Higher Hacknell
Higher Hacknell is a family-owned Devon organic meat farm and direct-to-consumer retailer selling Soil Association certified beef, lamb, pork, poultry, and ready meals via e-commerce, farm shop, and Privilege Club subscription to UK mainland consumers.
- Company typePrivate
- Founded1985
- HeadquartersBurrington, Umberleigh, United Kingdom
- Headcount501–1,000
- GTM typeB2C
- OfferingHardware or Manufacturing
What Higher Hacknell does
Higher Hacknell is a family-owned organic meat farm and direct-to-consumer e-commerce retailer headquartered at Higher Hacknell Farm in Burrington, Umberleigh, North Devon (EX37 9LX). Founded in 1985 by Tim and Jo Budden on a 350-acre mixed farm between Dartmoor and Exmoor, the company has held continuous Soil Association organic certification since 1988 (certification number G795). It raises South Devon cattle, Lleyn sheep, Duroc-cross and Gloucester Old Spot pigs, and operates a cider orchard, with on-farm butchery, cold rooms, and dedicated aging facilities (21+ days for beef, 7-14 days for lamb, 5-10 days for pork); poultry is sourced externally through partnership with Chris Labdon in East Devon, maintaining Soil Association standards.
The company sells organic meat boxes (ranging from £30 taster boxes to £150 large mixed boxes) and individual cuts directly to consumers via its own e-commerce platform, with next-day courier delivery to mainland UK (excluding Scottish Isles, Ireland, and Isle of Wight). Its product range spans beef, lamb, pork, and poultry, plus seasonal Christmas offerings (bronze turkeys, geese, beef joints, gammon), Organic Ready Meals, Organic Wool and Sheepskins, and gift vouchers. A portion of supply is routed to hospitality customers, with River Cottage restaurants and canteens explicitly named as a B2B reference.
Revenue is generated through three channels: one-time direct product sales via the e-commerce website (SagePay-processed), a "Privilege Club" loyalty scheme for customers placing £50+ orders per month (10% extra free meat or free delivery), and on-farm shop and seasonal Crediton Farmers Market sales. The company is privately held with no external funding or institutional investors, registered as Higher Hacknell Limited (Company Registration No: 4785509, VAT 819 3528 12). Marketing technology relies on Google Analytics, MailChimp, PipeDrive, Google AdWords, and Facebook for traffic and CRM; GDPR and PCI DSS compliance is maintained.
Higher Hacknell firmographics
Firmographics- Name
- Higher Hacknell
- Legal name
- Higher Hacknell Limited
- Website
- https://higherhacknell.co.uk
- Company type
- Private
- Founded year
- 1985
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Higher Hacknell is a family-owned Devon organic meat farm and direct-to-consumer retailer selling Soil Association certified beef, lamb, pork, poultry, and ready meals via e-commerce, farm shop, and Privilege Club subscription to UK mainland consumers.
- Ownership category
- akta.pro rank
Higher Hacknell industry classification
Industry- Product category
- Organic Meat Delivery
- NAICS
- Meat Retailers (44524), Meat and Meat Product Merchant Wholesalers (42447), Meat Retailers (445240)
- SIC
- Agricultural Prod-Livestock & Animal Specialties (200), Sausages & Other Prepared Meat Products (2013)
- akta.pro primary industry
- Farm-to-Consumer Produce Boxes / CSA Delivery (AFAIANAC)
- akta.pro secondary industries
- Organic Sheep & Goat Production (AFAEAMAE), Organic Meat, Poultry & Seafood Wholesale (AFAIAJAD), Butcher Shops & Meat Markets (CRAHAHAB)
Keywords
Where Higher Hacknell is headquartered
LocationHeadquarters
- HQ city
- Burrington, Umberleigh
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Higher Hacknell business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D
Revenue model
- Direct Product Sales: One-time transaction sales of organic meat boxes and individual cuts through e-commerce website. Payment taken at dispatch based on actual weight. Subscription-like Privilege Club offers regular monthly orders with loyalty benefits.
- Loyalty Program (Privilege Club): Monthly subscription model where customers ordering £50+ per month receive 10% extra free meat or free delivery. Provides recurring revenue and customer retention.
- Farm Shop Sales: On-farm butchery open Monday-Wednesday 8am-4pm for direct customer purchases. Collect-by-arrangement available other days.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Meat Boxes ranging from £30 to £150 |
| Unit Pricing | Pay-as-you-go | Individual meat cuts priced per kg |
| Subscription | Monthly | Privilege Club subscription for regular orders £50+/month |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Higher Hacknell product offering
Product offeringCore offering
Higher Hacknell sells Soil Association certified organic meat — beef, lamb, pork, poultry, and seasonal Christmas products — direct from its family farm in North Devon to UK consumers via an e-commerce website with nationwide insulated delivery. Offerings include curated meat boxes (Taster, Small, Medium, Large, Slow Cook, Mixed), individual cuts, organic ready meals, wool and sheepskin products, gift vouchers, and a recurring Privilege Club loyalty subscription.
