Appr

Mobile Application Development Servicesappr.co.il

Appr is an Israeli mobile and web app development studio (Appr-Ignite) that designs and builds custom iOS, Android, and web applications for enterprise clients across Israel, the USA, Ukraine, and Germany, supported by UX/UI design, branding, and digital marketing services.

Company typePrivate
Founded1992
HeadquartersPetah Tiqva, Israel
Headcount11–50
GTM typeB2B
OfferingServices

What Appr does

Appr is an Israel-based mobile and web application development studio that operates, since its 2014 rebranding, as Appr-Ignite following the merger of founder Idit Mishan's design firm Dogma Design and Technologies (established 1992) with development company Ignite. The company delivers custom iOS and Android apps, responsive web applications, UX/UI design, branding, and digital marketing/SEO services to enterprise clients, operating a four-country delivery footprint (Israel, USA, Ukraine, Germany) with 11–50 employees. Its app portfolio spans 15+ named projects including My Babysbeat (which reached #1 in the Health category on the AppStore in both Israel and the UK), the patented Picoli location-based photo/video request app, TeachTak (a tutor-finding app), Travel2gether, and Diamond Floor, alongside enterprise work for Microsoft, Deloitte, El Al, Volkswagen, Audi, Phoenix Insurance, Harel Insurance, and Bezeq Business. Revenue is generated through quote-based professional services engagements with no disclosed pricing, no public financial reporting, and no external funding rounds identified.

Appr firmographics

Firmographics

Name: Appr
Legal name: Appr
Website: https://appr.co.il
Company type: Private
Founded year: 1992
Operating status: Operating
Headcount range: 11–50 employees
Short description: Appr is an Israeli mobile and web app development studio (Appr-Ignite) that designs and builds custom iOS, Android, and web applications for enterprise clients across Israel, the USA, Ukraine, and Germany, supported by UX/UI design, branding, and digital marketing services.
Ownership category
akta.pro rank

Appr industry classification

Industry

Product category: Mobile Application Development Services
NAICS: Custom Computer Programming Services (541511)
SIC: Services-Advertising Agencies (7311)
akta.pro industry: PRIMARYBPAEAFAA
Custom Application Development (Web/Mobile/Desktop)
Business & Public Services/IT & Digital Services (Managed Services, Systems Integration)/Application Development & Modernization

Keywords

Mobile app development
UX/UI design services
Web application development
Digital marketing SEO
Branding and logo design

Where Appr is headquartered

Location

Headquarters

HQ city: Petah Tiqva
HQ country: Israel
HQ region: Middle East

Offices1 record

Markets served

Appr business model

Business model

GTM type: B2B
Offering type: Services
Cost components: Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

Custom App Development Services: Professional services revenue generated through designing and developing custom mobile applications for iOS, Android, and web platforms. Services include UX/UI design, development, server integration, app store submission, and digital marketing.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Appr product offering

Product offering

Core offering

Appr is a B2B professional services firm that designs and develops custom mobile applications for iOS and Android, responsive web applications, and provides UX/UI design, branding, and digital marketing services. The company offers end-to-end solutions from concept consultation and specification through development, server integration, app store submission, and post-launch marketing. The company also produces its own app portfolio including the patented Picoli location-based photo/video sharing app.

Product overview

Appr is a mobile and web application development studio offering design and development services. The company, formerly known as 'Dogma Design and Technologies', operates as Appr-Ignite and provides services across 4 countries (Israel, USA, Ukraine, and Germany). The core offerings include mobile application development for iOS and Android, web application development, UX/UI design services, digital marketing/SEO, and branding services. Their app portfolio showcases client projects including health apps (My Babysbeat, Boddy & Soul), travel apps (Travel2gether), social networking (Picoli, Fanarchy), e-commerce/diamond trading (Diamond Floor), productivity tools (Dial2web, Speed Dial), and lifestyle apps (TeachTak, ShrinkMe, Loto). The company also develops responsive/mobile websites and provides app submission services to app stores.

