Texas Assisted Living Association

Name

Texas Assisted Living Association

Legal name

Texas Assisted Living Association

Website

https://tala.org

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Austin

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Membership Dues: Annual membership dues from assisted living provider members and industry partner members. Membership provides access to advocacy services, educational resources, workforce development programs, networking events, and member-only portals.
2. Conference and Event Fees: Revenue from annual conference and industry expo (TALACon), TALAConnect networking events, and educational courses including Assisted Living Manager courses and Leadership Development Series.

Go-to-market motion1 record

Distribution channels5 records

Marketing channels9 records

Core offering

Texas Assisted Living Association (TALA) is a non-profit state-level industry association that provides advocacy, education, and workforce development services to assisted living providers in Texas. Its core offerings include membership programs for assisted living providers and industry partners, an annual conference and industry expo (TALACon), certification and continuing education courses (such as Assisted Living Manager courses and a Leadership Development Series), regulatory and legislative advocacy, and workforce development resources including webinars, a career center, and partnerships with Workforce Development Boards.

Product overview

The Texas Assisted Living Association (TALA) is a professional industry association serving assisted living providers in Texas, not a product company. TALA's offerings consist of membership services including advocacy, education programs (such as Assisted Living Manager courses, Leadership Development Series, and TALAHour webinars), annual conferences and industry expos, workforce development resources, and content platforms including TALALens articles and the TALATalks podcast. TALA does not offer software products, platforms, or modules as defined in this schema.

Differentiator

Problem solved

Functional benefit

Products and services

• TALA Membership Program Annual membership for Texas assisted living providers and industry partners, providing access to advocacy, educational resources, workforce development programs, regulatory compliance guidance, networking events, and member-only portals.
• TALACon Annual Conference and Industry Expo Annual conference and industry expo offering continuing education units (CEUs), leadership courses, exhibitor showcase, and networking for assisted living providers and industry partners in Texas.
• Assisted Living Manager Certification Course Certification course for individuals seeking to become assisted living managers in Texas, covering Texas regulations and administrative best practices.
• Leadership Development Series Educational series for current and aspiring senior living leaders covering leadership skills, operational best practices, and industry trends.
• Dementia Education Offerings Educational programs focused on dementia care for assisted living staff and operators.
• TALAHour Webinar Series Monthly or periodic webinar series covering operational topics, regulatory compliance, workforce issues, and clinical best practices for assisted living providers.
• TALAConnect Regional Networking Events In-person networking events held in various Texas cities (such as Houston, Dallas, and Garland) to facilitate member engagement and relationship building.
• Career Center Online career search functionality and member career pages connecting job seekers with assisted living opportunities across Texas.
• Regulatory and Legislative Advocacy Services Advocacy and regulatory representation for members at the Texas Capitol, including tracking of legislation, engagement with the Texas Health and Human Services Commission (HHSC), and policy influence on behalf of assisted living providers.
• Young Professionals Network (YPN) Networking group for young professionals in the senior living industry, with a dedicated LinkedIn community for member engagement and career development.
• So, You Want to Open an Assisted Living Community? Workshop Workshop providing guidance to prospective assisted living community operators on regulatory requirements, business planning, and operational considerations in Texas.

Quantifiable outcome

• Great Place to Work Certification for 4th consecutive year
• +2 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Nine partnerships are on record, tiered core and minor.

• ArgentumcoreStrategic or Co-development Partner · 12 May 2023Argentum is the leading national association exclusively dedicated to supporting companies operating professionally managed, resident-centered senior living communities. TALA is an Argentum state partner. TALA President & CEO Diana Martinez was elected to the Argentum Board of Directors in 2023, providing Texas with national representation and leadership in the senior living industry.
• Texas Workforce Development BoardscoreStrategic or Co-development PartnerTALA works with local Workforce Development Boards and Workforce Solutions offices across Texas to provide apprenticeship opportunities for CNAs and CMAs. These partnerships help pay for education costs, transportation, and childcare for upskill programs in senior living.
• University of Texas School of NursingminorStrategic or Co-development PartnerTALA attended UT Tyler School of Nursing Career Fair to connect with nursing students about career paths in senior living. TALA also participates in clinical site partnerships allowing assisted living communities to host CNA training.
• KAREminorStrategic or Co-development PartnerTALA Sustaining Partner and Workforce Development Committee Member Charles Turner from KARE collaborated on caregiver surveys and research on workforce trauma and retention in senior living.
• Civitas Senior LivingminorStrategic or Co-development PartnerMisty Powell, Chief Program Officer/Co-Founder of Civitas Senior Living, co-hosted TALAHour webinars on topics including independent living integration into assisted living.
• Pi ArchitectsminorStrategic or Co-development PartnerGreg Hunteman, President of Pi Architects, co-hosted TALAHour webinars on independent living integration, discussing design and construction considerations for senior living communities.
• University of Texas Center for Excellence in Aging Services and Long-term CarecoreStrategic or Co-development PartnerIn partnership with HHSC, UT researchers conducted quality evaluations of Texas assisted living communities, including on-site visits, staff interviews, and resident questionnaires. The resulting positive findings support TALA's advocacy efforts.
• Texas Health and Human Services Commission (HHSC)coreStrategic or Co-development PartnerTALA maintains regulatory and policy relationships with HHSC, which is the regulatory agency for assisted living in Texas. TALA tracks legislation and works on regulatory matters affecting member communities.
• Texas LegislaturecoreStrategic or Co-development PartnerTALA advocates on behalf of members during Texas legislative sessions, tracking bills, meeting with legislators, and working to influence policy outcomes for the assisted living industry.

Scale indicators5 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• LeadingAge: National association representing nonprofit and mission-driven aging services providers, including assisted living. Comparable to TALA in providing advocacy, education, and workforce resources to senior living operators, though broader across the aging services spectrum.
• Argentum: National senior living industry association of which TALA is a state partner. Operates at the federal advocacy and Senior Living Executive Conference level; directly comparable as the umbrella trade body serving the same provider base as TALA.
• National Center for Assisted Living (NCAL): National assisted living affiliate of AHCA/NCAL, focused on advocacy, education, and quality standards for assisted living providers. Comparable to TALA as a sister association serving assisted living operators, but at the national level.

Direct peers

• Florida Assisted Living Association (FALA): State-level assisted living trade association for Florida. Comparable to TALA as a peer state association offering advocacy, education, and networking to assisted living operators in a large market.
• California Assisted Living Association (CALA): State-level assisted living trade association for California. Directly comparable to TALA in structure (state association), member base (assisted living providers), and core services (advocacy, education, workforce).
• Ohio Assisted Living Association: Ohio state trade association for assisted living providers. Directly comparable to TALA as a state-level association offering advocacy, education, and member services to assisted living operators.
• North Carolina Assisted Living Association: North Carolina state trade association for assisted living providers. Comparable to TALA in mission, member services, and association structure, serving a different regional market.

Others

• Senior Care Pharmacy Coalition: Industry coalition representing long-term care pharmacies serving assisted living and senior care operators. Comparable to TALA as an adjacent trade association interfacing with the assisted living provider ecosystem, but focused on the pharmacy supply chain.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/txassistedlving
• YouTubeyoutube.com/@texasassistedlivingassn/featured
• Facebookfacebook.com/Texas-Assisted-Living-Association-478960075526431
• LinkedInlinkedin.com/company/texas-assisted-living-assn
• Instagraminstagram.com/texasassistedlivingassn

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Texas Assisted Living Association