Mex Consulting

What Mex Consulting does

Mex Consulting, which operates commercially under the Nuveto and Grupo Nuveto brands, is a privately held IT consulting firm headquartered in São Paulo, Brazil. The firm was founded in 2017 and delivers customer experience (CX) consulting, sales conversion optimization, customer retention programs, and operational efficiency engagements. Its service offering spans operational intelligence, project management, and broader IT consulting, supported by a proprietary methodology stack that includes the IAV (Índice de Aderência à Venda) sales adherence indicator, the CXM methodology, the Experience Planner, and Sprint – Eficiência Operacional. The firm also distributes complementary technology products (Sigma CX, Five9, and inConcert), enabling it to pair advisory services with the platforms it recommends to clients.

The company's stated geographic footprint covers Brazil, Mexico, Colombia, and Spain, indicating cross-border LATAM and Iberian market coverage. Revenue mechanics are anchored in a professional services engagement model: customers contact the firm to obtain a quote, and engagements appear to be project-based advisory work combined with technology resale/distribution. The firm maintains a partner program and operates a corporate website, with the most recent web presence build credited to 2024. Total headcount is reported at 1–10 employees, indicating a boutique consulting structure rather than a scaled delivery organization.

The leadership is anchored by Chief Executive Officer Dirceu Torres. No funding rounds, named enterprise customers, disclosed revenue figures, or third-party analyst coverage are present in the available data, which constrains the depth of external validation but is consistent with a small privately held services firm.

Name

Mex Consulting

Legal name

Nuveto

Website

https://mexconsulting.com.br

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

Mex Consulting (operating as Nuveto) is a São Paulo-based IT consulting firm delivering customer experience, sales conversion, retention, and operational efficiency services across Brazil, Mexico, Colombia, and Spain, supported by proprietary CX methodologies and partner technology platforms.

Ownership category

akta.pro rank

Product category

IT Consulting and Customer Experience Services

NAICS

Management Consulting Services (54161), Other Management Consulting Services (541618)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Customer Experience (CX) & Digital Experience (BPAHAEAC)

akta.pro secondary industries

Customer Experience (CX) & Voice-of-Customer Analytics (BPAHALAK), Customer Experience (CX) Quality, Training & Workforce Management (WFM) (BPAAAAAJ)

Keywords

• IT consulting services
• Customer experience solutions
• Contact center implementation
• Sales conversion consulting
• Cloud contact center

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Consulting Services: Professional consulting services combining modern methodologies and technology to deliver customer experience optimization, sales conversion improvement, customer retention, and operational efficiency gains.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Mex Consulting provides IT consulting services focused on customer experience, sales conversion improvement, and operational efficiency. The firm implements and integrates contact center and CX technologies, including Sigma CX, Five9, and inConcert, for enterprise clients across Latin America and Spain.

Product overview

Nuveto operates as a unified solutions portfolio that includes multiple integrated products and services. The core consulting offering (Consulting) is complemented by Sigma CX (an AI-powered customer experience platform), Five9 (contact center solution), and inConcert (customer interaction platform). These products work together to provide end-to-end customer experience management, from strategy consulting through technology implementation.

Differentiator

Problem solved

Functional benefit

Brands

• Sigma CX: Customer experience product/solution offering
• Five9
• inConcert

Products and services

• IT Consulting Services Advisory and implementation consulting aimed at improving customer experience, sales conversion rates, and operational efficiency for businesses across Latin America and Spain.
• Sigma CX Implementation Implementation and integration services for the Sigma CX customer experience platform, offered to enterprise clients seeking to improve CX operations.
• Five9 Cloud Contact Center Implementation Deployment, configuration, and integration of the Five9 cloud contact center platform for organizations modernizing their customer service operations.
• inConcert Contact Center Implementation Implementation and integration services for the inConcert contact center solution, targeted at businesses seeking to optimize customer service operations.

Quantifiable outcome

• Achieves retention and first-contact resolution gains in a few weeks through the Sprint – Operational Efficiency program

Segments4 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Two partnerships are on record, tiered minor.

• Sigma CXminorOthersSigma CX is listed as one of Nuveto's product offerings alongside consulting services. It appears to be a related product within the Nuveto portfolio, though specific partnership details are not disclosed.
• Partner ProgramminorChannel Partner/ Reseller/ DistributorNuveto maintains a partner program inviting companies to become partners. Contact available through [email protected] for partnership inquiries.

Scale indicators1 record

Recent moves1 record

Expansion highlights3 records

Broad incumbents

• CI&T: Brazilian digital consultancy listed on NYSE with end-to-end experience design and customer engagement offerings. Comparable because it competes for the same enterprise digital experience consulting budget in Brazil and abroad.
• Stefanini Group: Brazilian-headquartered global IT and digital transformation consultancy with deep LATAM enterprise relationships. Comparable because it offers digital consulting that includes customer experience transformation, targeting the same enterprise buyer in Brazil and across the region.
• Accenture (Customer Experience practice): Global professional services leader with a dedicated CX/Sales/Service practice that often partners with Five9, Genesys, and other contact center platforms. Comparable because it sells enterprise CX consulting in LATAM and Iberia at the upper end of the same buyer budget.
• Globant: Large LATAM-founded digital transformation consultancy with global CX practices. Comparable because it provides customer experience consulting and platform integration services to enterprise clients across the Americas and Europe.

Others

• Five9: Cloud contact center vendor explicitly listed as a Nuveto portfolio product. Comparable as an ecosystem partner whose platform Nuveto's consultants implement; serves as both an enabling layer and potential channel conflict.
• inConcert: Customer interaction / contact center solution provider in Nuveto's portfolio, with strong LATAM presence. Comparable as a partner whose omnichannel platform Nuveto integrates; represents both an enabling vendor and adjacent competitor.

Emerging players

• Qualtrics (SAP): Experience management platform (now part of SAP) covering CX, EX and VoC analytics. Comparable as a technology substitute for the methodology-driven CX measurement and journey analytics Nuveto bundles into its consulting services.
• Medallia: Enterprise CX analytics and experience management platform expanding into LATAM. Comparable because its tools compete directly with Nuveto's CXM/Experience Planner value proposition and address the same buyer (Voice-of-Customer and journey orchestration).

Direct peers

• Concentrix: Global CX outsourcing and consulting major with strong presence across Latin America. Comparable because it sells enterprise customer experience optimization services (retention, sales conversion, operational efficiency) — directly overlapping with Nuveto's use cases though at vastly different scale.
• Atento: One of the largest Latin American CX/BPO providers operating across Brazil, Mexico, Colombia, Argentina, and Spain. Comparable because they pursue the same multi-country Ibero-American CX buyer with overlapping contact center optimization and customer retention offerings.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/mex-consultoria
• Instagraminstagram.com/gruponuveto

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mex Consulting