Phase 3 AV
Phase 3 AV is a Canada-headquartered, founder-led audio-visual event production company serving corporate, marketing, concert, and nonprofit clients across North America via full-service production (360 AV) and equipment rentals.
- Company typePrivate
- Founded2006
- HeadquartersToronto, Canada
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Phase 3 AV does
Phase 3 AV (legal name Phase 3 Productions Inc.) is a privately held, founder-led audio-visual event production company headquartered in North York, Ontario, with a US operating entity (Phase 3 AV US LLC) in Las Vegas, Nevada. Founded in 2006, the firm delivers end-to-end event production services — including audio, video, lighting, and staging — across four core customer segments: Corporate Events, Marketing & Experiential, Concerts & Festivals, and Nonprofit Events. Its core product, branded as 360 AV, provides full-service production from concept through execution, supplemented by two equipment-rental tiers (on-site deployment and self-service via phase3rentals.com). The company has delivered high-profile projects including a Scotiabank Arena broadcast reaching 12,000+ attendees and millions of online viewers, a Clio Cloud Conference with 3,500 hybrid attendees, and a Mercedes-Benz activation built on frozen Lake Winnipeg.
The business is built around a proprietary 3-Phase Process (Discover, Design, Deliver) and a large, capital-intensive equipment inventory self-described as one of the biggest in Canada and the US. Service delivery is on-site at client venues and led by experienced technicians, with the leadership team claiming 75+ years of combined industry experience. Customer roster spans marquee enterprise brands (Coca-Cola, Nike, GE, Unilever, Mercedes-Benz, Diageo) and nonprofit organizations (SickKids, Aga Khan Museum, Egale), with strategic partnerships across experiential agencies including Red Stone Agency, Solutions with Impact, Waveform Entertainment, Proof Experiences, and AVA Animation & Visual Arts.
The firm monetizes through quote-based, project-by-project pricing for full-service production and equipment rental, with no publicly disclosed tiers or multi-year enterprise contracts. Go-to-market is enterprise field sales with a digital portfolio of case studies and quote-request forms as the primary demand capture mechanism. Ownership is concentrated with founders Shane Fine (CEO) and Alan Vegotsky (President), supported by Rouzbeh Sharbaf as Operations Manager; there is no disclosed external institutional, PE, or VC capital.
Phase 3 AV firmographics
Firmographics- Name
- Phase 3 AV
- Legal name
- Phase 3 Productions Inc.
- Website
- https://phase3av.com
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Phase 3 AV is a Canada-headquartered, founder-led audio-visual event production company serving corporate, marketing, concert, and nonprofit clients across North America via full-service production (360 AV) and equipment rentals.
- Ownership category
- akta.pro rank
Phase 3 AV industry classification
Industry- Product category
- Audio-Visual Event Production Services
- akta.pro primary industry
- Audio-Visual (AV) Systems & Rentals (Audio, Video, Projection, LED Walls) (THAHAEAA)
- akta.pro secondary industries
- Corporate Event Production & AV Services (HSACADAB), Hybrid Event AV & In-Room Integration (Room Kits, Switching, Capture, Projection) (THAHAOAF)
Keywords
Where Phase 3 AV is headquartered
LocationHeadquarters
- HQ city
- Toronto
- HQ country
- Canada
- HQ region
- North America
Offices2 records
Markets served
Phase 3 AV business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Full-Service AV Production (360 AV): Comprehensive AV production services including audio, video, lighting, and staging with expert design, collaboration, and seamless execution. Custom solutions tailored to client needs with high-touch coordination.
- Equipment Rentals with On-Site Deployment: Equipment rental services with experienced technicians who work alongside client teams to deploy specific portions of AV builds as needed.
- Equipment Rentals (Self-Service): Equipment rental with streamlined support and expert guidance for clients who prefer to handle deployment themselves.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom quotation required - no standard pricing tiers available |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels3 records
Phase 3 AV product offering
Product offeringCore offering
Phase 3 AV is an audio-visual event production company delivering full-service AV production (audio, video, lighting, staging) and equipment rentals to corporate, marketing, concert/festival, and nonprofit event clients across Canada and the United States. Services are organized around a proprietary three-phase methodology (Discover, Design, Deliver) and offered through three engagement models: 360 AV (full-service production), Equipment Rentals with On-Site Deployment, and self-service Equipment Rentals via phase3rentals.com.
