CIMI

What CIMI does

Capital Investment Management, Inc. (CIMI) is a privately held, New Orleans-based insurance marketing organization (IMO) that specializes in the wholesale distribution of fixed and other annuities from select insurance carriers to financial advisors and consultants operating in the bank, independent broker-dealer, and registered investment adviser channels. Founded in 1990 as Teachers Retirement Services by John C. Hazard, Jr. and his father Jack, the firm was re-established under the CIMI brand in 1998 at the invitation of Hibernia Bank to deliver annuity products to bank depositors. Today CIMI partners with anchor institutions including Regions Bank and Truist Wealth, distributing carrier products such as those from Reliance Standard and MassMutual Ascend, with securities offered through an external FINRA-registered broker-dealer (The Leaders Group, Inc.).

CIMI's core offerings are annuity distribution services combined with a membership-only portal that provides registered advisors access to carrier product information, current rates, brochures, and marketing materials. The company does not maintain proprietary technology platforms; its product surface is a members website layered onto carrier-hosted resources. Its core operational capability is a tenured field-sales team of Regional Vice Presidents covering roughly 20+ US states across the Southeast, Southern, Midwest, Mid-South, and Mid-Atlantic regions, supported by an internal sales desk in New Orleans. The firm employs 11–50 people and is founder-owned, with John C. Hazard, Jr. serving as President.

CIMI earns revenue primarily through transaction commissions on wholesale annuity placement, supplemented by membership subscriptions from advisors across two tiers (Regions membership and Independent/RIAs membership). GTM motion is a hybrid of channel-partner distribution (bank and broker-dealer agreements), inside sales (the internal sales desk), and enterprise field sales (regional VPs). The firm's competitive positioning emphasizes boutique responsiveness, experienced wholesalers averaging 25+ years in the industry, and selective carrier partnerships, having placed more than $6–10 billion in cumulative annuity sales over 25–30+ years.

Name

CIMI

Legal name

Capital Investment Management, Inc.

Website

https://cimionline.com

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

11–50 employees

Short description

CIMI is a New Orleans-based, founder-owned insurance marketing organization that provides wholesale annuity distribution and member-portal support to financial advisors at banks (Regions Bank, Truist Wealth), independent broker-dealers, and registered investment advisers across multiple US regions.

Ownership category

akta.pro rank

Product category

Annuity Distribution and Insurance Marketing

NAICS

Agencies, Brokerages, and Other Insurance Related Activities (5242)

SIC

Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Annuities & Investment-Linked Insurance Solutions (Retail) (FSAAAAAM)

Keywords

• Annuity distribution
• Insurance marketing organization
• Wholesale financial distribution
• Annuity wholesaling services
• Financial advisor support

Headquarters

HQ city

New Orleans

HQ country

United States

HQ region

North America

Offices9 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Annuity Wholesale Distribution: CIMI operates as an insurance marketing organization (IMO) that earns commissions through the wholesale distribution of annuities from insurance carriers to financial advisors and consultants in bank, brokerage, and independent broker-dealer channels. Securities are offered through The Leaders Group, Inc., Member FINRA and SIPC.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels4 records

Core offering

CIMI is an insurance marketing organization (IMO) that provides wholesale distribution of annuities from select insurance carriers to financial advisors and consultants. The company partners with banks (Regions Bank, Truist Wealth), independent broker-dealers, and registered investment advisers, offering pre- and post-sale support including product information, rates, marketing materials, and member-only resources.

Product overview

CIMI operates as a single-tier insurance marketing organization (IMO) specializing in wholesale annuity distribution. The company offers two primary offerings: annuity distribution services with pre and post-sale support, and a members-only website portal that provides access to product information, rates, and marketing materials from partner carriers including MassMutual Ascend and Reliance Standard. The platform serves distinct membership tiers for Regions Bank advisors, independent broker-dealers/RIAs, and Truist Wealth consultants.

