Ayuntamiento de Adeje

What Ayuntamiento de Adeje does

Ayuntamiento de Adeje is the democratically elected municipal government of Adeje, a coastal municipality in the southwestern part of Tenerife in the Canary Islands, Spain, serving approximately 49,270 residents registered in the Padrón Municipal (as of January 2022, per Instituto Nacional de Estadística) drawn from 123 nationalities. The body is governed by Mayor José Miguel Rodríguez Fraga (PSOE) and an elected municipal corporation, and it administers public services across eight functional areas: Bienestar Social, Buen Gobierno/Hacienda/Innovación, Cultura/Deportes/Educación, Destino Turístico y Sostenibilidad, Presidencia y Planificación del Territorio, Salud/Calidad de vida/Bienestar animal, and Seguridad/Actividad económica/Empleo. Service delivery covers e-government, social welfare, disability care (Centro de Atención a la Diversidad Funcional serving 184 users), education (Escuela Municipal de Música, Escuela Infantil, library network), sports, culture, environmental management, tourism promotion, employment support (Adeje Impulsa), and citizen participation (Adeje Convive).

The technical platform comprises an electronic administration system (Sede Electrónica) supporting online procedures and electronic signatures, an online appointment booking system (Cita Previa), a Smart Tourist Destination (DTI) technology infrastructure certified 2026-2029 by SEGITTUR, and a 360-degree virtual tour capability (vr.adeje.es). The municipality maintains a 12+ facility physical network spanning headquarters, citizen service offices, social services centers, disability care center, schools, sports pavilion, youth house, citizen participation center, tourism development center (CDTCA), and Blue Flag-certified beaches (El Duque and Torviscas). Operating support comes from three wholly-owned subsidiaries: Empresa Municipal de Servicios (EMSA) for cleaning, water, and electrical services; Empresa Pública de Inserción Municipal Davia S.A. for labor integration; and Fundación Canaria Alas.

As a public-sector entity, the ayuntamiento is funded through local taxes (Recaudación y Tributos), regulatory fees, intergovernmental transfers from higher levels of government, and European Union grants (Next Generation EU and FEDER). Services are provided largely free at point of use to residents, with certain regulated offerings such as the Escuela Infantil El Duendecillo Azul carrying ordinance-based fees. The municipality is governed by Spanish administrative law, holds no private shareholders, and is accountable to citizens through local electoral cycles rather than capital markets.

Name

Ayuntamiento de Adeje

Legal name

Ayuntamiento de Adeje

Website

https://adeje.es

Company type

Public

Operating status

Operating

Headcount range

101–250 employees

Short description

Ayuntamiento de Adeje is the elected municipal government of Adeje, Tenerife, delivering e-government, social welfare, education, tourism, and cultural services to approximately 49,270 residents from 123 nationalities.

Ownership category

akta.pro rank

Product category

Municipal Government Services

NAICS

Administration of Economic Programs (9261), Arts, Entertainment, and Recreation (71)

SIC

Services-Social Services (8300), Services-Nursing & Personal Care Facilities (8050)

akta.pro primary industry

Parks, Recreation & Cultural Services (BPAIACAI)

akta.pro secondary industry

Personal Care & ADL Assistance (bathing, dressing, toileting, mobility) (HLADAGAA)

Keywords

• Municipal government services
• Public administration
• Citizen services
• Social welfare programs
• Local governance

Headquarters

HQ city

Santa Cruz De Tenerife

HQ country

Spain

HQ region

Europe

Offices12 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Others

Distribution channels8 records

Marketing channels8 records

Core offering

Ayuntamiento de Adeje is the local government (municipal council) of Adeje, Tenerife, Canary Islands, delivering public services to approximately 49,270 residents across social welfare, education, culture, sports, tourism, environmental management, and citizen administration. The municipality operates physical service centers, an electronic administration platform (Sede Electrónica), and specialized programs for employment, disability care, and youth development. It also manages tourism promotion under the Costa Adeje brand with Smart Tourist Destination (DTI) certification.

Product overview

Ayuntamiento de Adeje is a Spanish municipal government offering a comprehensive portfolio of digital and in-person public services to its approximately 49,270 residents. The organization provides a platform-based architecture of services spanning: e-Government services (Sede Electrónica, Cita Previa, SAC office); Social Services (C.A.D. Los Olivos for functional diversity, Social Services, Senior Care); Education (EMMA music school, El Duendecillo Azul infant school, libraries, educational programs); Sports and Recreation (sports facilities, municipal activities); Community Participation (Adeje Convive, Cuarentour); Smart City Initiatives (Adeje Amigable); Environmental Services (beaches, trails, sustainable tourism); Consumer Protection (OMIC); Animal Welfare (municipal shelter); and Tourism Promotion (Costa Adeje portal, 360° virtual tours). The municipality holds Smart Tourist Destination (DTI) certification and provides accessibility features across its digital platforms.

