Civitas Senior Living

What Civitas Senior Living does

Civitas Senior Living is a privately held, founder-owned operator of senior living communities headquartered in Fort Worth, Texas. Founded in 2012 by five co-founders (Wayne Powell, Misti Powell, Jay Dempsey, Cooper Vittitow, and Amy Vittitow), the company owns and operates 32 communities across four U.S. states — Texas, Arizona, Colorado, and Kentucky — serving more than 5,000 residents with a workforce of approximately 2,500 team members. Its service mix spans Independent Living, Assisted Living, Memory Care (delivered in a secure unit branded "The Cottage"), and Respite Care, with all communities unified under a proprietary "Passion Program" framework that bundles wellness, activities, dining, resident onboarding, and employee engagement into standardized sub-programs (My Wellness, My Activities, My Food, My Passion Pathway, and Our Passionate Employee).

The technology stack is operationally focused rather than AI-native. Civitas deploys third-party platforms such as Sagely for resident/family engagement, EMAR for electronic medication administration, and certified non-AI programs including Fit For You (neuroplasticity-based brain fitness) and Dementia Live (an immersive dementia-simulation training program). Differentiated offerings include the Miracle Moments quarterly events program, Civitas Cares community outreach, the My Home 72-hour apartment setup service, and the Wallet Program (Paycor-powered earned wage access for employees). Operational partnerships with Select Rehabilitation, ElderLife Financial, Sullivan University Culinary Arts, Blue Bell Creameries, and the National Council of Certified Dementia Practitioners extend the service envelope beyond core residency.

The business model is a direct-to-consumer monthly recurring subscription: residents (or their families) pay an all-inclusive or tiered monthly fee covering apartment rental, 24-hour care, meals, utilities, housekeeping, transportation, and programming. Pricing ranges from approximately $2,500-$5,000/month for Independent Living to $4,000-$7,000/month for Memory Care, anchored against a national assisted living average of ~$5,350/month (2023 Genworth). The company pursues a direct-to-consumer GTM with on-site sales professionals at each community, website-driven inquiry capture, financial concierge partnerships, and a content-marketing engine of blog posts, virtual events, and Google Reviews. No institutional investment, private equity sponsorship, or public-market listing is disclosed in the source materials, and ownership remains concentrated among the five founding individuals, with a planned December 2025 transition elevating Cooper Vittitow to CEO and Wayne Powell to Chairman.

Name

Civitas Senior Living

Legal name

Civitas Senior Living

Website

https://civitasseniorliving.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

51–100 employees

Short description

Civitas Senior Living is a privately held, founder-owned operator of 32 senior living communities across Texas, Arizona, Colorado, and Kentucky, serving 5,000+ residents with 2,500+ employees. It delivers Independent Living, Assisted Living, Memory Care, and Respite Care under a proprietary Passion Program framework on a monthly subscription model.

Ownership category

akta.pro rank

Product category

Senior Living Services

NAICS

Continuing Care Retirement Communities and Assisted Living Facilities for the Elderly (62331), Continuing Care Retirement Communities (623311), Assisted Living Facilities for the Elderly (623312)

SIC

Services-Nursing & Personal Care Facilities (8050)

akta.pro primary industry

Affordable / Middle-Market CCRCs (HLADAEAJ)

Keywords

• Senior living services
• Assisted living
• Memory care
• Independent living
• Respite care

Headquarters

HQ city

Fort Worth

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Monthly Rent - Senior Living Services: All-inclusive or tiered monthly fee covering apartment rental, 24-hour care team and emergency response, meals prepared by culinary team, utilities, housekeeping, laundry, scheduled transportation, and daily activities/events/wellness programs. Pricing varies by care level (independent living, assisted living, memory care) and location.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

Civitas Senior Living owns and operates a network of 32 senior living communities across Texas, Arizona, Colorado, and Kentucky, delivering Independent Living, Assisted Living, Memory Care (The Cottage), and Respite Care. All communities operate under the company's signature Passion Program framework, which delivers personalized wellness, engagement activities, culinary experiences, and resident onboarding programs. Residents and families contract for all-inclusive or tiered monthly rentals covering apartment housing, 24-hour care, meals, housekeeping, transportation, and signature programming.

Product overview

Civitas Senior Living operates a portfolio of 30+ senior living communities across Texas, Arizona, Colorado, and Kentucky, offering Independent Living, Assisted Living, Memory Care (The Cottage), and Respite Care. All communities are unified by the signature Passion Program framework, which encompasses sub-programs for wellness (My Wellness), activities (My Activities), dining (My Food), resident engagement, and employee culture (Our Passionate Employee). Additional named offerings include the Miracle Moments event program, Civitas Cares community outreach, Sagely engagement platform, Fit For You brain fitness, Dementia Live simulation, the Wallet earned-wage-access employee benefit, and the My Home apartment setup program.

