Pipers Farm Limited
Edenmoor (formerly Pipers Farm) is a UK direct-to-consumer online butcher selling premium free-range, grass-fed British meat and adjacent foods — including seafood, dairy, chef-prepared meals, and gift boxes — to ethically minded UK households via its own e-commerce site with next-day tracked delivery.
- Company typePrivate
- Founded1994
- HeadquartersDevon, United Kingdom
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Pipers Farm Limited does
Pipers Farm Limited trades as Edenmoor, an award-winning UK direct-to-consumer online butcher founded in 1994 and headquartered in Devon, England. The company sells premium, ethically sourced British meat and adjacent foods — including 100% grass-fed beef, free-range chicken, native-breed pork, grass-fed lamb, wild venison, free-range duck, free-range bronze turkey, bacon and ham, natural sausages and burgers, charcuterie, sustainable seafood, artisan cheese and dairy, a chef-prepared ready-to-cook range, curated meat and gift boxes, bakery and pantry items, and natural raw dog food — to health- and provenance-conscious UK households.
Operations are built around an owned e-commerce storefront with next-day tracked nationwide delivery, an integrated Moor Rewards loyalty programme with a Refer A Friend scheme, and curated subscription-capable boxes (BBQ, seafood, gift hampers). The supply side is structured as an aggregator: Edenmoor partners with a small collective of independent family farmers using regenerative, free-range practices, and presents full farm-to-table traceability and 100% recyclable packaging as core product attributes. In 2024 the company rebranded from Pipers Farm to Edenmoor while retaining its ethical-sourcing positioning.
The business model is predominantly transactional DTC retail (one-time individual cuts and curated boxes priced in GBP), supplemented by recurring meat and gift boxes and retention through the loyalty programme. Customers are fragmented UK consumers rather than enterprise accounts, with 8,000+ reviewed buyers and no disclosed wholesale or B2B revenue. Edenmoor has no institutional investors, no parent company, and no disclosed funding rounds, indicating a self-funded, family/founder-owned capital structure.
Pipers Farm Limited firmographics
Firmographics- Name
- Pipers Farm Limited
- Legal name
- Pipers Farm Limited
- Website
- https://pipersfarm.com
- Company type
- Private
- Founded year
- 1994
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Edenmoor (formerly Pipers Farm) is a UK direct-to-consumer online butcher selling premium free-range, grass-fed British meat and adjacent foods — including seafood, dairy, chef-prepared meals, and gift boxes — to ethically minded UK households via its own e-commerce site with next-day tracked delivery.
- Ownership category
- akta.pro rank
Pipers Farm Limited industry classification
Industry- Product category
- Online Butcher / Premium Meat Retail
- NAICS
- Poultry Processing (311615), Other Animal Food Manufacturing (311119)
- SIC
- Agricultural Prod-Livestock & Animal Specialties (200)
- akta.pro primary industry
- Butcher Shops & Meat Markets (CRAHAHAB)
- akta.pro secondary industry
- Farmstead & Local Artisan Food Markets (Retail Shops) (CRAHAGAO)
Keywords
Where Pipers Farm Limited is headquartered
LocationHeadquarters
- HQ city
- Devon
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Pipers Farm Limited business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Direct Product Sales: One-time transaction-based sales of premium free-range and grass-fed meat products including beef, chicken, pork, lamb, and seafood through e-commerce platform. Products sold as individual items and curated meat boxes.
- Subscription Meat Boxes: Recurring revenue from curated meat boxes including BBQ boxes, sustainable seafood boxes, and food gift hampers delivered on demand.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual meat cuts and products |
| Unit Pricing | Pay-as-you-go | Curated meat and gift boxes |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
Pipers Farm Limited product offering
Product offeringCore offering
Pipers Farm Limited (trading as Edenmoor) operates as an online butcher and food retailer selling premium grass-fed beef, free-range chicken, native breed pork, grass-fed lamb and mutton, wild venison and game, free-range duck, free-range bronze turkey, sustainable British seafood, artisan cheese and dairy, chef-prepared ready-to-cook meals, curated meat boxes, bakery and pantry goods, and natural raw dog food. The offering is built on a partnership network of small-scale British family farmers using regenerative and free-range practices, with full farm-to-table traceability, 100% recyclable packaging, and next-day tracked delivery to UK customers.
Product overview
Pipers Farm Limited (now trading as Edenmoor) operates as an award-winning online butcher offering a comprehensive range of premium British meat and food products. The product portfolio centres on five core meat categories (Grass Fed Beef, Properly Free Range Chicken, Native Breed Pork, Grass Fed Lamb, and Wild Venison) complemented by specialised products including Free Range Bronze Turkey, Properly Free Range Duck, Bacon & Ham, Natural Sausages & Burgers, and Charcuterie. The offering extends beyond fresh meat to encompass Sustainable Seafood, Artisan Cheese & Dairy, a Chef Prepared Range of ready-to-cook meals, curated Meat Boxes, and Bakery & Pantry staples. The company also offers Natural Raw Dog Food. All products are characterised by ethical sourcing, free-range/regenerative farming practices, full provenance transparency, and 100% recyclable packaging. The business operates on an e-commerce model with next-day tracked delivery and a loyalty programme (Moor Rewards).
