Martel Wealth Advisors

What Martel Wealth Advisors does

Martel Wealth Advisors is a fee-only, SEC-registered investment advisory firm founded in 1982 by Mark S. Martel and headquartered in Vancouver, Washington. The firm delivers investment advisory, asset management, and retirement-plan services to individuals, small-business owners, medical professionals, and retirement plan sponsors in the Pacific Northwest, operating under a fiduciary, fee-only model that aligns compensation with client AUM rather than product commissions.

Its core offering combines discretionary investment advice with retirement-plan solutions for small businesses, including a specialized practice serving medical professionals. The underlying technology stack is conventional for a boutique RIA: Vanguard serves as the core money manager within an open-architecture lineup, and Orion Advisor powers the client portal for reporting and communication. The firm employs approximately 14 people across advisory, investment, and portfolio-services functions, with multiple staff holding CFP, CFA, and CPFA credentials and prior experience at institutions such as JPMorgan and Amazon.

The business model is a traditional fee-only AUM-based advisory: revenue is generated as a percentage of assets under management, with no commission or product-sold compensation. Distribution is relationship-driven and regional, anchored by the Martel family brand and decades of presence in Clark County, supplemented by targeted verticals in medical-professional practices and small-business retirement plans. The firm has not raised external capital and shows no M&A activity, consistent with a family-owned, organic-growth boutique.

Name

Martel Wealth Advisors

Legal name

Martel Wealth Advisors, LLC

Website

https://martelwealthadvisors.com

Company type

Private

Founded year

1982

Operating status

Operating

Headcount range

1–10 employees

Short description

Martel Wealth Advisors is a fee-only, SEC-registered RIA founded in 1982 in Vancouver, WA, providing investment advisory, asset management, and retirement-plan services to individuals, small-business owners, and medical professionals under an AUM-based fee model.

Ownership category

akta.pro rank

Product category

Wealth Management and Investment Advisory Services

NAICS

Portfolio Management and Investment Advice (523940)

SIC

Investment Advice (6282)

akta.pro primary industry

Registered Investment Advisor (RIA) Wealth Management (FSAEABAA)

akta.pro secondary industry

Financial Planning & Goals-Based Advice (Mass Affluent) (FSAAAAAF)

Keywords

• Wealth management services
• Investment advisory services
• Retirement plan consulting
• Financial planning services
• Fee-only asset management

Headquarters

HQ city

Vancouver

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Fee-Only Advisory Services: As a fee-only registered investment advisor, Martel Wealth Advisors provides investment management and strategic wealth planning services. They offer fee-only asset management, investment advice, retirement solutions for small businesses, and specialized services for medical professionals. Revenue is generated through advisory fees, likely based on assets under management (AUM) rather than commissions.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Martel Wealth Advisors is a fee-only SEC Registered Investment Advisor providing personalized investment management, strategic wealth planning, and retirement plan services. The firm offers four core service lines: Investment Advice, Fee-Only Asset Management, Retirement Solutions for Small Businesses (401k, Solo 401k, SEP IRA, Simple IRA, Profit Sharing), and specialized services for medical professionals. Services are delivered through an open architecture platform utilizing Vanguard and other money managers, with advisory revenue generated primarily through fee-based engagements.

Product overview

Martel Wealth Advisors offers a unified wealth management platform with four integrated service offerings: Investment Advice (advisory and analytical portfolio analysis), Fee-Only Asset Management (continuous portfolio management with ETFs, bonds, mutual funds, and REITs), Retirement Solutions for Small Businesses (401k, Solo 401k, SEP IRA, Simple IRA, Profit Sharing plans), and Medical Professionals Services (specialized retirement planning). The firm operates as an SEC Registered Investment Advisor providing institutional-quality investment management combined with boutique firm intimacy, with an open architecture platform that integrates Vanguard and other money managers through Orion Advisor client portal.

