Chulalongkorn Business School

What Chulalongkorn Business School does

Chulalongkorn Business School (CBS) is the Faculty of Commerce and Accountancy of Chulalongkorn University, a public university in Bangkok, Thailand, operating under the Ministry of Higher Education, Science, Research and Innovation. CBS delivers business and accountancy education across bachelor's, master's, and doctoral levels (BAcc, BBA, BBA International, BS Statistics, MBA, MAcc, MSF, MFE, MBM, MSB, MSCG, MSc IT in Business, MSc in Statistics and Data Science, MSI, BSD, and Ph.D. programs) plus dual-degree pathways with MIT-LGO, SMU Fast Track, and CUHK Business School. The school holds Triple Crown Accreditation (AACSB, EQUIS, AMBA) and is ranked No. 1 in Thailand across four QS World University Rankings by Subject 2026 disciplines, with its Executive MBA holding the QS Asia-Pacific No. 1 Thailand position for four consecutive years (2023-2026).

Revenue is generated primarily through degree-program tuition, with secondary streams from executive education delivered via CBS Academy (open enrollment programs such as CreativEX 2026 at 99,000 Baht, plus customized in-house corporate training), lifelong-learning offerings for alumni, and the Chula Stat Center (CSCR) which provides statistical consulting and Data Science & AI aptitude testing for government agencies and private organizations. Sub-brands include CBS Academy, CBS Lifelong Learning, Chula Stat Center, CBS-SMU Fast Track, CBS-CUHK Master's Pathway, and Chula LGO. Distribution is on-campus in Bangkok supplemented by exchange partnerships with 100+ leading universities across Asia, Europe, North America, and Oceania, and by corporate programs delivered at client sites.

The customer base consists primarily of individual undergraduate and graduate students, with corporate partners (Muang Thai Life Assurance, Calbee, B.Grimm, CIMB, Unilever, BJC, KTB, CGP Thailand) engaged through recruitment pipelines, case-competition sponsorship, and executive education. A 10K+ alumni network and partnerships with MIT, SMU, CUHK, USTC, University of Malaya, and RWTH Aachen underpin an applied-learning and global-exposure value proposition. Technology is not the core deliverable; CBS leverages financial laboratories, the CBS Cinema event venue, and CBS Lab facility for educational delivery, and in 2026 installed Thailand's first Ion-Trap Quantum Computer with USTC to support a new Master's in Quantum Technology.

Name

Chulalongkorn Business School

Legal name

Chulalongkorn Business School

Website

https://cbs.chula.ac.th

Company type

Private

Operating status

Operating

Headcount range

51–100 employees

Short description

Chulalongkorn Business School is the Faculty of Commerce and Accountancy at Chulalongkorn University in Bangkok, Thailand, delivering accredited bachelor's, master's, doctoral, and executive business education to students and corporate clients with Triple Crown global accreditation and No. 1 Thailand rankings.

Ownership category

akta.pro rank

Product category

Business School Education

NAICS

Colleges, Universities, and Professional Schools (61131), Professional and Management Development Training (61143), Business Schools and Computer and Management Training (6114)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Undergraduate Business Schools (BBA/BSBA Programs) (EDAHAHAA)

akta.pro secondary industries

Marketing, Sales & Brand Management Schools (EDAHAHAE), Marketing, Branding & Sales Skills (EDAMAHAG), Small Business & Entrepreneurship Community Education (EDAAAFAK)

Keywords

• Higher education services
• Business school programs
• Executive education programs
• Management education degrees
• Professional development training

