Lexington-Bluegrass Association of Realtors
Bluegrass REALTORS® is a 1912-founded professional trade association serving over 4,000 real estate professionals across 38 Central and Southern Kentucky counties. It operates the wholly owned Imagine MLS (~5,000 subscribers) and provides membership, education, advocacy, and charitable programs.
- Company typePrivate
- Founded1912
- HeadquartersLexington, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Lexington-Bluegrass Association of Realtors does
Bluegrass REALTORS® (legal entity Lexington-Bluegrass Association of Realtors) is a professional trade association founded in 1912 that represents more than 4,000 real estate professionals across 38 counties in Central and Southern Kentucky, making it the second-largest local real estate association in the state. Its core operating subsidiary, Imagine MLS, is a wholly owned multiple listing service that serves approximately 5,000 real estate professionals across Kentucky with property search, listing management, and market-data tools built on the Flexmls platform, with a recent CubiCasa integration adding no-cost floor plans with measurements for consumers. The association offers four membership tiers — Designated REALTOR, REALTOR Licensee, MLS-Only, and Affiliate — plus a continuing-education and professional-development program, Code of Ethics training, government affairs advocacy through RPAC, and a charitable arm (RCHF Foundation) running grants, scholarships, and community outreach.
Revenue is generated almost entirely through recurring annual subscription mechanics: membership dues across the four tiers, MLS subscription fees via Imagine MLS, and recurring education/Course fees for continuing-education credit hours. Distribution is direct-to-professional via online applications, phone and email support, and an in-person events calendar (nomination dinners, galas, fundraisers, networking events), with a consumer-facing channel (Find a REALTOR, Find a Property on imagineyourhome.com) that drives referrals back to members. Geographic expansion in 2026 has come through onboarding WKRMLS and HCTCAOR subscribers into Imagine MLS, indicating a Kentucky-wide MLS consolidation strategy layered on top of the association's traditional 38-county footprint.
Lexington-Bluegrass Association of Realtors firmographics
Firmographics- Name
- Lexington-Bluegrass Association of Realtors
- Legal name
- Bluegrass REALTORS®
- Website
- https://lbar.com
- Company type
- Private
- Founded year
- 1912
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Bluegrass REALTORS® is a 1912-founded professional trade association serving over 4,000 real estate professionals across 38 Central and Southern Kentucky counties. It operates the wholly owned Imagine MLS (~5,000 subscribers) and provides membership, education, advocacy, and charitable programs.
- Ownership category
- akta.pro rank
Lexington-Bluegrass Association of Realtors industry classification
Industry- Product category
- Real Estate Association Services
- NAICS
- Offices of Real Estate Agents and Brokers (531210)
- SIC
- Services-Membership Organizations (8600), Real Estate Agents & Managers (For Others) (6531)
- akta.pro primary industry
- Residential Real Estate Teams & Agent Networks (Team-Based Brokerage) (BPAJAAAL)
Keywords
Where Lexington-Bluegrass Association of Realtors is headquartered
LocationHeadquarters
- HQ city
- Lexington
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Lexington-Bluegrass Association of Realtors business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others
Revenue model
- Membership Dues: Annual membership dues from over 4,000 members including Designated REALTORS, REALTOR Licensees, MLS-Only members, and Affiliate members
- MLS Services: Revenue from MLS subscription services through Imagine MLS subsidiary
- Education and Training: Continuing education courses for real estate professionals with CE credit hours
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Designated REALTOR - Licensed broker or appraiser |
| Subscription | Annual | REALTOR Licensee - Licensed broker, salesperson or appraiser |
| Subscription | Annual | MLS-Only Member |
| Subscription | Annual | Affiliate Member |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
Lexington-Bluegrass Association of Realtors product offering
Product offeringCore offering
Bluegrass REALTORS® is a professional trade association founded in 1912 that represents over 4,000 real estate professionals across 38 counties in Central and Southern Kentucky. It sells membership tiers (Designated REALTOR, REALTOR Licensee, MLS-Only, Affiliate) and operates Imagine MLS, a wholly owned subsidiary multiple listing service serving approximately 5,000 real estate professionals with property search, listings, and market data tools. The association also delivers continuing education, government affairs advocacy, networking events, and operates the RCHF Foundation charitable arm.
