What Segittur does

SEGITTUR (Sociedad Mercantil Estatal para la Gestión de la Innovación y las Tecnologías Turísticas, S.A.M.P.) is a Spanish state-owned commercial company, 100% held by the Administración General del Estado and attached to the Ministry of Industry and Tourism through the Secretary of State for Tourism. It operates as a "medio propio instrumental y servicio técnico" (in-house technical service) of the State Administration, executing national tourism policy through budget assignments and credit transfers rather than commercial revenue generation. Its core mandate covers digital promotion of Spain as a tourism destination, digital transformation of the tourism sector, and implementation of the Smart Tourism Destinations (DTI) methodology.

The company's flagship technical platform is the Plataforma Inteligente de Destinos (PID), a 130M€ EU-funded cloud-based big-data infrastructure that integrates public and private tourism data to generate competitive intelligence. The PID houses three modular systems: the Sistema de Inteligencia Turística (SIT) for big-data analytics, the Plataforma de Innovación Abierta (PIA) comprising a tourism data space, a sandbox for testing tourism technology solutions, and a marketplace, and the Espacio de Datos de Turismo (LINX), an eIDAS-compliant data-sharing space. Supporting SEGITTUR's portfolio are www.spain.info (Spain's official tourism portal, 36M+ annual page views, 11 languages, 750+ destinations, operational since 2003), www.españaescultura.es, the 619-member Red DTI network, 11 published UNE standards (178501–178511) for smart tourism destinations, the SICTED quality program, the Última Milla EU aid program (104M€ distributed to 306 projects), and the Anfitriones training program.

SEGITTUR's revenue model is institutional: it receives funding from the General State Administration and channels EU Next Generation funds, does not sell products or services commercially, and operates under government mandate. Its primary "customers" are Spanish tourism destinations (440 in the Red DTI), tourism SMEs and the HORECA sector (recipients of digitalization programs), the State Secretariat for Tourism, and Turespaña. Go-to-market combines direct institutional engagement with public administrations, industry events (FITUR Know-How & Export, ITB Berlin TravelTech), and the Red DTI network as a community-led distribution channel.

Name

Segittur

Legal name

Sociedad Mercantil Estatal para la Gestión de la Innovación y las Tecnologías Turísticas, S.A.M.P.

Website

https://segittur.es

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

51–100 employees

Short description

SEGITTUR is a Spanish state-owned company that manages innovation and technology for Spain's tourism sector, operating the Intelligent Destinations Platform (PID), www.spain.info, the Red DTI network of 440 destinations, and EU Next Generation tourism digitalization funds under the Secretary of State for Tourism.

Ownership category

akta.pro rank

Product category

Tourism Technology and Smart Destination Services

NAICS

Convention and Visitors Bureaus (561591)

SIC

Services-Computer Processing & Data Preparation (7374)

akta.pro primary industry

Travel Program Analytics, Reporting & Benchmarking (THALAMAF)

akta.pro secondary industries

Travel Management & Booking Infrastructure (GDS/Channel Managers/Booking APIs) (BPAMAIAO), Hotel Content Aggregators & Connectivity APIs (THALAJAD)

Keywords

• Smart tourism destinations
• Tourism technology platforms
• Destination intelligence systems
• Tourism digital transformation
• Tourism data infrastructure

Headquarters

HQ city

Madrid

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Government Funding and Mandate: SEGITTUR is a state-owned company (Sociedad Mercantil Estatal) fully funded by the General State Administration. Its essential activity is conducted for the State Secretariat for Tourism through assignments and credit transfers from its budgets. As a public instrument and technical service of the State Administration, it operates on commissioned work rather than commercial revenue generation.

Go-to-market motion3 records

Distribution channels5 records

Marketing channels8 records

Core offering

SEGITTUR operates the Plataforma Inteligente de Destinos (PID), a big-data cloud platform that integrates public and private tourism data to generate competitive intelligence for Spanish destinations, encompassing the Sistema de Inteligencia Turística (SIT), Plataforma de Innovación Abierta (PIA) with data space, sandbox and marketplace, and the Espacio de Datos de Turismo. The company manages national tourism promotion portals (www.spain.info and www.españaescultura.es), develops the Smart Tourism Destinations (DTI) methodology and Red DTI network, publishes DTI UNE standards, distributes EU Next Generation funds for tourism digitalization, and delivers training and quality programs (Anfitriones, SICTED, MISEA).

Product overview

SEGITTUR operates as a unified portfolio of interconnected tourism technology platforms and programs rather than a single product. The core infrastructure is the Plataforma Inteligente de Destinos (PID), a 130 million euro initiative that integrates public and private tourism data for competitive intelligence. The PID encompasses three key components: the Plataforma de Innovación Abierta (PIA) with its data space, sandbox, and marketplace; the Espacio de Datos de Turismo for secure European-standard data exchange; and the Sistema de Inteligencia Turística for big data analytics. Supporting this infrastructure are web portals including www.spain.info and www.españaescultura.es, the Smart Tourism Destinations (DTI) methodology with its associated Red DTI network and published UNE standards, and quality programs like SICTED. The company also manages aid programs (Última Milla), training initiatives (Anfitriones), and sustainability programs (MISEA, Circular Economy). Dataestur serves as the public-facing tourism data portal.