Product overview
Higher Hacknell is an organic meat farm and online retailer offering a comprehensive range of organic meat products. The core offering consists of Organic Meat Boxes (available in Taster, Small, Medium, Large, Slow Cook, Spring, and Mixed varieties) combined with individual cuts of Organic Beef, Organic Lamb & Mutton, Organic Pork, and Organic Poultry. The product portfolio also includes seasonal Organic Christmas selections (turkey, goose, beef joints), Organic Ready Meals (curries, casseroles, pasta dishes), and Organic Wool & Sheepskins. When organic pork is in short supply, a Free Range Pork alternative (RSPCA standards) is offered. A Privilege Club loyalty program provides 10% extra meat or free delivery for regular monthly orders.
Differentiator
Problem solved
Functional benefit
Brands
- Privilege Club: Loyalty scheme for regular customers ordering over £50 per month, offering 10% extra organic meat free.
Products and services
- Organic Meat Boxes
Quantifiable outcome
- Beef hung for 21+ days for superior tenderness
- +2 more outcomes
Companies that use Higher Hacknell
Customer profileNamed customers2 records
Segments1 record
Ideal customer profiles2 records
Higher Hacknell technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
Feature1 record
Higher Hacknell partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Chris Labdon (Chicken Supplier)coreExternal chicken supplier from East Devon. Labdon's chickens are killed humanely on farm to strict Soil Association organic standards, reared in small flocks of 500 birds with truly free-range life for at least 10 weeks on organic feed.
Scale indicators4 records
Recent moves7 records
Expansion highlights4 records
Higher Hacknell competitors and assessment
Company assessmentBroad incumbents
- Abel & Cole: Established UK organic produce and grocery box subscription service including organic meat. Comparable DTC subscription model and organic customer base, though meat is one of many categories rather than the focus.
- Daylesford Organic: Large UK organic farm and farm-shop brand with online meat delivery. Comparable Soil Association certified organic offering and premium positioning, but materially larger and broader in category scope.
Direct peers
- Riverford Organic Farmers: UK farmer-owned organic produce and meat box delivery business. Directly comparable DTC subscription-based organic meat-box model with national reach, and the most prominent scaled peer in the same category.
- Farmison & Co: Online retailer sourcing heritage-breed meat direct from UK farms for delivery to consumers. Comparable DTC premium meat model with farm provenance story.
- Eversfield Organic: Devon-based Soil Association certified organic farm delivering meat boxes and individual cuts direct to UK customers. Directly comparable organic certification, DTC e-commerce, and Devon heritage.
- Coombe Farm Organic: Somerset-based organic farm offering DTC organic meat boxes and individual cuts with nationwide delivery. Comparable single-farm organic meat-box model with similar premium positioning.
- Pipers Farm: Devon-based family farm selling heritage-breed organic and free-range meat boxes direct to consumers nationwide. Closely comparable on provenance-led storytelling, mixed-livestock farm model, and DTC meat-box offering.
- Field & Flower: UK organic and free-range meat box subscription service with nationwide delivery. Directly comparable DTC subscription meat-box model and customer demographic.
Emerging players
- The Ethical Butcher: Online retailer specialising in organic, free-range, and high-welfare meat from small UK farms. Comparable focus on ethical sourcing and DTC premium positioning, though operates more as a multi-farm curator than a single-farm producer.
Others
- River Cottage: Hugh Fearnley-Whittingstall's food and cookery brand and restaurant group. Comparable in that Higher Hacknell is a supplier to its restaurants and canteens, and the brand association is a key marketing channel.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Higher Hacknell social profiles
Digital presenceHigher Hacknell compliance and trust
Trust signalCompliance3 records
Higher Hacknell financial estimates
Financial estimateRevenue estimate
Valuation estimate
Higher Hacknell leadership team
Management profileNumber of profiles
Profiles2 records
Higher Hacknell funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Higher Hacknell M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Higher Hacknell
What does Higher Hacknell do?
Higher Hacknell sells Soil Association certified organic meat — beef, lamb, pork, poultry, and seasonal Christmas products — direct from its family farm in North Devon to UK consumers via an e-commerce website with nationwide insulated delivery. Offerings include curated meat boxes (Taster, Small, Medium, Large, Slow Cook, Mixed), individual cuts, organic ready meals, wool and sheepskin products, gift vouchers, and a recurring Privilege Club loyalty subscription.
Is Higher Hacknell a public or private company?
Higher Hacknell is a private company. It is classified as family owned and is currently operating.
When was Higher Hacknell founded?
Higher Hacknell was founded in 1985. It employs 501 to 1,000 people.
Where is Higher Hacknell based?
Higher Hacknell is headquartered in Burrington, Umberleigh, United Kingdom, in the Europe region.
How does Higher Hacknell make money?
Three revenue lines are on record. Direct Product Sales are the primary driver. The others are loyalty Program (Privilege Club) and farm Shop Sales.
Who are Higher Hacknell's main competitors?
Broad incumbents on record are Abel & Cole and Daylesford Organic. Direct peers are Riverford Organic Farmers, Farmison & Co, Eversfield Organic, Coombe Farm Organic, Pipers Farm and Field & Flower. The Ethical Butcher is listed as an emerging player. River Cottage is listed as an others.
Does Higher Hacknell have an API?
No public API is recorded for Higher Hacknell.
What industry is Higher Hacknell in?
Higher Hacknell's product category is Organic Meat Delivery. Its primary akta.pro industry code is AFAIANAC, Farm-to-Consumer Produce Boxes / CSA Delivery, with a secondary code of AFAEAMAE, Organic Sheep & Goat Production. Its NAICS code is 44524 and its SIC code is 200.