Product overview
Bluegrass REALTORS® is a professional real estate association offering a unified platform of membership services. The core offering is the Imagine MLS (a wholly owned subsidiary), which provides multiple listing services to approximately 5,000 real estate professionals across Kentucky. The association operates a membership platform with four tiers (Designated REALTOR®, REALTOR®, MLS-Only, and Affiliate), supplemented by professional development/continuing education programs and the RCHF Foundation charitable arm. Members access services through a Member Dashboard portal that includes Flexmls login for MLS access.
Differentiator
Problem solved
Functional benefit
Products and services
- Imagine MLS A multiple listing service (MLS) serving close to 5,000 real estate professionals across Kentucky with property search, listing management, and market data tools. Wholly owned subsidiary of Bluegrass REALTORS.
- Designated REALTOR Membership Annual membership category for licensed brokers or appraisers who are sole proprietors, partners, corporate officers, or branch office managers acting on behalf of the firm's principals.
- REALTOR (Licensee) Membership Annual membership category for licensed brokers, salespeople, or appraisers who are associated with a Designated REALTOR.
- MLS-Only Membership Annual membership category for licensed brokers, salespeople, or appraisers who have an established primary membership elsewhere and want MLS access only.
- Affiliate Membership Annual membership category reserved for real estate related businesses not actively engaged in the real estate profession, including mortgage bankers, closing attorneys, home inspectors, home warranty representatives, insurance agents, pest control specialists, and photographers.
- Professional Development and Continuing Education Education programs including continuing education, post-licensing education, online education, designations, and Code of Ethics training for real estate professionals.
- RCHF Foundation Charitable Programs The REALTORS Community Housing Foundation (RCHF) provides charitable programs including housing assistance, accessibility ramps, Good Neighbor Grants, scholarships, and community outreach initiatives funded through events like the RCHF Golf Tourney and Charity Gala.
Quantifiable outcome
- 5% year-over-year growth in home sales (May)
- +2 more outcomes
Companies that use Lexington-Bluegrass Association of Realtors
Customer profileSegments3 records
Ideal customer profiles4 records
Lexington-Bluegrass Association of Realtors technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature2 records
Lexington-Bluegrass Association of Realtors partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- CubiCasacoreImagine MLS partnered with CubiCasa to offer floor plans with measurements at no-cost to consumers. CubiCasa is a leading global real estate software company providing the integration within the MLS platform.
- Western Kentucky Regional MLS (WKRMLS)coreSubscribers from Western Kentucky Regional MLS joined Imagine MLS, providing expanded access to the MLS network across Kentucky.
- Hopkinsville Christian & Todd County Association of Realtors (HCTCAOR)coreThe Hopkinsville Christian & Todd County Association of Realtors joined Imagine MLS, providing its subscribers with expanded MLS access.
Scale indicators9 records
Recent moves5 records
Expansion highlights5 records
Lexington-Bluegrass Association of Realtors competitors and assessment
Company assessmentDirect peers
- St. Louis REALTORS: Mid-sized Missouri REALTOR association operating MARIS (Mid-America Regional Council) MLS with similar membership services and continuing education programs to Bluegrass REALTORS, making it a comparable regional association peer.
- Indianapolis Board of REALTORS (IBR): Indiana REALTOR association serving the Indianapolis metro with MIBOR (its MLS). Operates a similar model of membership tiers, MLS subscription services, and continuing education that closely parallels Bluegrass REALTORS' structure.
- Triangle MLS: Regional MLS serving the Raleigh-Durham-Chapel Hill area of North Carolina, comparable in scale and product offering to Imagine MLS. Provides a useful operational benchmark for non-ownership MLS models.
- Greater Nashville REALTORS: Tennessee-based REALTOR association serving the Nashville metro with MLS operations and membership tiers comparable to Bluegrass REALTORS, including a similar mid-South U.S. regional operating profile.
