What Now communication does

Nowa Kommunikation AB is a privately held, full-service communications agency headquartered in Gothenburg, Sweden, founded in 2005 through the merger of media agency Meko and PR agency Kom Loss, with the subsequent acquisition of advertising agency Alsterlund. The firm specializes in strategic communication services for the Swedish public sector and organizations with societal mandates, offering an integrated portfolio of media strategy and buying (digital and traditional), creative content production (graphic design, copywriting, film, photography), PR and public affairs, online recruitment advertising, and event management (including Almedalsveckan in Visby). It serves a roster that includes central government agencies (Trafikverket, FMV, Migrationsverket, Polisen, Skatteverket, Socialstyrelsen, Skolverket, Skogsstyrelsen, Bolagsverket, Plikt- och prövningsverket, Sveriges Riksdag), multiple regions (Skåne, Gävleborg, Dalarna, Västra Götaland), and major municipalities (Göteborgs Stad, Stockholms stad, Luleå kommun), with selective Norwegian clients (Manpower Norge, Statsbygg) served through a separate Oslo-registered entity (Nowa Kommunikation AB NUF).

The agency operates from four offices in Gothenburg (headquarters), Stockholm, Malmö and Oslo, with leadership headed by CEO Michael Stenfeldt. Its go-to-market is sales-led, anchored on pre-procured framework agreements (ramavtal) with public-sector buyers that enable direct project intake, supplemented by tender participation and direct outreach. Revenue is generated through professional-services fees on project-based and retainer engagements, with no publicly disclosed pricing or rate cards. The firm became part of Thinc Collective, a group of entrepreneur-driven Nordic marketing and technology agencies, in 2023, gaining access to multi-disciplinary capabilities delivered through a single project manager.

There is no proprietary technology platform; the service model relies on certified specialists across major ad platforms (Google, Meta, LinkedIn, Snapchat, TikTok) plus traditional media, earned-media PR and event production. The brand is registered as Nowa Kommunikation®. Reported outcomes include 268,500 summer tickets sold for Skånetrafiken (+7% YoY), 18,393 applicants for Stockholms stad's sommarjobb campaign (a record), and a 58% YoY increase in applications for Migrationsverket's IT trainee program.

Name

Now communication

Legal name

Nowa Kommunikation AB

Website

https://nowa.se

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

11–50 employees

Short description

Nowa Kommunikation is a Swedish full-service communications agency founded in 2005, headquartered in Gothenburg, serving public-sector bodies (government agencies, regions, municipalities) and organizations with societal mandates in Sweden and Norway through media, creative, PR, recruitment advertising and event services delivered via framework agreements.

Ownership category

akta.pro rank

Product category

Public Sector Communications Services

NAICS

Advertising Agencies (541810), Public Relations Agencies (54182), Advertising, Public Relations, and Related Services (5418)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Event PR & Communications Support (BPAFADAO)

akta.pro secondary industry

Social Media & Community Management (PR-led) (BPAFADAM)

Keywords

• Public sector communications
• Media strategy services
• Creative content production
• Online recruitment advertising
• Public relations consulting

Headquarters

HQ city

Gothenburg

HQ country

Sweden

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Communications and Marketing Services: Nowa generates revenue through project-based and retainer-based fees for a broad suite of communications services including media strategy and buying, creative content production, PR and public affairs, and online recruitment advertising. Services are delivered to public sector clients via framework agreements (ramavtal) and direct client engagements.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels8 records

Core offering

Nowa Kommunikation is a full-service communications agency that delivers strategic media consulting, creative content production, online recruitment advertising, and public relations services. The agency serves primarily Swedish and Norwegian public sector clients including government agencies, municipalities, regions, and state-owned enterprises, executing campaigns end-to-end through framework agreements (ramavtal) and direct project engagements from offices in Gothenburg, Stockholm, Malmö, and Oslo.

