Family Therapists South

What Family Therapists South does

Familjeterapeuterna Syd AB, trading as Family Therapists South, is a Sweden-headquartered psychotherapy and family counseling practice founded in 2012 in Helsingborg by Johan Hagström. The firm delivers individual psychotherapy, couples therapy, family therapy, and family counseling to adults and young people (16+), and serves three primary demand channels: publicly funded treatment via Region Skåne's Vårdval Psykoterapi, subsidized family counseling under contracts with 25+ Swedish municipalities, and private-pay therapy. Evidence-based methods on offer include KBT (Cognitive Behavioral Therapy), PDT (Psychodynamic Therapy), IPT (Interpersonal Therapy), EFT (Emotionally Focused Therapy), IBCT, ACT, and schema therapy, delivered by licensed psychologists, licensed psychotherapists, and authorized family counselors.

The business runs on a multi-location, multi-channel operating model. Service delivery is anchored at 13+ physical clinics spanning Sweden (Helsingborg, Malmö, Lund, Kristianstad, Stockholm with three sites, Uppsala, Göteborg, Jönköping, Växjö, Rättvik), Denmark (Copenhagen), and Spain (Barcelona, Fuengirola), supplemented by video and phone consultations with weekend and evening availability. The underlying technology stack is intentionally lean: Kaddio for online booking and practice management, Squarespace for web, and standard video/telephony for remote sessions, with no proprietary AI, no API surface, and no mobile app.

Revenue is generated from five streams: Vårdval Psykoterapi reimbursement from Region Skåne at SEK 200 per visit with high-cost protection, private-pay psychotherapy and couples/family therapy at SEK 1,250 per hour, municipal subsidized family counseling priced at SEK 0–550 per session depending on municipality, corporate health and crisis-response contracts (Företagshälsovård & Akutteamet), and professional supervision/education services. Customer acquisition combines direct self-serve bookings, primary-care referrals through 1177.se, and B2G procurement under LOU/LOV, supported by content marketing via the Kärlekspodden podcast, Radio P4 Malmöhus appearances, SEO, and community events such as Seniormässan Malmö. The company is founder-owned, privately held, has no parent entity, and has not raised external funding.

Name

Family Therapists South

Legal name

Familjeterapeuterna Syd AB

Website

https://familjeterapeuterna.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

Familjeterapeuterna Syd AB is a Sweden-founded psychotherapy and family counseling practice operating 13+ clinics across Sweden, Denmark, and Spain. Founded in 2012 by Johan Hagström, it serves individuals, couples, and families through regional healthcare contracts, 25+ municipal agreements, and private-pay services.

Ownership category

akta.pro rank

Product category

Mental Health Services

NAICS

Offices of Mental Health Practitioners (except Physicians) (62133), Offices of Mental Health Practitioners (except Physicians) (621330), Other Individual and Family Services (62419), Offices of Other Health Practitioners (6213)

SIC

Services-Health Services (8000), Services-Social Services (8300)

akta.pro primary industry

Outpatient Mental Health & Counseling Clinics (HLAFABAC)

akta.pro secondary industries

Couples & Family Therapy Teletherapy Platforms (HLALAEAG), Family & Parenting Support Services (BPAGAEAC)

Keywords

• Psychotherapy services
• Family counseling
• Couple therapy
• Mental health practice
• Clinical supervision

Headquarters

HQ city

Helsingborg

HQ country

Sweden

HQ region

Europe

Offices13 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Vårdval Psykoterapi (Regional Healthcare Contracts): Government-funded psychotherapy services through Region Skåne. Patients pay 200 SEK per visit with high-cost protection (free after 1150 SEK threshold). Company receives reimbursement for accredited treatment services including KBT, PDT, and IPT for referrals from primary care.
2. Private Psychotherapy: Self-pay psychotherapy services where clients pay directly. Unlimited session count compared to referral-based limited sessions. Multiple therapy methods available beyond standard regional offerings.
3. Municipal Family Counseling Contracts: Subsidized family counseling services through contracts with 25+ Swedish municipalities. Prices vary 0-550 SEK depending on municipality. Revenue derived from municipal agreements under public procurement (LOU/LOV).
4. Couples and Family Therapy: Private pay services for couples and family therapy at 1250 SEK per hour. Also available at subsidized rates through municipal contracts.
5. Corporate Health Services: Mental health support services contracted by employers including crisis support, supervision, and psychotherapy for employees.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

Family Therapists South is a multi-clinic psychotherapy and family counseling practice delivering evidence-based mental health services across Sweden, Denmark, and Spain. The practice offers individual psychotherapy (via healthcare referral and private pay), family counseling under municipal agreements, couple and family therapy, professional supervision, corporate health and crisis support, and continuing education for healthcare professionals, delivered both in-person at physical clinics and via digital/telehealth channels.

Product overview

Family Therapists South (Familjeterapeuterna Syd) operates as a psychotherapy and family counseling practice offering a unified portfolio of mental health services across Sweden and internationally. The core offering consists of psychotherapy (via healthcare referral through Vårdval Psykoterapi in Region Skåne or private pay), family counseling, couple therapy, and family therapy, supported by supervision and training services for professionals. Services are delivered both in-person at clinics across 14 locations and digitally via video/telephone. The practice employs multiple evidence-based therapeutic methods including KBT (Cognitive Behavioral Therapy), PDT (Psychodynamic Therapy), IPT (Interpersonal Therapy), EFT (Emotionally Focused Therapy), IBCT (Integrative Behavioral Couple Therapy), and ACT (Acceptance and Commitment Therapy). Additional offerings include corporate health services, crisis support, educational programs, and the Kärlekspodden podcast. The company holds municipal agreements for subsidized family counseling in 25+ Swedish municipalities and regional accreditation for psychotherapy in Skåne.

