Wet'n'Wild Gold Coast

What Wet'n'Wild Gold Coast does

Wet'n'Wild Gold Coast is a water theme park located in Oxenford, Queensland, Australia, operated by Village Roadshow Theme Parks, a division of the publicly listed Village Roadshow Limited (ASX: VRL). The park operates 363 days a year (closed only on ANZAC Day and Christmas Day) and offers 17+ water-based attractions spanning thrill-level body slides and tube rides (Zoom Zone, KABOOM!, Kamikaze, Tornado, Black Hole, Constrictor, River Rapids, Super Ripper, Double Barrel), family rafting experiences (Mammoth Falls), a three-million-litre Giant Wave Pool, an 870-square-metre H2Oasis splash zone, the Calypso Beach lazy river, the heated Whirlpool Springs (35°C), and a dedicated Wet'n'Wild Junior area with eight slides for children under 10.

Revenue is generated through a direct-to-consumer model with four primary streams: single-day and multi-day park admission tickets (Book A Day from $89, Flexible Day $109), premium in-park upsells including cabanas ($159), Fast Track priority queue passes ($59), and photo packages ($65-$80), on-site food, beverage, merchandise, and locker hire, plus a 12 Month Annual Pass subscription for repeat visitors. Distribution is concentrated through the Village Roadshow Theme Parks website, a unified mobile app for iOS and Android, in-park ticket booths, and integrated TransLink public transport connectivity.

The park is part of a four-park Gold Coast destination alongside Warner Bros. Movie World, Sea World, and Paradise Country, which enables cross-park ticketing, bundled multi-park passes, and joint marketing partnerships with Coca-Cola, Afterpay, and Sea World Resort. Customer segments are mass-market: families with children (primary), thrill seekers, and relaxation seekers, with no enterprise or B2B anchor customers. No proprietary technology, AI systems, or patented assets are disclosed; the core product is capital-intensive physical rides and on-site experiences.

Name

Wet'n'Wild Gold Coast

Legal name

Village Roadshow Theme Parks

Website

https://wetnwild.com.au

Company type

Public

Operating status

Operating

Headcount range

1–10 employees

Short description

Wet'n'Wild Gold Coast is a year-round water theme park in Oxenford, Queensland, operated by Village Roadshow Limited (ASX: VRL), offering 17+ water slides, wave pools, and family attractions to Australian families, thrill seekers, and tourists as part of a four-park Gold Coast destination.

Ownership category

akta.pro rank

Product category

Water Theme Park

NAICS

Amusement and Theme Parks (713110), Amusement and Theme Parks (71311), Amusement Parks and Arcades (7131)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Standalone/Pay-Per-Entry Water Parks (Day-Visitor Focused) (THAAABAD)

akta.pro secondary industries

Outdoor Water Parks (Wave Pools, Lazy Rivers, Slides) (THAAABAA), Water Parks (Outdoor/Indoor, Wave Pools & Slides) (THAJAEAB)

Keywords

• Water theme park
• Family entertainment
• Theme park tickets
• Annual passes
• Water slide attractions

Headquarters

HQ city

Oxenford

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Infrastructure, Marketing or Sales, Supply Chain, Technology or R&D

Revenue model

1. Theme Park Admission Tickets: Primary revenue from single-day tickets (Book A Day from $89, Flexible Day $109) and multi-day/multi-park passes. Tickets sold online, via app, and at front gate.
2. Premium In-Park Experiences: Upsell revenue from cabana hire (Wave Pool Cabanas, Junior Cabanas from $159), Fast Track passes ($59), photo packages (Fast Photo Pass from $65), and leisure lounges ($25). These extras do not include park entry.
3. Food, Beverage, and Merchandise: On-site retail (Surf Shop), dining outlets (Bombora Burger Bar, Tropical Treats), and locker hire ($15-$25). Cashless park operation accepts card and digital payments only.
4. Annual Pass Subscriptions: 12 Month Annual Pass offering unlimited visits, positioning as a subscription-recurring revenue stream for repeat visitation.

