Liebert Maryland
Liebert Maryland is a regional manufacturer's representative and value-added reseller specializing in mission critical power, cooling, and monitoring infrastructure from Vertiv and other manufacturers, serving enterprise, government, and healthcare customers across the Mid-Atlantic.
- Company typePrivate
- Founded1969
- HeadquartersOwings Mills, United States
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What Liebert Maryland does
Liebert Maryland is a regional manufacturer's representative and value-added reseller specializing in mission critical infrastructure and business continuity solutions, headquartered in Owings Mills, Maryland. Founded in 1969 as a business unit of Ward Equipment Company and rebranded as Liebert Maryland in 2012, the company operates as an independent business entity under parent Ward-Boland Associates, serving enterprise, government, healthcare, education, and industrial customers across the Mid-Atlantic region (Maryland, Washington DC, Northern Virginia, Delaware, West Virginia, Pennsylvania) through its Owings Mills, Dagsboro, and Frederick offices. The company's competitive positioning is built on 50+ years of regional relationships, a direct sales team of power sales executives, and a network of 40+ technology channel partners.
The company's product portfolio centers on solutions from primary manufacturing partner Vertiv (formerly Emerson Network Power/Liebert Corporation), including uninterruptible power supplies (UPS), precision cooling systems, rack power distribution units (rPDUs), monitoring and DCIM solutions, racks and cabinets, and surge protection. Liebert Maryland also distributes complementary products from Alber (battery monitoring), Sensaphone (remote monitoring), VYCON (flywheel energy storage), Power Cabling (cable assemblies), Franklin Control Systems (motor controls), and Raycap (surge protection). A differentiated offering is the Smart Solutions family — SmartRow, SmartCabinet, SmartAisle, and SmartMod — prefabricated and pre-engineered modular data center packages that integrate power, cooling, monitoring, and fire suppression into deployable configurations supporting rapid capacity expansion.
Liebert Maryland monetizes through hardware resale on a quote-based pricing model for enterprise and government contracts, supplemented by recurring service revenue from preventive maintenance, remote monitoring, system upgrades, and professional assessments delivered through service partners Site Support Services, Rommel Cranston, Fidelity Engineering, and Liebert Services. Customer engagement is consultative and multi-segment — spanning government IT, healthcare/hospitals, manufacturing and facilities, IT and networks, education, enterprise/large business, and small/midsize business — with no single segment identified as primary. Multi-year contracts support predictable service revenue; hardware revenue is project-driven and episodic. No disclosed financials, funding rounds, or external investment are present in the available data.
Liebert Maryland firmographics
Firmographics- Name
- Liebert Maryland
- Legal name
- Liebert Maryland
- Website
- https://liebertmd.com
- Company type
- Private
- Founded year
- 1969
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Liebert Maryland is a regional manufacturer's representative and value-added reseller specializing in mission critical power, cooling, and monitoring infrastructure from Vertiv and other manufacturers, serving enterprise, government, and healthcare customers across the Mid-Atlantic.
- Ownership category
- akta.pro rank
Liebert Maryland industry classification
Industry- Product category
- Data Center Infrastructure
- NAICS
- Computer Facilities Management Services (541513)
- SIC
- Switchgear & Switchboard Apparatus (3613)
- akta.pro primary industry
- Power Distribution & Switchgear (UPS, PDUs, Busway) (HDABAKAA)
- akta.pro secondary industry
- Network Monitoring, Assurance & Managed NOC Services (SLA Ops) (HDAIAGAJ)
Keywords
Where Liebert Maryland is headquartered
LocationHeadquarters
- HQ city
- Owings Mills
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Liebert Maryland business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Product Sales: Liebert Maryland generates revenue through the sale of mission critical infrastructure equipment including UPS systems, thermal management, power distribution, monitoring/DCIM, racks and cabinets, surge protection, and integrated Smart Solutions from manufacturer partners such as Vertiv, Alber, Sensaphone, VYCON, and Franklin Control Systems.
- Service and Maintenance: Comprehensive service offerings including preventive maintenance, system upgrades, remote monitoring services, and professional assessments for UPS, cooling equipment, generators, and battery systems. Services include Liebert Services, Site Support Services, Rommel Cranston, and Fidelity Engineering partnerships.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Enterprise infrastructure solutions sold via direct sales with custom quoting based on customer requirements |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels7 records
Liebert Maryland product offering
Product offeringCore offering
Liebert Maryland is a manufacturer's representative and value-added reseller of mission critical infrastructure solutions for data centers and facilities across the Greater Maryland Area. It distributes UPS systems, thermal management, power distribution, monitoring/DCIM, racks and cabinets, surge protection, and integrated Smart Solutions (SmartRow, SmartCabinet, SmartAisle, SmartMod), primarily from manufacturer partner Vertiv and complementary suppliers. The company also delivers Liebert Services preventive maintenance, remote monitoring, system upgrades, and professional assessments, supported by a network of regional service partners.