Differentiator

Problem solved

Functional benefit

Brands

• Kärlekspodden: A podcast where family counselor Johan Hagström discusses everyday challenges that most couples and families deal with, including topics such as infidelity, divorce, and disabilities.

Products and services

• Psykoterapi (Psychotherapy) Individual psychotherapy for adults (16+) addressing depression, anxiety, stress, trauma, grief, and life transitions, delivered via primary care referral under Region Skåne's Vårdval Psykoterapi system or as private pay sessions with broader method choice and unlimited session count.
• Familjerådgivning (Family Counseling) Counseling for families and couples experiencing relationship challenges, delivered with subsidized pricing under municipal agreements in 25+ Swedish municipalities and as private pay.
• Parterapi (Couple Therapy) Therapy for couples addressing communication problems, conflict, infidelity, intimacy, and life transitions using EFT and IBCT approaches; priced at 1250 SEK/hour privately and subsidized under municipal contracts.
• Familjeterapi (Family Therapy) Systemic family therapy addressing patterns within family systems, helping families navigate transitions, conflicts, and relational challenges across generations, with child perspective as central to the approach.
• Handledning (Professional Supervision) Clinical supervision and consultation for healthcare, school, and social care organizations, delivered by approved supervisors who are accredited psychologists and psychotherapists at Familjeterapeuterna locations or on-site at non-established cities.
• Digitala tjänster (Digital Therapy Services) Remote psychotherapy and family counseling delivered via video call and telephone, with weekend digital booking available across all of Sweden, enabling access for clients outside clinic catchment areas.
• Företagshälsovård & Akutteamet (Corporate Health & Crisis Response Team) Occupational health and crisis intervention services contracted by employers, where psychologists and psychotherapists respond to urgent calls, plus workplace supervision for organizational clients.
• Utbildning (Continuing Education and Training) Training programs and continuing education for professionals in healthcare, social services, and related fields covering psychotherapy and family counseling methods.
• Digital samtalsgrupp för strokedrabbade (Digital Support Group for Stroke Survivors) Open digital group meetings across five consecutive Thursdays for people aged 18-70 who have experienced stroke, addressing adjustment challenges, low mood, sleep problems, and post-stroke care.

Named customers4 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Region Skåne - Vårdval PsykoterapicoreStrategic or Co-development PartnerAccredited provider within Region Skåne's healthcare choice system for psychotherapy. Provides publicly funded KBT, PDT, and IPT services via primary care referrals. Part of Hälsoval Skåne network. Patients pay subsidized fees with high-cost protection.

Scale indicators5 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• Centern för Psykoterapi och Utbildning (CPU): Stockholm-based psychotherapy and psychotherapy training provider offering CBT, PDT, and supervision. Overlaps with Familjeterapeuterna on psychotherapy methods, professional supervision, and continuing education services.
• Nordic Psychology / Psykologhuset: Multi-location private psychology practice in Sweden offering individual, couples, and family therapy. Comparable operating model with multiple clinics and similar therapy methods (KBT, PDT, ACT).
• Mindler: Swedish digital-first psychotherapy provider offering CBT via video sessions and direct self-pay / employer contracts. Direct competitor to Familjeterapeuterna's private-pay psychotherapy and corporate health streams, with a similar therapist network and KBT/IPT method mix but a tech-led delivery model.
• Familjerådgivningen i Stockholms län: Publicly subsidized family counseling provider serving Stockholm municipalities. Competes with Familjeterapeuterna for the same LOU/LOV municipal family counseling contracts and overlapping geographic catchment.
• Dila Psykologi: Online psychology and CBT provider in Sweden offering video-based therapy across the country. Direct peer to Familjeterapeuterna's digital therapy stream, competing on accessibility and self-serve booking rather than local clinic presence.
• Altea Psykologi: Swedish psychology practice offering psychotherapy, couples therapy, and corporate mental health services. Comparable multi-channel model with self-pay, corporate, and digital delivery.

Broad incumbents

• Kry (Livi): Largest digital healthcare platform in Sweden offering GP, mental health, and therapy appointments via app. Competes for self-pay and employer-sponsored mental health spend and benefits from brand recognition that Familjeterapeuterna lacks.
• Academic Work Care (Feelgood): Major Swedish occupational health provider offering employee assistance, crisis support, and corporate therapy contracts. Direct competitor for Familjeterapeuterna's B2B corporate health and Akutteamet revenue streams.

Regional players

• Barnapsico (Barcelona): Barcelona-based child and family psychology practice where Familjeterapeuterna's Teresa Ståhlberg operates. Relevant peer for understanding Familjeterapeuterna's Spanish clinic and family counseling competitive set.

Emerging players

• Mindoktor: Swedish digital psychology platform connecting patients to licensed psychologists for video therapy. Competes for self-pay digital psychotherapy and corporate EAP referrals, but with a narrower focus than Familjeterapeuterna.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/familjeterapeuterna
• Facebookfacebook.com/FamiljeterapeuternaSydAb
• Xx.com/FamTerSyd
• LinkedInlinkedin.com/company/familjeterapeuterna-syd-ab

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Family Therapists South