Rebellion Publishing

What Rebellion Publishing does

Rebellion Publishing is the publishing division of Rebellion Developments Ltd., a UK-based independent entertainment company founded in 1999 by Jason and John Tucker and headquartered in Oxford. It operates a multi-imprint publishing model encompassing three imprints: Rebellion Publishing (general fiction and non-fiction), Solaris (science fiction and fantasy), and Abaddon Books (horror and speculative fiction). Titles are released in both physical formats (hardback, paperback) and digital formats (eBook), priced individually with eBooks at $4.99-$7.99 USD and hardback editions starting from $7.99 USD.

Beyond publishing, the Rebellion storefront aggregates retail across the broader Rebellion Developments ecosystem, including the 2000 AD comic anthology and Judge Dredd franchise, the Sniper Elite, Zombie Army, Atomfall, and Evil Genius video game series, and the Rebellion Unplugged tabletop gaming division (board games and tabletop RPGs such as Joyride Turbo, Sniper Elite: The Board Game, and Dread: Dredd). The company operates a direct-to-consumer e-commerce model through a Shopify-powered storefront (shop.rebellion.com) that supports global shipping and multi-currency pricing across GBR, USA, AUS, CAN, and NZD markets, with payment integrations including PayPal, Apple Pay, Google Pay, Klarna, and major credit cards. Video games and DLC are additionally distributed via Steam keys.

Revenue mechanics rely on one-time unit sales across five primary streams: video game sales, book publishing, comic sales, tabletop games, and merchandise and clothing. Customer acquisition is driven by an email newsletter offering a 10% discount on first orders, with periodic promotional bundles such as 'Buy £60 worth of Atomfall products and get a free extra one.' The customer base is a globally distributed mix of individual consumers, gamers, comic collectors, and readers across multiple genres, with secondary wholesale distribution to book retailers and comic book stores. No external institutional funding or parent-company ownership structure was identified in the source material; Rebellion Developments Ltd. remains privately held and founder-controlled.

Name

Rebellion Publishing

Legal name

Rebellion Developments Ltd.

Website

https://rebellionpublishing.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

1–10 employees

Short description

Rebellion Publishing is the publishing arm of UK-based Rebellion Developments, operating three imprints — Rebellion Publishing, Solaris, and Abaddon Books — that release science fiction, fantasy, horror, and general fiction in print and eBook formats globally through a direct-to-consumer Shopify storefront alongside the broader Rebellion entertainment ecosystem.

Ownership category

akta.pro rank

Product category

Book Publishing

NAICS

Book Publishers (513130), Book Publishers (51313), Periodical Publishers (513120)

SIC

Books: Publishing Or Publishing & Printing (2731), Periodicals: Publishing Or Publishing & Printing (2721)

akta.pro primary industry

Genre & Category Publishing (Romance, Mystery/Thriller, Sci‑Fi/Fantasy, etc.) (MPAJAAAB)

akta.pro secondary industries

Comic Strips & Syndication Publishing (Newspaper/Online) (MPAJAGAG), Western Comic Books Publishing (Superhero, Indie) (MPAJAGAB)

Keywords

• Science fiction publishing
• Fantasy book publishing
• Speculative fiction imprint
• Comic book publishing
• Tabletop game publishing

Headquarters

HQ city

Oxford

HQ country

United Kingdom

HQ region

Europe

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Video Game Sales: Sale of video game titles and DLC through Steam keys and their own storefront, including franchises like Sniper Elite, Zombie Army, Atomfall, and Evil Genius.
2. Book Publishing: Sale of eBooks, paperbacks, and hardcovers across multiple genres including Fantasy, Science Fiction, Horror, Thriller and Crime, Non-Fiction, and Children's/Young Adults through their publishing imprints Solaris, Abaddon Books, and Rebellion Publishing.
3. Comic Sales: Sale of comic titles including 2000 AD series, Judge Dredd, and various other comic franchises in both digital and physical formats.
4. Tabletop Games: Sale of board games and tabletop RPGs including Joyride, Sniper Elite: The Board Game, Block Mania, Judge Dredd: The Game of Crime-Fighting, Tiny in the Tower, Tartarus Gate, and Dread: Dredd.
5. Merchandise and Clothing: Sale of branded merchandise including clothing (t-shirts, hoodies, sweatshirts, jackets), accessories, collectibles, drinkware, prints, stickers, and notebooks.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Rebellion Publishing publishes science fiction, fantasy, and horror books across three imprints (Rebellion Publishing, Solaris, and Abaddon Books), and operates as part of the broader Rebellion Developments group that also produces comics (2000 AD, Judge Dredd), video games (Sniper Elite, Atomfall, Evil Genius, Zombie Army), tabletop games (Rebellion Unplugged), and branded merchandise. The business is built on owning and developing original intellectual property across print, digital, and interactive media, sold primarily through a direct-to-consumer Shopify online store.