Product overview
Liebert Maryland is a value-added reseller and service provider specializing in mission critical power and data center infrastructure solutions. The company offers a portfolio of integrated product categories including Thermal Management, UPS Systems, Power Distribution, Monitoring/DCIM, Racks and Cabinets, and Surge Protection from manufacturer partners like Vertiv. Their Smart Solutions family provides integrated data center offerings including SmartRow (row-based infrastructure), SmartCabinet (branch IT solution), SmartAisle (row-based system supporting up to 40 racks), and SmartMod (prefabricated modular data center). Additionally, they represent complementary manufacturers for Additional Power Products including Alber battery monitoring, Sensaphone remote monitoring, VYCON flywheel energy storage, Power Cabling assemblies, and Franklin Control Systems motor controls. The company also provides Liebert Services encompassing maintenance, monitoring, system assessments, and technical support.
Differentiator
Problem solved
Functional benefit
Products and services
- Thermal Management Precision cooling products that control heat and humidity to protect IT infrastructure in data centers and facilities, sourced from manufacturer partner Vertiv. Sold to enterprise, government, healthcare, education, and SMB customers across the Mid-Atlantic.
- UPS Systems Uninterruptible power supplies that sustain critical operations and provide backup power protection for mission critical infrastructure. Distributed from Vertiv and complementary manufacturers for the Greater Maryland Area market.
- Power Distribution Rack power distribution units (rPDUs) and power distribution solutions that provide distribution, monitoring, and control of power in data centers, including configurable-to-order Vertiv Geist rPDUs.
- Monitoring/DCIM Data center infrastructure management solutions that provide visibility and control over power, cooling, and environmental systems for mission critical facilities.
- Racks and Cabinets Enclosure solutions including racks and cabinets optimized for data center performance and space utilization, distributed from manufacturer partner Vertiv.
- Surge Protection Surge protection devices from manufacturer partner Raycap that safeguard IT equipment from power surges and electrical disturbances in mission critical facilities.
- SmartRow Fully integrated row-based data center infrastructure combining up to six racks with precision cooling, UPSs, power management, monitoring and control technologies, and fire suppression in an enclosed system for rapid deployment.
- SmartCabinet Turn-key branch IT solution containing power protection and conditioning, critical infrastructure management and monitoring, remote monitoring and analytical service in one integrated cabinet.
- SmartAisle Intelligent row-based system integrating racks, power, row cooling, aisle containment, monitoring and control technologies supporting up to 40 racks for data center expansion.
- SmartMod Pre-engineered complete power and cooling infrastructure solution with configuration flexibility, remote management, and intelligent controls in a modular form factor for prefabricated deployment, capable of deployment in hours or days.
- Alber Battery Monitoring Products Stationary battery monitors and test equipment, battery diagnostic systems, capacity test systems, resistance testers, hydrometers, and load banks for battery maintenance and testing, plus seminars on battery maintenance and testing.
- Sensaphone Remote Monitoring Remote monitoring systems designed by Sensaphone to safeguard property and infrastructure through continuous environmental monitoring.
- VYCON Flywheel Energy Storage Flywheel-based energy storage systems employing the latest technologies in power electronics, digital controls, magnetic bearings, and high-speed motor generators for reliable, maintenance-free power backup.
- Power Cabling Corporation Products UL listed power distribution cable assemblies manufactured by the world's leading independent manufacturer of power distribution cable assemblies.
- Franklin Control Systems Intelligent motor controls including variable speed drives, building automation starters, soft starters, motor control components, and related accessories.
- Liebert Services Comprehensive service and support including preventive maintenance, system monitoring, remote monitoring services, system upgrades, and professional assessments for critical infrastructure, delivered in partnership with Liebert Services, Site Support Services, Rommel Cranston, and Fidelity Engineering.
Quantifiable outcome
- Liebert Maryland partnered with a government agency to deploy a prefabricated modular data center solution (SmartMod) for their core data center site in Maryland, achieving rapid deployment in hours or days instead of weeks or months.
Companies that use Liebert Maryland
Customer profileNamed customers1 record
Segments7 records
Ideal customer profiles3 records
Liebert Maryland technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Liebert Maryland partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered primary and supporting.
- VertivprimaryPrimary manufacturer partner for thermal management, UPS systems, power distribution, monitoring & control, and racks & cabinets. Vertiv (formerly Emerson Network Power) is the leading provider of critical digital infrastructure and continuity solutions.
- AlbersupportingAlber offers stationary battery monitors and test equipment, battery diagnostic systems, capacity test systems, resistance testers, hydrometers, and load banks, plus seminars on battery maintenance and testing.
- SensaphonesupportingSensaphone designs and manufactures comprehensive line of remote monitoring systems to safeguard property.
- Power CablingsupportingThe world's leading independent manufacturer of UL listed power distribution cable assemblies.
- VYCONsupportingLeading manufacturer of flywheel-based energy storage systems employing latest technologies in power electronics, digital controls, magnetic bearings and high-speed motor generators.
- Franklin Control SystemssupportingLeading supplier of intelligent motor controls including variable speed drives, building automation starters, soft starters, motor control components and related accessories.
- RaycapsupportingProvides surge protection products as referenced in the product catalog.
