Privateer Press
Privateer Press is a privately held, founder-owned tabletop miniatures game publisher (founded 1999, Woodinville, WA) selling WARMACHINE, HORDES, Monsterpocalypse, and the Iron Kingdoms RPG to hobbyist gamers via DTC e-commerce, local game stores, conventions, and the WARMACHINE App.
- Company typePrivate
- Founded1999
- HeadquartersWoodinville, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Privateer Press does
Privateer Press, Inc. is a privately held, founder-owned tabletop miniatures game publisher incorporated in Washington State and headquartered in Woodinville. Founded in 1999 and operating for approximately 25 years, the company designs, manufactures, and distributes a portfolio of tabletop wargames, board games, roleplaying game supplements, hobby paints, and related media, serving hobbyist consumers, competitive players, and local game store retailers. Its core intellectual property is the Iron Kingdoms universe, which underpins its flagship competitive wargame WARMACHINE (currently in its MKIV edition launched January 2023) along with companion systems HORDES, Monsterpocalypse (a kaiju-themed game), Warcaster: Neo-Mechanika, Riot Quest, Level 7 [Omega Protocol], and the Iron Kingdoms RPG. The WARMACHINE App provides digital army list building, rules references, fiction compendiums, and Print-to-PDF functionality on iOS, Android, and Mac/Windows desktop, supported by weekly subscriber content drops.
The company generates revenue through a hybrid model: one-time sales of physical miniature kits (army starters at $199.99, character packs at $69.99, individual units) via its own online store and local game store retail partners; the proprietary Formula P3 paint line; subscription-based digital content in the WARMACHINE App; and, since 2025, paid distribution of Monsterpocalypse 3D-printable STL files through MyMiniFactory.com with print-on-demand fulfillment via Only-Games.co. Go-to-market is community-led and event-driven: organized play programs (Steamroller tournaments), convention presence at Gen Con (booth #429) and AdeptiCon, the bi-weekly PRIMECAST podcast, social channels, and the Privateer Press Community Hub all feed direct-to-consumer acquisition and retention.
Privateer Press firmographics
Firmographics- Name
- Privateer Press
- Legal name
- Privateer Press, Inc.
- Website
- https://privateerpress.com
- Company type
- Private
- Founded year
- 1999
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Privateer Press is a privately held, founder-owned tabletop miniatures game publisher (founded 1999, Woodinville, WA) selling WARMACHINE, HORDES, Monsterpocalypse, and the Iron Kingdoms RPG to hobbyist gamers via DTC e-commerce, local game stores, conventions, and the WARMACHINE App.
- Ownership category
- akta.pro rank
Privateer Press industry classification
Industry- Product category
- Tabletop Miniatures Games
- NAICS
- Doll, Toy, and Game Manufacturing (33993), Hobby, Toy, and Game Retailers (45912)
- SIC
- Games, Toys & Children's Vehicles (No Dolls & Bicycles) (3944)
- akta.pro primary industry
- Wargaming Miniatures (Tabletop Armies) (CRALAKAC)
- akta.pro secondary industries
- Miniatures & Figurines (Display/Collectible) (CRALAKAB), Hobby Games & Miniatures Retail (Tabletop RPGs, Wargaming) (CRALAFAH), Miniature Gaming Accessories (Dice, Mats, Tokens, Measuring Tools) (CRALAKAL)
Keywords
Where Privateer Press is headquartered
LocationHeadquarters
- HQ city
- Woodinville
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Privateer Press business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D
Revenue model
- Physical Miniature Sales: Sale of physical miniature model kits for WARMACHINE, HORDES, Monsterpocalypse, and Riot Quest. Products include army starters ($199.99), individual character models, units, and accessories. One-time purchase model for physical products.
- Digital App Subscriptions: The WARMACHINE app offers subscriber-only content including compendiums, fiction articles, model rules updates, and errata. Weekly content drops keep subscribers engaged with new material.
- STL File Sales and Print-on-Demand: Digital STL files for Monsterpocalypse sold through MyMiniFactory.com for backers of the Mythic Kickstarter (free) and general public (paid). Additional print-on-demand service through Only-Games.co.
- Paint and Hobby Supplies: Formula P3 proprietary paint line and hobby accessories including brushes, tools, and bases sold through the online store and retail partners.
