International E-Learning Association
International E-Learning Association is a privately-held professional membership association founded in 2007 that serves online learning researchers and practitioners globally through three journals, three annual conferences, and an awards program, funded by membership dues, conference fees, and award submissions.
- Company typePrivate
- Founded2007
- HeadquartersNew York, United States
- Headcount1–10
- GTM typeB2B and B2C
- OfferingServices
What International E-Learning Association does
The International E-Learning Association (IELA), founded in 2007 and incorporated in New York County, New York, is a privately-held professional membership association that serves the global community of online learning researchers and practitioners. It operates as a hybrid academic-industry organization, publishing three open-access peer-reviewed journals (iJAC, iJET, iJIM) through online-journals.org and sponsoring three annual international conferences: The Learning Ideas Conference in New York, ICL in Cologne, and IMCL in Athens. Membership spans every continent and includes individual researchers, students, business and industry learning professionals, and organizations with up to 20 representatives each.
IELA generates revenue through three streams: recurring annual membership dues (Individual $100, Student $50, Organizational $500), conference registration fees, and award submission fees tied to its annual International E-Learning Awards program in Academic and Business divisions. The association operates with a lean team of 1-10 employees, governed by a small officer team (President and Treasurer David Guralnick, Vice President Patrick Blum, Secretary Christy Levy) and an International Advisory Board chaired by co-founder Michael Auer. Marketing and distribution run through ielassoc.org, a Squarespace-hosted site, alongside an editorial blog, social media channels, email newsletters, and recurring international conferences.
The organization's core technology is a web platform supporting membership purchases, conference registration, awards submissions, and journal hosting. There are no proprietary software products, APIs, SDKs, or mobile applications. Distribution is primarily direct through the website store and partner journal/conference sites, with global geographic reach claimed across academia, business, industry, and government.
International E-Learning Association firmographics
Firmographics- Name
- International E-Learning Association
- Legal name
- International E-Learning Association, Inc.
- Website
- https://ielassoc.org
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- International E-Learning Association is a privately-held professional membership association founded in 2007 that serves online learning researchers and practitioners globally through three journals, three annual conferences, and an awards program, funded by membership dues, conference fees, and award submissions.
- Ownership category
- akta.pro rank
International E-Learning Association industry classification
Industry- Product category
- Professional Association Services
- NAICS
- Business Associations (813910), Educational Support Services (611710), Educational Support Services (6117)
- SIC
- Services-Membership Organizations (8600), Services-Educational Services (8200)
- akta.pro primary industry
- Integrated Education & Training (IET) / Contextualized ABE (Workforce-Linked) (EDAAAAAK)
Keywords
Where International E-Learning Association is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
International E-Learning Association business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Membership Dues: IELA generates revenue through annual membership fees at three tiers: Individual ($100/year), Student Individual ($50/year), and Organizational ($500/year, for up to 20 members). Members receive access to an international community, discounts on award submissions and conference registrations.
- Conference Registration Fees: IELA sponsors multiple annual conferences including The Learning Ideas Conference (New York and online), ICL in Cologne Germany, and IMCL in Athens Greece. Conference registration fees provide revenue with member discounts.
- Award Submission Fees: The International E-Learning Awards program accepts submissions in Business and Academic divisions. Award submissions generate revenue with discounts provided to IELA members.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Individual Membership for one person at $100/year |
| Subscription | Annual | Student Individual Membership at $50/year |
| Subscription | Annual | Organizational Membership for up to 20 members at $500/year |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
International E-Learning Association product offering
Product offeringCore offering
IELA is a membership-based international professional association that sells annual memberships to individuals, students, and organizations active in e-learning research and practice. It also operates an annual International E-Learning Awards program, sponsors three peer-reviewed open-access journals (iJAC, iJET, iJIM), and organizes three international conferences on learning and educational technology.
Differentiator
Problem solved
Functional benefit
Brands
- iJAC - International Journal of Advanced Corporate Learning: Open-access interdisciplinary journal focusing on advanced corporate learning, organizational structure, and workplace culture.