Differentiator

Problem solved

Functional benefit

Brands

• Adeje Impulsa: Municipal employment and economic development program
• Adeje Amigable
• Adeje Convive
• Cuarentour
• AdejeAsesora
• AdejeParticipa
• GÉISER
• Programa Integral de Empleo Adeje te cualifica y emplea
• Centro de Atención a la Diversidad Funcional (C. A. D. Los Olivos)
• Orquesta de Música Moderna de Adeje
• Centro de Participación Ciudadana y Convivencia
• Escuela Municipal de Música de Adeje (EMMA)

Products and services

• Sede Electrónica
• Oficina de Atención al Ciudadano (SAC)
• Centro de Atención a la Diversidad Funcional (C.A.D. Los Olivos)
• Escuela Municipal de Música y Danza (EMMA)
• Escuela Infantil El Duendecillo Azul
• Bibliotecas
• Deportes (Municipal Sports)
• Adeje Impulsa
• Adeje Convive
• Adeje Amigable
• Turismo Costa Adeje
• OMIC (Oficina Municipal de Información al Consumidor)
• Centro de Acogida de Animales Domésticos
• Red de Senderos Municipales

Quantifiable outcome

• Renewed DTI (Smart Tourist Destination) certification 2026-2029
• +3 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• Red DTI / SEGITTURcoreTechnology or Integration · 1 January 2026Partnership with the Smart Tourist Destination Network managed by SEGITTUR for certification and implementation of intelligent tourism destination standards, technology integration, and sustainable tourism governance.
• Universidad de La Laguna (ULL)coreStrategic or Co-development Partner · 1 January 2026Partnership offering university-level tourism degree programs, language services courses, and summer university programs in Adeje. The municipality also participates in ULL's Alumni association.
• Colegio de Enfermería de TenerifeminorStrategic or Co-development Partner · 1 January 2026Collaboration to bring professional nursing training programs to the southern region of the island, with sessions to be held at Centro de Desarrollo Turístico Costa Adeje from October to November 2026.
• Fundación Canaria Carrera por la Vida – Walk for LifeminorStrategic or Co-development Partner · 1 January 2026Municipal subsidy and support for cancer awareness, particularly breast cancer, providing assistance to affected individuals and families in the municipality for over two decades.
• Fundación Canaria CESICA - Proyecto HombreminorStrategic or Co-development Partner · 1 January 2026Funding for the Nova Program directed at addiction prevention among adolescents and youth, as well as their families in the municipality.
• Instituto Canario de Investigaciones Agrarias (ICIA)minorStrategic or Co-development Partner · 1 January 2026Collaboration on urban ecology and agritourism course held at Centro de Desarrollo Turístico Costa Adeje, focusing on ecological transition from municipal governance perspective.
• Fundación Instituto de Agroecología y Sostenibilidad (FIAES)minorStrategic or Co-development Partner · 1 January 2026Co-organization of urban ecology and agritourism educational program exploring ecological transition from municipal governance perspective.
• Cátedra de Agroecología Antonio Bello de ULLminorStrategic or Co-development Partner · 1 January 2026Academic collaboration for urban ecology and agritourism course exploring sustainable agricultural practices and their integration in municipal planning.
• Obispado de TenerifecoreStrategic or Co-development Partner · 1 January 2025Collaboration agreement for heritage restoration including cleaning and disinsectation of the main altarpiece of the Church of Santa Úrsula dedicated to Nuestra Señora de la Encarnación.
• Red de Ciudades EducadorascoreStrategic or Co-development Partner · 1 January 2025Participation in the Network of Educating Cities, an international association of municipalities committed to education as a tool for social transformation and sustainable development.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Ayuntamiento de Marbella: Andalusian coastal municipality with a tourism- and expatriate-driven economy and similar municipal service breadth including beaches, social services, and electronic administration — directly comparable to Adeje's profile.
• Ayuntamiento de San Bartolomé de Tirajana: Gran Canaria municipality (Maspalomas / Playa del Inglés) with a comparable south-island, sun-and-beach tourism model, similar Blue Flag beach footprint, and analogous municipal service portfolio — a direct tourism-municipality peer.
• Ayuntamiento de Benidorm: Alicante coastal city with a tourism-dominated economy, Blue Flag beaches, and extensive municipal service portfolio (social services, culture, sports, beach management) — comparable in service breadth and tourism orientation.
• Ayuntamiento de Mogán: Gran Canaria coastal municipality (Puerto Rico, Arguineguín) with a tourism-driven economy and a comparable resident-to-visitor mix; runs similar social services, beaches, and e-government programs aligned with Adeje's portfolio.
• Ayuntamiento de Arona: Neighboring Tenerife municipality with a similar Costa tourism economy (Playa de las Américas, Los Cristianos), offering comparable municipal services, electronic administration, and beach management — making it the closest functional peer to Ayuntamiento de Adeje.
• Ayuntamiento de Calvià: Mallorca municipality with a comparable Mediterranean sun-and-beach tourism economy, similar population scale, and recognized sustainability initiatives (Blue Flag beaches, smart destination programs) — a strong like-for-like peer.

Broad incumbents

• Cabildo Insular de Tenerife: Island-level government that administers broader island-wide programs (tourism, environment, culture, transport) overlapping with Adeje's municipal portfolio; the broader incumbent authority above Adeje within the Canarian administrative structure.
• Ayuntamiento de Barcelona: Major Spanish municipality with a sophisticated digital government platform, social services network, beach management (Barceloneta), and tourism promotion — a broader incumbent peer showcasing how a Spanish city scales municipal services.
• Ayuntamiento de Madrid: Large Spanish municipal government operating a comprehensive digital administration (Sede Electrónica), social services, education, culture, and tourism programs — a broader-incumbent Spanish municipal peer offering overlapping capabilities at much larger scale.

Others

• SEGITTUR (Sociedad Mercantil Estatal para la Gestión de la Innovación y las Tecnologías Turísticas): Spanish state-owned entity that administers the Red DTI Smart Tourist Destination certification program, of which Adeje is a member; not a direct competitor but a strategic partner and ecosystem enabler for smart-destination governance.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/adeje
• YouTubeyoutube.com/user/ayuntamientodeadeje
• Facebookfacebook.com/ayuntamientodeadeje
• Instagraminstagram.com/ayuntamientoadeje
• TikToktiktok.com/@ayuntamientoadeje

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ayuntamiento de Adeje