- CDW / CDW-GsupportingTechnology partner and IT distributor/reseller carrying Liebert Maryland products through CDW's extensive channel network.
- DellsupportingTechnology partner relationship for enterprise solutions.
- PresidiosupportingIT solutions provider and channel partner.
- AnixtersupportingGlobal distributor of network and security solutions, communications, and electrical products.
- GraybarsupportingLeading distributor of electrical, communications, and data networking products.
- Ward-Boland AssociatesprimaryParent company of Liebert Maryland. A 1977 partnership between John Ward and Bill Boland created Ward-Boland Associates, the region's leader in HVAC and mission critical solutions. Liebert Maryland operates as an independent business entity within the Ward-Boland company structure.
Scale indicators2 records
Recent moves7 records
Expansion highlights6 records
Liebert Maryland competitors and assessment
Company assessmentDirect peers
- Rittal: Rittal manufactures IT racks, enclosures, and integrated infrastructure solutions that directly overlap with Liebert Maryland's Racks & Cabinets and SmartAisle/SmartMod offerings, often delivered through regional manufacturer representatives.
- CyberPower Systems: CyberPower designs and manufactures UPS systems, PDUs, and power protection products sold through distributor and reseller channels, directly competing with Liebert Maryland's UPS and power distribution offerings.
- Chatsworth Products (CPI): CPI designs and manufactures IT infrastructure products — racks, cabinets, cable management, and power distribution — sold via a manufacturer-rep and integrator channel closely analogous to Liebert Maryland's model.
- Stulz: Stulz is a global manufacturer of precision cooling and air conditioning for data centers, directly competing with Vertiv/Liebert thermal management solutions resold by Liebert Maryland.
Broad incumbents
- Eaton: Eaton is a leading global provider of power management, UPS systems, and electrical infrastructure — directly competing with Vertiv products that Liebert Maryland represents and selling through both direct and channel motions.
- Vertiv: Vertiv is the lead manufacturer partner and the global leader in critical digital infrastructure. They are comparable in core product categories (UPS, thermal, power distribution, monitoring) but operate as the OEM upstream rather than a regional reseller downstream.
- ABB: ABB is a broad-incumbent provider of power and automation products, including switchgear, UPS, and data center electrical infrastructure, competing for the same enterprise and utility customers in the Mid-Atlantic.
- Schneider Electric (APC): Schneider Electric and its APC brand are a major global incumbent in UPS, power distribution, and data center infrastructure — directly competing with Vertiv lines resold by Liebert Maryland across the same OEM-or-channel go-to-market.
Emerging players
- Delta Electronics (Delta Power Solutions): Delta Electronics manufactures UPS, PDUs, and precision cooling solutions for data centers, with a growing presence in the U.S. market through regional distributors and resellers analogous to Liebert Maryland's go-to-market.
- Mitsubishi Electric Critical Power: Mitsubishi Electric's Critical Power division supplies three-phase UPS systems for data centers and mission-critical facilities, competing in the same product category and often through manufacturer-rep channels.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Liebert Maryland social profiles
Digital presenceLiebert Maryland financial estimates
Financial estimateRevenue estimate
Valuation estimate
Liebert Maryland leadership team
Management profileNumber of profiles
Profiles6 records
Liebert Maryland funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Liebert Maryland M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Liebert Maryland
What does Liebert Maryland do?
Liebert Maryland is a manufacturer's representative and value-added reseller of mission critical infrastructure solutions for data centers and facilities across the Greater Maryland Area. It distributes UPS systems, thermal management, power distribution, monitoring/DCIM, racks and cabinets, surge protection, and integrated Smart Solutions (SmartRow, SmartCabinet, SmartAisle, SmartMod), primarily from manufacturer partner Vertiv and complementary suppliers. The company also delivers Liebert Services preventive maintenance, remote monitoring, system upgrades, and professional assessments, supported by a network of regional service partners.
Is Liebert Maryland a public or private company?
Liebert Maryland is a private company. It is classified as family owned and is currently operating.
When was Liebert Maryland founded?
Liebert Maryland was founded in 1969. It employs 11 to 50 people.
Where is Liebert Maryland based?
Liebert Maryland is headquartered in Owings Mills, United States, in the North America region.
How does Liebert Maryland make money?
Two revenue lines are on record. Product Sales are the primary driver. The others are service and Maintenance.
Who are Liebert Maryland's main competitors?
Direct peers on record are Rittal, CyberPower Systems, Chatsworth Products (CPI) and Stulz. Broad incumbents are Eaton, Vertiv, ABB and Schneider Electric (APC). Emerging players are Delta Electronics (Delta Power Solutions) and Mitsubishi Electric Critical Power.
Does Liebert Maryland have an API?
No public API is recorded for Liebert Maryland.
What industry is Liebert Maryland in?
Liebert Maryland's product category is Data Center Infrastructure. Its primary akta.pro industry code is HDABAKAA, Power Distribution & Switchgear (UPS, PDUs, Busway), with a secondary code of HDAIAGAJ, Network Monitoring, Assurance & Managed NOC Services (SLA Ops). Its NAICS code is 541513 and its SIC code is 3613.