Differentiator

Problem solved

Functional benefit

Products and services

• Annuity Distribution Services
• Members Website
• Truist Wealth Members Resources

Quantifiable outcome

• Over $6 billion in total sales
• +2 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core, major and minor.

• The Leaders Group, Inc.coreChannel Partner/ Reseller/ DistributorSecurities offered through The Leaders Group, Inc., Member FINRA and SIPC, located at 26 W Dry Creek Circle, Suite 800, Littleton, CO 80120. Capital Investment Management, Inc. is not affiliated with The Leaders Group, Inc. This is a required regulatory partnership for securities distribution.
• Regions BankmajorChannel Partner/ Reseller/ DistributorCIMI provides annuity distribution services to financial advisors and consultants of Regions Bank through a dedicated membership tier. Members receive access to product information from Reliance Standard, news and events, and exclusive resources.
• Truist WealthmajorChannel Partner/ Reseller/ DistributorCIMI provides exclusive annuity distribution services for Truist Wealth financial advisors and consultants through MassMutual Ascend's member website. CIMI territory coverage includes Southeast, Southern, Midwest, and Mid-South regions.
• MassMutual AscendmajorChannel Partner/ Reseller/ DistributorMassMutual Ascend hosts the members website for Truist Wealth advisors accessing CIMI's annuity distribution resources. CIMI provides access to MassMutual Ascend rates and product reference guides.
• Reliance StandardminorChannel Partner/ Reseller/ DistributorCIMI provides Regions Bank members with access to product information from Reliance Standard insurance carrier on their members website.

Scale indicators5 records

Recent moves7 records

Expansion highlights4 records

Direct peers

• Simplicity Financial Marketing: Simplicity is an insurance marketing organization that distributes annuities and insurance products to financial institutions and independent advisors. It overlaps directly with CIMI in bank-channel and IBD annuity distribution.
• Annexus: Annexus is a wholesale annuity distribution firm offering fixed indexed, fixed, and immediate annuity products through financial advisors and institutions. It is a direct competitor to CIMI in the bank-channel and independent BD/RIA IMO space, with overlapping carrier relationships and wholesaler-driven distribution.
• DPL Financial Partners: DPL Financial Partners is a tech-enabled annuity distribution platform serving RIAs and independent advisors. It competes with CIMI for RIA-channel annuity placement, differing mainly through its proprietary digital platform vs. CIMI's relationship-led model.
• Insurance Agency Marketing Services (IAM): IAM Services is an IMO that provides annuity and insurance marketing support to banks, broker-dealers, and advisors. It is a comparable boutique wholesale distributor to CIMI.
• CreativeOne: CreativeOne is an IMO and broker-dealer support organization that distributes annuities and life insurance to independent advisors and institutions. It is comparable to CIMI as a wholesale distribution partner for financial institutions.

Broad incumbents

• Cetera Financial Group: Cetera is a large independent broker-dealer network that distributes annuities to its affiliated advisors. It overlaps with CIMI's IBD channel as a larger incumbent with in-house annuity product support.
• Kestra Financial: Kestra Financial is an independent broker-dealer and wealth platform that offers annuity solutions to its advisor base. It is an indirect competitor via the IBD/RIA channel that CIMI serves.
• Cambridge Investment Research: Cambridge is an independent broker-dealer and RIA platform with internal annuity support and approved IMO partners. It competes for the same RIA and IBD advisor relationships that CIMI serves.
• World Insurance Associates (via IMO arm): World Insurance is a broad insurance brokerage and IMO platform that distributes annuities alongside P&C and life products. It serves as a broader incumbent that competes with CIMI on bank and institutional annuity mandates.

Emerging players

• Annuities Exchange: Annuities Exchange is an annuity-focused distribution and technology platform serving independent advisors. It overlaps with CIMI's RIA/IBD channel but emphasizes digital workflow rather than boutique wholesaling.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/capital-investment-management-inc-cimi
• Facebookfacebook.com/CIMIwholesalers

Revenue estimate

Valuation estimate

Number of profiles

Profiles14 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CIMI