- Convention and Event Merchandise: Special convention-exclusive releases, event prize kits, and merchandise sold at Gen Con, AdeptiCon, and other gaming conventions.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Core Army Starters - Full army boxes with multiple units, warjacks/beasts, and warcaster/warlock |
| One time/ perpetual license | Pay-as-you-go | Character Model Packs - Individual hero models and character warjacks |
| Subscription | Monthly | WARMACHINE App - Digital companion with subscriber content |
| Unit Pricing | Pay-as-you-go | STL Files - 3D printable digital files for Monsterpocalypse |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels7 records
Privateer Press product offering
Product offeringCore offering
Privateer Press designs, manufactures, and distributes tabletop miniatures games and supporting hobby products across multiple proprietary IPs, including WARMACHINE MKIV, HORDES, Monsterpocalypse, Warcaster: Neo-Mechanika, Level 7 [Omega Protocol], Riot Quest, and the Iron Kingdoms RPG. The company also produces a proprietary line of miniature hobby paints under the Formula P3 brand and operates the WARMACHINE App digital companion for rules reference and army building.
Product overview
Privateer Press is a tabletop gaming company offering a portfolio of products centered on the Iron Kingdoms universe. The primary offerings include WARMACHINE (a competitive tabletop miniatures game in its MKIV edition) and Monsterpocalypse (a kaiju-themed battle game distributed as 3D printable STL files via MyMiniFactory.com). Supporting the core games are the WARMACHINE digital companion App (for army list building, rules references, and Print-to-PDF), Formula P3 hobby paints, the PRIMECAST/PRIMECAST+ podcast series, Iron Kingdoms RPG supplements, and spin-off games including Warcaster: Neo-Mechanika, Level 7 [Omega Protocol], and Riot Quest. Products are sold through the Privateer Press Online Store, MyMiniFactory.com, Only-Games.co (print-on-demand), and local game stores worldwide.
Differentiator
Problem solved
Functional benefit
Products and services
- WARMACHINE MKIV Steam-powered fantasy tabletop miniatures wargame featuring warcasters, warjacks, and faction-based armies; sold as starter sets, battlegroups, character solo packs, and full army boxes with organized play support and a digital companion app. Targeted at hobbyist miniature wargamers and tournament players.
- HORDES Companion fantasy miniatures wargame to WARMACHINE featuring warbeasts and warlocks, set in the same Iron Kingdoms universe with shared rules and ecosystem. Targeted at hobbyist miniature wargamers seeking a beast-focused alternative to WARMACHINE.
- Monsterpocalypse Kaiju-versus-defenders city-smashing tabletop miniatures game featuring giant monsters, villains, and human defenders battling in urban arenas. Targeted at hobbyists and collectors interested in large-scale monster combat rather than squad-level skirmishes.
- Warcaster: Neo-Mechanika Cyberpunk sci-fi tabletop miniatures wargame featuring warcasters, soldiers, and arcane-tech armies in a dystopian setting; sold as faction starters and army expansions. Targeted at sci-fi miniature hobbyists.
- Level 7 [Omega Protocol] Sci-fi horror and espionage tabletop miniatures game featuring covert operations, alien threats, and Men-in-Black-style squad play with expanding miniatures support. Targeted at players seeking a narrative-driven alternative to traditional wargaming.
- Riot Quest Card-and-miniatures hybrid tabletop game with a comic-book aesthetic, designed for faster casual play compared to WARMACHINE/HORDES, with its own cast of heroes and villains. Targeted at hobbyists and casual gamers seeking shorter play sessions.
- Iron Kingdoms RPG Full fantasy tabletop role-playing game system set in the WARMACHINE/HORDES Iron Kingdoms setting, including core rulebooks and supplements such as Iron Kingdoms: Requiem and Unleashed. Targeted at pen-and-paper RPG players who want to explore the same world as the company's miniatures games.
- Formula P3 Proprietary line of miniature hobby paints, primers, and painting accessories formulated for painting Privateer Press and other tabletop miniatures. Targeted at miniature painters and hobbyists who require consistent color matches across the WARMACHINE, HORDES, Monsterpocalypse, and other Privateer Press ranges.
- WARMACHINE App Digital companion application for WARMACHINE MKIV providing rules reference, army list building, and digital play support across mobile and desktop platforms. Targeted at WARMACHINE players who want portable rules access and digital army construction.
- PRIMECAST+ Premium subscription tier of the PRIMECAST podcast offering subscriber-only episodes and content covering Privateer Press games, organized play, and hobby topics. Targeted at fans seeking deeper engagement and exclusive content from the company's podcast network.
Quantifiable outcome
- Weekly WARMACHINE app content updates
- +2 more outcomes
Companies that use Privateer Press
Customer profileSegments4 records
Ideal customer profiles2 records
Privateer Press technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Privateer Press partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- MyMiniFactorycoreMyMiniFactory serves as the primary digital distribution platform for Monsterpocalypse STL files. Mythic Kickstarter backers receive free downloads; the general public can purchase files. The platform hosts supported, LYS, and unsupported file variants and handles the technical distribution infrastructure for 3D printable content.