Differentiator

Problem solved

Functional benefit

Brands

• www.spain.info: Official Spanish tourism website portal managed by SEGITTUR under Turespaña direction, operational since 2003, available in multiple languages for international tourism promotion.
• www.españaescultura.es
• Fitur Know-How & Export
• Destinos Turísticos Inteligentes (DTI)
• Red DTI
• Plataforma Inteligente de Destinos (PID)
• Plataforma de Innovación Abierta (PIA)
• SICTED
• Anfitriones

Products and services

• Plataforma Inteligente de Destinos (PID) Digital infrastructure platform that integrates public and private tourism data to generate competitive intelligence for Spanish tourism destinations, enabling continuous innovation and interconnecting tourists, destinations, and companies. Funded with 130 million euros from the Recovery, Transformation, and Resilience Plan.
• Plataforma de Innovación Abierta (PIA) Open innovation platform within the PID comprising three components: a sector data space for secure voluntary data sharing, a sandbox for testing tourism technology solutions in a controlled environment, and a marketplace for digital tourism solutions.
• Espacio de Datos de Turismo (LINX) Strategic milestone positioning Spain at the European forefront in shared data infrastructure, enabling tourism companies, destinations, universities, and technology centers to securely share and exchange data with European standards (eIDAS compliance).
• Sistema de Inteligencia Turística (SIT) Big data platform in cloud mode that studies, incorporates, and analyzes different sources of tourism information and makes them available to the tourism sector for intelligence and decision-making.
• Destinos Turísticos Inteligentes (DTI) Methodology Internationally pioneering methodology for improving tourism competitiveness and development based on governance and co-responsibility, utilizing innovation, technology, sustainability, and accessibility to guarantee present and future tourism. Recognized by UNWTO, OECD, IDB and WTTC.
• Red DTI (Red de Destinos Turísticos Inteligentes) Network of Smart Tourism Destinations with 619 members (440 destinations, 86 institutions, 86 companies, 8 observers) that promotes synergies and knowledge transfer, maximizing benefits of the DTI methodology.
• www.spain.info Main international online promotion platform for Spain as a tourist destination, managed by SEGITTUR under Turespaña direction since 2003, available in 11 languages with over 36 million annual page views covering 750+ destinations.
• www.españaescultura.es Official portal for promoting Spanish cultures, providing digital access to cultural heritage including digitized artworks, virtual monument visits, cultural event calendars, and artist biographies.
• Dataestur Selection of the most relevant Spanish tourism activity data for consultation and study, presenting the main information sources and results in continuous growth and improvement.
• SICTED (Sistema Integral de Calidad Turística Española en Destinos) Program promoted by the State Secretariat for Tourism that accompanies destinations in a continuous improvement process through joint work between tourism services and administrations on sustainability, intelligence, and tourism quality.
• Normas DTI (UNE 178501-178510) Set of standards developed by the Technical Normalization Committee CTN-UNE 178 for Smart Destinations, including requirements for Smart Tourism Destination management systems, indicators, semantics, digital hotels, destination websites, SEO, mobile apps and intelligent tourism enterprises.
• Programa Última Milla Aid program for digitalizing tourism SMEs, with 306 beneficiary projects receiving 104 million euros under the Recovery, Transformation, and Resilience Plan funded by Next Generation EU.
• Anfitriones Training Program Training program promoted by the Ministry of Industry and Tourism that enables tourism professionals with new capabilities, emphasizing innovation and placing people at the center.
• Plan de Activación Digital del sector HORECA turístico Strategic project developed with Hostelería de España to promote digital transformation and improve competitiveness in the HORECA sector, including study, informational materials, and training plan.
• Modelo de Innovación Sostenible de Experiencias Agroturísticas (MISEA) Sustainable innovation model for agritourism experiences that complements, diversifies, and contributes to the de-seasonalization of tourism offerings, bridging the primary sector with tourism.
• Economía Circular aplicada al sector turístico Program promoting the transition of the tourism sector toward circular economy since 2019, providing practical guidance to destinations and SMEs through reports, guides, and manuals.
• FITUR Know-How & Export Annual international trade platform showcasing Spanish tourism technology solutions and facilitating connections between Spanish tech providers and international buyers (IDB, CAF, Embratur, 12+ foreign destinations), with workshops, professional sessions, and AI for Tourism Awards competition.

Quantifiable outcome

• 36 million+ annual page views on www.spain.info
• +4 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability10 records

Feature7 records

Partnerships

Twelve partnerships are on record, tiered core and minor.

