What Mindler does

Mindler AB is a Stockholm-based digital mental health platform founded in 2018 that delivers psychological treatment through a mobile application combining synchronous video consultations with asynchronous internet-based cognitive behavioral therapy (IKBT) self-help programs. The platform serves both public healthcare patients (as a subcontractor to Frösjö Vårdcentral in Region Sörmland at 100 SEK per session) and private-pay patients through tiered session packages (1-10 sessions priced from 900 to 7,490 SEK), with 200+ licensed psychologists speaking 20+ languages available on demand. The company has served over 200,000 patients with 1.8+ million completed treatment sessions and holds a 4.9/5 average patient satisfaction rating. Beyond core CBT delivery, Mindler has expanded into neuropsychiatric assessments for ADHD and autism (29,000-32,000 SEK), private couples therapy, ADHD medical treatment, corporate wellness programs, and insurance partnerships.

The business operates a multi-channel distribution model combining product-led growth through iOS/Android apps (with BankID authentication and Stripe payments), sales-led public healthcare contracting, and B2B enterprise partnerships. In August 2025, Mindler acquired Ieso Digital Health UK, gaining NHS contracts covering one-third of England's integrated care systems and a national Scottish contract serving 145,000+ NHS patients, establishing what the company describes as Europe's most advanced digital mental health platform. The company has also acquired Medified and The Sandbox as part of a broader European consolidation strategy, with cumulative disclosed funding of approximately $42 million across multiple rounds from investors including Schibsted, CNI, Ventech, and Claret Capital Partners.

A material regulatory risk has emerged with Västra Götalandsregionen filing a police report and demanding return of 27 million SEK, alleging that 85,000 medical journal entries are identical and questioning whether qualified healthcare was delivered. The company operates under IVO supervision with GDPR-compliant data processing, and its clinical operations are built on licensed psychologist labor, electronic health records with coordinated journal keeping, and AI-assisted administrative tooling that requires clinician review of all outputs.

Name

Mindler

Legal name

Mindler AB

Website

https://mindler.se

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

251–500 employees

Short description

Mindler is a Stockholm-based digital mental health platform founded in 2018 that delivers video therapy and internet-based CBT to public healthcare patients, private-pay individuals, NHS patients in the UK, and corporate/insurance clients, serving 200,000+ patients across Sweden and England through 200+ licensed psychologists.

Ownership category

akta.pro rank

Product category

Digital Mental Health Services

NAICS

Offices of Mental Health Practitioners (except Physicians) (621330), Outpatient Mental Health and Substance Abuse Centers (621420), Offices of Mental Health Practitioners (except Physicians) (62133)

SIC

Services-Misc Health & Allied Services, Nec (8090)

akta.pro primary industry

General Mental Health Therapy Platforms (Talk Therapy) (HLALAEAA)

akta.pro secondary industries

Couples & Family Therapy Teletherapy Platforms (HLALAEAG), Neurodevelopmental & Behavioral Therapy Platforms (ADHD/Autism/Behavioral Coaching) (HLALAEAJ), Behavioral Health & Psychiatry Virtual Care (Payer Network) (HLALACAC)

Keywords

• Digital mental health
• Online therapy services
• Cognitive behavioral therapy
• Video psychology consultations
• Mental health platform

Headquarters

HQ city

Stockholm

HQ country

Sweden

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Public Healthcare (Primary Care): Mindler provides healthcare as a subcontractor to Frösjö Vårdcentral in Region Sörmland. Revenue comes from regional healthcare agreements where patients pay a standard fee of 100 SEK per visit. Treatment is covered by the Swedish high-cost protection scheme (frikort/högkostnadsskydd). This represents the primary revenue stream.
2. Private Therapy Sessions: Direct-to-consumer private therapy sold in tiered packages: 1 session (900 SEK), 3 sessions (2,390 SEK), 5 sessions (3,745 SEK), 10 sessions (7,490 SEK). Each session is 25 minutes. Packages include unlimited access to all IKBT programs during validity period (3-12 months depending on package).
3. Neuropsychiatric Assessments: Private neuropsychiatric evaluations for ADHD, autism, and combined assessments. Pricing: ADHD or autism alone at 29,000 SEK; combined ADHD+autism at 32,000 SEK; screening only at 2,500 SEK. Includes free initial consultation.
4. ADHD Medical Treatment: Medical treatment services for ADHD including initial consultations (2,600 SEK) and follow-up visits (1,900 SEK). Provided by experienced physicians specializing in ADHD treatment.
5. Couples Therapy: Digital couples therapy with licensed psychologists. Therapy sessions at 1,600 SEK (50 minutes), consultation sessions at 499 SEK (25 minutes). Includes access to couples-specific IKBT programs.
6. Corporate/Employer Wellness: Mindler provides mental health services to employers as a corporate wellness benefit. Aggregated analytics on employee wellbeing are shared with employers without individual identifiable data (minimum 15 employees required for anonymity).
7. Insurance Partnerships: Mindler partners with insurance companies to provide digital mental health services. Insurance verification and activation of appropriate membership tiers. Claims handling and verification services included.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels6 records