Scale indicators4 records
Recent moves7 records
Expansion highlights5 records
Privateer Press competitors and assessment
Company assessmentDirect peers
- CMON Games: Publisher of tabletop games including miniature-heavy titles like Zombicide and Marvel United. Comparable as a publisher/developer of hobby tabletop games with Kickstarter-driven launches and a focus on miniatures-based gameplay, though CMON leans more on licensed IP and board game hybrids.
- Steamforged Games: UK-based publisher of Guild Ball and a range of video game-to-tabletop adaptations (Dark Souls, Monster Hunter World, Resident Evil). Comparable to Privateer Press as an indie miniatures wargame publisher developing proprietary tabletop games and operating a similar direct-to-hobbyist distribution model.
- Warlord Games: UK-based publisher of historical and sci-fi miniature wargames including Bolt Action, Pike & Shotte, and Konflikt '47. Directly comparable to Privateer Press in target customer (hobby wargamers), business model (physical miniatures, organized play), and product category.
- Modiphius Entertainment: UK-based tabletop games publisher behind Star Trek Adventures, Dune: Adventures in the Imperium, and Achtung! Cthulhu. Comparable to Privateer Press as a similarly-sized independent tabletop publisher with proprietary and licensed RPGs, miniatures, and skirmish games targeting enthusiast hobbyists.
- Mantic Games: Independent miniatures wargame publisher behind Kings of War, Deadzone, and Warpath. Closely comparable to Privateer Press as a smaller competitor offering rival fantasy/sci-fi miniature wargames with similar pricing and distribution through FLGS and direct online channels.
- Battlefront Miniatures: New Zealand-based publisher of Flames of War and Team Yankee historical miniature wargames. Comparable to Privateer Press as an independent miniatures wargame company with proprietary rules systems, organized play programs, and a similar product mix of faction starters and unit packs.
- Reaper Miniatures: US-based manufacturer of miniature figurines for tabletop gaming and painting. Comparable to Privateer Press as a miniatures-focused company selling metal and plastic miniatures to hobbyists through direct and retail channels, though Reaper leans more toward D&D/RPG miniatures and painter-focused display models.
- Corvus Belli: Spanish publisher of Infinity, a sci-fi tabletop miniatures skirmish game. Directly comparable to Privateer Press as a competing sci-fi miniatures wargame publisher targeting hobbyists with proprietary IP, regular faction releases, and tournament-driven community engagement.
- Wyrd Games: US-based creator of Malifaux, a tabletop miniature skirmish game using cards instead of dice. Highly comparable to Privateer Press as a similarly-sized independent miniatures wargame publisher with proprietary IP, organized play programs, and D2C plus retail distribution.
Broad incumbents
- Games Workshop: Dominant global miniatures wargaming company behind Warhammer 40,000 and Age of Sigmar. Directly comparable to Privateer Press as both design, manufacture, and sell proprietary tabletop miniature wargames with organized play programs and proprietary IP universes, though Games Workshop operates at vastly larger scale.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Privateer Press social profiles
Digital presencePrivateer Press financial estimates
Financial estimateRevenue estimate
Valuation estimate
Privateer Press leadership team
Management profileNumber of profiles
Profiles1 record
Privateer Press funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Privateer Press M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Privateer Press
What does Privateer Press do?
Privateer Press designs, manufactures, and distributes tabletop miniatures games and supporting hobby products across multiple proprietary IPs, including WARMACHINE MKIV, HORDES, Monsterpocalypse, Warcaster: Neo-Mechanika, Level 7 [Omega Protocol], Riot Quest, and the Iron Kingdoms RPG. The company also produces a proprietary line of miniature hobby paints under the Formula P3 brand and operates the WARMACHINE App digital companion for rules reference and army building.
Is Privateer Press a public or private company?
Privateer Press is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Privateer Press founded?
Privateer Press was founded in 1999. It employs 11 to 50 people.
Where is Privateer Press based?
Privateer Press is headquartered in Woodinville, United States, in the North America region.
How does Privateer Press make money?
Five revenue lines are on record. Physical Miniature Sales are the primary driver. The others are digital App Subscriptions, STL File Sales and Print-on-Demand, paint and Hobby Supplies and convention and Event Merchandise.
Who are Privateer Press's main competitors?
Direct peers on record are CMON Games, Steamforged Games, Warlord Games, Modiphius Entertainment, Mantic Games, Battlefront Miniatures, Reaper Miniatures, Corvus Belli and Wyrd Games. Games Workshop is listed as a broad incumbent.
Does Privateer Press have an API?
No public API is recorded for Privateer Press.
What industry is Privateer Press in?
Privateer Press's product category is Tabletop Miniatures Games. Its primary akta.pro industry code is CRALAKAC, Wargaming Miniatures (Tabletop Armies), with a secondary code of CRALAKAB, Miniatures & Figurines (Display/Collectible). Its NAICS code is 33993 and its SIC code is 3944.