NOAH

What NOAH does

NOAH is a Singapore-based, privately-held retailer founded in 1986 that supplies maritime and industrial safety equipment and related services to vessel operators, shipyards, refineries, and defense-sector customers. The company operates with a workforce of 51-100 employees from its Singapore headquarters (noah.com.sg), serving as a regional specialist distributor in a safety-compliance-driven procurement environment where approved-vendor status, certifications, and logistics reliability are critical purchasing criteria.

The firm's business model centers on the resale and distribution of physical safety equipment — protective gear, life-saving appliances, firefighting equipment, and similar industrial safety products — rather than on proprietary technology, software, or manufactured goods. NOAH's value proposition is grounded in product breadth across multiple safety categories, supplier authorizations, and the ability to fulfill the recurring, compliance-driven safety stock requirements of maritime and heavy-industrial operators. The customer base spans four distinct end-segments (vessels, shipyards, refineries, defense), suggesting some natural diversification, though no segment-mix, contract-value, or revenue-split data was disclosed.

Available input contains no published revenue, no funding history, no M&A activity, no product launches, no management-team bios, no partnership announcements, and no technology stack disclosures. The company's own website returned only a verification/loader page rather than substantive content, limiting the depth of insight into current product portfolio, pricing, digital capabilities, or growth initiatives. Consequently, any forward-looking judgments on technology adoption, AI capability, expansion, or growth trajectory should be treated as low-confidence inferences rather than evidence-based conclusions.

Name

NOAH

Website

https://noah.com.sg

Company type

Private

Founded year

1986

Headcount range

51–100 employees

Short description

NOAH is a Singapore-based, privately-held retailer (founded 1986) that supplies maritime and industrial safety equipment and services to vessel operators, shipyards, refineries, and defense-sector customers across the region.

Ownership category

akta.pro rank

Product category

Maritime and Industrial Safety Equipment

akta.pro primary industry

Marine Parts, Accessories & Maintenance Supplies Retail (CRAMAIAB)

akta.pro secondary industry

Life-Saving Appliances & Safety Equipment (Davit Systems, Lifeboats, Firefighting) (IMAJAIAG)

Keywords

• Maritime safety equipment
• Industrial safety gear
• Shipyard supplies
• Refinery safety equipment
• Defense safety products

Headquarters

HQ city

Singapore

HQ country

Singapore

HQ region

Asia

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel

Core offering

NOAH is a retailer of maritime and industrial safety equipment and services for vessels, shipyards, refineries, and defense sectors. The company supplies safety gear, equipment, and related services to operators and maintainers of marine and industrial assets, supporting workplace and operational safety compliance in heavy industry.

Differentiator

Problem solved

Functional benefit

Products and services

• Maritime and Industrial Safety Equipment

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves1 record

Broad incumbents

• Wärtsilä Lifecycle Services: Wärtsilä is a major marine systems and lifecycle services provider, supplying safety, propulsion, and auxiliary systems to shipyards and operators globally. It competes for the same shipyard and vessel outfitting budgets as NOAH but with a much wider technology and service portfolio.
• Dräger Marine & Offshore: Dräger supplies personal protection, gas detection, and breathing apparatus for the marine, refinery, and defense sectors. It serves the same maritime and refinery safety-buyer personas as NOAH, though Dräger also manufactures its products rather than distributing third-party brands.
• Ansell Industrial: Ansell is a global manufacturer of hand and arm protection equipment widely used in shipyards, refineries, and defense supply chains. It competes for the same PPE wallet share within NOAH's customer base but operates at vastly greater scale.
• Wilhelmsen Ships Service: Wilhelmsen is a global maritime products and services provider with an established shipchandler network in Singapore and across Asia. It sells marine safety equipment, spare parts, and consumables to vessel operators and shipyards — directly overlapping NOAH's customer base, but at much broader scale and geographic reach.
• 3M Safety & Industrial: 3M's Safety & Industrial division supplies PPE, fall protection, and respiratory protection used across shipyard, refinery, and defense workforces. It is comparable as a competing safety-equipment brand within NOAH's refinery and shipyard customer base, and sets competitive price benchmarks.

Direct peers

• Viking Life-Saving Equipment: Viking manufactures and supplies life-saving appliances, evacuation systems, and marine safety equipment under SOLAS requirements. It overlaps directly with NOAH's life-saving appliances and shipyard-supply focus, and competes for the same vessel and offshore outfitting contracts.
• Crosby Group: Crosby is a global manufacturer and supplier of rigging, lifting, and marine safety hardware used by shipyards, ports, and offshore operators. Its product overlap with NOAH's marine safety hardware range and similar B2B shipyard-channel focus make it a strong comparability reference.
• Survitec Group: Survitec is a global supplier of marine and offshore safety equipment, including life-saving appliances, firefighting systems, and survival suits. It directly competes with NOAH in the maritime safety-equipment retail and distribution segment and serves the same vessel, shipyard, and offshore end markets.

Emerging players

• IMPA Marine (IMPA Singapore): IMPA is a marine procurement cooperative and supplier network connecting vessel operators with vetted suppliers worldwide. It is comparable as a competing channel for safety-equipment sourcing at the same Singapore-based maritime customer base, though its model is more marketplace than direct retailer.

Regional players

• Lam Chong Marine Supplies: Lam Chong is a Singapore-based marine and offshore supplier of safety equipment, deck stores, and provisions to shipyards and vessel operators. It is one of the closest geographic competitors to NOAH, serving the same Singapore shipyard ecosystem with comparable B2B distribution.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about NOAH