Product overview

Nowa Kommunikation is a full-service communication agency offering an integrated portfolio of services for the public sector and organizations with societal missions. The core offerings include: Media (media strategy, planning and buying across digital and traditional channels), Kreativt innehåll (creative content production including graphic design, video, copywriting and content), Rekrytering online (social media-based recruitment advertising), and PR (strategic public relations and communications consulting). Additionally, the company offers event management services through its Almedalen offering, providing venues and coordination for political week events in Visby. The agency operates across four offices in Gothenburg, Stockholm, Malmö, and Oslo, serving government agencies and public sector clients throughout Sweden and Norway.

Differentiator

Problem solved

Functional benefit

Products and services

• Media Media strategy, consulting, and media planning services spanning digital and traditional channels. Nowa analyzes target audiences and recommends optimal paid, earned, social, or traditional channels for client campaigns.

Quantifiable outcome

• 268,500 summer tickets sold for Skånetrafiken (7% YoY increase); 37M+ impressions; 98,000+ clicks
• +6 more outcomes

Named customers24 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Thinc CollectivecoreStrategic or Co-development PartnerNowa Kommunikation is an operating company within Thinc Collective, a group of entrepreneur-driven agencies in marketing and communications technology. Thinc Collective provides a shared platform of specialist skills and collective strength across strategy, creativity, and technology. Nowa operates as one of the group's specialist agencies while benefiting from shared resources and cross-agency collaboration. The organizational structure allows clients to work through a single project manager while accessing multiple specialist capabilities.

Scale indicators7 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• Reform Act: Reform Act is a Swedish communications agency with strong public sector credentials and corporate clients. Comparable to Nowa as a mid-sized Swedish agency combining strategic communications, media relations and creative production for government and corporate accounts.
• Rud Pedersen Public Affairs: Rud Pedersen is a Nordic public affairs and communications consultancy operating across Sweden, Norway and several other Nordic markets. Comparable to Nowa in serving public sector and mission-driven organizations with strategic communications and policy advisory services.
• Hallvarsson & Halvarsson: Hallvarsson & Halvarsson is a Swedish communications consultancy offering public affairs, media relations and strategic communications. Directly comparable as a Swedish peer targeting government, municipalities and listed companies with full-service communications.
• Kreab: Kreab is one of the leading Nordic public affairs and communications consultancies with deep public-sector client relationships across Sweden, Norway and beyond. Directly comparable to Nowa in serving government, municipalities and state-owned enterprises with strategic communications and public affairs services.
• Polhill Public Affairs: Polhill is a Swedish public affairs consultancy operating in Stockholm and serving government and corporate clients. Comparable to Nowa in the Swedish public-affairs and stakeholder-communications segment, particularly for advocacy and policy communications.
• Geelmuyden Kiese: Geelmuyden Kiese is a leading Norwegian communications and public affairs consultancy with strong public-sector and societal-mission client roster. Highly comparable as a Scandinavian peer competing in Nowa's core Norwegian public-sector and recruitment-advertising space.
• Gullers Grupp: Gullers Grupp is a Swedish communications agency specializing in public affairs and corporate communications. Comparable to Nowa as a Swedish peer serving public sector, listed companies and organizations with strategic communications and stakeholder engagement.

Broad incumbents

• Mindshare: Mindshare is a global media agency network offering media planning and buying at scale. Comparable to Nowa's media-buying capability, but operating as a broad incumbent with wider client portfolio rather than specializing in the Nordic public sector niche.
• BCW (Burson Cohn & Wolfe): BCW is a global public relations and communications agency. Comparable to Nowa's PR service line, but as a broad incumbent offering public affairs and corporate communications across many industries rather than specializing in the Nordic public sector.
• OMD Worldwide: OMD is a global media agency network within Omnicom Group providing media strategy, planning and buying. Comparable to Nowa's media offering, but as a broad incumbent serving diverse sectors globally rather than focused on Nordic public sector.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/nowa-kommunikation-ab
• Xx.com/Nowakomm
• Facebookfacebook.com/Nowakommunikation

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Now communication