- iJET - International Journal of Emerging Technologies in E-Learning
- iJIM - International Journal of Interactive Mobile Technologies
Products and services
- IELA Membership Program Annual membership program providing e-learning researchers and practitioners access to an international community, discounts on conference registrations and award submissions, and a monthly newsletter. Available in Individual, Student, and Organizational tiers for individuals, full-time students, and organizations (up to 20 representatives).
- International E-Learning Awards Annual awards program recognizing the best uses of technology to improve learning and job performance, divided into Academic and Business/Industry divisions across categories such as online learning, blended learning, mobile learning, performance support, and authoring tools. Open to submissions from organizations and individuals globally.
- iJAC - International Journal of Advanced Corporate Learning Open-access peer-reviewed journal focusing on advanced corporate learning, organizational structure, workplace culture, and human resources development, published through online-journals.org without a publication fee.
- iJET - International Journal of Emerging Technologies in E-Learning Open-access peer-reviewed journal covering emerging technologies in e-learning, bridging academic research and practical publications including application development, experience reports, and product descriptions, published through online-journals.org.
- iJIM - International Journal of Interactive Mobile Technologies Open-access peer-reviewed journal focusing on interactive mobile technologies in learning, teaching, and industrial applications, publishing research results and practical experiences through online-journals.org.
- The Learning Ideas Conference (TLIC) Annual international conference held in New York and online, bringing together researchers and practitioners to discuss innovations in learning and technology for workplace and higher education. Sponsored by IELA with registration discounts for members.
- ICL - International Conference on Interactive Collaborative Learning Interdisciplinary annual conference held in Cologne, Germany, focusing on interactive computer-aided learning trends, pilot projects, applications, and products in collaborative learning environments. Sponsored by IELA with member registration discounts.
- IMCL - International Conference on Interactive Mobile Communications, Technologies, and Learning Annual forum held in Athens, Greece, promoting mobile learning development and exposure to the latest ICT technologies for teaching and learning applications. Sponsored by IELA with member registration discounts.
Companies that use International E-Learning Association
Customer profileSegments4 records
Ideal customer profiles2 records
International E-Learning Association technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
International E-Learning Association partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered minor and core.
- ABED - Brazilian Association for Distance EducationminorABED (Associação Brasileira de Educação a Distância) is listed as a partner event host. The 32nd CIAED: ABED International Congress on Distance Education is listed as an IELA partner event scheduled for April 14-17, 2027 in Manaus, Brazil.
- iJAC - International Journal of Advanced Corporate LearningcoreIELA sponsors this open-access interdisciplinary journal focused on advanced corporate learning. The journal covers organizational structure, workplace culture, and human resources evolution. Published through online-journals.org with no publication fee required.
- iJET - International Journal of Emerging Technologies in E-LearningcoreIELA sponsors this open-access interdisciplinary journal bridging academic research and practical publications in technology-enhanced learning. Published through online-journals.org.
- iJIM - International Journal of Interactive Mobile TechnologiescoreIELA sponsors this open-access journal focusing on interactive mobile technologies in learning, teaching, and industrial applications. Published through online-journals.org.
- The Learning Ideas ConferencecoreIELA sponsors The Learning Ideas Conference - Innovations in Learning and Technology for the Workplace and Higher Education. Conference held annually in New York, NY and online. Next conference June 10-12, 2026.
- ICL - International Conference on Interactive Collaborative LearningcoreIELA sponsors the ICL conference focusing on interactive computer-aided learning trends and research. Conference held annually, next September 30 - October 2, 2026 in Cologne, Germany.
- IMCL - International Conference on Interactive Mobile Communications, Technologies, and LearningcoreIELA sponsors IMCL conference promoting mobile learning development and ICT technologies in education. Next conference November 12-13, 2026 in Athens, Greece.
- Kaleidoscope LearningcoreKaleidoscope Learning is the company hosting IELA's headquarters. David Guralnick (IELA President) and Christy Levy (IELA Secretary) are affiliated with Kaleidoscope Learning based in New York, NY and Chicago, Illinois.
Scale indicators3 records
Recent moves5 records
Expansion highlights4 records
International E-Learning Association competitors and assessment
Company assessmentDirect peers
- Association for Educational Communications and Technology (AECT): AECT is an international professional association for educational technologists and instructional designers, offering conventions, peer-reviewed journals, and awards. It is the closest direct academic peer to IELA in mission, structure, and member base.