- Cincinnati Area Board of REALTORS: Northern Kentucky-adjacent regional REALTOR association serving the Cincinnati metro area with comparable membership tiers and MLS operations. Comparable in scale and structurally similar business model to Bluegrass REALTORS.
- Greater Louisville Association of REALTORS: The largest local REALTOR association in Kentucky, operating in the Louisville metro area with its own MLS. Direct competitor to Bluegrass REALTORS within the state, sharing the same NAR-affiliated trade association model and serving similar Kentucky member segments.
- Columbus REALTORS: Mid-sized Ohio REALTOR association operating its own MLS with thousands of members across the Columbus metro. Comparable in scale (~4,000-5,000+ members) and product offering (membership + MLS + education) to Bluegrass REALTORS.
Broad incumbents
- Atlanta REALTORS: Major Southeast REALTOR association operating FMLS. Runs a similar membership-plus-MLS offering to Bluegrass REALTORS but at substantially greater scale, serving as a benchmark for large association operations.
- Houston Association of REALTORS (HAR): Largest REALTOR association in the U.S., operating HAR.com as a major consumer-facing portal alongside MLS services. Operates the same membership-plus-MLS-plus-consumer-portal model as Bluegrass REALTORS but at massively greater scale.
- Charlotte Regional Realtor Association: Larger regional REALTOR association operating Canopy MLS across the Charlotte region. Operates a structurally similar membership-plus-MLS model and shares industry conventions, though at greater scale than Bluegrass REALTORS.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Lexington-Bluegrass Association of Realtors social profiles
Digital presenceLexington-Bluegrass Association of Realtors financial estimates
Financial estimateRevenue estimate
Valuation estimate
Lexington-Bluegrass Association of Realtors leadership team
Management profileNumber of profiles
Profiles1 record
Lexington-Bluegrass Association of Realtors subsidiaries and ownership
Company hierarchySubsidiaries1 record
Lexington-Bluegrass Association of Realtors funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Lexington-Bluegrass Association of Realtors M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Lexington-Bluegrass Association of Realtors
What does Lexington-Bluegrass Association of Realtors do?
Bluegrass REALTORS® is a professional trade association founded in 1912 that represents over 4,000 real estate professionals across 38 counties in Central and Southern Kentucky. It sells membership tiers (Designated REALTOR, REALTOR Licensee, MLS-Only, Affiliate) and operates Imagine MLS, a wholly owned subsidiary multiple listing service serving approximately 5,000 real estate professionals with property search, listings, and market data tools. The association also delivers continuing education, government affairs advocacy, networking events, and operates the RCHF Foundation charitable arm.
Is Lexington-Bluegrass Association of Realtors a public or private company?
Lexington-Bluegrass Association of Realtors is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Lexington-Bluegrass Association of Realtors founded?
Lexington-Bluegrass Association of Realtors was founded in 1912. It employs 1 to 10 people.
Where is Lexington-Bluegrass Association of Realtors based?
Lexington-Bluegrass Association of Realtors is headquartered in Lexington, United States, in the North America region.
How does Lexington-Bluegrass Association of Realtors make money?
Three revenue lines are on record. Membership Dues are the primary driver. The others are MLS Services and education and Training.
Who are Lexington-Bluegrass Association of Realtors's main competitors?
Direct peers on record are St. Louis REALTORS, Indianapolis Board of REALTORS (IBR), Triangle MLS, Greater Nashville REALTORS, Cincinnati Area Board of REALTORS, Greater Louisville Association of REALTORS and Columbus REALTORS. Broad incumbents are Atlanta REALTORS, Houston Association of REALTORS (HAR) and Charlotte Regional Realtor Association.
Does Lexington-Bluegrass Association of Realtors have an API?
No public API is recorded for Lexington-Bluegrass Association of Realtors.
What industry is Lexington-Bluegrass Association of Realtors in?
Lexington-Bluegrass Association of Realtors's product category is Real Estate Association Services. Its primary akta.pro industry code is BPAJAAAL, Residential Real Estate Teams & Agent Networks (Team-Based Brokerage). Its NAICS code is 531210 and its SIC code is 8600.