Product overview
Phase 3 AV is an audio-visual event production company operating as a single unified service offering rather than a software platform. The core product is the 360 AV full-service production service, which provides end-to-end audio, video, lighting, and staging solutions. This is complemented by two equipment rental service tiers: Equipment Rentals With On-Site Deployment (full rental service with technician support) and Equipment Rentals (self-service equipment rental via their separate rental website at phase3rentals.com). The company specializes in four event categories: Corporate Events, Marketing & Experiential, Concerts & Festivals, and Nonprofit Events. All services are delivered through their proprietary 3-Phase Process (Discover, Design, Deliver) ensuring collaborative planning from concept through execution.
Differentiator
Problem solved
Functional benefit
Products and services
- 360 AV
- Equipment Rentals With On-Site Deployment Rental of top-tier AV equipment from Phase 3 AV's large inventory combined with experienced AV technicians who work alongside the client's team to deploy the required portion of the AV build.
- Equipment Rentals (Self-Service) Self-service rental of event-ready AV equipment from Phase 3 AV's large inventory with streamlined request process, prompt support, and expert guidance; customers can browse and select equipment independently via phase3rentals.com.
- Corporate Events Service Specialized AV services for corporate gatherings including multi-day conferences, award shows, virtual events, meetings, seminars, trade shows, galas, awards ceremonies, and team building events.
- Marketing & Experiential Service Specialized AV services for brand activations, pop-ups, trade shows, product launches, VIP events, fashion shows, and experiential marketing campaigns designed to create lasting impressions.
- Concerts & Festivals Service Specialized AV production for concerts and festivals ranging from intimate indoor sets to massive outdoor events, deploying audio, video, lighting, and staging to fully immerse attendees.
- Nonprofit Events Service Specialized AV services for nonprofit fundraisers, galas, community events, charity dinners, auctions, and recognition ceremonies, optimized to maximize impact within budget constraints.
Quantifiable outcome
- 3.5 million online views for Klick Health Light The Way installation
- +2 more outcomes
Companies that use Phase 3 AV
Customer profileNamed customers21 records
Segments4 records
Ideal customer profiles4 records
Phase 3 AV technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Phase 3 AV partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered minor and core.
- Trevor Peter CommunicationsminorPartnered on the Diageo Special Releases Whisky Tasting event featuring Toronto food and drink influencers in an immersive environment.
- Waveform EntertainmentcorePartnership on esports events including the Owl 2022 Summer Showdown at Mattamy Athletic Centre, supporting OverActive Media with lighting, audio and video production.
- Solutions with ImpactcoreAnnual partnership producing charity events including the Boat Rally for Cancer at Lake Rosseau and the Culinary Showdown for Epilepsy South Central Ontario (since 2019).
- Proof ExperiencescoreAgency partnership on the Mercedes-Benz Ice Garage promotional event in Manitoba, transforming ice blocks into a concert venue and drift track on frozen Lake Winnipeg.
- Red Stone AgencycoreWorked together on the Egale 2018 Identity Conference producing a two-day advocacy summit for the 2SLGBTQI community in Canada. Also partnered on the 2022 Condo Conference with 800+ attendees across 4 rooms.
Scale indicators3 records
Recent moves7 records
Expansion highlights5 records
Phase 3 AV competitors and assessment
Company assessmentDirect peers
- LMG: US-based AV rental and production company specializing in video, audio, and lighting for corporate events, trade shows, and live broadcasts. Comparable on equipment rental scale, video-centric production capabilities, and the same enterprise event customer base as Phase 3 AV.
- AVT Event Technologies: Event technology and AV production company specializing in staging, lighting, audio, and video for corporate events, concerts, and exhibitions. Comparable on the equipment rental plus on-site production model for live events.
