Fueled
Fueled is a New York-based digital strategy, design, and engineering agency that builds mobile apps, enterprise web platforms, AI integrations, and WordPress/CMS solutions for enterprise, government, media, and startup clients using a 300+ globally distributed team.
- Company typePrivate
- Founded2011
- HeadquartersNew York, United States
- Headcount101–250
- GTM typeB2B
- OfferingServices
What Fueled does
Fueled is a privately held digital strategy, design, and engineering agency headquartered at 234 5th Avenue, New York, operating as Fueled Digital Media, LLC. The firm delivers mobile application development (native iOS, iPadOS, Android, plus cross-platform via Flutter and Kotlin Multiplatform), enterprise web platform builds, artificial intelligence integration, and content management system implementations for enterprise brands, startups, government, and media/publishing clients. Core technical differentiation is concentrated in the 10up WordPress Practice (top WP VIP partner since 2011), the open-source ClassifAI toolkit (Azure OpenAI-powered content tagging, SEO, image description), and an emerging Agentic Post-Launch Support service that orchestrates AI agents across Sentry, Linear, and GitHub for production maintenance.
The business runs on a professional services model: project-based and hourly billing for strategy, design, and engineering engagements, with a globally distributed 300+ team spanning 35+ countries and 6 continents. Customer acquisition is predominantly enterprise field sales supported by content marketing, open-source community presence (500,000+ contributions, $1M+ annual company time to open projects), and brand recognition from marquee engagements including Apple, Google, The New York Times, The White House, Microsoft Research, ESPN, Uber, the United Nations, and Harvard T.H. Chan School of Public Health. Fueled's 2023 merger with 10up and subsequent brand unification extended its footprint into enterprise WordPress and CMS at scale, while the launch of Agentic Post-Launch Support in 2026 signals a strategic shift toward recurring, AI-native managed services.
Fueled firmographics
Firmographics- Name
- Fueled
- Legal name
- Fueled Digital Media, LLC
- Website
- https://fueled.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Fueled is a New York-based digital strategy, design, and engineering agency that builds mobile apps, enterprise web platforms, AI integrations, and WordPress/CMS solutions for enterprise, government, media, and startup clients using a 300+ globally distributed team.
- Ownership category
- akta.pro rank
Fueled industry classification
Industry- Product category
- Digital Product Development Services
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Release Engineering & Environment Management (BPAEAKAH)
Keywords
Where Fueled is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Fueled business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Digital Agency Services: Professional services revenue from designing and building digital products for enterprise clients. Services include digital strategy, mobile app development, web development, AI integration, and CMS implementations. Projects range from basic MVPs to enterprise-level solutions, typically charged at hourly rates or fixed project fees.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Professional agency services |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels6 records
Fueled product offering
Product offeringCore offering
Fueled is a digital strategy, design, and engineering agency that designs, builds, and ships custom mobile applications, enterprise web platforms, WordPress/CMS implementations, and AI-enabled experiences for enterprise and high-growth clients. The firm delivers end-to-end product development — from product strategy and UX design through native and cross-platform engineering, AI integration, and ongoing post-launch support — with a globally distributed delivery model across 35+ countries.
Product overview
Fueled is a digital strategy, design, and engineering agency offering integrated digital product development across mobile apps, web platforms, AI, and enterprise CMS. The portfolio centers on four core practices: (1) Mobile App Development (native iOS/Android via Kotlin Multiplatform and award-winning iOS/iPadOS, plus cross-platform via Flutter), (2) WordPress Development through the 10up Practice (enterprise WordPress/WooCommerce since 2011, WP VIP Gold Partner), (3) Artificial Intelligence Services (applied AI since 2018 including ClassifAI open-source toolkit, generative AI via DALL-E/ChatGPT, and autonomous agent workflows), and (4) Enterprise Web Development (high-scale publishing platforms on Webflow, Sanity, Contentful, and custom CMS). Additional capabilities include e-commerce (Shopify, WooCommerce, Swell), cloud infrastructure (AWS, Azure, Vercel), and analytics tools (Amplitude, Google Analytics, MoEngage). Fueled recently launched Agentic Post-Launch Support as an AI-native maintenance model for ongoing product care.
Differentiator
Problem solved
Functional benefit
Brands
- 10up (WordPress Practice): Fueled's enterprise WordPress and CMS practice, formerly an independent agency that merged with Fueled in 2023. Known as the top WP VIP partner since 2011.
Products and services
- Mobile App Development
Quantifiable outcome
- Helped Apple grow iPhone sales among EMEA carriers through gamified experiences
- +7 more outcomes
Companies that use Fueled
Customer profileNamed customers22 records
Segments4 records
Ideal customer profiles3 records
Fueled technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
AI capability9 records
Feature5 records
Fueled partnerships and signals
Strategic signalPartnerships
14 partnerships are on record, tiered core and supporting.
- GooglecorePartnership with Google to make Site Kit, putting tools like Analytics and Search Console inside WordPress for 5 million site owners. Also involved in Google Site Kit team engagement at WordPress and events.
- ApplecoreApple asked Fueled to make an app for them. Fueled helped Apple grow iPhone sales among EMEA carriers through gamified experiences.