Product overview

Rebellion Publishing is the publishing arm of Rebellion Developments, one of the world's most successful independent video games studios. The company operates a multi-imprint publishing model encompassing Rebellion Publishing (general fiction and non-fiction), Solaris (science fiction and fantasy), and Abaddon Books (horror and speculative fiction). Beyond publishing, the Rebellion ecosystem includes the iconic 2000 AD comic anthology with characters like Judge Dredd, the Sniper Elite and Atomfall video game franchises, and Rebellion Unplugged tabletop gaming division. Products are distributed across physical formats (hardback, paperback) and digital formats (eBooks, Steam game keys, DLC), with the e-commerce operation running on Shopify.

Differentiator

Problem solved

Functional benefit

Brands

• Abaddon Books: Science fiction, fantasy, and horror book publishing imprint
• Solaris

Products and services

• Rebellion Publishing imprint Publishing imprint that issues science fiction, fantasy, and horror titles under the Rebellion Publishing banner, sold in print and digital formats to genre readers via the Rebellion online store and retail/wholesale channels.
• Solaris imprint Science fiction and fantasy book imprint publishing original and reprint titles for adult genre readers, distributed through the Rebellion online store and retail partners.
• Abaddon Books imprint Genre imprint publishing science fiction, fantasy, horror, and thriller titles for adult readers through Rebellion's online store and wholesale distribution.
• 2000 AD comic Weekly science fiction comic anthology owned by Rebellion, featuring Judge Dredd and other series, sold in print and digital editions to comic readers.
• The Behemoth comic Comic title from Rebellion expanding on the 2000 AD universe, sold via the Rebellion online store and comic retailers.
• Rebellion Unplugged tabletop games Tabletop and board game product line from Rebellion covering titles like Joyride Turbo and Sniper Elite: The Board Game, sold to hobby game consumers via the Rebellion store and game retailers.
• Rebellion video games Developed and published video games including Sniper Elite, Zombie Army, Atomfall, Evil Genius, and Evil Genius 2, sold to consumers via Steam and other digital storefronts.
• Rebellion merchandise Branded merchandise such as collectibles and apparel tied to Rebellion's franchises (2000 AD, Judge Dredd, Sniper Elite, Evil Genius), sold through the Rebellion online store.
• Lord of Blackthorne Science fiction / fantasy book title released under Rebellion Publishing, sold in print and digital formats via the Rebellion online store and retail partners.
• The Thirteenth Floor Anthology Speculative fiction anthology title released by Rebellion Publishing, sold in print and digital editions to genre readers.
• A Single Shot Fiction title released under a Rebellion Publishing imprint, sold in print and digital formats to genre readers.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Direct peers

• IDW Publishing: Independent comic and graphic novel publisher with strong media-tie-in franchises. Comparable to Rebellion's 2000 AD and Judge Dredd comics business in IP-driven, multi-format publishing.
• Angry Robot Books: Independent imprint specializing in science fiction, fantasy, and horror. Closely mirrors Solaris/Abaddon's genre publishing model and target readership.
• Baen Books: Independent genre publisher focused on science fiction and fantasy. Comparable in scale and direct-to-fan distribution ethos, with strong overlap on speculative-fiction readership.
• Titan Books: Independent genre fiction publisher with strong sci-fi/fantasy, horror, and media tie-in catalog. Directly comparable to Solaris and Abaddon Books in genre focus and indie scale.
• Image Comics: Independent comic publisher with creator-owned and franchise titles. Comparable as a major independent comics competitor with similar D2C and Diamond distribution mix.
• Dark Horse Comics: Independent comic publisher with gaming and media-tie-in IP (e.g., Hellboy). Highly comparable to Rebellion's 2000 AD comic business and IP-driven cross-media approach.
• Games Workshop: UK-based tabletop games and miniature wargames publisher (Warhammer). Directly comparable to Rebellion Unplugged in the tabletop and IP-anchored hobby business, with strong D2C and global retail footprint.

Emerging players

• Privateer Press: Independent tabletop miniatures and RPG publisher with proprietary IP (Warmachine). Comparable to Rebellion Unplugged's strategy of building tabletop games around owned franchises.

Broad incumbents

• Orbit Books: Sci-fi/fantasy imprint of Hachette. Comparable genre focus to Solaris but operates as part of a major publishing conglomerate with broader distribution.
• Tor Books: Major sci-fi/fantasy imprint (Macmillan). Comparable as a sci-fi/fantasy publisher but operates at materially larger scale and with traditional wholesale distribution.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/RebellionPub
• YouTubeyoutube.com/@RebellionGaming
• Facebookfacebook.com/rebellionpublishing
• LinkedInlinkedin.com/company/rebellion-publishing-limited
• Instagraminstagram.com/rebelliongaming

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rebellion Publishing