Atlanta Realtors

What Atlanta Realtors does

Atlanta REALTORS® Association (ARA) is a non-profit professional trade association founded in 1910, recognized as the largest and most active real estate association in Georgia. It serves licensed real estate agents, brokers, and non-licensed affiliate members across the 11-county Metro Atlanta market (Cherokee, Clayton, Cobb, DeKalb, Douglas, Fayette, Forsyth, Fulton, Gwinnett, Paulding, and Rockdale) and is structurally affiliated with the Georgia Association of REALTORS® (GAR) and the National Association of REALTORS® (NAR) through a required joint-membership model.

ARA's core offerings span four pillars: (1) the ARA School of Real Estate (formerly Capitus Real Estate Learning Center), a wholly-owned subsidiary delivering pre-license, broker licensing, continuing education, Code of Ethics, Fair Housing, and designation courses; (2) monthly Market Brief reports compiled in partnership with First Multiple Listing Service (FMLS) covering residential sales and pricing across 11 counties; (3) signature events including Real Estate Outlook, ARA/FMLS Showcase, Top Producers, RPAC Chili Cook-off, and the Annual Business Meeting; and (4) advocacy and member services through a 15+ committee structure, Young Professionals Network, Emerging Leaders Program, and the Atlanta REALTORS® Impact Foundation (established 2022). The association operates from a single headquarters at 5784 Lake Forrest Dr., Atlanta, which doubles as the Atlanta REALTORS® Center (Tommie Jackson Building), a rentable event, classroom, and office facility.

The business model is membership-dues-driven, with REALTOR® members paying $524/year and Affiliate members $452/year (Oct-Sept fiscal cycle), supplemented by course fees, facility rentals ($200-$650 per booking, 25% member discount), event fees, and a tiered Partnership Program (Diamond through Bronze) with corporate sponsors. Technology infrastructure is conventional: a HubSpot-hosted website, a Ramco AMS member portal, Podbean podcast distribution, and a learning management system. Marketing is multi-channel (website, email, social, podcast, events, webinars, PR). The association has 11-50 employees, an annually rotating presidency (Chris Burell, 2025), and no external investors, M&A activity, or funding rounds.

Name

Atlanta Realtors

Legal name

Atlanta REALTORS® Association

Website

https://atlantarealtors.com

Company type

Private

Founded year

1910

Operating status

Operating

Headcount range

11–50 employees

Short description

Atlanta REALTORS® Association is Georgia's largest non-profit real estate trade association, serving licensed agents and affiliate members across 11 Metro Atlanta counties with education, market data, advocacy, and networking through required joint ARA/GAR/NAR membership.

Ownership category

akta.pro rank

Headquarters

HQ city

Atlanta

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Membership Dues: Annual membership fees from REALTOR® members ($524/year) and Affiliate members ($452/year), with pro-rated amounts based on join month. Includes membership with ARA, GAR, and NAR.
2. Facility Rentals: Revenue from renting professional classroom space at the Atlanta REALTORS® Center. Includes East/West classrooms (accommodating 50-60 people), conference rooms (Frank Carter Board Room, Wight Room), and coffee service.
3. Education and Training: Continuing education courses, Code of Ethics training, Fair Housing training, broker licensing, designations, certifications, and scholarships for real estate professionals.
4. Event Fees: Revenue from signature events including Real Estate Outlook, Social Fundraiser/Spring Soirée, ARA/FMLS Showcase, RPAC Chili Cook-off, Top Producers, and Annual Business Meeting.
5. Sponsorship and Partnership Programs: Diamond, Platinum, Gold, Silver, and Bronze partnership tiers with varying benefits and visibility for sponsors at association events and programs.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

The Atlanta REALTORS® Association is a non-profit professional trade association that provides membership services, real estate education, market intelligence, advocacy, and networking resources to licensed real estate professionals in Metro Atlanta. Core sellable offerings include the ARA School of Real Estate (pre-licensing, broker licensing, continuing education, and designation courses), monthly Market Brief reports compiled in partnership with FMLS, signature annual events, facility rentals at the Atlanta REALTORS® Center, and a tiered Partnership Program for sponsor visibility.

Product overview

Atlanta REALTORS® Association is the largest real estate association in Georgia, offering a comprehensive portfolio of member services centered around professional education, market intelligence, and industry advocacy. The core offering is the Atlanta REALTORS® School of Real Estate (formerly Capitus Real Estate Learning Center), which provides pre-license courses, continuing education, Code of Ethics training, Fair Housing training, broker licensing preparation, and professional designations. The association supplements its educational offerings with monthly Market Brief reports compiled by FMLS, providing sales and pricing data for 11 Metro Atlanta counties. Additional services include the Atlanta REALTORS® Center facility (Tommie Jackson Building) offering event/meeting space and office suites, the Atlanta REALTORS® Rundown podcast for industry insights, signature annual events (Real Estate Outlook, ARA/FMLS Showcase, Top Producers), and the Atlanta REALTORS® Impact Foundation for member scholarships. The association also operates a Partnership Program with tiered sponsorship levels for business visibility.