Core offering

Mindler is a digital mental health platform that connects patients with licensed psychologists through a mobile app, combining synchronous video consultations with asynchronous internet-based cognitive behavioral therapy (IKBT) self-help programs. The company provides primary care psychological services under Swedish regional healthcare agreements, private therapy packages, neuropsychiatric assessments for ADHD/autism, couples therapy, ADHD medical treatment, and corporate/insurance wellness programs, with operations in Sweden and the UK (via Ieso Digital Health UK).

Product overview

Mindler is a Stockholm-based digital therapy provider offering a unified platform combining video consultations with licensed psychologists and IKBT (internet-based cognitive behavioral therapy) self-help programs. The core Mindler App enables patients to choose their own psychologist and book video sessions without waiting time, with treatment covering depression, stress, anxiety, and other mental health conditions. The IKBT Programs serve as the app-based self-help component, written by licensed psychologists and grounded in clinical research. Beyond the core platform, Mindler offers specialized services including Private Therapy (package-based sessions for self-paying patients), Neuropsychiatric Assessments for ADHD/ADD and autism (with combined assessment options), Couples Therapy (digital sessions for relationship support), and ADHD/Autism Treatment Programs (combining psychological therapy, medical treatment, and attention training). In August 2025, Mindler acquired ieso Digital Health UK, integrating their NHS-focused video and text-based CBT services and establishing Mindler as what the company claims is Europe's most advanced digital mental health platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Mindler App (Core Platform) A digital therapy platform providing video consultations with 200+ licensed psychologists and IKBT self-help programs. Patients access services via smartphone app, choose their own psychologist, and book video sessions without waiting time.
• IKBT Programs (Internet-based Cognitive Behavioral Therapy) Self-help internet-based cognitive behavioral therapy programs covering depression, anxiety, stress, OCD, sleep problems, phobias, PTSD, and self-esteem issues. Patients work through structured modules between video sessions with their psychologist.
• Primary Care Psychological Services Public primary care psychological services delivered as a subcontractor to Frösjö Vårdcentral in Region Sörmland. Patients pay 100 SEK per session with high-cost protection (frikort) acceptance, covering depression, stress, anxiety, and other conditions through video consultations and IKBT programs.
• Private Therapy Private pay therapy service with no regional limitations on treatment length. Offers session packages (1, 3, 5, or 10 sessions) with unlimited access to IKBT programs. Sessions are 25 minutes each, covering depression, anxiety, sleep problems, self-esteem, stress, phobias, and OCD.
• Neuropsychiatric Assessments (ADHD/Autism) Private neuropsychiatric assessments for ADHD, ADD, and autism conducted by teams of specialist doctors and psychologists. Options include ADHD or autism assessment (29,000 SEK), combined ADHD+autism assessment (32,000 SEK), and screening only (2,500 SEK).
• Private Couples Therapy Digital couples therapy conducted via video browser sessions. Offers therapy sessions (50 minutes, 1,600 SEK) and consultation sessions (25 minutes, 499 SEK), using IBCT, KBT, CFT, and emotionally focused therapy approaches.
• ADHD/Autism Treatment Programs Treatment programs for ADHD, ADD, and autism including psychological therapy (KBT, ACT, mindfulness), medical treatment with ADHD medication management (initial visit 2,600 SEK, follow-up 1,900 SEK), and a 10-week focus and attention training program combining IKBT with Cogmed training.
• Corporate/Employer Mental Wellness Programs Mental health services provided to employers as a corporate wellness benefit. Includes aggregated analytics on employee wellbeing (minimum 15 employees required for anonymity), stress management, resilience training, and manager support programs.
• ieso Digital Health UK (NHS Mental Health Services) NHS-focused video and text-based cognitive behavioral therapy services supporting over 145,000 NHS patients across England and Scotland through integrated care systems contracts. Now operates under the Mindler brand.