Headquarters

HQ city

Pathum Wan

HQ country

Thailand

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Degree Program Tuition: Revenue from undergraduate and graduate degree programs including BAcc, BBA, BBA International, BS Statistics, MBA, MAcc, MSF, MFE, MBM, MSB, MSCG, and other specialized master's and doctoral programs offered in Thai and English.
2. Executive Education (CBS Academy): CBS Academy provides executive education programs including open enrollment courses, customized in-house training for organizations, consulting and advisory services, and Data Science & AI aptitude testing. Examples include CreativEX 2026 program at 99,000 Baht early bird pricing.
3. Statistical Consulting Services: Center of Statistical Consulting and Research (CSCR) provides data analytics consulting services for government agencies, private organizations, researchers, and students, along with professional training in statistics and data science.
4. Lifelong Learning Programs: Continuing education programs for alumni including upskilling and reskilling opportunities across accounting, strategic management, marketing, finance, data analytics, IT, and software development disciplines.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Chulalongkorn Business School delivers undergraduate, master's, and doctoral degree programs in accountancy, business administration, statistics, finance, marketing, IT, and data science to individual students at its Bangkok campus. It also provides executive education, customized corporate training, and consulting through CBS Academy, statistical and data analytics consulting through the Chula Stat Center, and lifelong learning programs for alumni across multiple business disciplines.

Differentiator

Problem solved

Functional benefit

Brands

• CBS Academy: Executive education and professional development arm of Chulalongkorn Business School
• CBS Lifelong Learning
• Chula Stat Center (CSCR)
• CBS–SMU Fast Track Program
• CBS–CUHK Master's Pathway
• Chula LGO (Leaders for Global Operations)
• SMO (Student Union)

Products and services

• Bachelor's Degree Programs

Quantifiable outcome

• No. 1 in Thailand - QS World University Rankings by Subject 2026 (four disciplines)
• +4 more outcomes

Named customers8 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

14 partnerships are on record, tiered core, major and minor.

• University of Science and Technology of China (USTC)coreStrategic or Co-development Partner · 14 July 2026Collaboration to build quantum computing infrastructure through installation of Thailand's first Ion-Trap Quantum Computer. Initiative drives research, technology development, and cultivation of talent for practical applications in industry, medicine, finance, security, and digital economy.
• Hefei Unitary Quantum Technology Co., Ltd.coreTechnology or Integration · 14 July 2026Technology partner for quantum computing infrastructure development in collaboration with Chulalongkorn University and USTC.
• University of MalayacoreStrategic or Co-development Partner · 23 June 2025Academic collaboration including knowledge exchange sessions with Department of Accountancy, Department of Marketing, and MBA Program. Activities include discussions on contemporary academic issues, benchmarking of M.Acc and MBA curricula, research methodology workshop, and potential research collaboration.
• Massachusetts Institute of Technology (MIT) Leaders for Global OperationscoreStrategic or Co-development PartnerChula LGO is Thailand's pioneering dual-degree program integrating engineering with business leadership. Students earn M.S. in Innovation Engineering for Sustainability and MBA, with hands-on industry experience, MIT study component, and real-world business and engineering challenges.
• Singapore Management University (SMU)coreStrategic or Co-development PartnerCBS-SMU Fast Track Program enables students to earn Bachelor's from CBS and Master's from SMU in 4.5 years. Master's options include MPA, MSA, MAF, and MEI programs. Scholarship and tuition discount opportunities available.
• Chinese University of Hong Kong (CUHK) Business SchoolcoreStrategic or Co-development PartnerCBS-CUHK Master's Pathway enables CBS students to continue studies at CUHK after bachelor's completion. Access to internationally recognized master's programs in Finance, Management, Marketing, Business Analytics, Accounting, IT Management, Sustainable Global Business, Actuarial Science, and Real Estate.
• Muang Thai Life Assurance Public Company LimitedmajorStrategic or Co-development PartnerMain case sponsor for Thailand Insurance Case Competition 2026 (TICC). Academic partnership through MOU for competition organization and knowledge exchange between CBS Department of Statistics and MTL.
• CalbeemajorStrategic or Co-development PartnerPartnership for Marketing Channel Strategy Competition. Calbee provides real products for market research, executive mentors for student teams over 2 months, 100,000 Baht case presentation budget and prizes, plus additional 100,000 Baht donation to CBS Marketing Department.
• B.Grimm & B.Grimm Power PCLmajorStrategic or Co-development PartnerDr. Harald Link, Chairman, delivered special lecture 'COMPASSIONATE PARTNERSHIP' as part of Supply Chain Management course in Chula MIT-LGO program, sharing insights on 148-year business journey, trust, stewardship, and long-term value creation.
• 100 Partner Universities WorldwidecoreChannel Partner/ Reseller/ DistributorCBS maintains exchange partnerships with 100 leading universities across Asia, Europe, North America, Oceania, and other regions, enabling students to experience different academic environments while earning credits toward CBS degree.
• CIMBmajorGTM or Marketing PartnerCIMB Wealth Academy partnership for Next Gen Wealth Programme (Relationship Manager) - career development program for fresh graduates and finance professionals, with coaching from CIMB experts.
• UnilevermajorGTM or Marketing PartnerPartnership for Unilever Future Leaders Program (UFLP) recruitment in Finance and Customer Development Business tracks, and Unilever EDGE Internship Program for career development.
• CreativEX / Office of Creative Economy Agency (CEA)majorStrategic or Co-development PartnerJoint executive program for senior leaders in creative economy. Curriculum covers Strategic City Branding, Cultural Asset Transformation, AI & Sustainable Innovation, exclusive site visits to Google Thailand and One Bangkok.
• RWTH Aachen UniversityminorStrategic or Co-development PartnerPhD candidates from RWTH Aachen University conducted CBS Frontiers in Research workshop on 'From idea to contribution: A roadmap for early-stage PhD students' for CBS doctoral students.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Regional players