- Online Learning Consortium (OLC): OLC is a nonprofit collaborative community providing professional development, conferences, and resources for online learning in higher education. It directly competes with IELA in the academic e-learning membership and conference space, particularly through its annual OLC conferences.
- The eLearning Guild: The eLearning Guild is a membership-based community of practice for e-learning professionals, offering conferences, publications, and member resources. It directly competes with IELA for the same corporate L&D and instructional designer audience with a similar membership plus conference revenue model.
- Learning Guild: The Learning Guild is a community of practice for L&D professionals offering conferences, research reports, and member programming. It mirrors IELA's conference-plus-membership model and serves a similar corporate L&D buyer.
Broad incumbents
- Association for Talent Development (ATD): ATD is the largest professional membership association for talent development and corporate L&D professionals, offering conferences, certifications, and publications. It serves a substantially overlapping business/industry customer segment with IELA but at a much larger scale and with broader workforce-learning scope.
- EDUCAUSE: EDUCAUSE is a large, established nonprofit membership association serving the higher-education IT and instructional technology community with conferences, publications, and research. It is a broader incumbent that overlaps with IELA on EdTech conferences and academic communities but on a much larger scale.
- International Society for Technology in Education (ISTE): ISTE is a large nonprofit membership organization serving educators and leaders in educational technology through standards, conferences, and a network of affiliates. It overlaps with IELA on educational technology community-building but with much greater scale and focus on K-12.
Regional players
- European Association for Research on Learning and Instruction (EARLI): EARLI is a European academic association for research on learning and instruction, supporting researchers through conferences and special interest groups. It is comparable to IELA in academic-research focus but is regionally concentrated in Europe.
- Online Educa Berlin / ICWE GmbH: Online Educa Berlin (OEB) is an annual international conference and exhibition for e-learning and digital education professionals based in Germany. It is a long-running regional e-learning event that overlaps with IELA's ICL/IMCL conference programming in Europe.
Emerging players
- Training Industry: Training Industry is a research and information resource for the corporate training market, producing research, events, and a directory. It is adjacent to IELA's audience of corporate training professionals and overlaps on the events side.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
International E-Learning Association social profiles
Digital presenceInternational E-Learning Association financial estimates
Financial estimateRevenue estimate
Valuation estimate
International E-Learning Association leadership team
Management profileNumber of profiles
Profiles16 records
International E-Learning Association funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
International E-Learning Association M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about International E-Learning Association
What does International E-Learning Association do?
IELA is a membership-based international professional association that sells annual memberships to individuals, students, and organizations active in e-learning research and practice. It also operates an annual International E-Learning Awards program, sponsors three peer-reviewed open-access journals (iJAC, iJET, iJIM), and organizes three international conferences on learning and educational technology.
Is International E-Learning Association a public or private company?
International E-Learning Association is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was International E-Learning Association founded?
International E-Learning Association was founded in 2007. It employs 1 to 10 people.
Where is International E-Learning Association based?
International E-Learning Association is headquartered in New York, United States, in the North America region.
How does International E-Learning Association make money?
Three revenue lines are on record. Membership Dues are the primary driver. The others are conference Registration Fees and award Submission Fees.
Who are International E-Learning Association's main competitors?
Direct peers on record are Association for Educational Communications and Technology (AECT), Online Learning Consortium (OLC), The eLearning Guild and Learning Guild. Broad incumbents are Association for Talent Development (ATD), EDUCAUSE and International Society for Technology in Education (ISTE). Regional players are European Association for Research on Learning and Instruction (EARLI) and Online Educa Berlin / ICWE GmbH. Training Industry is listed as an emerging player.
Does International E-Learning Association have an API?
No public API is recorded for International E-Learning Association.
What industry is International E-Learning Association in?
International E-Learning Association's product category is Professional Association Services. Its primary akta.pro industry code is EDAAAAAK, Integrated Education & Training (IET) / Contextualized ABE (Workforce-Linked). Its NAICS code is 813910 and its SIC code is 8600.