction-plus-brokerage capability, and access to the Sandhills classifieds ecosystem rather than on technology differentiation.

Name

Hansen Auction & Realty

Legal name

Hansen Auction & Realty

Website

https://hansenonlineauction.com

Company type

Private

Operating status

Operating

Headcount range

51–100 employees

Short description

Hansen Auction & Realty is a family-run auction and real estate brokerage in Beloit, Kansas, conducting live and online auctions plus residential, commercial, land, and rental property transactions throughout North Central Kansas.

Ownership category

akta.pro rank

Product category

Real Estate Auction Services

NAICS

Offices of Real Estate Agents and Brokers (53121), Real Estate Property Managers (53131)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro industry

PRIMARYBPAJAEAD

Land & Farm/Ranch Real Estate Auctions

Business & Public Services/Real Estate Services (Brokerage, Property Management)/Real Estate Auction Services

SECONDARYBPAJAEAA

Residential Real Estate Auctions

Business & Public Services/Real Estate Services (Brokerage, Property Management)/Real Estate Auction Services

SECONDARYBPAJAEAB

Commercial Real Estate Auctions

Business & Public Services/Real Estate Services (Brokerage, Property Management)/Real Estate Auction Services

SECONDARYBPAJAEAG

Bankruptcy, Probate & Estate Property Auctions

Business & Public Services/Real Estate Services (Brokerage, Property Management)/Real Estate Auction Services

Keywords

• Auction services
• Real estate brokerage
• Estate auctions
• Farm equipment auctions
• Property management

Headquarters

HQ city

Beloit

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Auction Services: Commissions from conducting various auction types including farm equipment, estate sales, land auctions, and consignment auctions. Buyer premiums typically 10% with $500 cap per item for estate auctions.
2. Real Estate Sales: Brokerage commissions from selling residential, commercial, and land properties throughout North Central Kansas. Properties range from $79,000 to $465,000.
3. Rental Property Management: Management and listing of residential rental properties including apartments and houses in Beloit, KS and surrounding areas. Monthly rents range from $425 to $675.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

Hansen Auction & Realty is a full-service auction and real estate company based in Beloit, Kansas, conducting live on-site auctions, online-only timed auctions, and traditional real estate listings. The company sells residential, commercial, and land properties via both brokerage and auction formats, manages residential rentals, and specializes in farm equipment, estate, and land auctions throughout North Central Kansas.

Product overview

Hansen Auction & Realty is a full-service auction and real estate company operating in North Central Kansas. The company operates a dual offering: (1) Real Estate Listings spanning residential properties (single-family homes, ranches), commercial properties (restaurants, retail, industrial buildings), land parcels, and rental units (apartments, duplexes, short-term lodges); and (2) Auction Services including live on-site auctions with webcast capability and online-only timed auctions conducted via the HiBid platform. The company maintains a physical presence with a dedicated sales building and also conducts on-site auctions at customer locations.

Differentiator

Problem solved

Functional benefit

Products and services

• Residential Real Estate Listings Listing and brokerage sale of residential properties including single-family homes, ranches, and multi-bedroom properties in North Central Kansas, with prices ranging from $79,000 to $465,000.
• Commercial Real Estate Listings Listing and brokerage sale of commercial and industrial properties including restaurants, retail spaces, and commercial buildings for business owners and investors in Kansas.
• Land Listings Listing and sale of land parcels in the North Central Kansas region, available via traditional brokerage or auction format.
• Rental Listings and Property Management Management and listing of residential rental properties including apartments, duplexes, houses, and short-term hunting/fishing lodge accommodations in Beloit, KS and surrounding areas, with monthly rents ranging from $425 to $675.
• Live Auctions On-site live auction events held at the firm's Beloit facility or at customer locations, covering properties, estates, farms, and equipment, with live webcast bidding for remote participants.
• Online-Only Timed Auctions Internet-based timed auctions conducted through the HiBid platform for estate sales, equipment, and various auction items, with soft-close functionality and a typical 10% buyer premium (capped at $500 per item).
• Farm, Estate & Land Auctions Specialized auction services for farm equipment, estate liquidations, and land sales conducted throughout North Central Kansas, handled by the Farm Equipment Manager and Auction Manager.

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Partnerships

One partnership is on record.

• Sandhills Global (MachineryTrader.com)minorOthersWebsite hosted by Sandhills Global through MachineryTrader.com platform. Provides the underlying inventory management and listing infrastructure for property and auction listings.

Scale indicators4 records

Recent moves1 record

Expansion highlights4 records

Direct peers

• Sullivan Auctioneers: Midwest-based full-service auction and real estate firm conducting farm equipment, estate, and land auctions with both live and online formats, operating in adjacent rural geographies to Hansen.
• BigIron Auctions: Online agricultural equipment and real estate auction platform headquartered in the Midwest, directly competing with Hansen in farm equipment and land auctions through a similar timed-online auction model.
• Whitetail Properties Real Estate: Specializes in rural land, farm, and hunting-recreation real estate brokerage across multiple Midwestern states, directly comparable to Hansen's land and farm listing activity.
• Steffes Auctioneers: North Dakota/Iowa auction house conducting farm equipment and real estate auctions with hybrid live-plus-online bidding, matching Hansen's full-service model in a similar rural footprint.
• United Country Real Estate: National rural and lifestyle real estate brokerage and auction franchise network serving small towns, farmland, and country properties; comparable to Hansen's residential, land, and auction offering in non-urban markets.
• Purple Wave Auction: Iowa-based online auctioneer specializing in farm equipment, ag assets, and land; competes head-to-head with Hansen for regional consignors and bidders across the central U.S. farm belt.

Broad incumbents

• Coldwell Banker: Large national residential and commercial real estate brokerage brand competing with Hansen at the high end of the residential listings in the Kansas market, with overlapping buyer/seller services but a much broader portfolio.
• Century 21: National real estate franchise with broad residential and rural market coverage, competing with Hansen for traditional brokerage assignments and buyer representation across Kansas.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/hansenauction
• Facebookfacebook.com/hansenauction

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hansen Auction & Realty