Pricing tiers

Go-to-market motion1 record

Distribution channels7 records

Marketing channels9 records

Core offering

Wet'n'Wild Gold Coast operates a year-round water theme park offering 17+ water slide attractions, wave pools, lazy rivers, splash zones, and children's play areas. The park sells single-day admission, multi-day and multi-park passes, and 12-month annual passes, alongside premium in-park experiences including private cabanas, Fast Track priority access, and photo packages. It is part of the four-park Village Roadshow Theme Parks destination on the Gold Coast.

Product overview

Wet'n'Wild Gold Coast is a water theme park operating year-round on Queensland's Gold Coast, offering a portfolio of water slides, pools, and family attractions. The core experience centers on thrill-level attractions including body slides (Zoom Zone, Super Ripper), raft slides (Double Barrel, Mammoth Falls, Constrictor), tube slides (Tornado, Black Hole, Kamikaze), a wave pool, lazy river, and racing slides (Super 8 Aqua Racer). Family offerings include the H2Oasis splash zone, Wet'n'Wild Junior area with dedicated slides and play structures, and Whirlpool Springs. The park also offers premium add-on experiences including cabanas (Wave Pool Cabana, Junior Cabana, Calypso Beach Cabana), Leisure Lounges, Fast Track priority queuing, and photo passes. Ticketing spans Single Day Passes, Multi-Day Multi-Park Passes, and 12 Month Annual Passes. Digital services include the Village Roadshow Theme Parks App enabling interactive maps, wait times, and mobile ticketing. The park is part of the Village Roadshow Theme Parks group alongside Sea World, Warner Bros. Movie World, and Paradise Country.

Differentiator

Problem solved

Functional benefit

Products and services

• Single Day Pass One park, one day entry ticket. Book A Day tickets from $89 with flexible pricing and five free date changes; Flexible Day tickets at $109. Sold online, via the mobile app, and at the front gate.
• Multi-Day Multi-Park Pass Passes allowing multiple consecutive days of access across Village Roadshow Theme Parks including Wet'n'Wild, Sea World, Warner Bros. Movie World, and Paradise Country. Valid for 12 months from purchase.
• 12 Month Annual Pass Unlimited visits all year round to Wet'n'Wild Gold Coast with 12 months validity. Recurring subscription product for repeat local visitation.
• Wave Pool Cabana Private cabana accommodation at the Giant Wave Pool with maximum capacity of 6 people, seating for 4, includes locker and fan. Available from $159. Does not include park admission.
• Junior Cabana Private cabana accommodation in the Junior area of the park. Maximum capacity of 6 people with seating for 4. Available from $159. Does not include park admission.
• Calypso Beach Cabana Exclusive cabana in the Calypso Beach tropical surrounds. Maximum capacity of 6 people with seating for 4.
• Leisure Lounges Shared leisure seating area with two lounges and a coffee table featuring shade sails. Available from $25 per booking in a shared space with other guests.
• Wet'n'Wild Fast Track Priority queuing pass enabling front-of-line access to select attractions including Kamikaze, Blackhole, Tornado, Super 8 Aqua Racer, Zoom Zone, and KABOOM!. Available from $59 per person. Does not include park entry.
• 12 Month Fast Photo Pass Unlimited digital ride and candid photos package valid for 12 months. Available for $80.
• Multi Day Fast Photo Pass Unlimited digital ride and candid photos package for multiple days. Available for $65.
• Stay & Play Packages Sea World Resort accommodation packages bundled with park tickets for combined theme park and hotel experiences targeting Gold Coast tourists.
• Village Roadshow Theme Parks App Mobile application for the Gold Coast theme parks enabling interactive maps, showtimes, ride wait times, and mobile ticket loading for park entry. Available for iOS and Android.
• Standard Size Locker Standard size locker rental for the day with unlimited access. Available for $15.
• Large Size Locker Large size locker rental for the day with limited availability for luggage storage. Available for $25.
• Standard Stroller Hire Standard stroller rental for the day for children 6 months and older, up to 15kg and under 100cm. Available for $20 non-refundable hire fee.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered core and supporting.