Differentiator

Problem solved

Functional benefit

Products and services

• REALTOR® Membership
• Affiliate Membership
• Atlanta REALTORS® School of Real Estate
• Continuing Education Programs
• Broker Licensing Programs
• Designations & Certifications Program
• Market Brief Reports
• Atlanta REALTORS® Center (Tommie Jackson Building)
• Atlanta REALTORS® Rundown Podcast
• Signature Events Program
• Partnership Program
• Atlanta REALTORS® Impact Foundation
• Scholarship Programs

Quantifiable outcome

• Members gain access to ARA School of Real Estate with up to 18 hours of FREE CE and discounts on designation courses
• +1 more outcomes

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Eleven partnerships are on record, tiered minor, core and moderate.

• Campbell and BrannonminorOthersDiamond Partner of ARA, providing real estate legal services and support to the association and its members.
• First Multiple Listing Service (FMLS)coreStrategic or Co-development PartnerCore partnership for compiling monthly Market Brief reports on Metro Atlanta residential sales and home prices. FMLS provides comprehensive data covering 11 Metro Atlanta counties (Cherokee, Clayton, Cobb, DeKalb, Douglas, Fayette, Forsyth, Fulton, Gwinnett, Paulding, Rockdale). Also Diamond Partner and sponsor of the annual ARA/FMLS Showcase event.
• GNG HubminorOthersDiamond Partner providing services to ARA members.
• Meritage HomesminorOthersDiamond Partner, homebuilder supporting ARA events and programs.
• O'Kelley & SorohanminorOthersDiamond Partner providing real estate legal services to association members.
• Weissman LawminorOthersDiamond Partner providing real estate legal services.
• Georgia Association of REALTORS® (GAR)coreStrategic or Co-development PartnerState-level association partnership required for membership. GAR provides state advocacy, education standards, legal helpline services, and operates the NRDS database for membership tracking.
• National Association of REALTORS® (NAR)coreStrategic or Co-development PartnerNational association partnership required for REALTOR® membership. NAR provides Code of Ethics enforcement, consumer advertising campaign, legislative advocacy, professional standards, and access to national resources including RPR database.
• Atlanta Commercial Board of REALTORS® (ACBR)coreStrategic or Co-development PartnerSister organization for commercial real estate professionals. Joint events including RPAC Champions Luncheon, governmental affairs activities, and collaborative advocacy efforts.
• Atlanta REALTORS® Impact FoundationcoreOthersFoundation established in 2022 to provide scholarships and Care Funds for members in need. Supports community initiatives and charitable giving.
• Multicultural OrganizationsmoderateStrategic or Co-development PartnerPartnerships with multicultural organizations to promote Diversity, Equity, and Inclusion (DEI) in real estate in Metro Atlanta. Includes collaboration with National Association of Hispanic Real Estate Professionals, Asian Real Estate Association of America, LGBTQ+ Real Estate Alliance, Empire Board of Realtists, Women's Council of REALTORS®, and others.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• National Association of REALTORS (NAR): National umbrella trade association that ARA is structurally affiliated with through required joint membership. NAR sets the Code of Ethics, owns the REALTOR® mark, and provides the national advocacy and standards framework that ARA localizes for Metro Atlanta. Direct comparable as a peer-tier real estate trade association.

Direct peers

• Georgia Association of REALTORS (GAR): State-level REALTOR® association that ARA partners with through required joint membership. GAR provides state advocacy, legal helpline services, and education standards for the same Georgia real estate agent base that ARA serves at the local level. Closest direct functional peer given shared membership model and overlapping education/advocacy missions.
• Houston Association of REALTORS: Large metropolitan REALTOR® association serving the Houston area with a similar member services, MLS integration, education, and advocacy model. Comparable scale and structural similarity to ARA as a big-city local REALTOR association with multiple revenue streams including MLS and education.
• California Association of REALTORS (C.A.R.): Large state-level REALTOR® trade association offering member education, advocacy, market data, and technology products to residential agents. Comparable in operating model and product portfolio (membership, education, market reports, advocacy, professional standards).
• Florida Realtors: Statewide REALTOR® association with member education, advocacy, legal services, and market intelligence offerings. Operates a similar non-profit trade association model with tiered membership and professional development programs.
• Texas Realtors: Texas state REALTOR® association providing member services, education, advocacy, and professional standards. Comparable large-state trade association with similar member economics and product mix.
• Greater Las Vegas Association of REALTORS (GLVAR): Local REALTOR® association in a major U.S. metro serving a comparable member base of residential real estate professionals. Similar product mix including education, MLS data, advocacy, and events.
• New York State Association of REALTORS (NYSAR): Statewide REALTOR® trade association delivering member education, advocacy, legal hotlines, and professional standards services. Similar operating model and revenue structure to GAR/state peer organizations.

Emerging players

• Realtors Property Resource (RPR): NAR-owned data and analytics platform that ARA members access as part of NAR membership. Overlaps with ARA's Market Brief reports in delivering real estate market intelligence to agents, but operates at national scale versus ARA's regional focus.
• Colibri Real Estate (formerly Real Estate Express): Large national online real estate education provider offering licensing and CE courses. Direct competitor to ARA School of Real Estate for pre-license and continuing education revenue, particularly for non-members and online learners.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key highlights7 records

Customer concentration

• Xx.com/atlantarealtors
• Facebookfacebook.com/AtlantaREALTORS
• LinkedInlinkedin.com/company/atlanta-realtors

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Atlanta Realtors