• Hostelería de EspañacoreStrategic or Co-development Partner · 1 January 2026Joint development of the 'Digital Activation Plan for HORECA Tourism Sector' - a strategic project to drive digital transformation and improve competitiveness of Spain's hospitality sector. Includes study on HORECA digitalization, informative materials, and training programs.
• ICEX España Exportación e InversionescoreGTM or Marketing Partner · 1 January 2026Co-organization of Spanish company participation in international trade shows including ITB Berlin TravelTech. Joint initiative to promote Spanish tourism technology solutions globally and support export of tourism innovation.
• IFEMA MadridcoreGTM or Marketing Partner · 1 January 2026Partnership for FITUR Know-How & Export annual trade show, held at IFEMA's Knowledge Pavilion. Platform showcasing Spanish tourism technology and innovation to international audience.
• CAF (Development Bank of Latin America)minorOthers · 1 January 2026International meeting held during Fitur 2026 to discuss internationalization of DTI model and collaboration opportunities.
• Embratur (Brazilian Tourist Board)minorOthers · 1 January 2026International meeting held during Fitur 2026 to explore adoption of Spanish DTI methodology in Brazil.
• ITH (Instituto Tecnológico Hotelero)coreStrategic or Co-development PartnerCollaboration to integrate hotel data into the Intelligent Destinations Platform (PID), creating a new generation of shared tourism intelligence. Focus on enabling hotels as data providers for destination management.
• UNE (Asociación Española de Normalización)coreStrategic or Co-development PartnerCollaboration through Technical Committee CTN 178 (Smart Cities) - Subcommittee 5 to develop and publish 11 DTI standardization standards, enabling harmonized implementation of smart tourism destination methodology.
• UNWTO (World Tourism Organization)minorOthersInternational recognition partner for Smart Tourism Destinations methodology. UNWTO has acknowledged Spain's DTI model as pioneering internationally.
• OECD (Organization for Economic Co-operation and Development)minorOthersInternational recognition partner acknowledging Spain's Smart Tourism Destinations model as pioneering internationally.
• IDB (Inter-American Development Bank)minorOthersInternational recognition partner for Spanish tourism innovation model. IDB has acknowledged the DTI methodology as pioneering internationally.
• WTTC (World Travel & Tourism Council)minorOthersInternational recognition partner for Smart Tourism Destinations project. WTTC has acknowledged Spain's DTI model internationally.
• Turespaña (Institute for Tourism Studies)coreStrategic or Co-development PartnerSEGITTUR manages www.spain.info under the direction of Turespaña, which owns and is responsible for the site. SEGITTUR handles design, development, content, analytics, and technology evolution.

Scale indicators11 records

Recent moves6 records

Expansion highlights8 records

Direct peers

• Sojern: Travel marketing data platform serving destinations, hotels, and tourism boards with audience targeting, intent data, and campaign analytics. Closest functional peer to SEGITTUR's tourism intelligence/marketing mission but built as a commercial SaaS rather than a public instrument.
• Lighthouse (formerly OTA Insight): Commercial hospitality and tourism data analytics platform offering benchmarking, rate intelligence, and market insight to hotels and destinations. Comparable to SEGITTUR's SIT and Dataestur modules as a destination-grade intelligence layer, though operating on a paid B2B SaaS model.
• ADARA: Travel data cooperative aggregating traveler intent signals across global OTA, airline, and hotel partners for destination marketing organizations. Highly comparable to LINX/SIT as a federated tourism data network serving DMOs and tourism authorities.

Emerging players

• Hotelbeds: Spanish-headquartered travel distribution platform connecting hotels, attractions, and destinations to global sellers. Adjacent to SEGITTUR's tourism connectivity and data-exchange mission, particularly for accommodation content distribution.
• Cloudbeds: Hospitality technology platform providing PMS, channel manager, and intelligence tools to independent hotels. Overlaps with SEGITTUR's HORECA digitalization mandate and UNE 178504 (Digital Hotel) standard scope.

Regional players

• Turespaña: The Secretary of State for Tourism's promotion arm and the director/principal that SEGITTUR works under. Operates the official Spain brand internationally and overlaps on www.spain.info strategy, though distinct in being a directorate rather than a technology operator.
• VisitBritain: UK national tourism agency running consumer marketing, B2B destination data, and intelligence services for Britain. Functionally analogous as a state-backed DMO with digital marketing, research, and partnership programs comparable to SEGITTUR's remit.
• Tourism New Zealand: National tourism board running data, marketing, and destination management programs for New Zealand. Functionally analogous as a state-backed tourism promotion and intelligence body, with similar mandate around destination competitiveness and digital marketing.

Others

• European Travel Commission: Pan-European tourism organization promoting Europe as a destination and coordinating member NTOs on research and marketing. Comparable as an institutional peer shaping Europe's tourism data and promotion agenda alongside national agencies like SEGITTUR.

Broad incumbents

• Amadeus IT Group: Spanish-headquartered global travel technology giant providing GDS, airline, hotel, and tourism IT solutions. Comparable as a Spain-rooted travel-tech platform serving destinations and tourism enterprises, though at vastly larger scale and with global commercial reach rather than public mandate.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/segittur
• YouTubeyoutube.com/segittur
• Facebookfacebook.com/segittur
• LinkedInlinkedin.com/company/segittur

Compliance12 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments3 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Segittur