Differentiator

Problem solved

Functional benefit

Products and services

• Independent Living Maintenance-free senior living offering spacious apartments with full kitchens, restaurant-style dining, weekly housekeeping, scheduled transportation, fitness programs, and access to community activities and social events, designed for active adults aged 55+ seeking freedom from home upkeep.
• Assisted Living Senior living with personalized help with activities of daily living (ADLs) including bathing, dressing, medication management, and grooming, while encouraging independence through customized care plans and 24/7 senior care team support, including studio/one/two-bedroom apartments, three daily meals, weekly housekeeping, and access to signature wellness and engagement programs.
• Memory Care Specialized Alzheimer's and dementia care provided in a secure atmosphere (The Cottage) with cognitive engagement programs, a specially trained memory care team, music therapy, art therapy, gentle movement activities, brain-healthy adaptable meals, and dementia-friendly activities, designed for residents with Alzheimer's or other forms of dementia.
• Respite Care Temporary senior living stays providing the same services as assisted living on a short-term basis, allowing caregivers a break or serving as a transition and trial option before a permanent move-in to a Civitas Senior Living community.

Quantifiable outcome

• 32 communities serving 5,000+ residents
• +3 more outcomes

Named customers10 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• ElderLife Financial ConciergescoreStrategic or Co-development PartnerPartnership to offer free consultations helping families determine which payment options best fit their individual needs for senior living costs. ElderLife assists with financial planning for senior care transitions.
• Select RehabilitationcoreImplementation/ SI/ Consulting PartnerOn-site therapy partnerships providing physical therapy, occupational therapy, and specialized dementia care at multiple Civitas communities including Ledgestone Austin, StoneCreek communities, and The Bluffs of Flagstaff.
• UT Health East Texas Home HealthminorImplementation/ SI/ Consulting PartnerHome health partnership providing visiting doctors and rehabilitation services for residents needing additional medical support beyond community care.
• Estate Planning ProfessionalsminorStrategic or Co-development PartnerPartnership with estate planning professionals to help families handle important decisions during senior living transitions, offering peace of mind.
• Local Senior MoversminorGTM or Marketing PartnerTrusted local senior moving partners providing professional assistance from packing to setting up new homes for transitioning residents.
• Blue Bell CreameriesminorGTM or Marketing PartnerPartnership with Blue Bell to provide ice cream and seasonal treats daily in Civitas communities as part of the My Food dining program.
• Sullivan University Culinary Arts ProgramminorStrategic or Co-development PartnerThe Grand Senior Living features handcrafted dining experiences prepared by graduates of Sullivan University's Culinary Arts program.
• National Council of Certified Dementia Practitioners (NCCDP)coreOthersCivitas team members receive national certification as Dementia Practitioners through NCCDP, ensuring best-in-class memory care training and recognition.

Scale indicators7 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Five Star Senior Living: Operates Independent Living, Assisted Living, and Memory Care communities across the U.S. Closely comparable mid-scale operator with multi-state footprint and similar product mix to Civitas.
• Sonida Senior Living: Senior living operator with communities across multiple U.S. states. Comparable IL/AL/MC service mix to Civitas, with similar mid-market positioning.
• Senior Lifestyle: Family-owned senior living operator with communities across the U.S. offering IL, AL, and MC. Closely comparable privately held, founder-driven operator with similar product mix and mission-driven positioning.
• Discovery Senior Living: Operates 100+ senior living communities across 20+ states offering a continuum of care including memory care. Comparable multi-state operator with similar product positioning.
• Atria Senior Living: Privately held operator of 200+ senior living communities across the U.S. and Canada. Closely comparable to Civitas in product mix (IL/AL/MC) and private-market positioning, but with broader geographic reach and larger scale.
• Pegasus Senior Living: Privately held senior living operator with communities across multiple U.S. states offering IL, AL, and MC. Comparable mid-market private operator profile to Civitas.
• The Arbor Company: Privately held operator of 40+ senior living communities in the U.S. Comparable founder-owned profile and continuum-of-care service model to Civitas.
• Sunrise Senior Living: Operator of 270+ senior living communities focused on Assisted Living and Memory Care in the U.S., UK, and Canada. Comparable continuum-of-care service model and premium positioning relative to Civitas.

Broad incumbents

• Brookdale Senior Living: The largest U.S. senior living operator with ~650+ communities. Overlaps with Civitas in Independent Living, Assisted Living, and Memory Care, but at vastly greater scale and as a publicly traded company with national geographic diversification.

Regional players

• Heritage Operations Group: Mid-size senior living operator concentrated in the U.S. Midwest. Comparable IL/AL/MC service mix and mid-market private-operator profile, though with geographic focus that overlaps only partially with Civitas.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCuGxHg1ua6mXHoiLXf6_0NQ
• Facebookfacebook.com/CivitasSeniorLiving
• LinkedInlinkedin.com/company/civitas-senior-healthcare
• Instagraminstagram.com/csrliving/?hl=en
• Xx.com/csrliving

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Subsidiaries32 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Civitas Senior Living