Differentiator

Problem solved

Functional benefit

Products and services

• Investment Advice Advisory and analytical service that evaluates a client's present financial situation and risk tolerance to develop a diversified investment allocation. Includes portfolio analysis, income tax and cash flow planning, education funding, and retirement strategies for individual investors and families.
• Fee-Only Asset Management Continuous advice and asset management service based on a client's risk assessment, goals, and time horizon. Portfolios include ETFs, government securities, municipal and corporate bonds, mutual funds, and REITs, executed through an open architecture platform.
• Retirement Solutions for Small Businesses Employer-sponsored retirement plan implementation and ongoing support for small businesses, including 401k, Solo 401k, Profit Sharing, SEP IRA, and Simple IRA plans. Includes a fee-only open architecture platform, third-party administrator coordination, fiduciary education, and ongoing plan monitoring.
• Medical Professionals Services Specialized retirement and wealth planning service for medical professionals, including plastic surgeons, ENT doctors, cardiologists, urologists, general physicians, pediatricians, dermatologists, ophthalmologists, pharmacists, RNs, CNAs, hospital administrators, and private practice physicians. Covers tax situation evaluation, investment allocation, and implementation and monitoring of retirement plans.

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Partnerships

Two partnerships are on record, tiered core.

• VanguardcoreTechnology or IntegrationMartel Wealth Advisors utilizes Vanguard as a core money manager on their open architecture platform. This relationship allows the firm to offer low-cost, institutional-class investment options to clients through Vanguard ETFs and funds, supporting their fee-only advisory model.
• Local Third-Party Administrators (TPAs)coreImplementation/ SI/ Consulting PartnerThe firm maintains long-standing relationships with local third-party administrators to support employer-sponsored retirement plan administration. These partnerships enable comprehensive retirement plan services for small business clients.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Fisher Investments: Large fee-only RIA headquartered in Camas, WA – only ~20 miles from Martel. Operates the same Pacific Northwest hub with substantially greater AUM scale; a relevant broad incumbent on both geography and business model.
• Focus Financial Partners: RIA aggregator that owns/consolidates hundreds of fee-only advisory firms. Represents both a potential acquirer and a competitive threat given its ability to provide technology, compliance, and capital to peer-sized firms like Martel.
• Creative Planning: Large national fee-only RIA combining financial planning, investment management, and retirement plan services. Competes with Martel for individual and small-business retirement plan clients, but at materially greater scale.
• Charles Schwab Wealth Advisory: Schwab's fee-based advisory service offers portfolio management and financial planning at scale through a major custodian. Broad incumbent competitor that competes for individual and retirement-plan participants using one of Martel's underlying custodian ecosystems.

Direct peers

• Buckingham Strategic Wealth: Fee-only RIA serving individuals and small-business plan sponsors with a similar financial-planning-led model and open architecture investment approach. Closely aligned with Martel on service mix and target client.
• Halbert Hargrove: Long-tenured fee-only RIA focused on individuals, families, and business owners with holistic financial planning. Comparable to Martel in model (fee-only, advice-led) and 40+ year operating history.
• Edelman Financial: Long-running fee-only advisory firm serving individuals and families with goals-based planning, retirement, and tax-efficient strategies. Direct peer in business model and target segments despite larger national footprint.

Emerging players

• Personal Capital: Hybrid digital wealth management platform combining automated portfolio management with human advisors. Targets mass-affluent individuals with a tech-enabled, lower-fee alternative to traditional fee-only RIAs.
• Facet Wealth: Digital-first fee-only financial planning and investment advisory service. Competes for the same client type Martel serves but with a virtual, lower-cost delivery model appealing to younger and mass-affluent investors.

Regional players

• Coldstream Wealth Management: Pacific Northwest-based independent RIA with offices in Washington and Oregon. Directly comparable in geography and target market (individuals, business owners), making it the closest local competitor to Martel Wealth Advisors.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles14 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Martel Wealth Advisors