College Nannies and Sitters

What College Nannies and Sitters does

Jovie, legally College Nannies and Sitters, is a privately held U.S. childcare staffing and placement company founded in 2005 and headquartered in Broomfield, Colorado. The company matches families with vetted nannies, babysitters, and special-needs caregivers, and additionally supplies childcare staffing for B2B clients including corporate events, weddings, hotels, gyms, sports teams, childcare centers, and religious venues. In 2024 the company rebranded from College Nannies and Sitters to Jovie, retaining legacy infrastructure such as the secure.collegenannies.com login domain.

The company operates a franchise distribution model with independently owned and operated locations across 35+ U.S. states (Arizona, California, Colorado, Connecticut, District of Columbia, Florida, Georgia, Idaho, Illinois, Indiana, Iowa, Kansas, Kentucky, Maryland, Massachusetts, Michigan, Minnesota, Missouri, Nevada, New Hampshire, New Jersey, New York, North Carolina, Ohio, Oklahoma, Oregon, Pennsylvania, Rhode Island, Tennessee, Texas, Virginia, Washington, and Wisconsin). Headcount is reported in the 1,001–5,000 range, consistent with a franchise network where the placed caregiver base is counted within the operating system. The technology footprint is modest: a consumer-facing My Jovie mobile application on iOS and Android, a website booking flow at jovie.com, and organic social/blog content channels, with no disclosed proprietary AI, ML, or API surface.

Jovie generates revenue through placement/match fees, payroll and tax handling for full-time nanny engagements, and corporate/event staffing billings, across both consumer families (the primary segment) and institutional buyers (the secondary segment). Pricing is quote-based and not publicly disclosed, and no parent company, PE backing, or venture funding is referenced. The company is led by CEO Jennifer Schellhase, with founders Laura Davis and Laura Horwitz and President Andrew Thomson, and operates as a founder/private-owned franchise system with no public listing or disclosed financials.

Name

College Nannies and Sitters

Legal name

College Nannies and Sitters

Website

https://collegenanniesandsitters.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Jovie (formerly College Nannies and Sitters) is a U.S. franchise-based childcare staffing company that matches vetted nannies and babysitters with families and supplies childcare staffing for corporate, hospitality, and event clients across 35+ states.

Ownership category

akta.pro rank

Product category

Childcare Staffing Services

NAICS

Child Care Services (62441)

SIC

Services-Child Day Care Services (8351)

akta.pro primary industry

Full-Time Nanny Placement Agencies (HSAAALAB)

akta.pro secondary industries

Part-Time Nanny Placement Agencies (HSAAALAC), Live-Out Nanny Services (HSAAABAB)

Keywords

• Childcare staffing services
• Nanny placement services
• Babysitting referral services
• In-home childcare
• Special needs care

Headquarters

HQ city

Broomfield

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations

Revenue model

1. Childcare Placement and Staffing Services: The company generates revenue by connecting families with vetted nannies and babysitters, and providing staffing services for corporate events. Revenue comes from service fees for matching, vetting, payroll management, and ongoing support.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

College Nannies and Sitters is a childcare staffing and matching company (operating under the DBA "Jovie") that connects families with vetted nannies, babysitters, and sitters for ongoing in-home care, date nights, special needs support, event childcare, and corporate childcare. The company operates primarily through a franchise model spanning 35+ U.S. states, providing background-checked caregivers and offering payroll management for nanny placements.

Product overview

Jovie (formerly College Nannies and Sitters) operates as a childcare staffing and matching platform offering two primary service categories: Family Childcare (including Nannies, Babysitters, and Special Needs Childcare) and Business & Events Childcare (covering Conference & Events, Wedding, Hotel & Vacation, Employee Backup Care, Childcare Center Staffing, Sports Teams, Gym & Club, and Church childcare). The company provides personalized matching between vetted caregivers and families, handling background screening, hiring, payroll, and tax paperwork. Services are available across 34 states in the U.S. through independently owned and operated franchise locations.

Differentiator

Problem solved

Functional benefit

Products and services

• Nanny Placement Services

Named customers3 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Bright Horizons Back-up CarecoreStrategic or Co-development PartnerJovie is listed as a partner for Bright Horizons Back-up Care services, providing supplemental childcare staffing solutions as part of Bright Horizons' employee backup care offerings for corporate clients.

Scale indicators3 records

Recent moves3 records

Expansion highlights4 records

Direct peers

• Sittercity: National online marketplace for babysitters, nannies, and household care providers. Directly overlaps with Jovie on caregiver matching, screening, and family subscription services.
• Care.com: Largest online marketplace connecting families with nannies, babysitters, and other caregivers. Direct competitor to Jovie in family-side caregiver matching with national reach and a tech-first platform.
• Urbansitter: Online marketplace focused on connecting parents with vetted sitters and nannies in urban markets. Closely comparable on matching model, background checks, and family-facing experience.

Emerging players

• Helpr: Tech-enabled childcare benefits platform sold through employers as a backup-care benefit. Directly overlaps with Jovie's Employee Backup Childcare line via a B2B-led go-to-market motion.
• Bubble: U.K.-headquartered on-demand childcare marketplace expanding internationally. Comparable marketplace model for vetted, bookable childcare providers, though operating in different geographies.
• Bambino: Community-driven babysitter sharing app with parent references. Comparable as a digital-first alternative to traditional nanny agencies targeting similar urban family demographics.
• Wyndy: On-demand mobile-first babysitter marketplace focused on college sitters. Targets the same family demographic as Jovie with a tech-forward platform and similar geographic rollout approach.

Broad incumbents

• Bright Horizons Family Solutions: Largest U.S. provider of employer-sponsored childcare including backup care, dependent care, and early education centers. Comparable via the enterprise backup-care channel where Jovie is already a Bright Horizons partner.
• Kiddie Academy: Franchise-based early childhood education and childcare provider operating across the U.S. Comparable to Jovie via franchise-driven domestic childcare services, though centered on facility-based care.

Regional players

• The Nanny League: Boutique nanny placement agency specializing in high-end household placements in select U.S. markets. Comparable on placement-service mechanics and vetting process, though serving a narrower premium segment.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/collegenanniesandsitters
• LinkedInlinkedin.com/company/joviecare
• Instagraminstagram.com/joviecare

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about College Nannies and Sitters