Quantifiable outcome

• 200,000+ patients treated since founding
• +4 more outcomes

Named customers3 records

Segments7 records

Ideal customer profiles6 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability3 records

Feature4 records

Partnerships

Six partnerships are on record, tiered core, major and minor.

• Ieso Digital Health UKcoreStrategic or Co-development Partner · 20 August 2025Acquisition of Ieso Digital Health UK's NHS-focused arm combines Mindler's pan-European platform with Ieso's video and text-based CBT services. Ieso Digital Health UK supported over 145,000 NHS patients across England and Scotland. The merged entity covers one-third of England's integrated care systems plus national Scottish contract.
• Frösjö VårdcentralcoreStrategic or Co-development PartnerMindler provides healthcare services as a subcontractor to Frösjö Vårdcentral in Region Sörmland, Sweden. Mindler's psychologists provide care under the healthcare center's license, with patient visits registered at the healthcare center.
• Insurance CompaniescoreChannel Partner/ Reseller/ DistributorMindler partners with insurance companies to provide mental health services covered under health insurance policies. Services include insurance verification, membership activation, and claims handling.
• Corporate EmployersmajorChannel Partner/ Reseller/ DistributorMindler provides mental health and employee wellness programs to corporate clients. Employers receive aggregated analytics on employee wellbeing, meeting statistics, and common problem areas. Minimum 15 employees required for aggregated reporting to protect anonymity.
• Research InstitutionsminorStrategic or Co-development PartnerMindler shares anonymized and aggregated insights with government agencies, research institutions, and the public to contribute to improving psychological care. Research conducted independently or in collaboration with research institutes.
• Healthcare Providers (Referral Network)minorChannel Partner/ Reseller/ DistributorMindler participates in coordinated journal keeping (sammanhållen journalföring), allowing information sharing with other healthcare providers who have a patient relationship and patient consent. Enables referrals and care coordination.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Kry (Livi): Stockholm-based digital healthcare platform offering GP and mental health video consultations across Sweden and Europe; competes with Mindler for the same Swedish public-pay and private-pay mental health patients, and has overlapping B2B/payer relationships.
• Talkspace: US-listed online therapy platform combining asynchronous messaging with live video sessions and B2B partnerships with employers and health plans; closely comparable business model to Mindler's blended IKBT + video + corporate wellness offering.
• Lyra Health: Enterprise-focused mental health platform providing video therapy and coaching to employees via employer contracts; comparable in its employer/corporate wellness GTM motion that Mindler also targets.
• Doktor.se: Swedish digital primary care provider with video consultations, mental health services, and regional public healthcare agreements; competes head-to-head with Mindler in the Swedish primary care mental health channel.

Broad incumbents

• BetterHelp: Global online therapy marketplace delivering video/text therapy via licensed therapists; broader geographic reach than Mindler but operates a similar D2C subscription therapy model with comparable pricing and asynchronous messaging features.
• Babylon Health: UK-headquartered digital health platform offering AI-assisted triage, GP consultations, and mental health services including NHS contracts; competes with Mindler's UK NHS Ieso-acquired contracts.
• Headspace Health: Digital mental health and meditation platform combining consumer subscriptions with enterprise B2B2C contracts; competes with Mindler's IKBT self-help programs and corporate wellness offerings.

Regional players

• Zava: European digital health platform offering online consultations, prescriptions, and mental health services across UK, Germany, France, and Ireland; comparable European D2C digital health footprint and regulatory positioning.
• Doctor Anywhere: Asia-Pacific digital health platform with video consultations, mental health services, and corporate wellness offerings; comparable in product breadth and B2B2C strategy but operating primarily in Southeast Asia rather than Europe.

Emerging players

• Ieso Digital Health: Parent entity of the UK NHS business acquired by Mindler in August 2025; continues independently developing AI-powered mental health products and is the most direct clinical-tech peer in the typed-CBT space.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/mindlersverige

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries3 records

Funding overview

Funding rounds6 records

Investors8 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mindler