• Village Roadshow Theme Parks (Parent Company)coreOthersVillage Roadshow Theme Parks is the parent company and operator of Wet'n'Wild Gold Coast. The parent entity also operates Warner Bros. Movie World, Sea World, and Paradise Country on the Gold Coast, enabling cross-park ticketing, combined marketing, and brand coordination.
• TransLinksupportingStrategic or Co-development PartnerTransLink provides integrated public transport connectivity to Wet'n'Wild via TX7 bus service from Helensvale and Coomera stations. The service operates every 15 minutes during morning hours (9am-11:30am), integrated with go card and Gold Coast card ticketing systems.
• Coca-ColasupportingGTM or Marketing PartnerJoint promotional campaign 'Win a Lifetime of Fun' offering over $100K in prizes including lifetime theme park passes. Coca-Cola branded promotional materials featured in park and digital marketing.
• AfterpaysupportingGTM or Marketing PartnerPayment partnership enabling customers to purchase theme park tickets via installment payments. Featured in 'Family Bundles' promotional campaign targeting budget-conscious families.
• Sea World ResortsupportingGTM or Marketing Partner'Stay & Play' accommodation package partnership bundling Sea World Resort hotel stays with Wet'n'Wild tickets. Cross-promotional marketing between the resort and water park targeting tourists visiting the Gold Coast.
• Con-x-ionsupportingChannel Partner/ Reseller/ DistributorThird-party transfer service providing dedicated theme park shuttle transportation. Bookable service for visitor convenience in reaching Wet'n'Wild from various Gold Coast locations.
• Hidden Disabilities Sunflower ProgramsupportingStrategic or Co-development PartnerParticipating venue in the Hidden Disabilities Sunflower program, helping guests with non-visible disabilities feel recognized and supported during their visit through discreet sunflower标识.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Dreamworld: Largest theme park on the Gold Coast and operator of WhiteWater World, directly competing for regional visitors, multi-park bundles, and school-holiday spend targeted by Wet'n'Wild.
• WhiteWater World: Water theme park co-located with Dreamworld on the Gold Coast, directly competing with Wet'n'Wild for the same Australian family and thrill-seeker market with a comparable slide-and-pool portfolio.

Broad incumbents

• Warner Bros. Movie World: Sibling park under Village Roadshow Theme Parks on the Gold Coast, bundled into multi-park passes with Wet'n'Wild and competing for the same family demographic through ride-based rather than water-based attractions.
• Typhoon Lagoon (Walt Disney World): Disney-operated water theme park with a comparable mix of wave pools, lazy rivers, family slides, and thrill slides, serving as a global benchmark for premium water park operations and pricing tiers.
• Aquatica (SeaWorld Orlando): SeaWorld-owned water park in Florida with a comparable family-plus-thrill slide mix (water slides, wave pools, lazy rivers, kids' areas), operating under a marine-life-anchored brand portfolio analogous to Village Roadshow.
• Disney's Blizzard Beach: Disney's second Florida water park featuring a similar thrill-to-family slide gradient (body slides, tube rides, wave pool, kids' area) and serving as a global benchmark for capital intensity in water theme park operations.
• Sea World Gold Coast: Sibling park under Village Roadshow Theme Parks on the Gold Coast, sharing integrated ticketing and marketing with Wet'n'Wild while focusing on marine animal attractions rather than water slides.
• Universal's Volcano Bay: Universal's premium water theme park featuring high-thrill slides, a wave pool, lazy river, and TapuTapu wearable for queue management; a direct functional comparable for premium pricing tiers and per-capita spend.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/c/ThemeParksVRTP
• Facebookfacebook.com/wetnwildgoldcoast
• Instagraminstagram.com/wetnwildgc
• TikToktiktok.com/@wetnwildgc
• Xx.com/wetnwildgc

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wet'n'Wild Gold Coast