- Production Resource Group (PRG): World's largest provider of entertainment and event production solutions, with deep expertise in audio, video, lighting, and rigging for concerts, corporate events, and broadcasts. Highly comparable on concert/touring production and large-scale corporate event AV, the core of Phase 3 AV's concert and corporate segments.
- Solotech: Canadian-headquartered AV production and equipment rental company serving concerts, corporate events, and broadcast clients across North America. Particularly relevant as a fellow Canadian peer with cross-border operations, overlapping inventory depth, and similar concert/corporate client mix.
- MKG Event Experiences: Creative event and experiential agency producing brand activations, conferences, and large-scale live events with integrated AV production. Comparable in serving enterprise clients across corporate events and marketing experiential segments with end-to-end production services.
- Sparks: Experiential marketing and AV production agency serving Fortune 500 brands with event technology, custom builds, and brand activations. Comparable because it competes for the same marketing & experiential, brand activation, and corporate event RFPs that drive Phase 3 AV's revenue.
Broad incumbents
- Freeman: Global brand experience company providing AV production, event design, and exhibit services for trade shows, conferences, and live events. Directly comparable on full-service AV production and equipment rental for corporate events, conventions, and experiential activations.
- Encore Global: Largest event technology and AV production services provider in North America (formed from PSAV and Encore Event Technologies). Comparable because it offers full-service AV production, equipment rental, and event technology for corporate, association, and hotel venues, overlapping directly with Phase 3 AV's core offering at much larger scale.
- PSAV (legacy / now part of Encore): Predecessor brand of Encore Global, historically the dominant hotel and venue-based AV production provider in North America. Listed separately for context as the historical reference point for the AV rental + event production segment in which Phase 3 AV operates.
Emerging players
- Gearhouse Group: Provider of event technical production including lighting, audio, video, staging, and rigging across corporate, concert, and exhibition events. Comparable as a technical AV production specialist competing for many of the same mid-to-large corporate and live event engagements.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Phase 3 AV social profiles
Digital presencePhase 3 AV financial estimates
Financial estimateRevenue estimate
Valuation estimate
Phase 3 AV leadership team
Management profileNumber of profiles
Profiles3 records
Phase 3 AV subsidiaries and ownership
Company hierarchySubsidiaries1 record
Phase 3 AV funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Phase 3 AV M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Phase 3 AV
What does Phase 3 AV do?
Phase 3 AV is an audio-visual event production company delivering full-service AV production (audio, video, lighting, staging) and equipment rentals to corporate, marketing, concert/festival, and nonprofit event clients across Canada and the United States. Services are organized around a proprietary three-phase methodology (Discover, Design, Deliver) and offered through three engagement models: 360 AV (full-service production), Equipment Rentals with On-Site Deployment, and self-service Equipment Rentals via phase3rentals.com.
Is Phase 3 AV a public or private company?
Phase 3 AV is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Phase 3 AV founded?
Phase 3 AV was founded in 2006. It employs 11 to 50 people.
Where is Phase 3 AV based?
Phase 3 AV is headquartered in Toronto, Canada, in the North America region.
How does Phase 3 AV make money?
Three revenue lines are on record. Full-Service AV Production (360 AV) is the primary driver. The others are equipment Rentals with On-Site Deployment and equipment Rentals (Self-Service).
Who are Phase 3 AV's main competitors?
Direct peers on record are LMG, AVT Event Technologies, Production Resource Group (PRG), Solotech, MKG Event Experiences and Sparks. Broad incumbents are Freeman, Encore Global and PSAV (legacy / now part of Encore). Gearhouse Group is listed as an emerging player.
Does Phase 3 AV have an API?
No public API is recorded for Phase 3 AV.
What industry is Phase 3 AV in?
Phase 3 AV's product category is Audio-Visual Event Production Services. Its primary akta.pro industry code is THAHAEAA, Audio-Visual (AV) Systems & Rentals (Audio, Video, Projection, LED Walls), with a secondary code of HSACADAB, Corporate Event Production & AV Services.