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- 8,000+ satisfied customers with positive reviews
Companies that use Pipers Farm Limited
Customer profileNamed customers5 records
Segments3 records
Ideal customer profiles3 records
Pipers Farm Limited technology and API
TechnologyAPI detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Pipers Farm Limited partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core and minor.
- Small Collective of Independent FarmerscoreCore partnership network of small-scale family farmers who rear animals slowly on grass using ethical and regenerative farming practices. These farmers share Pipers Farm's commitment to animal welfare, soil health, and long-term sustainability.
- BBQ MagazineminorCollaborative product partnership creating the Grill Master BBQ Box by Edenmoor x BBQ Magazine, combining Edenmoor's premium meat products with BBQ Magazine's editorial expertise.
Scale indicators2 records
Recent moves5 records
Expansion highlights4 records
Pipers Farm Limited competitors and assessment
Company assessmentBroad incumbents
- Waitrose: UK premium grocer with extensive online delivery, own-brand free-range and organic meat ranges, and a strong loyalty programme. Comparable as a broader incumbent competing for the same premium conscious-consumer wallet.
- Ocado Retail: UK online grocery leader with deep premium and specialty food assortment and scheduled delivery slots. Comparable as a broader incumbent that overlaps with Edenmoor on DTC premium food delivery and gifting.
Direct peers
- Abel & Cole: UK organic grocery box delivery service including meat, fish, dairy, and pantry. Comparable on subscription-based DTC model and organic/ethical sourcing positioning.
- Riverford Organic Farmers: Long-established UK organic farm-delivery service selling meat, veg boxes, and dairy via DTC subscription. Comparable on farm-direct model, subscription cadence, and ethical sourcing ethos.
- Eversfield Organic: Organic farm-to-door meat, fish, and grocery delivery service in the UK. Comparable on DTC subscription boxes, organic certification positioning, and farm-direct provenance.
- Donald Russell: UK-based premium online butcher selling grass-fed, free-range, and heritage-breed meat direct-to-consumer. Closely comparable on product mix, DTC model, and premium positioning.
- The Ethical Butcher: UK online butcher specialising in high-welfare, regenerative, and traceable meat from small UK farms. Directly comparable on ethical sourcing narrative and DTC delivery model.
- Tom Hixson of Smithfield: UK online butcher offering heritage-breed and dry-aged meat via DTC. Comparable on premium meat assortment, e-commerce focus, and gift-box offerings.
- Daylesford: Organic farm shop with strong DTC and online ordering for premium meat, dairy, and pantry items. Highly comparable on regenerative/organic positioning and curated premium food boxes.
Emerging players
- Neals Yard Dairy: UK artisan cheese specialist with online sales of farmhouse cheese and dairy. Comparable overlap on the artisan cheese/dairy side of Edenmoor's assortment and farm-direct sourcing.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Pipers Farm Limited social profiles
Digital presencePipers Farm Limited financial estimates
Financial estimateRevenue estimate
Valuation estimate
Pipers Farm Limited leadership team
Management profileNumber of profiles
Pipers Farm Limited funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Pipers Farm Limited M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Pipers Farm Limited
What does Pipers Farm Limited do?
Pipers Farm Limited (trading as Edenmoor) operates as an online butcher and food retailer selling premium grass-fed beef, free-range chicken, native breed pork, grass-fed lamb and mutton, wild venison and game, free-range duck, free-range bronze turkey, sustainable British seafood, artisan cheese and dairy, chef-prepared ready-to-cook meals, curated meat boxes, bakery and pantry goods, and natural raw dog food. The offering is built on a partnership network of small-scale British family farmers using regenerative and free-range practices, with full farm-to-table traceability, 100% recyclable packaging, and next-day tracked delivery to UK customers.
Is Pipers Farm Limited a public or private company?
Pipers Farm Limited is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Pipers Farm Limited founded?
Pipers Farm Limited was founded in 1994. It employs 11 to 50 people.
Where is Pipers Farm Limited based?
Pipers Farm Limited is headquartered in Devon, United Kingdom, in the Europe region.
How does Pipers Farm Limited make money?
Two revenue lines are on record. Direct Product Sales are the primary driver. The others are subscription Meat Boxes.
Who are Pipers Farm Limited's main competitors?
Broad incumbents on record are Waitrose and Ocado Retail. Direct peers are Abel & Cole, Riverford Organic Farmers, Eversfield Organic, Donald Russell, The Ethical Butcher, Tom Hixson of Smithfield and Daylesford. Neals Yard Dairy is listed as an emerging player.
Does Pipers Farm Limited have an API?
No public API is recorded for Pipers Farm Limited.
What industry is Pipers Farm Limited in?
Pipers Farm Limited's product category is Online Butcher / Premium Meat Retail. Its primary akta.pro industry code is CRAHAHAB, Butcher Shops & Meat Markets, with a secondary code of CRAHAGAO, Farmstead & Local Artisan Food Markets (Retail Shops). Its NAICS code is 311615 and its SIC code is 200.