- MicrosoftcorePartnership with Microsoft Research for website redesign and AI-powered experiences. Azure hosting for enterprise-grade infrastructure. Involvement in Microsoft AI initiatives.
- WordPress/10upcoreFueled merged with 10up in 2023, bringing together WordPress leadership. 10up is top WP VIP partner since 2011. Fueled is the home to 10up WordPress Practice. Leadership in WordPress AI Team alongside Automattic and Google.
- Flutter (Google)coreFlutter development partnership. Worked with Flutter since its beginning. Featured as Flutter development partner on their website.
- AWS (Amazon)supportingAWS listed as platform and technology partnership for cloud infrastructure.
- WebflowsupportingWebflow platform partnership for web development. Participation in Webflow Conf 2025 as speakers and sponsors.
- WooCommercesupportingWooCommerce platform partnership. Implemented 140+ accessibility enhancements to WooCommerce.
- ShopifysupportingShopify platform partnership for e-commerce development.
- SanitysupportingSanity platform partnership for headless CMS implementation.
- ContentfulsupportingContentful platform partnership for headless CMS implementation.
- TerrapasssupportingCarbon offset partnership - each month, Fueled offsets 100% of their footprint by investing in verified climate projects through Terrapass.
- Penske Media CorporationcorePMC engaged Fueled to integrate generative AI across their ecosystem of publications including Rolling Stone, Variety, and Billboard. Used ClassifAI with Azure OpenAI to deploy AI features for editorial workflow productivity and SEO.
- WordPress AI TeamcoreFueled leaders (Jeff Paul, Jake Goldman) are part of the WordPress AI Team alongside Automattic and Google to develop AI features in WordPress.
Scale indicators6 records
Recent moves6 records
Expansion highlights6 records
Fueled competitors and assessment
Company assessmentDirect peers
- Work & Co: Digital product studio that designs and engineers mobile/web products for major enterprise and consumer brands. Closely comparable in scope (mobile, web, CMS-adjacent) and target buyer to Fueled, with similar award-winning pedigree.
- AKQA: Digital innovation agency serving global enterprise brands with design and engineering depth similar to Fueled's mobile/web/AI practice.
- ustwo: Pioneer product studio with a model virtually identical to Fueled: cross-platform mobile/web product development for enterprise and emerging brands, with studios and venture activity.
- IDEO: Design and innovation firm frequently competing for enterprise digital experience engagements. Compares on the strategy/design front of Fueled's offering.
- Thoughtworks: Global technology consultancy delivering enterprise digital transformation, custom platforms, and AI/data engineering — directly comparable in services mix to Fueled's product engineering practice.
- Huge Inc. Digital agency with overlapping enterprise customer base in retail, media, and finance; capabilities in design, engineering, and platform implementation parallel to Fueled's stack.
- R/GA: Iconic digital product and brand agency combining strategy, design, and engineering for enterprise clients. Direct overlap with Fueled's mobile-first, experience-led, multi-industry positioning.
- MetaLab: Product design and engineering studio that designs and builds digital products for enterprise clients — virtually identical operating model and craft orientation to Fueled.
Broad incumbents
- Globant: Large incumbent offering digital product, AI, and engineering services at much greater scale. Operates in the same category but with a much broader portfolio and global delivery footprint.
- Fjord (Accenture Song): Design-led service business inside Accenture Song, delivering digital product and service design to enterprise clients. Broader incumbent serving the same buyer segment as Fueled.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Fueled social profiles
Digital presenceFueled compliance and trust
Trust signalCompliance1 record
Fueled financial estimates
Financial estimateRevenue estimate
Valuation estimate
Fueled leadership team
Management profileNumber of profiles
Profiles16 records
Fueled subsidiaries and ownership
Company hierarchySubsidiaries1 record
Fueled funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Fueled M&A and investment
M&A and investmentM&A
Investments21 records
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Fueled
What does Fueled do?
Fueled is a digital strategy, design, and engineering agency that designs, builds, and ships custom mobile applications, enterprise web platforms, WordPress/CMS implementations, and AI-enabled experiences for enterprise and high-growth clients. The firm delivers end-to-end product development — from product strategy and UX design through native and cross-platform engineering, AI integration, and ongoing post-launch support — with a globally distributed delivery model across 35+ countries.
Is Fueled a public or private company?
Fueled is a private company. It is classified as unknown and is currently operating.
When was Fueled founded?
Fueled was founded in 2011. It employs 101 to 250 people.
Where is Fueled based?
Fueled is headquartered in New York, United States, in the North America region.
How does Fueled make money?
One revenue line is on record: digital Agency Services.
Who are Fueled's main competitors?
Direct peers on record are Work & Co, AKQA, ustwo, IDEO, Thoughtworks, Huge Inc., R/GA and MetaLab. Broad incumbents are Globant and Fjord (Accenture Song).
Does Fueled have an API?
No public API is recorded for Fueled.
What industry is Fueled in?
Fueled's product category is Digital Product Development Services. Its primary akta.pro industry code is BPAEAKAH, Release Engineering & Environment Management. Its NAICS code is 51821 and its SIC code is 7372.