Performance Business Brokers

What Performance Business Brokers does

Performance Business Brokers, doing business as Performance Business Advisory (PBA), is an Edmonton, Alberta-based business brokerage founded in 2010 that specializes in facilitating the sale and acquisition of small to mid-market businesses in Alberta valued between $500,000 and $30 million. The firm's service portfolio centers on two core advisory offerings—buy-side support for prospective acquirers and sell-side advisory for business owners—supplemented by a structured "Our Selling Process" methodology, standalone business valuation advisory, and a free downloadable TOP 10 Guide lead magnet. Service delivery is consultancy-led; the firm operates no proprietary technology platform, relying instead on a Squarespace-hosted website, Calendly-based consultation booking, SEO targeting terms such as "Edmonton Business Brokers," and standard email/phone contact.

The company earns revenue exclusively through transaction-based commissions on closed business sales, with no publicly disclosed pricing or recurring fee components. Its two primary customer segments are Alberta-based business owners seeking to exit operating companies (spanning verticals such as HVAC services, retail floristry, and engineering/EPCM) and individual buyers—drawn both locally and, per marketing claims, internationally—seeking acquisition opportunities. Distribution is entirely direct: the firm maintains no reseller or partner channels and engages clients through its Edmonton office and inbound website leads.

The firm operates as a small, privately held independent entity with no disclosed parent company, institutional investors, or external funding. The only disclosed external relationship is a vendor arrangement with Unconventional Media for website development. There is no evidence of M&A activity, leadership changes, regulatory actions, or proprietary technology development in the source material.

Name

Performance Business Brokers

Legal name

Performance Business Advisory

Website

https://performancebusinessbrokers.ca

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

1–10 employees

Short description

Performance Business Brokers is an Edmonton-based business brokerage that facilitates the sale and acquisition of Alberta businesses valued between $500,000 and $30 million, serving SMB and mid-market owners and individual buyers through consultative advisory and commission-based transaction services.

Ownership category

akta.pro rank

Product category

Business Brokerage Services

NAICS

Miscellaneous Intermediation (52391)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Lower Middle-Market Business Brokerage (FSAEAIAB)

akta.pro secondary industries

Main Street Business Brokerage (SMB/Owner-Operated) (FSAEAIAA), Sell-Side Business Brokerage (FSAEAIAC)

Keywords

• Business brokerage services
• Business sales advisory
• Business valuation advisory
• Mergers and acquisitions intermediary
• SMB business transactions

Headquarters

HQ city

Edmonton

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Business brokerage commissions: The company earns fees through facilitating business sales transactions. As a business broker, they assist sellers in achieving optimal price and terms, and help buyers acquire businesses. Revenue is generated upon successful transaction completion.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Performance Business Brokers (operating as Performance Business Advisory) is a business brokerage firm that facilitates the buying and selling of small to mid-market businesses in Alberta, Canada, with valuations ranging from $500,000 to $30 million. The firm provides advisory services for sellers (preparation, valuation, marketing, negotiation, closing) and guidance for buyers through the acquisition process. Revenue is generated via commissions on successfully completed business sale transactions.

Product overview

Performance Business Advisory operates as a unified business brokerage and advisory service—not a modular software platform—offering a single integrated suite of services centered on buying and selling businesses in Alberta valued between $500k and $30m. The core offerings consist of two principal services: 'Buy A Business' (guiding prospective buyers through acquisition) and 'Sell My Business' (supporting owners through the exit process). These are complemented by a structured selling process methodology and business valuation advisory services that help owners understand buyer perspectives and enhance pre-sale value. The company also distributes a free digital guide ('TOP 10 Guide') as a lead magnet. The portfolio is delivered as a consultancy-led service rather than a product-based or SaaS architecture.

Differentiator

Problem solved

Functional benefit

Products and services

• Buy A Business Advisory service for prospective acquirers in Alberta. Brokers support buyers from initial search through closing, helping them evaluate opportunities, conduct due diligence, and navigate the purchase process for businesses in the $500k–$30m range.
• Sell My Business Comprehensive advisory service for Alberta business owners seeking to sell their businesses valued $500k–$30m. Brokers help owners prepare, price, market, negotiate, and close the transaction, focused on achieving best price and terms.
• Our Selling Process Structured, step-by-step methodology that guides business sellers through preparation, valuation, marketing, negotiation, and closing phases of a business transaction, designed for businesses in the $500k–$30m range.
• Business Valuation Advisory Advisory service that helps Alberta business owners understand how buyers will value their business and enhance business value in preparation for a future sale, focusing on businesses valued $500k–$30m.

Named customers4 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Unconventional MediaminorOthersWebsite development and digital services partner responsible for building the company's website. This is a vendor relationship for marketing infrastructure rather than a strategic business partnership.

Scale indicators2 records

Recent moves3 records

Expansion highlights3 records

Emerging players

• BizBuySell: Largest online business-for-sale marketplace in North America, listing tens of thousands of businesses. While not a traditional broker, it competes for the same seller/buyer audience in the $500k–$30m segment and pressures traditional brokers' listing economics.
• Acquire.com: Tech-forward online marketplace for buying and selling small businesses, with growing traction in the lower end of the SMB deal range. Represents the digital channel that could disintermediate traditional brokerages like Performance.
• Empire Flippers: Online business brokerage specializing in the sale of online and digital businesses, particularly e-commerce and SaaS. While narrower than Performance's generalist SMB focus, it competes for digital-native businesses that increasingly fall into the $500k–$30m band.

Direct peers

• Transworld Business Advisors: Global franchise network providing business brokerage, M&A advisory, and franchise consulting for lower middle-market businesses, with offices across North America and internationally. Closely comparable in deal-size focus, full-service sell-side and buy-side advisory, and consultative positioning.
• Cornerstone Business Services: Independent business brokerage firm serving the Alberta and Western Canadian SMB market with comparable transaction sizes and customer base. Direct competitor for sellers in the same geographic and valuation band.
• Murphy Business Sales: North American business brokerage franchise focused on main-street and lower middle-market transactions across nearly every industry. Overlaps directly with Performance's SMB owner-operator customer base and $500k–$30m deal-size sweet spot.
• VR Business Brokers / Mergers & Acquisitions: Established franchise network specializing in lower middle-market business sales and M&A advisory. Directly competes for the same owner-operated SMB sellers in similar valuation bands.

Regional players

• LINK Business Brokers (New Zealand / Australia): Large Australasian business brokerage franchise serving SMBs in a similar $500k–$30m deal-size range. Comparable in customer profile (owner-operators exiting) and intermediation model, though operating in a different geography.
• Alberta Business Brokers / Pacific M&A Advisory: Regional business brokerage and M&A advisory firms serving the same Alberta SMB owner-operator market. Most direct head-to-head competitors within Performance's geography, with overlapping deal-size focus and customer segments.

Broad incumbents

• Sunbelt Business Brokers: One of the largest business brokerage franchise networks in North America, specializing in main-street and lower middle-market business sales in the same $500k–$30m+ range as Performance Business Advisory. Direct overlap on deal size, customer profile (owner-operators selling SMBs), and intermediation model.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/PerformanceBiz
• Facebookfacebook.com/Performancebusinessbrokers
• LinkedInlinkedin.com/company/performance-business-brokers

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Performance Business Brokers