• Asian Institute of Management (AIM): AIM is a Manila-based, Triple Crown-equivalent business school that competes with CBS for Southeast Asian MBA and executive education students, particularly from ASEAN corporates.
• Singapore Management University (SMU) Lee Kong Chian School of Business: SMU is a regional peer with comparable undergraduate and postgraduate business programs and overlapping partnerships with CBS through the Fast Track dual-degree agreement. It competes for Southeast Asian students and executive education clients.
• Chinese University of Hong Kong (CUHK) Business School: CUHK Business School is a Triple Crown-accredited Asian business school linked to CBS through the Master's Pathway. It offers comparable MBA, MSc, and executive programs and competes for regional talent and corporate clients.

Broad incumbents

• INSEAD: INSEAD is a global business school with a top-ranked MBA and significant executive education presence in Asia. It is a key benchmark for CBS's executive education ambitions and competes for senior Thai executive enrollment.
• National University of Singapore (NUS) Business School: NUS Business School is a globally ranked Asian incumbent with a much larger scale and broader portfolio. It competes with CBS for top students, faculty, and corporate executive education mandates across Southeast Asia.
• London Business School (LBS): London Business School is a globally ranked business school with substantial executive education delivery. It competes with CBS for Thai executives seeking global-standard leadership programs and advanced management credentials.
• Kellogg School of Management (Northwestern): Kellogg is a leading US business school with strong executive education and global partnerships. It competes with CBS for multinational executive education mandates and globally minded Thai MBA candidates.
• HKUST Business School: HKUST Business School is a leading Asian business school with globally ranked undergraduate, MBA and executive programs. It competes with CBS for international students and regional executive education spend.

Direct peers

• Thammasat Business School: Thammasat Business School is one of Thailand's top-tier business schools offering undergraduate, MBA, and executive programs. It competes directly with CBS for top Thai students and corporate executive education mandates.
• Sasin School of Management: Sasin is another leading Thai business school offering MBA and executive education programs at Chulalongkorn University. It is the closest domestic competitor and peer for executive education and MBA recruitment in Thailand.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/CBSChula
• Instagraminstagram.com/SMOBanshi
• Xx.com/CBS_Chula
• LinkedInlinkedin.com/company/chulalongkornbusinessschool

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Chulalongkorn Business School