Differentiator

Problem solved

Functional benefit

Products and services

Mobile Application Development Service
Web Application Development Service Development of responsive web applications and websites that adapt to mobile devices, tablets, and desktop screens, delivered as a professional service to businesses and organizations.
UX/UI Design Service User experience and interface design services including consultation, full specification from concept to development, and deep understanding of end-user behavior, delivered to businesses and organizations.
Digital Marketing and SEO Service Google promotion and online marketing solutions including social media management and intelligent analysis of in-app advertising options, provided for over 10 years to businesses and organizations.
Branding Service Full branding services including brand analysis, logo design, marketing materials, and brand language development for businesses and organizations.

Quantifiable outcome

My Babysbeat app reached #1 in Health category on AppStore in both Israel and UK

Companies that use Appr

Customer profile

Named customers14 records

Segments1 record

Ideal customer profiles1 record

Appr technology and API

Technology

Technology focussed Yes

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Feature1 record

Appr partnerships and signals

Strategic signal

Partnerships

One partnership is on record.

Ignite Development CompanymajorStrategic or Co-development PartnerAppr merged with Ignite development company, combining creative design expertise with technology development capabilities to form Appr-Ignite. The merger strengthened the company's ability to provide integrated design and technology solutions.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Appr competitors and assessment

Company assessment

Direct peers

Dogtown Media: Mobile app development agency with strong iOS/Android focus and healthcare/fintech verticals; similar project-based custom dev model and award-driven creative positioning.
BlueLabel Labs: Digital product agency building mobile apps, AI products, and branding for startups and enterprises; comparable as a design-plus-engineering custom studio.
Softeq: Custom mobile and web application development agency with end-to-end design and engineering services; comparable as a multi-disciplinary custom dev studio serving enterprise clients.
Fueled: A US-based digital agency specializing in mobile app design and development for startups and enterprises; directly comparable as a custom iOS/Android and web studio competing for similar enterprise clients.
Dom & Tom: Full-service digital product agency building mobile apps, web platforms, and branding; comparable in offering breadth from UX/UI design through engineering and post-launch support.
Y Media Labs: Mobile-first digital agency focused on mobile app development, UX/UI design, and emerging tech; closely matches Appr's mobile-centric service mix and enterprise client orientation.

Broad incumbents

Globant: Large global IT services and digital transformation firm offering custom software, mobile, and design at scale; broader incumbent that overlaps with Appr's services but at significantly greater scale.
Deloitte Digital: Digital arm of Big Four consulting offering app development, UX, and marketing at enterprise scale; competes for similar large-enterprise mandates and is also a current Appr client.
Accenture Interactive (now Accenture Song): Global digital, design, and marketing services arm of Accenture; overlaps with Appr's custom development and digital marketing offerings as part of a much larger portfolio.

Regional players

Matomy Media: Israel-headquartered digital advertising and media company with multi-country operations; comparable as a regionally anchored digital services and marketing player in the Israeli market.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

Appr financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Appr leadership team

Management profile

Number of profiles

Profiles2 records

Appr funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Appr M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Appr

What does Appr do?

Is Appr a public or private company?

Appr is a private company. It is classified as founder individual operated bootstrapped and is currently operating.

When was Appr founded?

Appr was founded in 1992. It employs 11 to 50 people.

Where is Appr based?

Appr is headquartered in Petah Tiqva, Israel, in the Middle East region.

How does Appr make money?

One revenue line is on record: custom App Development Services.

Who are Appr's main competitors?

Direct peers on record are Dogtown Media, BlueLabel Labs, Softeq, Fueled, Dom & Tom and Y Media Labs. Broad incumbents are Globant, Deloitte Digital and Accenture Interactive (now Accenture Song). Matomy Media is listed as a regional player.

Does Appr have an API?

No public API is recorded for Appr.

What industry is Appr in?

Appr's product category is Mobile Application Development Services. Its primary akta.pro industry code is BPAEAFAA, Custom Application Development (Web/Mobile/Desktop). Its NAICS code is 541511 and its SIC code is 7311.